Wilsonville, OR -(Ammoland.com)- Crimson Trace, America’s recognized industry leader in premium laser sighting systems and tactical lights for firearms, is unveiling a new national marketing campaign to inspire gun owners everywhere to protect themselves; along with their home and families, by preparing themselves not just to fight, but fighting to win through confidence, speed and accuracy.
This innovative program’s rallying force is Condition Crimson.
“Crimson Trace has always had a reputation for unique and thought provoking advertising in the industry,” said Kent Thomas, Crimson Trace Director of Marketing and Product Development. “As the industry leader in laser sighting technology, I believe it’s our responsibility to continue raising that bar with provocative messaging to today’s consumer. With Condition Crimson, that message to the consumer is clear: ‘In today’s environment, have you done everything in your power to prepare; really prepare, yourself?’ Regardless of your age, gender or experience level, when you’ve equipped your personal protection firearm with a Crimson Trace laser and the training to back it up, then yes you have. You are in Condition Crimson.”
Added Thomas, “I’m proud to roll out this campaign with our trusted print and electronic advertising partners such as the NRA, Intermedia Outdoors, Harris Publications, FMG Publications, Outdoor Life, and others. There is no doubt that our five new Condition Crimson ads will be a call to arms for today’s consumers and support our mission to make laser sighting systems standard equipment on all personal protection firearms in this country.”
The series of advertisements feature every segment of the marketplace in this new “Gun Culture 2.0,” including elderly ladies and gentlemen, younger single females, moms living down the street, and your average gun enthusiast, the core consumer. Condition Crimson ads also feature the new and growing demographics of female gun owners and new shooters, regardless of age or experience level.
The eye-catching advertisements incorporate the prominent Crimson Trace logo along with arresting imagery and messages to inspire readers to do everything they can to protect themselves. The new advertisements promote reaching and living in Condition Crimson.
About Crimson Trace
Wilsonville, Oregon based Crimson Trace is the acknowledged industry leader for laser sighting systems and tactical lighting for firearms. The company’s award-winning innovations include: Lasergrips, Laserguard, Lightguard, the Defender Series and Rail Master platforms. All are Made in the USA.