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One Billion Aquatic Hitchhikers On Notice

One Billion Aquatic Hitchhikers On Notice

Wildlife Forever

Wildlife Forever

Minneapolis, MN --( One Billion!  The Threat Campaign partnership of local, state and federal agencies generated one billion impressions in outreach over seven years to Stop Aquatic Hitchhikers!

Wildlife Forever created the media-rich campaign that includes partners like the U.S. Forest Service, Environmental Protection Agency, Bureau of Land Management, National Park Service, U.S. Fish & Wildlife Service, 23 state agencies, including Minnesota DNR, lake associations like the Douglas County Lakes Association, Hubbard County COLA, plus the Leach Lake Band of Ojibwe and many others.

One billion impressions!  Sometimes the numbers are hard to grasp, they are so huge.  Maybe in this day and age of budget deficits and national debt a billion seems ordinary?  One billion!  Did you know a billion seconds ago it was 1980?  One billion minutes ago the Roman Empire was flourishing and the Han Dynasty was reigning in the current region of China. One billion is a bunch of impressions, equivalent to reaching every American more than three times.  Due to target marketing of the outdoor public, “Clean, Drain, Dry” is repeatedly reaching and educating America’s anglers, boaters, hunters and recreational users.

“Seven years ago reaching the billion milestone was beyond our horizon” said Doug Grann, President & CEO of Wildlife Forever.  “We have all grown and benefited from each others talents and skills. Through our collaboration we’ve achieved unparalleled success in invasive species outreach and education to the American public.  Behavior is indeed changing among better informed outdoor stakeholders.”

Today 315 million Americans can enjoy the great outdoors.  But those who love the woods, streams and lakes can unintentionally spread the invaders.  41.6 million anglers and 15.5 million hunters are advised to clean their boats, trailers, ATVs, gear and even dogs after each time afield.  Repeat messaging of the Stop Aquatic Hitchhikers! brand educates and provides everyone with a means to enjoy the outdoors yet stopping the spread of invasive species.

Preventing the spread of invasive species is critical to conserving America’s fish and wildlife. The silent invaders are damaging fishing, destroying habitat, devastating the food chain, degrading recreational activities, impeding navigation and costing the American public $137 billion annually. Today invasive species are even closing access points.  Communities dependent on healthy lakes are starting to grasp the big problem.  Restricted access to our public waters, complete with gated boat ramps, is actually happening.  We are losing ground, losing water to boat and fish and it is not acceptable.  It’s preventable!

Partnerships work.  The Threat Campaign is ready to help you and your community in working to Stop Aquatic Hitchhikers!  The tools are available to successfully reach a targeted audience of recreational users: anglers, boaters and hunters.  To learn more go to  For a copy of the 2012 Threat Campaign partnership report see:

About Wildlife Forever: Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife. As the nonprofit conservation arm of the North American Hunting Club and North American Fishing Club, Wildlife Forever represents the conservation interests of 1.3 million members.

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