Aporkalypse 2014 Delivers Year-over-Year Ratings Growth in Households, M25-54 and M18-49
New Berlin, Wis. –(Ammoland.com)- Viewers of Sportsman Channel’s Aporkalypse 2014 (August 4-8) loved the smell of bacon throughout the network’s weeklong programming stunt.
Heli-Hunter, the original unscripted show dealing with stories of the wild hog epidemic in Texas, started the programming week and was the No. 1-ranked show among mid-sized networks in the coveted M25-54 and M18-49 demos on August 4.*
Aporkalypse 2014, in the third season of what began as a one-night stunt two years ago, has progressed to a week of programming that delivered year-over-year ratings success. Sportsman’s Aporkalypse 2014 marathon programming helped the network increase its ratings in households (up +119%), M25-54 (up +170) and M18-49 (up +142%) compared to the same week in 2013.**
* Nielsen, Live+SD, M25-54 and M18-49 M-F 8/4/14 from 7:00pm-7:30pm, coverage area ratings. Midsized defined as Nielsen HH UE 20MM-80MM.
** Nielsen, Live+SD, M25-54 and M18-49, M-F 8/5/13 – 8/9/13 vs M-F 8/4/14 – 8/8/14, 7:00pm-8:00pm.
About Sportsman Channel:Launched in 2003, Sportsman Channel/Sportsman HD is the only television and digital media company fully devoted to honoring a lifestyle that is celebrated by millions of Americans. The leader in outdoor television, Sportsman Channel delivers entertaining and informative programming that embraces outdoor adventure, hunting and fishing, and reveals it through unique, surprising and authentic storytelling. Sportsman Channel embraces the attitude of “Red, Wild & Blue America” – where the American Spirit and Great Outdoors are celebrated in equal measure. The network also is dedicated to promoting our nation’s military heroes and veterans, as well as providing a voice for conservation throughout the United States. Sportsman Channel reaches more than 36 million U.S. television households. Stay connected to Sportsman Channel online at www.thesportsmanchannel.com; Facebook, (facebook.com/sportsmanchannel); Twitter (twitter.com/SPORTSMANchnl and twitter.com/SportsmanPR) and YouTube (youtube.com/TheSportsmanChannel).