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LAKE Strategic Marketing

LAKE Strategic Marketing

NEW BERLIN, Wisc. – -( LAKE Strategic Marketing, a leading brand marketing agency for the outdoors, has been selected by Gary Mol’s Bullet Bunker, a system that stops – and contains – bullets shot at it, to serve as its agency of record.

The firm will support programs including content marketing and messaging, media relations, media buying and advertising promotions.

“We selected LAKE Strategic Marketing for their significant consumer marketing expertise in the outdoor world,” said Gary Mol, co-owner for Bullet Bunker.

“We found the team to have tremendous creativity and passion for our business. They understand the evolving role of our business and have the ability to tell the Bullet Bunker story successfully.”

To learn more about Gary Mol’s Bullet Bunker, visit

LAKE Strategic Marketing is already assisting Bullet Bunker with new marketing messaging, including debuting a new booth at the 143rd NRA Annual Meeting later this month in Indianapolis, Ind. More creative campaigns are expected to unroll later this year. The team will also provide strategic counsel regarding branding strategy for new product launches. LAKE Strategic’s PR efforts will complement Bullet Bunker’s robust marketing program, which is geared to gunsmiths, range operators, forensic labs, military and others who are looking for solutions on where to practice shooting that is convenient and safe.

James Kolstad, Todd Hansen and John Kohl lead LAKE Strategic Marketing. Each come from an extensive background in the business side of the outdoor industry and all are avid sportsmen.

James Kolstad, President, has spent nearly 30 years as Branding and Creative Director helping clients succeed in industrial, luxury, fashion and lifestyle brands. His background includes branding, media direction, photography, print, collateral, interactive, social media and broadcast production. In the past, he’s worked with brand leaders like Cabela’s, Rage Broadheads and Cuddeback.

Todd Hansen, CEO, has a 30-year track record of building great brands and incredible businesses. His most recent achievement is having started and served as COO for the wildly successful cable network, Sportsman Channel.

John Kohl, VP, has nearly 10 years experience as a media executive in the outdoors space and has proficiency creating media and marketing plans for all budgets. Most recently John was a top-performing Account Executive at Sportsman Channel where his tenacity landed him top-tier endemic and non-endemic clients, as well as sold high-level opportunities such as title sponsorships and network stunts.

To learn more about LAKE Strategic Marketing, visit and on Facebook at 

About LAKE Strategic Marketing:

LAKE Strategic Marketing is a brand-marketing agency providing strategy, design and implementation of comprehensive multi-media marketing programs. LAKE Strategic Marketing’s services include strategic brand development, brand identity, advertising, packaging, web and interactive services, public relations, social media and all types of marketing communications collateral. Based in Minneapolis, MN, LAKE Strategic Marketing also has an office in New Berlin, WI.

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