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TruckVault Cares Final Count

TruckVault Cares Final Count

South Dakota --(  A record-setting 156,222 votes were cast in the fourth annual Wingshooting USA “TruckVault Cares … for conservation, canines & kids” initiative, which concluded on Dec. 31 2013.

Seven groups share in the funds and national publicity provided via Scott Linden’s TV series.

In the last weeks of the initiative, over 500 votes were being cast every day.

A hard-fought battle for the top three vote-getters concluded with the AKC Canine Health Foundation logging 68,170 votes, National 4-H Shooting Sports a close second at 62,075 votes and American Brittany Rescue capturing 17,345 votes. The remaining votes were divided among Scholastic Shooting Sports Foundation, Ruffed Grouse Society, International Hunter Education Association-USA, and the U.S. Sportsman’s Alliance Foundation Trailblazer Adventure program. Every group receives funds proportional to the number of votes garnered during the initiative.

Lead sponsor TruckVault was joined by co-sponsors Filson, Happy Jack, Webley & Scott, Kent Cartridge, Linden’s Signature Series of dog gear and Pursuit Channel television network. Wingshooting USA fans voted online for their favorite group, and beneficiary group members were encouraged via print and online efforts to tell their friends and “go viral” to garner more votes and maximize funds for their organization. New this year was a voting component on the TruckVault Cares Facebook page in addition to the web page. Voters won prizes throughout the effort, with more announcements coming soon.

“2013 was a landmark year for the TruckVault Cares program. It’s exciting to see our efforts gain increased traction with the voting public. A big hand to all who voted and continued to vote for all of the worthy organizations this program will benefit. We look forward to continuing the momentum we have built in ‘13 in the years to come and hopefully benefit even more organizations,” said Don Fenton, TruckVault Sales & Marketing Director.

“The Wingshooting USA fan family came through like I knew they would,” Linden said. “They demonstrated the importance of the groups involved, as well as the need to conserve resources, recruit newcomers and honor our four-footed hunting partners.”

Beneficiary groups are provided with online, on-air and print marketing exposure including television commercials and in-show educational features on Wingshooting USA. The viral initiative also helps each groups’ members learn more about the other groups, recruit new members, and learn more about their own organization. The most watched upland hunting TV show in the country, Scott Linden’s Wingshooting USA airs on seven networks, six of them year-round. Created and hosted by Linden, the title sponsor is the National Shooting Sports Foundation’s hunter-recruitment initiative of the same name.

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