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Glock Launches New Integrated Marketing Effort Featuring R. Lee Ermey
Campaign Includes New Website, 25th Anniversary Promotion, Print, Digital and Broadcast Ad Creative.

Glock Pistols

Smyrna, GA - GLOCK, Inc. the nation’s leading pistol supplier to American law enforcement agencies, is launching an integrated marketing effort this summer that includes a new website, print and digital ads, broadcast spots and a 25th Anniversary Promotion for consumers and channel partners. GLOCK spokesman, actor and avid gun enthusiast R. Lee Ermey (aka “Gunny”) stars in the broadcast and print campaigns.

The new GLOCK website, www.teamGLOCK.com, is designed to speak with eight key consumer groups, providing new functionality and ecommerce options.

GLOCK has made selecting your recommended pistol easier by highlighting specific pistols, their attributes and unique benefits under each consumer target. The site features 360 degree views of each GLOCK pistol and will feature consumer testimonials, videos and news segments. R. Lee Ermey is the voice of GLOCK’s new GLOCKimonial print campaign, which showcases GLOCK’s “Safe. Simple. Fast. = Confidence” message through real world testimonials from consumers. The ads will run across a wide variety of military, law enforcement and enthusiast publications.

The campaign also features online advertising that will launch in conjunction with the new website. A three page insertion in Guns and Ammo kicks off the campaign and is a call to action for consumers to send their stories into GLOCK’s Facebook page, www.facebook.com/glockinc or www.teamglock.com/amazingstories.

“We are going to be aggressively marketing our brand and products moving forward with a campaign that demonstrates GLOCK reliability and service through the eyes of real consumers,” said Mike Robinson, GLOCK Director of Marketing. “There is an indelible bond created between GLOCK products and their owners because GLOCK pistols are safe, simple to use and reliable, which delivers confidence to the user.”

Ermey will also star in the first of a series of “Somebody Picked the Wrong…” broadcast spots from GLOCK. The first in the series is titled “Somebody Picked the Wrong House” and highlights GLOCK as a home protection option. The spot features a thief unknowingly breaking into Ermey’s house. The spots will initially run on Tac-TV with Larry Vickers, Gallery of Guns, and The High Road with Keith Warren in addition to future broadcast placements.

“Gunny is an icon among gun enthusiasts, law enforcement and military personnel,” said Gary Fletcher, GLOCK Vice President. “He personifies what it is to be an American patriot and we are excited to have him featured on broadcast, print and online creative.”

GLOCK has been celebrating its 25th Anniversary in the United States and will initiate a consumer and retail partner promotion that offers a trip to the company’s global headquarters and birthplace in Austria. Consumers can register for the once-in-a-lifetime experience at www.glockvacation.com.

About GLOCK, Inc.
GLOCK, Inc. is a leading global manufacturer of pistols and accessories. GLOCK’s superior engineering has produced a pistol with only 34 parts and a rugged polymer-frame, providing industry-leading reliability shot after shot. GLOCK is renowned for its pistols which are safe, featuring three safeties; simple, offering a low number of components to provide reliability; and fast, with no encumbering parts to slow the speed to fire. This combination makes GLOCK pistols the first choice among consumers and law enforcement, with 65% of agencies nationwide choosing to carry GLOCK. Austrian-engineered, the company has manufacturing facilities in the United States and Austria. Based in Smyrna, Ga., GLOCK, Inc. is an advocate for our nation’s law enforcement and military personnel, as well as all citizens’ Second Amendment right to bear arms. For more information, please visit www.teamGLOCK.com.

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Easton Foundation and NFAA Foundation Award $16,000 Archery Scholarships

President Easton Foundations, Greg Easton (L), Riley Whiting 2011 ESDF/NFAA Scholarship recipient (R).

Easton Foundation

Yankton, SD --(Ammoland.com)- Easton Sports Development Foundation and the National Field Archery Association Foundation are pleased to announce the Archery Scholarship Recipients for 2011.

$16,000 in total scholarships was awarded to 23 student athletes in middle school, high school, and college that compete with either compound or recurve bows.

Individual scholarship awards varied from $500 to $2,500. Top scholarships were awarded to Forrest Blakley of Cobdin, Illinois and Riley Whiting of Logan, Utah.

“Archery is a lifestyle for me and has taught me discipline which has benefitted me not only in the field but also in the classroom”, Forrest stated.

He is pursuing a degree in Agricultural Engineering at Shawnee Community College in southern Illinois where he also started an archery team. Forrest has been on the US Junior USAT for two years and participated as a member of the Junior World Indoor and Outdoor teams. He plans on attending the Olympic trials this fall.

Riley said, “Receiving this scholarship is not only a pleasure, but it creates a wonderful opportunity for me to go to college and accomplish my goals and dreams in archery.” Riley recently made the United States Junior team and will be competing in Poland in mid-August.

“Forrest and Riley are both outstanding athletes that developed their archery skill in youth programs, and have become seasoned competitive archers and we are very pleased to award each of them our top $2,500 scholarship awards for 2011″, stated Bruce Cull, President, NFAA.

NFAA Scholarships were first awarded in 1990 to student athletes that compete in archery and excel in academic and intellectual achievement. The limitations of the original scholarship program were resolved in 2009 with the creation of the joint NFAA/Easton Foundation Scholarship Program. “The Easton and NFAA Foundations share the goal to support student athletes that compete in archery. We believe these scholarships will help us to develop stronger college archery programs and strengthen future Olympic and World Championship Teams.

By combining our respective Foundation programs, we can award more student scholarships, and increase the scholarship levels. In 2011, $16,000 was awarded to 23 recipients. We expect the number of applications to increase in future years, and plan to award up to $50,000 in total annual scholarships in 2012,” said Greg Easton, President Easton Foundations.

The 2009-11 scholarships are funded by an initial $150,000 grant from the Easton Foundation to the Easton-NFAA Foundation Scholarship Program. Future net revenue from the NFAA Easton Yankton Archery Complex, plus scholarship donations from both individuals and companies will be held in an endowment account to fund the scholarships in 2012 and beyond.

Dave Gordon, of Gordon Composites, made a large personal contribution to the scholarship endowment fund. Dave stated, “Archery has been a big part of both my personal and business success. I believe the Easton-NFAA Foundation Scholarship program is an outstanding program to support our youth archers, and allows me to give back to the sport I love. Awarding our best archers and student athletes scholarships that allow them to pursue further education while competing in archery will help develop much stronger youth and college archery programs. I encourage everyone that shares my passion for archery and desire to support our young archers to make their own donation to the scholarship program.” Individuals or companies interested in donating to the scholarship endowment fund or learning more about the program are encouraged to contact Bruce Cull, NFAA President. The NFAA Foundation is a 501(c )3 Public Charity and all donations meet the IRS requirements as charitable donations.

Scholarship applications, program requirements, and additional information is available on the NFAA website at www.fieldarchery.com, or from the NFAA Headquarters, 800 Archery Lane, Yankton, SD 57078. All applications for 2012 scholarships must be submitted to the NFAA Office by December 31, 2011. For additional information contact Natalie Vollmer, NFAA Executive Secretary, at 605-260-9279 or at info@fieldarchery.com.

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