BEAVERTON, Ore. --(Ammoland.com)- Redfield is pleased to introduce Steve Krajczynski as its new brand manager. Krajczynski brings a proven track record of nearly 13 years of strategic brand management and leadership to Redfield.
He previously held brand management positions for Craft Brew Alliance, where he served as brand manager for Kona Brewing and Widmer Brothers Brewing.
While with CBA, Krajczynski turned the Kona brand from one of the company’s lowest performers into its largest and top selling brand. He also brokered and managed sponsorships with the NBA’s Portland Trail Blazers and MLS’ Portland Timbers.
A lifelong hunter and outdoorsman, Krajczynski brings his passion for the outdoors to his job.
“Steve understands branding products for a passionate and opinionated consumer base,” said Rob Morrison, vice president of marketing for Leupold & Stevens, Inc.
“We’re excited to bring that experience and his love of the shooting sports to our team.”
A graduate of Gonzaga University, Steve holds a bachelor’s degree in business administration with a concentration in marketing. For more information, visit www.redfield.com or call 877-798-9686. Visit Redfield on Facebook at www.facebook.com/RedfieldHunting. Acquired by Leupold & Stevens, Inc. in 2008, Redfield is now a brand of the Oregon-based company.
The Redfield line includes Revolution, Revenge and Battlezone riflescopes; CounterStrike Tactical Red Dot sight; Accelerator reflex sight; Rebel and Battlefield roof prism and Renegade Porro prism binoculars; Rampage spotting scope kits; and Raider™ rangefinders. The Redfield Gun Sight Company was founded in 1909 by John Hill Redfield. Over the years, Redfield became one of the leading American manufacturers of sports optics, known for the performance, ruggedness and reliability of its products. The new Redfield line upholds that tradition and is sold worldwide to hunters, shooters, wildlife observers and other outdoor enthusiasts.