Benelli USA Awards Covey Sales & Marketing – Agency of the Year
ACCOKEEK, MD –-(Ammoland.com)- Benelli USA was pleased to award Covey Sales & Marketing, Agency of the Year for 2010, at their annual sales awards banquet held during the SHOT Show in Las Vegas.
Covey Sales & Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium brands in the shooting, hunting, law enforcement and outdoors industry.
The organization provides a full range of services to manufacturer clients for marketing to consumers, sporting goods retailers, wholesalers and large format retailers in the Midwestern U.S.
“Though it was a daunting year in the industry, our team fought hard to take market share through old-fashioned, street-level dealer sales, service and promotion,” said Greg Rader, President, Covey Sales & Marketing.
“We’re honored to be recognized by Benelli for growing our business against the trend of 2010. We owe our success to the consistent support of our independent and chain store partners who continue to recognize the quality of our products and the value of real sales support.”
“We believe our success in the Midwest this year proves that a strong sales effort with quality products and profitable sales program are the key to success in our industry,” added Ken Johnson, VP of Sales for Covey Sales & Marketing.
“Benelli USA is proud to honor Covey Sales & Marketing for their excellent efforts in a transitional and challenging year for the firearms industry,” said Joe Troiani, Benelli USA VP Sales. “This sales rep group has done an incredible job across the board with all our brands, which includes Benelli, Franchi, Stoeger, Uberti, and Stoeger Airguns.
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