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Celebrities and giveaways abound at celebration of outdoor retailer’s new-look store.

ST. PAUL, Minn. - Spring is all about new beginnings, and Gander Mountain is into the spirit of the season, celebrating a fresh new look for outdoors enthusiasts in Illinois this weekend with the grand opening of its newly-remodeled Peoria store.

“It’s exciting to bring our great selection of merchandise, a sharp new look and improved shopping experience to so many of our Gander Mountain stores,” said David Pratt, Gander Mountain’s CEO.

“Through dozens of major remodeling projects at stores throughout our network, we’re giving our loyal patrons and our newest fans an even better place to get the best gear and expertise at the best prices.”

The Peoria Gander Mountain store is located at 5114 W Holiday Drive in Peoria, near the junction of Highway 6 and War Memorial Drive. The three-day Grand Opening weekend is March 21-23.

Special events and giveaways include:

  • Travis “T-Bone” Turner, host of Michael Waddell’s Bone Collector on the Outdoor Channel will appear Friday from 3 p.m. to 7 p.m. and Saturday from 10 a.m. to 2 p.m.
  • Kyle Wieter, host of Adrenaline Junkies TV Show on the Sportsman Channel will appear Saturday from 3 p.m. to 6 p.m.
  • Randy Birdsong and Nate Hosie, hosts of Headhunters TV Show on the Outdoor Channel will appear Saturday from 3 p.m. to 6 p.m. and Sunday 12 p.m. to 3 p.m.
  • There will be a Daisy Inflatable Shooting Range on-site both Saturday and Sunday.
  • The first 100 customers through the door at the Peoria location on Friday, Saturday and Sunday will receive a free $10 Gander Mountain gift card.
  • The first 250 customers to make a purchase at the Peoria location on Friday, Saturday and Sunday will receive a free Gander Mountain gift.
  • Customers can register for a chance to win a $1,000 Gander Mountain gift card at the Peoria location.

Visit www.gandermountain.com for a full schedule of events listed under the Peoria store location.

Gander Mountain is the nation’s largest and fastest growing retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. The extensive remodel brings Peoria the best names in fishing, a full line of men’s and women’s outdoor apparel and footwear, plus the very best in outdoor technology and high performance camping gear. Gander Mountain also offers Illinois’ largest selection of firearms and ammunition along with the best brand names in the industry.

For more than 50 years, Gander Mountain has built its reputation on having better brands and smarter buys for everything you want to do outside.

About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, MN, is the nation’s largest and fastest growing retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has 131 conveniently-located outdoor lifestyle stores in 24 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

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