Mossy Oak is a leading camouflage and outdoor lifestyle company that equips enthusiasts involved in outdoor pursuits, which includes hunting, land stewardship and wild game management. The partnership incorporates advertising with Sportsman’s waterfowl block (The Landing Zone) on Saturdays from 2–4 p.m. ET. Mossy Oak also extended its sponsorship for the award-winning show – MeatEater seen on Thursdays at 8 p.m. ET/PT.
“Extending a partnership with a brand like Mossy Oak speaks volumes about where Mossy Oak wants their voice heard,” said Graig Hale, vice president of business development of Sportsman Channel. “The ‘Landing Zone’ is the destination for waterfowl programming in the outdoor space. Sportsman features the best-in-class in wingshooting content and is the No. 1 ad supported network for dog ownership*.”
Mossy Oak’s support of hunting reaches far and wide. The company is passionate about wingshooters, but is also dedicated to small (turkey) and big-game hunting.
Mossy Oak also extends their sponsorship for the award-winning series, MeatEater. Highly-acclaimed author and host, Steven Rinella, scales the North American wilderness this season on MeatEater. Rinella is an avid outdoorsman, writer, and television personality best known for his ability to translate the hunting lifestyle to a wide variety of audiences.
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About Mossy Oak: Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.
About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).
*Source: Nielsen, live+SD, total day, 12/31/2012-12/29/2013, 12/30/2013-01/26/2014, HH pet ownership, dog = YES.