Company Restructures To Streamline Operations and Accelerate Growth.
PFLUGERVILLE, Texas – Today TrackingPoint announced financial growth numbers for fiscal year 2014 ending December 31 2014.
TrackingPoint is the provider of Precision-Guided Firearms. Precision-Guided Firearms are based on fighter-jet technology, enabling shooters and hunters to make shots that were previously only possible for elite marksmen.
Year-on-year unit growth was 281% and year on year bookings dollars grew 107%. The company believes it is the fastest growing gun company in the world. According to IBISWorld, a premier market research group, the gun industry grew at only a 3.2% rate from 2009-2014.
“We are excited with our growth and customer adoption rate. Precision-Guided Firearms are resonating with a big piece of the market,” said Frank Bruno, recently appointed as TrackingPoint CEO. “As we continue to innovate we believe our extraordinary growth will continue as well.”
In addition to accelerating consumer sales, TrackingPoint is now seeing growing demand and interest in its Precision-Guided Firearms from the defense sector. Testing performed at the U.S. Department of Defense’s Yuma, Arizona proving grounds has shown that a typical Soldier performed significantly better than the military’s elite marksmen when using TrackingPoint’s Precision Guided Firearms.
The company is also announcing an internal restructuring to ensure and accelerate future growth.
“We have made a very large investment in Research and Development over the last 3 years. Our core technology is now foundationally mature, putting us in a position to lower operating costs,” said Bruno. “We are now situated to continue changing the way we hunt, shoot, and defend.”
“This is an important time for TrackingPoint and the effect we have on the entire firearms industry. With new markets opening up and growing interest in our products, our company needs to focus on operational excellence,” stated Bruno.
“We’ve established our excellence as a high-tech innovator. We will retain this technological leadership while enhancing our strengths operationally. These will be keys to our future success.”
About TrackingPoint:TrackingPoint, based in Pflugerville, Texas, created the first Precision-Guided Firearm, a revolutionary new shooting system that puts fighter jet lock-and-launch technology in rifles, enabling anyone to make extraordinary shots on moving targets at extreme distances. TrackingPoint Precision-Guided Firearms are ideal for many types of missions including herd management, predator control, homestead defense, and national defense. www.tracking-point.com.
Haha … Sadly, everything that JohnDoe said is true. Along with Hillman — the fun went out of the job a while ago. Once the upper management changed, it was obvious what was going to happen. Current executives do NOT care about customer service and are *ONLY* interested in selling more guns — the higher the cost, the better (they think). THE EMPEROR HAS NO CLOTHES — anyone that told him was canned. “No more R&D needed…” <– hahahaha, dream on. It was a good ride while it lasted — remaining employees should realize that they are NEXT — and… Read more »
Wait my azz. I wouldn’t give a penny to a company like that. I was seriously considering the rem 30-06 until I saw your post. I’m sorry you were laid off. They will pay for that in sales, starting with mine.
This company wont be around in 120 days.
Yes…the growth figures are correct…..speaking from a person that was in yesterdays layoff. I am not sure the final number, but I know for a fact it was 25 of us in the meeting. They released 5 of 7 people in the optics lab, almost all of the sales and marketing team including the PR guy who has done virtually all videos and interviews in the last 12 months, the director of manufacturing that was responsible for puahing out 350 guns in December alone….9 times any previous month in company history, as well as numerous engineers, and half the shooting… Read more »
Yesterday (23-Feb) Tracking Point laid off (or fired) ~48 employees. That’s over half of their work force. I personally know many of these people, since I used to work there until getting caught up in a layoff of 30% of the company about 15 months ago. I do not have access to any of the sales or income figures, but this sure doesn’t sound like growth to me. It sounds more like they are circling the drain. And it certainly isn’t a fun place to work any more.
Well TP sure has y’all snowed.