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Geneseo, IL – -( ArmaLite has recently been made aware that an advertisement utilizing the image of the statue of Michelangelo’s David holding an ArmaLite AR-50A1 rifle was found to be offensive by certain individuals.

ArmaLite deeply regrets offending anyone and certainly had no intention of doing so.

The “Work of Art” media campaign was initiated over a year ago, but was removed from circulation when the new ownership of ArmaLite took responsibility for Company direction in July 2013.

ArmaLite has been making some of the finest firearms for military, law enforcement and commercial applications for 60 years and was the inventor of the AR platform of sporting rifles. In fact, AR stands for ArmaLite.

Mark Johnson, the chief executive officer of Strategic Armory Corps, LLC, the current owner of ArmaLite stated, “I believe that an advertisement utilizing an altered photograph of a masterpiece such as David is in poor taste. We deeply regret that ArmaLite offended anyone by this media campaign, which we ended upon our acquisition of the Company.”

“We will make every effort to be sure that any remnants from the campaign are removed from the public”.

ArmaLite has one of the broadest product lines in the firearms industry. We manufacture and sell semiautomatic rifles in a variety of calibers including 5.56mm and 7.62mm, long range super-accurate bolt action rifles in calibers including .308 Winchester, .300 Winchester Magnum, .338 Lapua, and 50 BMG, and classic 9mm pistols.Visit:

  • 21 User comments to “Armalite Statement On Michelangelo’s David With AR-50 Advertisement”

    1. Ace Hole on March 10, 2014 at 4:28 PM said:

      You mean this one? I LOVE IT, anyone offended needs to get a life.

      Michelangelo’s David

    2. Agreed I see nothing wrong, especially when we see all kinds of advertising using manipulated images, IE Doberhuahua, this is the least offensive.

    3. Michael on March 10, 2014 at 7:43 PM said:

      So a crab in a Fiat can pinch a woman’s ass but David cant hold a gun? The new AR30/50 are works of art. Be proud of them.

    4. You’ve got to be kidding, let them be offended…

    5. Tell all the truth please. Remeber that you didn’t have rights to use this picture and you don’t have them to is it right know too.
      The David of Michelangelo is copyrighted and its use for advertising purposes is subject by law to the issue of a notice by the holder, in this case the state, and the payment of a fee.

    6. Brad Wasmus on March 10, 2014 at 9:28 PM said:

      C’mon Mr. Johnson, GROW A PAIR! as a proud owner of SEVERAL ARMALITE’s I reserve the right to say that..Our children get subject , on an hourly basis, to inappropriate sexual and morally corrupt advertising across the SPECTRUM of products. This was a classy and clever use of an ancient work of art that didn’t involve scantily clad women frolicking around like a herd of Jezebells, and you are going to KNUCKLE to a whiny dingbat who is “Offended?” PUHHHH LEEEEEZE!!!

    7. Why apologize for exercising their free speech? Enough of this politically-correct garbage. They put a crucifix in a bottle of urine and called THAT art, but you tell me a picture of Michelangelo’s David holding a precision rifle is offensive? Get out of here!!

    8. Dr. Strangelove on March 11, 2014 at 3:55 AM said:

      If you really want to offend the libtards, shop it with a cross.

    9. MontieR on March 11, 2014 at 4:18 AM said:

      Grow a set you effeminate emasculated wimps. Booo hooo I am so offended i’m just going to cry. Suck
      it up pansy boys get a life.

    10. There is nothing to be offended about in that ad. The anti gun libtard weenies will be “offended” by anything, so don’t bow to them and compromise your ad campaign. The left wing moonbats who would complain aren’t your customers and will complain about anything to do with guns, so ignore them.

    11. Absolutely beautiful

    12. […] a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has […]

    13. M. Bragg on March 11, 2014 at 9:30 AM said:

      It would seem to me you have improved the statue. Use that First Amendment and promote the Second. To Hell with all those it offends.

    14. 11Hotel on March 11, 2014 at 9:58 AM said:

      Armalite & Johnson are PC liberals who tread upon the 1st and 2nd Amendments. I will be boycotting his company and getting the word out on social media.

    15. LHTwist on March 11, 2014 at 10:20 AM said:

      I view Armalite’s decision as a fail but they have the right to make the decision that suits their company. However, I saved a copy of the image for personal enjoyment. Thanks Ammoland for giving me that opportunity.

    16. Samuel P. Snockendorfer on March 11, 2014 at 10:24 AM said:

      What pussies. No wonder I own a Barrett instead of an Armalite. Don’t you think that David would rather have had a .50 BMG than a sling shot?!

      Never say “I’m sorry” to anti-gunners.

    17. Nomen ignotus on March 11, 2014 at 1:12 PM said:

      Not sure about copyright laws especially for such ancient artifiacts or how that owuld be seen in U.S. Courts …but regarding the “weaponizing ” of the statue …it seems …he was carrying a “sling ” before his AR …hmmmm..ask Goliath if that is a “weapon” …the slings of the time were not a childs toy ..Hannibal had a large contingent of “slingers ” form the Baleric Islands …they used one oiuncelead pellets which were accurate to over 100 yards and deadly to Romans …so how can changing form a weapon of Biblical times to one of modrn times be changing who the person portrayed in the statue was ??…He was a sniper …then …so what do you think he would be now …Just a Carlos Hathcock of the old days …:)

    18. Thank God Michelangelo was not holing a “Pop Tart” he would have been suspended…

    19. Copyright? The artist has been dead for centuries and the image is no more copyrighted than a photo of Mt. Rushmore. At least they put a fig leaf over his pecker, it would be poor trigger control otherwise. :)

    20. No more ArmaLite purchases until Mark Johnson is gone.

    21. […] Armalite Statement On Michelangelo’s David With AR-50 Advertisement […]

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