In the first year of shipping the award winning TAVOR SAR to distributors, IWI US tripled expected sales.
The IWI US facility was officially opened in December of 2012 and began shipments to distributors of the highly anticipated; Israeli designed and built rifle in late March of 2013. 2013 became the year of the TAVOR SAR, with unexpected demand that tripled projected sales and garnered the receipt of two coveted awards: American Rifleman’s Golden Bullseye Award for Rifle of the Year and the popular blog, TheTruthAboutGuns.com, Rifle of the Year.
IWI US doubled their employee base to meet the demand for the TAVOR SAR, as well as hired additional management as the product found a receptive audience in the law enforcement community. IWI US expects to expand its facility in 2014 to accommodate continued growth. Additionally, IWI US will launch an online store with a variety of IWI US approved accessories for the TAVOR SAR in the coming weeks.
“This is a watershed moment for IWI US and our employees,” Michael Kassnar, Vice President of Sales and Marketing for IWI US commented. “We could not have met our goals without the enthusiasm, dedication and the Pennsylvania work ethic of the IWI US team.”
About IWI US, Inc. IWI US, Inc. is a subsidiary of Israel Weapon Industries (IWI) Ltd., which for many years has operated in the global Defense and Law Enforcement markets. IWI US, Inc. was established in 2012 in order to offer the highest quality and most advanced products available, as well as to provide a high level of service and support for American consumers. Located in a 21,000 sq. ft. facility in Harrisburg, PA, IWI US has appointed a very experienced team of senior managers to oversee its operations in the US market. The IWI US line of products includes several configurations of the TAVOR® SAR.