Kowa Introduces New Genesis 33 Prominar Binocular Series

Kowa Introduces New Genesis 33 Prominar Binocular Series
Kowa to Premiere New Lightweight 21 oz binocular Series at 2009 SHOT Show

Los Angeles, CA – Kowa Optimed, Inc, leading optics innovators, announce that they will premiere their latest in binocular engineering at the January 2009 SHOT Show Exposition in Orlando, Florida. The Genesis-33 Series utilizes the latest in Prominar technology, as well as many cutting edge features, all within a lightweight, weather proof ergonomic housing.

The

Kowa Optimed

Genesis 33 Series showcases four Prominar XD lens elements, reducing chromatic aberration and creating brighter images highlighted by high contrast and unrivaled color reproduction. The Prominar lens technology offers the highest resolution combined with precise color definition and edge-to-edge sharpness for optimum viewing enjoyment. The precise color definition is Kowa’s latest advancement. Their new multi-coated optical system and C3 prism coating creates higher reflectivity and minimizes loss of light.

The large focusing knob and smooth focusing features make quick and accurate focusing simple. The new Genesis 33 Series offers two models: 8x, 10x. Both models showcase an extremely wide field of view. The 8x model lends an 8.0Ëš real field of view (420ft at 1000yds.), with a minimum focusing distance of 5 feet. The 10x offers an impressive 6.8Ëš real field of view (357ft at 1000yds) and a minimum focusing distance equal to the 8x model. This makes the Genesis-33 Series the ideal optic for observing plants, insects and other objects within close range, while revealing a larger field. The Genesis 33 Series has a MSRP of $1,250.00 for the 8×33 and $1,400.00 for the 10×33.

“The exciting lens technology is housed in a lightweight waterproof body, making the Genesis-33 Series the perfect choice for beginners and seasoned observers in all elements” says Josh Lazenby of Kowa Optimed. “We are excited to continue Kowa’s tradition for the most technologically innovative advancements in sporting optics.”

About Kowa Optimed, Inc:
Kowa Optimed Inc. was founded in 1980 to provide a direct presence to the North and South American markets for Kowa’s Electronics and Optics products. Kowa Optimed is a part of Kowa Company Ltd., which was founded in 1894. Kowa is one of the largest privately owned companies in Japan and is ranked as the 5th largest trading company. This amazing accomplishment was achieved and continues to be managed by individuals working together for a common goal; remaining a leader in the various industries Kowa participates in. This level of commitment requires constant perseverance and leadership, especially within highly aggressive markets. In order to maintain a competitive advantage, Kowa has created highly successful divisions; Electronics & Optics Division, Pharmaceutical Division, Textile Division and the Non-Textile (General Merchandise) Division. For more information contact KOWA Optimed, 20001 S. Vermont Avenue, Torrance, CA 90502, Phone: (800) 966-5692 or visit www.kowa-usa.com

Media Contact: Dan Meyers (323) 971-4771 or [email protected]

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