Liberty Ammunition Hires Russ Datson as Director of Sales

Former Account Manager at Remington Arms for Freedom Group and National Account Manager at MSC, Russell Datson brings sales channel distribution expertise to Liberty Ammunition.

Russ Datson, Director of Sales, Liberty Ammunition
Russ Datson, Director of Sales, Liberty Ammunition
Liberty Ammunition
Liberty Ammunition

BRADENTON, FL (Ammoland.com) - Liberty Ammunition, global leader in high performance, lead-free ammunition for military, law enforcement and civilian markets, announces the hiring of Russell Datson as the new Liberty Ammunition Director of Sales. Datson will assume responsibility for all commercial and retail sales in the US, reporting directly to Matthew Phillips, Vice President of Sales and Marketing, Liberty Ammunition.

Prior to joining Liberty, Datson was a National Account Manager for MSC Industrial Supply. In this role, he managed an account portfolio that included multiple Fortune 100 companies and was responsible for developing National Account Programs for corporations that simplified and standardized their industrial supply procurement process.  Prior to joining MSC, Datson was employed as an Account Manager – Distribution Sales with the Freedom Group for Remington Arms.  During his six year tenure, Datson was actively involved in all channels of FGI’s consumer business and was awarded several sales achievement awards.

“In my career both outside and within the Shooting Sports Industry, I have strived to listen to the voice of my customers, as to best understand their needs,” Datson commented on his experience and new position with Liberty.

“Having an appreciation for the complexities of today’s business environment has helped me partner with my customers, so that we can both be successful.  I am honored to be part of Liberty Ammunition’s growth strategy and very excited to help launch our ground breaking, revolutionary ammunition products into the consumer channel.”

Russ can be contacted at russdatson@libertyammo.com

For more information on Liberty Ammunition visit www.libertyammo.com

About Liberty Ammunition:

Founded shortly after the 9/11 attacks, Liberty Ammunition’s sole pursuit has been to develop the world’s highest performing ammunition. The company provides state-of-the-art tactical ammunition to the US military, our allies and law enforcement. In 2013, Liberty Ammunition entered the civilian market with the highest performing ammunition in the world for superior personal protection and to enhance the game hunting experience. Today, Liberty Ammunition is the global leader in high performance, lead-free ammunition for military, law enforcement and the civilian and hunting markets. www.libertyammo.com

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