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Looking to Market to Hunters Magazines Still Rule But Smart Money is Online
Outlets such as E-mail, Social Media and AmmoLand Shooting Sports News.

Southwick Associates

FERNANDINA BEACH, Fla. –(Ammoland.com)- Magazines are still the media source of choice for hunters and anglers, according to the June 2010 HunterSurvey.com and AnglerSurvey.com polls, which showed 44 percent of hunters and 33 percent of anglers use magazines most for information and entertainment.

The second most important media source for anglers are websites, with 25 percent indicating they use websites as a primary source of information. Television is still a mainstay for hunters with more than 15 percent reporting they rely most on television for information and entertainment.

Only 15 percent of hunters said they use websites the most to learn about hunting or to be entertained. E-mail was cited as a principal source of information by more than five percent of anglers and hunters while state wildlife agency websites were the most important media source for four percent of hunters and 3 percent of anglers.

Although social media use (Facebook, Twitter, etc.) is burgeoning for many audiences, its use by anglers and hunters remains low. Lumped in with books, newsletters, newspapers, and radio it makes up the smallest percentage of usage. However, four percent of hunters and more than five percent of anglers indicated they used all available media sources for learning and entertainment, which shows the large potential for growth in the social media arena. Companies that want to take advantage of the online opportunities should keep an open mind when developing campaigns.

“With hunters and anglers using such a wide range of media sources for learning and entertainment, agencies, organizations and businesses should consider adding new media to their traditional outreach platforms to ensure their messages are getting out there. Hunters and anglers do not rely on just one source. Multiple information sources work together to help shape their interests and opinions,” said Rob Southwick, president of Southwick Associates.

To learn more how HunterSurvey.com and AnglerSurvey.com can help you better understand and target your customers, contact Rob Southwick at rob@southwickassociates.com.

About Southwick Associates:
Southwick Associates was founded in 1989 to serve state fish and wildlife agencies, as well as the sport-fishing and hunting industries. We specialize in economic and business statistics related to fish and wildlife. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor re-creationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries as well as identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit: www.southwickassociates.com

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Bill to Ban High-Capacity Magazines Surges Firearms Magazines Purchases

Cheaper Than Dirt

Fort Worth, TX --(Ammoland.com)- A bill written by Democrat Representative Carolyn McCarthy was formally introduced on the House floor last week with the intention of banning ammunition magazines carrying more than 10 rounds.

The introduction of the bill follows a mass killing in Tucson that left 19 individuals shot and 6 dead.

“I know what it’s like to have tragedy brought to your life in a split second by a madman with high-capacity ammunition magazines. I’m working to stop it from happening again,” claimed McCarthy.

Glock 30 Round Handgun Magazines

“We need comprehensive reform to reduce the number of people hurt or killed by gunfire in America, but one simple way we can do that is by keeping the worst tools of mass murder away from the general public. This nation has come together before to support this simple, commonsense measure, and it is the law in several states right now. It is a small sacrifice that law-abiding gun owners can make once again in order to increase everyone’s safety.”

Online firearm and ammunition retailer Cheaper Than Dirt! reported seeing a surge in orders for magazines holding more than 10 rounds in the past few days, with 30 round Glock magazines leading sales. Online sales of Glock pistol had also spiked and, at the time of publication of this article, the company was completely sold out of all 9mm Glock handgun models.

“It’s not unusual to see panic buying when legislation like this is introduced,” said Cheaper Than Dirt Chief Operating Officer Roberta Wilson.

“Hopefully cooler heads will prevail and we’ll see this bill die in committee. Cheaper Than Dirt has always advocated responsible gun ownership and laws such as the one proposed by Congresswoman McCarthy only deprive law abiding gun owners. Criminals, by definition, ignore such laws and will remain unaffected.”

Democratic Senator Frank Lautenberg disagreed, saying ““High-capacity gun magazines are tools for murder. This common-sense legislation would make it more difficult for someone to carry out a killing spree. Before 2004, these ammunition magazines were banned, and they must be banned again. I am proud to partner on this effort with Rep. McCarthy, who has worked tirelessly throughout her career to curb gun violence in our nation.”

About:
Cheaper Than Dirt! prides itself on being America’s Ultimate Shooting Sports Discounter since 1993. Cheaper Than Dirt boasts over 24,000 items available for purchase through their website and catalog. For most items, Cheaper Than Dirt offers a generous 30 day return policy. For more information, or to place and order, visit www.CheaperThanDirt.com or call 800-421-8047. Most orders ship within 3 hours.

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