Today is Sunday, April 20, 2014rss RSS feed

Siemers Named New General Manager For Burris Optics

Burris Optics

Burris Optics

GREELEY, Colo. --(Ammoland.com)- Robert J. Siemers has been named the new General Manager for the Burris Company, Inc. in Greeley, Colo.

Siemers will be responsible for managing all aspects of the Burris operation which includes production, sales, marketing and distribution of Burris riflescopes and Steiner binoculars in the U.S.

Siemers has 25 years of experience with premium brand optics having served in key management positions at Carl Zeiss Sports Optics. During his tenure with Zeiss, he served as president of the company, vice president of business development and vice president of sales and marketing. In addition to successfully managing sales, marketing and new product development, he was responsible for the development of new optics innovations in the sport optics market.

In his new position, one of the main goals is to grow the Burris and Steiner brands in the U.S.

“Working with Burris and Steiner is a great honor and I am looking forward to growing two well-known and high-quality brands in the U.S. market,” said Siemers.

Robert Eckert, CEO of Steiner Germany, said, “We are extremely proud to have Robert Siemers on board. He is well-respected in the sporting and hunting industries. He is extremely knowledgeable in every aspect of running a company, especially in the sport optics business, and he has a great passion for the outdoors.”

Siemers holds a degree in Technical and Mechanical Engineering from a Technical College in the Netherlands. He has continued post graduate studies of Business Administration at the University of Rotterdam, the Massachusetts Institute of Technology and Columbia University in New York, as well as Financial Management at the University of Chicago.

A native of the Netherlands, Siemers speaks English, German and Dutch, but is a long time resident of the United States. He will relocate to Greeley, Colo., in early 2011.

Burris has been located in northern Colorado for nearly 40 years. Last August, Steiner shifted its headquarters for North America from Moorestown, N.J., to the Burris operation in Greeley. Both companies are part of the Beretta Holding S.p.A.

Burris Company Inc.
Burris Company, headquartered in Greeley, Colo., is a leading North American manufacturer of riflescopes serving the needs of avid hunters, shooters and sportsmen. To see the complete line of Burris products, visit www.burrisoptics.com.

Steiner Optik GmbH
For over 60 years, Steiner Optik, Bayreuth, Germany, has been the largest, dedicated manufacturer of high quality binoculars for commercial markets like hunting, outdoor, marine birding and for the military/law enforcement markets. Steiner has an extensive worldwide distribution network, servicing customers in over 70 countries. For more information, visit www.steiner-binoculars.com.

Ammoland Click to read AmmoLand FTC Marital Disclosures Distributed to you by - AmmoLand.com – The Shooting Sports News source.
  • Leave a Comment

    • Sign up Ammoland for your Inbox

      Daily Digest

      Monthly Newsletter

    • Recent Comments

      • Eddie G.: The lengthy comment by Dirt of 04/19/2014 is right on but left out one little thing. As recognition of this...
      • Triple Lindy: So how much money did the mayor’s group spend on the Colorado recalls? What did all that money...
      • bouno pache: Now not only are we faced with Obama and the democrats and his attempted to place a surgeon general that...
      • gruhn: Sad to see that some people are more equal than others.
      • Aleric: I am sure that the Liberals wouldn’t like the 1st amendment to be altered to read that freedom of...
    • maximum
      Login with Facebook: Log In
      Powered by Sociable!
    • Facebook Activity

    • Google+ Direct Connect

    Copyright 2014 AmmoLand.com Shooting Sports News | Sitemap | Μολὼν λαβέ

    Sign up for the Ammoland Daily Digest

    * indicates required
    Daily Digest is a daily recap of Firearms industry news, 2nd Amendment politics , and product articles delivered to the inbox. Stay informed to keep your Individual Right to Keep and Bear Arms.
    Yes, I want the Monthly email newsletter subscription to Ammoland so I can get a single newsletter once a month on the hot new products from the Firearms Industry!
    8786728
    9288872