NEWINGTON, N.H. - -(Ammoland.com)- SIG SAUER announced today the completion of its U.S. commercial sales restructuring with the appointment of Ferguson-Keller Associates to handle the Northeast and North-Central Regions.
“In order to keep pace with our above market average growth, SIG SAUER had to take a hard look at our sales and distribution model,” said Andrew York, SIG SAUER, Inc., Vice President of Commercial Sales and Marketing.
“With the addition of Ferguson-Keller Associates to our sales structure, we have completed the evolution necessary to better serve our distribution partners, retail network and end customers.”
In addition to providing enhanced product distribution capabilities, the new sales structure and significantly larger effective sales force will allow SIG SAUER to be more engaged with our customers and execute our marketing and sales initiatives more efficiently in the marketplace.
Along with Ferguson-Keller Associates in the Northeast and North-Central regions, SIG SAUER has brought on Maschmedt & Associates to cover the Missouri-Iowa-Nebraska-Kansas (MINK) and Western Regions; the Outdoor Marketing Group to handle the Southeast Region; and The W.L. Carter Company for the Texas-Arkansas-Louisiana-Oklahoma (TALO) Region.
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About SIG SAUER, Inc.
SIG SAUER, Inc. is the largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland. This global network of companies gives SIG SAUER a world-class firearms knowledge base, unparalleled design expertise, and extensive manufacturing capacity, enabling the company to respond quickly and effectively to changing market conditions and the needs of its military, law enforcement, and commercial markets worldwide. SIG SAUER is an ISO 9001: 2008 certified company with more than 900 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, log on to www.sigsauer.com.