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Ram Laramie Limited Truck

Ram Trucks

Auburn Hills, Mich. --(Ammoland.com)- For 2012, Ram Truck will expand its model lineup by adding the new, top-of-the-line Ram Laramie Limited.

“The Ram Truck brand’s greatest strengths are our commitment to listen to customers and to understand what motivates them,” said Fred Diaz, President and CEO, Ram Truck Brand – Chrysler Group LLC.

“We’ve successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers. Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance.”

Featuring premium materials, such as full-leather seating, piano-black interior components and under-stated exterior badging, Ram Laramie Limited offers a refined luxury alternative to the popular southwestern-themed Ram Laramie Longhorn edition pickup.

“The launch of the Ram Laramie Longhorn edition gave us a boost in the ultra-premium pickup segment and exceeded our expectations,” added Diaz. “Ram Laramie Limited offers customers an even wider selection of luxury models. We expect a lot of interest in the Laramie Limited.

“The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity. Whether they’re towing a ski boat, a race-car hauler, motorcycles or snowmobiles, they’re looking for comfort and class and an expressive way to carry their crew and their gear.”

The new Ram will make its debut at the 2012 Chicago Auto Show, which opens to the media on Wednesday, Feb. 8.

Exterior
Ram Laramie Limited gets a body-colored front fascia with fog lamps and a matching, painted rear bumper. (Ram Laramie Limited 2500 and 3500 models in white and silver exterior colors get chrome front and rear bumpers.) The Laramie Limited’s chrome grille surrounds billet inserts that are featured on Ram Sport models. Understated chrome accents include body-side molding, mirrors, door handles and tubular side steps.

The Laramie Limited’s body side has a clean, “street truck” look and eliminates the traditional HEMI, Cummins and Ram model line badges.

Tailgate badging includes the chrome Ram’s Head logo and a small italicized block-letter “Limited.”

Ram 1500 Laramie Limited shares 20-inch forged aluminum wheels with the Ram Laramie Longhorn. Polished surfaces are accented with painted silver pockets. Heavy Duty models feature 17-inch fully polished aluminum wheels. Wheel centers are embossed with the Ram brand name.

The Ram 1500 Laramie Limited is available in six exterior color choices, including: black, bright silver metallic, bright white, deep cherry red pearl, mineral gray metallic and true blue. Ram Heavy Duty models are available in black, bright silver metallic, bright white and mineral gray metallic.

Interior
The 2012 Ram Laramie Limited Edition features a modern, luxurious interior.

A full-leather cockpit with dark slate Natura Plus leather seats and engraved details lend the Ram Laramie Limited an unmatched level of sophistication and style.

Contrasting medium graystone leather piping provides seat-edge emphasis. Additional accents are created along either side of the piping by medium graystone deck-seam stitching.

The Ram Laramie Limited’s cavernous double-stacked center console is topped with a soft, double French-stitched full-leather lid.

In addition to 100 percent leather seat coverings, Ram Laramie Limited gets a premium leather-wrapped steering wheel and shifter — console mounted on 1500, column mounted on 2500 and 3500 Heavy Duty models. Accent medium graystone X-stitch detailing sets off both the steering wheel and shifter.

Door trim front and rear also is wrapped in premium leather. Leather armrest uppers are further accented with the same dual French stitch used on the center console lid and instrument panel.

Ram Laramie Limited editions receive remote LED lighting at the inside door handles and a full-length light that illuminates the truck’s multi-function lower map pockets, front and rear.

The dash features a center stack trimmed in high-gloss piano-black. Liquid graphite side bezels and bright chrome vent rings complete the center stack’s detailing. Piano-black finishes also are used in the door panels and are trimmed in bright chrome.

Ram Laramie Limited’s gauge cluster is accented with pad-print chrome rings that share the high-end appearance of a gentleman’s watch and include the imprinted message: “Designed in Detroit.” Gauge needles are finished in liquid graphite.

A liquid graphite glovebox spear with pinstriped details and black and chrome “Limited” badge complete the dash.

Beneath the dash is soft foot-well lighting, providing both a functional and aesthetic interior enhancement.

Passengers also enjoy solid dark slate premium berber carpet floor mats with medium graystone accent stitching. Rear flap-closure seatback map pockets with modern chrome Ram-lettered detailed metal buckles also are unique to Ram Laramie Limited. For entry and exit, brushed-silver Ram-branded door sill plates resist scuffs and add visual appeal.

Other Features
Ram Laramie Limited also is equipped with a navigational radio, remote start, back-up camera, power adjustable pedals with memory, heated steering wheel, front ventilated and heated seats and rear heated seats.

Ram Laramie Limited will be available in 1500 (1/2-ton), 2500 HD (3/4-ton) and 3500 HD single- and dual-rear-wheel (1-ton); Crew Cab and Mega Cab; four-wheel drive and two-wheel drive; and short- and long-wheelbase models.

Laramie Limited will join the other Ram trim levels, which include: ST, Tradesman, Tradesman HD, Express, SLT, Outdoorsman, Mossy Oak edition, Sport, R/T, Laramie, Laramie Longhorn and Power Wagon (2500 only).

Laramie Limited will be available 2Q 2012.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

• Follow Ram and Chrysler Group LLC news and video on:
• Ram Trucks: http://www.ramtrucks.com
• Chrysler Connect blog: http://blog.chryslergroupllc.com
• Ram Zone blog: http://www.ramzone.com
• Twitter: http://twitter.com/chrysler and http://twitter.com/RamTrucks
• YouTube: http://www.youtube.com/pentastarvideo and http://www.youtube.com/ramtrucks
• Facebook: http://www.facebook.com/RamTrucks
• Flicker: http://www.flickr.com/photos/ramtrucks

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Starting this month, Ram Truck will be offering a new Ram 1500 Crew Cab 4×4 Special Service package for law enforcement and other emergency agencies through Chrysler Group Fleet sales.

Ram 1500 Special Service Truck

• • New Ram 1500 Crew Cab 4×4 Special Service package offers special equipment to support police and other emergency services
• • Additional door support allows for installation of ballistic material inside front doors
• • Added Power Distribution Center (PDC) and 220-amp alternator supports high-amp drawing systems and accessories
• • Package includes 5.7-liter HEMI V-8 with 390 horsepower/407 lb.-ft. torque, 3.92 axle ratio and four-wheel-drive
• • 5 year/100,000-mile powertrain warranty

Ram Trucks

Auburn Hills, Mich. --(Ammoland.com)-  The newest Ram model features a selection of severe-duty-adapted equipment available on the 2012 Ram 1500 and several unique features.

Following the overwhelming approval of the Dodge Charger Pursuit by law enforcement and municipal administrators, the Ram 1500 package combines durability, reliability and value with an expedient solution for up-fitting special equipment.

“Like the Ram Truck brand, first responders give it their all with guts and glory, and we’re proud to offer a Ram truck that gives them the reliability and durability to get to the scene quickly and safely,” said Fred Diaz, President and CEO of Ram Truck Brand and Chrysler de Mexico — Chrysler Group LLC. “The Special Service package offers legendary Ram capability and a ready-to-go platform for the folks who require a truck they can depend on.”

Made for extreme-duty cycles, emergency and municipal service trucks are sometimes left idling for extended periods of time. The Ram 1500 includes 100,000-mile sparkplugs and a larger oil cooler to protect the engine during the unforgiving stop-and-go operations associated with first responders.

“The Ram 1500 Special Service Truck has been engineered to handle the severe demands of Law Enforcement,” said Peter Grady, Vice President of Network Development and Fleet, Chrysler Group LLC. “The same characteristics also make it and excellent choice for the Public Works, Maintenance, Engineering and Fire Departments. This package expands our portfolio of hardworking vehicles available to state and local governments.”

To handle the high electric loads, the Ram 1500 Special Service Truck includes a 220-amp alternator. A unique wire harness is capable of providing power, ground and fusing for a variety of law enforcement lighting, siren, computer, modem, radar or camera systems. The package also includes a Power Distribution Center (PDC) with fusing and relays for circuits contained in the wire harness. The PDC is supplied from the battery with two separate 100-amp main fuses for camera, computer, modem and printer systems.

The unique instrument panel houses a certified speedometer with engine hour and idle hour meter and a 110-volt inverter. The truck is available with a four key fobs and ten-way power front seats, which quickly accommodate multiple drivers.

A special headliner with auxiliary dome lamp sits over stain-repellent cloth bucket seats in the first row and a vinyl bench in the second row. The center console is removed to add space for extra equipment and the shifter is located on the steering column.

The Ram 1500 Special Service truck is offered exclusively in a roomy Crew Cab configuration with 125 cubic feet of interior volume. Additional welds in the front door structures handle the weight of ballistic material used by law enforcement vehicle upfitters. The truck also is available with the popular RamBox storage system. RamBox measures 50.5 inches and offers 7.3 cubic feet of lockable and lighted storage capacity.

Powering the new package is the reliable 5.7-liter HEMI V-8 with Fuel Saver Technology, a six-speed automatic transmission and four-wheel-drive with standard ESC. The new model benefits from a 5-year/100,000-mile powertrain warranty.

Steel wheels wrapped with Goodyear LT 265/70R17 tires offer improved cooling to the ABS equipped 13.2-inch front vented discs and 13.8 –inch discs in the rear. The innovative coil-spring rear suspension on the Ram 1500 has provides best-in-class ride and handling both on- and off-road.

A 3.92 axle ratio, 390 horsepower and 407 lb.-ft. of torque contribute to a towing capacity of 10,000 lbs., payload of 1,455 lbs. and a GCWR of 15,500 lbs.

About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as the newest Chrysler Group LLC vehicle brand. Creating a stand-alone brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they’d like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

For 2011, the Ram Truck brand added the hardest-working Ram trucks — the Ram 3500, 4500 and 5500 Chassis Cab trucks — to its already award-winning truck lineup which includes the rugged and reliable Dakota, the Ram Cargo Van, Ram 1500 – the most-awarded Ram truck ever – and Ram 2500/3500 Heavy Duty pickups.

The 2011 Ram 1500 was named a Consumers Digest Best Buy and AUTOMOBILE Magazine All-Star. Ram 1500′s smooth-riding suspension and 20 mpg, 390 hp HEMI V8 are just two of the reasons it beat the competition. Ram 1500 was also named the Truck of Texas by the Texas Auto Writers Association (TAWA).

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Ram trucks now boast these segment exclusives:

• Coil spring rear suspension on Ram 1500 for best-in-class ride and handling
• Available RamBox lockable and lighted bedside storage
• In-floor storage on all Ram crew cabs
• The largest cab in the market – Ram HD Mega Cab
• Standard six-speed manual transmission on all diesel models

Truck customers – from half-ton to commercial – have a demanding range of needs and require their vehicles to provide high levels of capability. Ram Trucks are designed to deliver a total package.

Follow Ram and Chrysler Group LLC news and video on:

• Ram Trucks: http://www.ramtrucks.com
• Chrysler Connect blog: http://blog.chryslergroupllc.com
• Ram Zone blog: http://www.ramzone.com
• Twitter: http://twitter.com/chrysler and http://twitter.com/RamTrucks
• YouTube: http://www.youtube.com/pentastarvideo and http://www.youtube.com/ramtrucks
• Facebook: http://www.facebook.com/RamTrucks
• Flicker: http://www.flickr.com/photos/ramtrucks

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