Centralized shopping for all the latest in Cabela’s branded LaserLyte laser training, bore sighting and gun laser products.
COTTONWOOD, AZ (July 2013) – LaserLyte rolls out their 2013 Cabela’s point-of-purchase displays in thirty Cabela’s retail locations across the country, featuring all the new LaserLyte laser gun sights, bore sights and laser training tools.
LaserLyte’s new product displays provide shoppers a one-stop, shopping experience for all of LaserLyte’s products within Cabela’s. The new “bunker” displays feature large graphics for quick identification with the full line of Cabela’s branded cartridge bore tools and sights plus the full line of laser gun sights for pistols, ARs and shotguns.
The ammo shortage won’t deprive shoppers from getting their target shooting practice in with the full and expanded line of laser training products that fit calibers from .380 to 12 GA. Also included are the new LaserLyte Trigger Tyme pistol and two distinct sets of laser training targets for the LaserLyte lasers.
“The new LaserLyte display featured at these Cabela’s locations provide customers a complete LaserLyte experience and allows them to purchase a single laser tool or combine laser products for the complete training experience in one, easy-to-find location within their favorite outdoor retailer,” Aaron Moore, VP of Sales & Marketing for LaserLyte explained. “The Cabela’s customer is looking for quality products that deliver on their promise and that makes LaserLyte a good fit in their product selection.”
LaserLyte, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. For additional information about LaserLyte, visit www.laserlyte.com . Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte® action.
About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.