New Berlin, Wis. --(Ammoland.com)- –Sportsman Channel, the leader in outdoor TV for the American Sportsman, announced today Friday’s monster whitetail buck episode on Name the Game – featuring world champion archer Levi Morgan – earned the No. 1 spot in the M25-54 demo across mid-sized networks.
It also earned the No. 2 spot in the M18-49 demo*. Name the Game airs Friday’s at 8:30 p.m. ET/PT on Sportsman Channel.
“Levi Morgan is one of America’s finest archers, a rising TV personality, a lethal outdoorsman, and a great family man,” said Graig Hale, vp of business development of Sportsman Channel. “Our audience is clearly connecting with him not just for the adventure and incredible skill he brings to Name the Game, but to his commitment to family, values, and life in the great outdoors.”
“It was the coolest feeling when we heard we got the top spot for the Ohio hunt… that hunt with the family is always one of our favorites and southern Ohio is where I learned pretty much everything I know about whitetails,” said Morgan. “Name the Game has definitely found a home with Sportsman Channel, who is a great partner in everything we do!”
*Source: Nielsen, Live+SD. #1 in M25-54 and #2 in M18-49 8/16/13 from 8:30pm-9pm, coverage area ratings, across all mid-sized network, defined as August Nielsen UE between 20MM and 80MM). Excludes movies and team sports.
About Name the Game: Throughout the life of World Champion archer Levi Morgan, archery has been his passion. Since childhood, he has traveled the world competing in archery tournaments one half of the year and bowhunting with a vengeance the other half of the year. Living and breathing all things bow related, Morgan started Name the Game, now in its second season, featuring his pursuits on and off the archery circuit. But championship titles aren’t all that Morgan excels at collecting. He also demonstrates his knowledge of the prairies, mountains and woods from one end of the country to the other, as he pursues whitetails and other big game animals.
About Sportsman Channel: Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to outdoor enthusiasts in the United States, delivering entertaining and educational programming focused exclusively on the lifestyle of American sportsmen and women. Sportsman Channel reaches more than 32 million U.S. television households and is available in HD. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (twitter.com/SPORTSMANchnl) and Like on Facebook, facebook.com/sportsmanchannel