Alliant Powder Launches New and Improved Website
ONALASKA, Wis. – -(AmmoLand.com)- Alliant Powder has launched a new and improved website at www.alliantpowder.com.
Using important statistical information from its site users, the company tailored the user experience to the needs of its regular visitors. The site houses the latest product information, recipes and testimonials from satisfied customers.
Web statistics provided foundation for content flow:
Alliant Powder based the information architecture of its new website on input directly from its users. The company wanted to make sure the site was a reflection of the way real visitors use the content. As a result, visitors will find recipe information, testimonials and new product details up front and center.
Site highlights new recipes, products
The following areas stand out as most prevalent on the site:
- New recipes: If you’re an avid reloader looking for the latest recipe information to charge up your favorite caliber, you’ll see the Latest Recipes area.
- New products: Products like 20/28, Reloader 17 and the new Power Pro series are highlighted for a quick look at their benefits to the reloader.
- Customer testimonials: The site features comments from customers—and even a record setting accomplishment achieved using Alliant Powder.
According to Mihai Moldoveanu, web projects manager, “The new site is based on a broader web strategy that puts the focus on the user and how they access information. We feel this site has reached a great balance between functionality and aesthetic appeal—we look forward to seeing how our customers enjoy it.”
See www.AlliantPowder.com to check out the new site.
Alliant's origins as a gunpowder manufacturer can be traced back more than 125 years to the DuPont Company, whose leadership position in the explosives industry is legendary. DuPont's divestiture in 1912 created the Hercules Power Company as an independent entity, and eventually resulted in Alliant becoming America's premier gunpowder manufacturer.
The long, proud history of Alliant Powder began in 1872 as Laflin & Rand, later to become Hercules Powder Company — the most respected name in the reloading industry.