AmmoLand.com

ARC Innovations Partners with Outdoor Channel to Launch Performance Outdoor Gear

ARC Innovations

Tulsa, Okla. –-(AmmoLand.com)- ARC Innovations, a manufacturer of performance hunting and outdoor apparel and equipment announces a partnership with the Outdoor Channel to launch a new company and brand – WohaliTM Outdoors. As part of the partnership, the Outdoor Channel has produced a series of short webisodes featuring the legendary Outdoor Mega Star – Jimmy Big Time Miller.

“We were looking for a unique and fresh way to launch the new brand” stated ARC President JT Griffin. “When they presented the idea of Jimmy Bigtime, we recognized it as new and different”

Wohali Outdoors, a new division of ARC Innovations, is launching a new line of high quality fishing rods, optics and performance apparel. To assist in the launch, Outdoor Channel produced a series of four humorous webisodes featuring the over-the-top antics of self-proclaimed mega star Jimmy Big Time. In the short videos, Jimmy “impresses” Wohali staff members with his knowledge, humility, and sportsmanship”. The complete series of videos can be viewed online at: http://wohali.arcoutdoors.com/video1.html

In addition to the video clips, Wohali Outdoors has developed an online marketing campaign in association with the Outdoor Channel to launch the new line of products.

About ARC Innovations
Founded on a great passion for spending time outdoors and an appreciation for quality products that make that time a little more enjoyable, ARC Innovations is a unique branding group, serving as an umbrella for the manufacturing, marketing and sales of ArcticShield®, X-System®, and their newest brand WohaliTM. ARC is driven to bring cutting edge products to consumers while remembering the basics. For more Information visit www.arcoutdoors.com

About Outdoor Channel Holdings, Inc.
Outdoor Channel Holdings, Inc. owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

Leave a Comment