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Love At First Shot Program

New ‘Love At First Shot’ Program For Beginning Female Shooters Launches on NRAWomen.TV

National Rifle Association

National Rifle Association

FAIRFAX, Va. --( The NRA is proud to announce that Smith & Wesson is sponsoring a new online series created by the NRA featuring the experiences of women who are new to shooting and guns.

NRA News Commentator Natalie Foster brings a light-hearted and accessible touch as host of the series.

“When you do it right, guns aren’t just tools—they’re fun,” says Foster, “I know from experience that it’s all about starting off on the right foot.”

Love At First Shot aims to help women who are interested in learning more about shooting and developing their skills, but who might feel uncomfortable with guns or intimidated by the often male-dominated firearm community. Featuring guest appearances by expert women shooters and vivid, on-location filming, the show focuses on cultivating familiarity, appreciation and knowledge of firearms and the shooting sports.

“So many women are buying guns for the first time and the NRA is proud to offer this resource to this important audience,” says NRA CEO and EVP Wayne LaPierre, “And we’re grateful to Smith & Wesson for their partnership in this effort.”

With episodes like “First Trip to the Range,” “Concealed Carry” and “First Hunt,” Love At First Shot will use education and entertainment to turn novices into confident gun enthusiasts.

James Debney, President and CEO of Smith & Wesson, says, “We are proud to play an important role in removing some of the apprehension and making it easier for new women shooters to build their knowledge base, confidence and capacity to enjoy their participation in the shooting sports.”

Episodes will release monthly and include a tailored gear checklist of associated items in a special segment made possible by support from Cabela’s Outdoor Fund.

Please visit NRAWomen.TV presented by Smith & Wesson to see more. For Love at First Shot Episode 1, please visit:


About NRA

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. More than five million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at and on Twitter @NRA.


About Smith & Wesson

Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products, and training to the global military, law enforcement and consumer markets. The company’s brands include Smith & Wesson, M&P and Thompson/Center Arms. Smith & Wesson facilities are located in Massachusetts and Maine. For more information on Smith & Wesson, call (800) 331-0852 or log on to

  • One User comment to “New ‘Love At First Shot’ Program For 1st Time Female Shooters Launches, NRAWomen.TV”

    1. Philbert on May 15, 2014 at 11:11 PM said:

      Oh, how I wish I was 30 years old again. What a pretty woman, and a gun enthusiast to boot! Best wishes to her.

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