NEWINGTON, N.H. – -(Ammoland.com)- SIG SAUER is pleased to announce the promotion of Jeff Creamer to Executive Director and General Merchandise Manager.
In his new role, Creamer will lead brand positioning and merchandising strategies for the SIG SAUER lines of innovative firearms and accessories.
He will manage the product and sales training programs, as well as develop pricing and promotional strategies. A firearms expert, Creamer will continue to provide his insight and experience to the new product ideation process.
“Jeff has that rare ability to look at customer demand, product design, emerging trends and market research and see the larger picture,” said Andrew York, SIG SAUER, Inc., Vice President of Commercial Sales and Marketing.
“His overall intellect and understanding of firearm design and usage are invaluable to the continued success of SIG SAUER.”
Creamer, who began with SIG SAUER as an instructor and Deputy Director of the SIG SAUER AcademySM, most recently served as the Director of Product Management. As part of the marketing team, Creamer helped guide the launch of the P320, SIG556xi and SIG MPX platforms, in addition to other product developments.
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About SIG SAUER, Inc.
SIG SAUER, Inc. is the largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland. This global network of companies gives SIG SAUER a world-class firearms knowledge base, unparalleled design expertise, and extensive manufacturing capacity, enabling the company to respond quickly and effectively to changing market conditions and the needs of its military, law enforcement, and commercial markets worldwide. SIG SAUER is an ISO 9001: 2008 certified company with more than 900 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, log on to www.sigsauer.com.