Today is Thursday, September 18, 2014rss RSS feed

NSSF Launches New Membership Campaign

NSSF Membersip

NSSF Membership

National Shooting Sports Foundation

National Shooting Sports Foundation

NEWTOWN, Conn --(AmmoLand.com)- NSSF is heading into the New Year with a push to gain greater membership. A new, multi-faceted membership campaign is being launched with print, electronic and new media elements.

In the print campaign, the headlines are designed to be impactful toward business, passion for our industry and educating prospects more about NSSF. The copy gives all the specific reasons to join NSSF, but doesn’t get into the tactical or commodity-based incentives that are included with their membership, such as shipping discounts or free publications and services.

The campaign will be introduced in the 2010 SHOT Show Directory with a two-page spread. However, NSSF will employ a unique introduction after the SHOT Show by running this campaign in consecutive one-third page ads in the leading trade magazines.

“This gains greater attention to the specific messages and has more impact as a reader flips through our trade magazines. The third-page execution is attention-getting yet has the impact of full page advertising because no other ads can appear on the page to compete with our message,” said Mark Thomas, NSSF managing director of marketing communications. “We will follow this one-third page execution up with full-page ads. We will begin running a full campaign in the trade magazines in early 2010.”

The print campaign will be augmented with a new video presentation on membership. NSSF worked with an outside vendor, Angel Vision, to produce a short video detailing why companies should become NSSF members. This video will be the focus of the new membership section on the Web site and a staple in all electronic news mailings, such as Bullet Points and SHOT Show Blast. This video can be viewed at nssf.org/impactmovie.

To gain a strong call to action and better illustrate some of the work NSSF does, the trade association for the firearm industry is going to offer its Government Relations Update e-newsletter to anyone becoming a member from now until the SHOT Show. In the past, the Government Relations Update has been exclusive to select NSSF members to keep them apprised of our legislative and lobbying efforts. For any questions about the campaign, feel free to contact Mark Thomas at mthomas@nssf.org.

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

  • Leave a Comment

    • Sign up Ammoland for your Inbox

      Daily Digest

      Monthly Newsletter

    • Recent Comments

      • Mike_M: Going to be needing that pic in a resolution suitable for desktop wallpaper.
      • Janek: It’s a fact of life. Lawyers profit from other people’s pain.
      • Robert E Smith: Now that the jerry brown signed Into law this Illegal and non led use condition on the use what kind...
      • Walt Kappel: I’m a life member of the N R A This is the BEST video thus far
      • Al Mandigo: Weatherby continues to lead the shooting world in design , performance & accuracy.
    • Social Activity

    • Most Popular Posts

    • AmmoLand Poll

    Copyright 2014 AmmoLand.com Shooting Sports News | Sitemap | Μολὼν λαβέ
    13986488
    14581616