Thursday April 10 at 7:30 p.m.
Film Honors an American Icon with Behind-the-Scenes Footage and More
New Berlin, Wis. --(Ammoland.com)- Behind every knife, there’s a soul and a life all its own.
The story behind Buck Knives is truly a piece of American heritage and a piece of this legacy is captured with the documentary, Buck Knives: Edge of a Legend.
Airing on April 10th at 7:30 p.m. ET on Sportsman Channel, Edge of a Legend showcases the American dream, through the eyes of those who use the knives and the legendary family that stands behind them. From its humble beginnings, to its status as an American Icon, Buck Knives has stood the test of time. Viewers will see exclusive behind the scenes footage on the manufacturing floor to interviews with current CEO C.J. Buck, his dad Chuck Buck and more.
“We are thrilled to be featured on the Sportsman Channel, showcased as the American icon we’ve become. This is a huge year for Buck Knives with the celebration of the 50th Anniversary of our most famous knife, the 110 Folding Hunter. This knife paved the way and led us to become the company we are today,” said CJ Buck, President and CEO of Buck Knives.
“A special thank you goes to Rusted Rooster Media for producing this piece and for InterMedia Outdoors and Sportsman Channel for their willingness in airing it.”
“When we think about legendary and iconic American brands, we definitely think about Buck Knives – every sportsman has held a Buck Knife. It was clear that we had to find a way to celebrate the model 110’s anniversary during 2014, and by developing a behind the scenes story about the family, the story, the legacy, we’ve accomplished a perfect celebration,” said Graig Hale vice president of business development for Sportsman Channel.
“Based on the success of the Fred Bear: Father of Bowhunting special we aired in 2013 – also produced by Ruster Rooster Media – we discovered that our viewers have been clamoring for in depth stories of their favorite brands – Buck Knives answered the calling for more!”
In conjunction with the film, Buck Knives is also helping celebrate the new show, Amazing America with Sarah Palin on Sportsman Channel by providing twenty, 110 Folding Hunters for Sportsman Channel to give away. The giveaway is now through April 13 via entries online at: www.thesportsmanchannel.com/win.
Behind every Buck knife is over 100 years of experience and craftsmanship. The very best materials and state-of-the-art technology are used to create knives that meet the exacting demands expected of a high quality knife. Buck stands behind every knife made with their famous Forever Warranty.