AmmoLand.com

AmmoLand.com Media Buyers Advertising Kit for 2010

Download this page as a PDF Media Kit.

Advertising Location	Advertising Specification	Advertising Rates
Leader board	728×90	10.00 CPM
Skyscraper	160×600	10.00 CPM
Rectangle	300×250	10.00 CPM
Leader banner	468×60	5.00 CPM
Half leader banner	234×60	5.00 CPM
Vertical banner	120×240	5.00 CPM
Text link banner	300×250	30.00 CPM
Text Link banner	120×240	20.00 CPM

Order banner placement ‘ala carte’ from the menu above or contact us to arrange a custom package of  banner displays for site wide exposure of your banner ads but do it now, as we sell out of the most popular spots.

Demographics

Gender:
Education:
Age:
Household Income:

Traffic:

• Monthly Page Views 340,000 – 11/01/09
• Monthly Uniques 200,000 – 11/01/09
• Alexa: 138,00 (global) | 35,028 (USA) – 11/01/09
• Daily Page Views Per User: 2.1 – 11/01/09
• Pages indexed by Google: 180,000 – 11/01/09
• Daily time Per User On Site: 4.1 minutes – 11/01/09

Ammoland’s web traffic statistic is updated through Google analytics and you can get an accurate reporting of our website traffic through Google ad planner.

Site description: AmmoLand.com is a 24 Hour News Service covering the Shooting Sports, Firearms and Ammunition Industries and Lifestyle. AmmoLand offers a Free Press Release Service open to shooting sports businesses and organizations that offer value to the shooting sports enthusiast.

Ammoland is a web based publication. We currently have more than 180,000+ pages indexed by Google Search. We have an undisclosed number of email subscribers that receive our weekly industry update email delivered every Monday morning.

Ammoland offers a unique opportunity for shooting industry companies to receive quality exposure of their products and services in a completely digital Web 2.0 environment. Our banner advertisement program allows for branding on Ammoland pages for exposure on high value, topic specific, and search engine result pages.

Ammoland, being web 2.0, is well indexed by search engines like Google and our proprietary search optimization skills allow us to concentrate on specific high value industry specific keywords for lasting exposure to users through Google search. 70% of the AmmoLand daily website traffic from Google is the result of readers searching on a specific shooting related keyword term or industry company names that our business dominates in organic search results.

Ammoland’s mix of industry press releases, news topics, product discussions and related articles is of great interest to everyone in shooting related sports. We mix conservation, art, firearm product reviews, industry news, ammunition news, archery news and fish and game updates with occasional political information to give the user an attractive mix of content.

We run free press releases from many leading companies within our industry and we are adding new companies weekly. Ammoland uses weekly surveys to gather reader information on our users and we are now expanding guest blogger feature to include more unique perspectives from younger more web savvy writers who take interest in the firearms industry.

The bottom line is Ammoland has set a new standard for delivery of both content and exposure in the Shooting Sports Industry! If you are not contributing, advertising or working with AmmoLand you’re missing a great opportunity.

Ammoland Sponsor Package:
$300.00 / per month 3 month minimum ( $3060.00 purchased annually)
The Sponsorship package includes banner placement and a permanent HTML page.

Banner advertisement in our sponsor banner location 125×125 (limited to 8 sponsors)

Permanent Static HTML Page Includes:
Your own “brand dedicated static HTML page” on AmmoLand.com. This is a custom built permanent page that will feature your business or products, with one way links from a high value website promoting you, your products or web page.

Featured Shooting Business Page:
$250.00 / Permanent
This is a dedicated webpage on Ammoland.com featuring your shooting or firearms business, products or service. This custom built page SEO optimized page will include high value links to you web page from AmmoLand.com and feature more detailed info and several images to show off your Shooting or Firearms Business on a permanent page. The cost for a permanent page with a minimum of four photos and 500 – 700 words of text.
(Sample: AimSurplus)

Start Advertising Today:
You can use your credit card to place your order over the phone. We accept PayPal, Visa, MasterCard, Bank Wire and Business checks. Contact Brian Johnson 732-673-2652 (brian@ammoland.com).

• All materials should be prepared and submitted five business days prior to “go live day.”
• Sponsorship program fees must be paid in full prior to “go live day.”
• All banner advertisements are to be submitted for approval. We reserve the right to reject graphical advertisements if they do not meet our editorial standards and or if they will distract a user. We do not allow rolling gifs. Most file sizes should not exceed 15k download. Video clips written content, product catalogs must be approved prior to posting to AmmoLand website.

Ammoland will produce a sponsor activity report for our advertisers on request or at the end of the sponsor program. Advertisers can request the use of special tracking codes to a/b test messaging or request development of unique landing pages or content to augment their advertising program.

Invesp Blog Rank for Guns	Technorati Editor	Topix Editor
	View blog authority

More Questions?
If you have any questions please feel free to contact and we will be happy to answer any additional questions about our advertising services. You can also call us at 732-673-2652.
It is our goal to completely satisfy your expectations. This means that we will go above and beyond to send you the clients and customers you want. We will be working hard to make your online advertising here at AmmoLand.com a complete success.
Give us a call or send us an email and we’ll have your ads up and working for you in just a few short days.

Download this page as a PDF Media Kit.

Contact AmmoLand:

The Leading News & Business Service for Guns & Ammunition!

36 Broad Street

Manasquan, NJ 08736

Hours: M – F 9:00am – 4:00pm EST

732-673-2652 Office

Brian@AmmoLand.com

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