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Reactive Web Design That Spontaneously Adjusts to Screens of All Sizes. Advertisers Now Effectively Reach Tablets and Smart Phones for Top Results.

Shotgun Life

Shotgun Life

Pikesville, MD - -(Ammoland.com)- Shotgun Life, the first online magazine dedicated to the best in wing and clays shooting, introduced a “reactive” design that capitalizes on a fast-growing readership among users of tablets and smart phones. You can see it at www.shotgunlife.com.

Shotgun Life now automatically rearranges the new mosaic of stories and banner ads on the home page according to screen size. As a free online magazine, the reactive design extends Shotgun Life’s worldwide readership seeking quality material about the best shotguns, accessories and luxury destinations for wing and clays shooting.

The new design also allows Shotgun Life to increase the size of its largest ad by 60%.

“In 2012, Shotgun Life generated more than one-million impressions for our advertisers, and as a result of our redesign we can expect considerably improved performance for 2013,” said Irwin Greenstein, Publisher of Shotgun Life.

Shotgun Life’s mobile traffic has increased 89.2% from 2011 to 2012 and comprises 24.6% of its total readership — tapping into the 91% of adult Internet users who rely on search engines to find information, according to the Pew Internet and American Life Project.

The Shotgun Life redesign follows the recent introduction of its search-engine-friendly Solutions Advertising program: the ability to place targeted ads that correlate with search queries — a first in the industry. This means that Shotgun Life advertisers can immediately reach enthusiasts ready to purchase products and services that provide a solution to their problem at hand.

For details about advertising in Shotgun Life, contact Irwin Greenstein at 410-484-2038 or igreenstein@shotgunlife.com.

Shotgun Life is published by SGL Media, LLC. Prior to founding Shotgun Life in 2009, Irwin Greenstein spent 15 years in Silicon Valley as a marketing and media-relations executive specializing in technology start-ups. Visit Shotgun Life at www.shotgunlife.com.

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