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Indianapolis (Ammoland.Com) – (April 25, 2014) The United States Conceal Carry Association (USCCA) has appointed LAKE Strategic Marketing, a leading brand-marketing agency for the outdoors, as their agency of record. The firm will support programs including refining brand image, content marketing and messaging, media relations, media buying and advertising promotions. USCCA educates, trains, equips and educates responsibly armed Americans.

Lake logo“We selected LAKE Strategic Marketing as our marketing partner because of its history of serving the unique needs of outdoor brands. LAKE has the hands-on, practical capability and experience to help our marketing and branding efforts,” said Tim Schmidt, president & CEO, USCCA.

“LAKE Strategic Marketing is proud to be USCCA’s strategic agency partner,” said James Kolstad, president, LAKE Strategic Marketing. “Our understanding of the changing conceal carry landscape and the needs of responsibly armed Americans uniquely qualifies us to partner with USCCA to drive their consumer strategy and media marketing programs by creating positive customer experiences for their members and prospective members.”

USCCA is the first and largest, member-owned association designed to educate, train, equip & insure the responsibly armed
American. In fact, it is gaining so much momentum that it made the INC 5000 list of America’s Fastest Growing Companies two years in a row. Every month, tens of thousands of responsibly armed Americans
turn the pages of Concealed Carry Magazine and enjoy the many
benefits of USCCA membership. In June 2011, USCCA announced the Self-Defense SHIELD, an insurance-backed benefit that provides legal and
financial assistance to members in the aftermath of a
self-defense shooting.

James Kolstad, Todd Hansen and John Kohl lead LAKE Strategic Marketing. Each come from an extensive background in the business side of the outdoor industry and all are avid sportsmen.

To learn more about USCCA, visit and on Facebook at

To learn more about LAKE Strategic Marketing, visit and on Facebook at

About LAKE Strategic Marketing:

LAKE Strategic Marketing is a brand-marketing agency providing strategy, design and implementation of comprehensive multi-media marketing programs. LAKE Strategic Marketing’s services include strategic brand development, brand identity, advertising, packaging, web and interactive services, public relations, social media and all types of marketing communications collateral. Based in Minneapolis, MN, LAKE Strategic Marketing also has an office in New Berlin, WI.


Press Contacts:

LAKE Strategic Marketing, John Kohl;


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