Magazines Primary Information Source For Hunters And Anglers, According To Latest Poll

Magazines primary information source for hunters and anglers, according to latest poll

FERNANDINA BEACH, Fla. -( – Magazines are still the media source of choice for hunters and anglers, according to the June 2010 and polls, which showed 44 percent of hunters and 33 percent of anglers use magazines most for information and entertainment.

The second most important media source for anglers are websites, with 25 percent indicating they use websites as a primary source of information. Television is still a mainstay for hunters with more than 15 percent reporting they rely most on television for information and entertainment. Only 15 percent of hunters said they use websites the most to learn about hunting or to be entertained. Email was cited as a principal source of information by more than 5 percent of anglers and hunters while state wildlife agency websites were the most important media source for 4 percent of hunters and 3 percent of anglers.

Other sources of information used by a small percentage of hunters and anglers included books, newsletters, newspapers, social media (Facebook, Twitter, etc) and radio. However, 4 percent of hunters and more than 5 percent of anglers indicated they used all available media sources for learning and entertainment.

“With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, organizations and businesses should consider adding new media to their traditional outreach platforms to ensure their messages are getting out there. Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions.” said Rob Southwick, president of Southwick Associates.

Those who hunt, fish and target shoot are invited to participate in and By completing the survey, you will be entered in a monthly drawing for one of five $100 gift certificates to the sporting goods retailer of your choice.

About and
Launched in 2006, and help the outdoor equipment industry, government fisheries and wildlife officials, and conservation organizations track consumer activities and expenditure trends. The information above represents only a small sample of the vast amount of data that is available from the complete survey results. The results are scientifically analyzed to reflect all U.S. anglers.

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