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Report Delivers Detailed Snapshot of Size and Breakdown of the Recreational Shooting Market in America.

Youth Shooting Sports

Detailed Report on Size & Breakdown of Recreational Shooting Market

Southwick Associates

Southwick Associates

FERNANDINA BEACH, Fla. —-( Statistics show the shooting sports have enjoyed a historic surge in sales over recent years.

However, for organizations and businesses that serve the nation’s millions of recreational shooters, it is vital they know precisely where dollars are being spent if they are to better focus their production, sales and marketing efforts.

Companies and organizations involved with shooting can access those details with ease, all in a new report just released by Southwick Associates, the outdoor industry’s leading market research firm.

Southwick’s 2012 Size of Recreational Shooting Market Report reports the total retail dollars associated with the recreational shooting market. Break-outs are provided for rifles (including traditional versus MSR sales), handguns, shotguns, muzzleloaders and air rifles. The report also presents the size of the ammunition market, with details listed for rifle, handgun and shotgun ammo, as well as black powder and accessories sales. Retail sales data are also provided for hand-loading equipment, target shooting-related optics and many categories of shooting accessories such as targets, safety equipment, cleaning supplies, safes, magazines and more.

“Recreational shooters spend billions of dollars each year and this report delivers the critical market breakdowns that businesses and organizations involved in the shooting sports need to learn where opportunities exist and to better understand recreational shooters’ interests,” says Rob Southwick, president of Southwick Associates.

Southwick Associates utilizes proprietary market data from their own research combined with the most recent and reliable data from key government sources to compile the report.

The 2012 Size of the Recreational Shooting Market Report is the latest in a series of market reports being made available by Southwick Associates.

Also available for sale: 

  • The 2012 Size of Hunting Market Report, which provides data on the actual dollars spent by hunters on product categories such as traditional rifles, tactical rifles, handguns, shotguns, muzzleloaders, air rifles, ammunition types, bowhunting, decoys, game calls, optics, handloading and more.
  • The 2012 Size of Firearms and Ammunition Market Report, which examines how much money is spent on the total rifle market including sales of traditional rifles versus tactical or modern sporting rifles (MSR), as well as total sales of handguns, shotguns, muzzleloaders, air rifles, rifle ammunition, handgun ammunition and shotgun ammunition. All spending associated with hunting and target shooting are included in this report.
  • The 2012 Size of the Sportfishing Market Report, which provides insight into dollars spent on rods and reels, as well as those for fishing line, lures, terminal tackle, fly-fishing gear, fishing electronics, ice fishing, fishing apparel and other key equipment categories within the sportfishing market.

For pricing information or to purchase any of Southwick Associates’ market reports, contact John DePalma, with Brand Intelligent, at or 303-552-8454. More information can also be found on


About Southwick Associates: Southwick Associates was founded in 1989, serving state fish and wildlife agencies, sportfishing and hunting industries, and non-profits. We specialize in economic and business statistics related to fish, wildlife and outdoor recreation. Our expertise includes measuring retail expenditures by anglers, hunters, wildlife viewers and other outdoor recreationists; quantifying the jobs, tax revenues and other economic impacts of outdoor recreation; tracking trends within outdoor industries; identifying major distribution channels and the overall structure of specific outdoor-related industries; and analyzing the value of fish and wildlife resources and their uses including land transactions, new business ventures, fish kills and more. Visit us at

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