HuntingLife.com

Lincoln, Neb. --(Ammoland.com)- Team HuntingLife welcomes Altus Brands as a 2012 sponsor of HuntingLife.com.

HuntingLife.com, now in its fourth year of working with with Altus Brands, is proud to be associated with Cass Creek Outdoors, Pro Ears, Benchmaster Shooting Products, Bughat, Woodland Whisper, Harmon Scents, Heart Stopper Lures and Pro Hood.

“We are proud to work with HuntingLife.com. They have a strong commitment to providing hunting and conservation news and they provide a perfect fit to promote the Altus Brands to their readers, followers and fans,” commented vice president Charles Ricci. “We look forward to our continued sponsorship of Team HuntingLife as we continue to grow.”

“Team HuntingLife is excited to have Altus Brands as a sponsor as we head into 2012. We respect their commitment to youth hunting, conservation and innovation in the industry,” said Kevin Paulson, HuntingLife.com founder and CEO.

“Cass Creek game calls and Pro Ears hearing protection have been an essential part of our hunting arsenal for the last several years.”

About HuntingLife.com
Since 2007, HuntingLife.com has provided world class conservation, hunting and outdoor industry news, hunting gear reviews, hunting podcasts, pro staff journals, hunting resources and a fair chase outfitter directory for hunting outfitters, guides, waterfowl guides, wing shooting lodges and self-guided hunts. Team HuntingLife helps partners grow in the outdoor and hunting industry through its best-in-class marketing and sponsorship opportunities. HuntingLife.com, 2700 Van Dorn Street, Lincoln, NE 68502. For more information visit www.huntinglife.com or call 202-744-5806.

Altus Brands

About Altus Brands, LLC
Since 2008, Altus Brands, LLC has worked with small to mid-sized companies in the hunting, fishing, shooting and outdoor recreation space to unlock their potential for growth through partnerships and acquisitions. Altus Brands owns Cass Creek Outdoors, Pro Ears, Benchmaster Shooting Products, Bughat, Woodland Whisper, Harmon Scents, Heart Stopper Lures and Pro Hood. Altus Brands, LLC, 484 W. Welch Ct., Traverse City, MI 49686. For more information visit www.altusbrands.com or call 800-891-3660.

Pro Ears ReVO Hearing Protection

Pro Ears by Altus

TRAVERSE CITY, MICHIGAN --(Ammoland.com)- More than ever the youth of the world face potential hearing loss from a wide variety of sources.

Now the professionals at ALTUS BRANDS have introduced an exciting new product, the ReVO line of hearing protection ear muffs specifically designed for smaller heads and smaller ears.

Altus Brand’s EVP Charlie Ricci made the announcement: “Our children have been at a distinct disadvantage when it comes to quality hearing protection. Most “youth” hearing protection is either very uncomfortable or more of a children’s toy.

Pro Ears ReVO Hearing Protection

With the hundreds of ways kids are exposed to hearing damaging noise levels, especially in their formative years, we at Pro Ears were determined to create a product kids would want to wear AND that provided an adult level of protection. Our new ReVO line of passive hearing protection muffs are made to fit smaller heads comfortably, offer protection and with knock out graphics every kid will want to wear.ReVO Hearing Protection is a major advancement for all our children exposed to dangerous noise levels such as the shooting sports, rock concerts, auto racing and many other circumstances where high or constant noise levels can cause progressive hearing damage.”

NEW ReVO Passive Muffs:

• NRR 26 Protection
• Adult level of protection with smaller interior circumference ear seals for a better fit on smaller head and ears
• Tighter, adjustable radius headband
• Super-Sized ProForm leather ear cushions reduces potential gaps around smaller ears
• Exciting graphics kids will love.
• One Year Warranty
• Made in the USA

Pro Ears quality and rugged dependability in hearing protection designed for the smaller sports enthusiast.

In addition to Pro-Ears, Altus Brands also owns Benchmaster, Cass Creek, Rifleman Hearing Protection, CrossFire Slings, Bughats, Woodland Whisper, Harmon Scents, Heart Stopper Lures and American Bison Leather Products.

For more information please contact:

Pro Ears
484 W. Welch Ct
Traverse City, MI 49686,
800-891-3660 – fax 800-973-1741
www.pro-ears.com

Altus Brands

TRAVERSE CITY, MICHIGAN --(Ammoland.com)- Charles Ricci, EVP of Altus Brands announced the hiring of JT Gillen Enterprises to handle their international accounts.

“As we move Altus Brands product lines in a more aggressive marketing direction we know an important part of the strategy was hiring knowledgeable, aggressive manufacturer’s Rep Groups.

John Gillen has a proven track record and we are excited to have him onboard. They will take over all overseas sales responsibility with the exception of Canada, Mexico, Australia and New Zealand. We are looking for strong, predictable growth in our foreign markets over the next few years spearheaded by John and his associates.”

Altus Brands, LLC owns Pro Ears Hearing Protection/Amplification products, Benchmaster Shooting Products, Rifleman Hearing Protection, Bughats, Cass Creek Outdoors, Woodland Whisper, Harmon Scents, Heart Stopper Lures, Pro Hood and American Bison Leather Products.

For more information please contact:

Altus Brands, LLC
484 W. Welch Ct
Traverse City, MI 49686
800-891-3660
800-973-1741 fax
www.altusbrands.com

For JT Gillen Enterprise, Inc contact:

John T. Gillen
19 Mt. View Dr.
Cambridge, NY 12916
Ph/Fax: 518-677-3577

Pro Ears by Altus

Traverse City, MI --(Ammoland.com)- 2011 marked the Centennial Anniversary of the legendary 1911 pistol and on May 14, 2011 Pro Ears shooter Dave Sevigny again made practical pistol history.

Using a custom 1911-A1 in 45 ACP Dave competed against 341 competitors in what was the largest and most hotly contested match in the history of the annual 1911 pistol tournament.

On the final day of the tournament in cold, wet conditions Sevigny finished in the Top 5 in 8 of 14 stages including two stage wins en route to a decisive high overall championship.

Dave Sevigny wins 2011 USPSA Single Stack National Championship

This impressive victory marks Sevigny’s 11th USPSA National Championship making him only the second shooter in USPSA history to win the Single Stack Nationals elusive overall title. Rob Leatham was the 2011 runner-up and had won all prior Single Stack Classic and National championships from 1995-2010.

Altus Brands, EVP Charles Ricci noted, “Dave is a tremendous shooter who has worn Pro Ears Electronic Hearing Protection/Amplification products exclusively for the past ten years. Dave is a great representative for Pro Ears but is also a talented competitor and distinguished representative for the shooting sports. We are honored and happy to extend our congratulations to Dave for another impressive win.”

Dave Sevigny added, “This was a memorable victory for me and my sponsors. I never shoot without my Pro Ears on as they provide me with quality hearing protection and amplification in all weather conditions.

During this match they protected my hearing, helped me hear range commands and even kept my head warm in those cold, wet conditions. Pro Ears are always a part of every championship run.”

In addition to the Pro Ears brand, Altus Brands. LLC also owns Benchmaster Rifle Rests, Rifleman Hearing Protection, Crossfire Slings, Bughats, Cass Creek Game Calls, Woodland Whisper, Harmon Deer Scents and American Bison Leather Products.

For more information please contact:

Pro Ears Pro Handgun Competitors Dave Sevigny and Max Michel

Pro Ears by Altus

Traverse City, MI --(Ammoland.com)- “We are so proud of all our shooters-and in particular Max Michel and Dave Sevigny who are off to a great start” gushed Charlie Ricci, EVP, Sales & Marketing, Altus Brands, LLC.

Fellow Pro Ears Pro Handgun Competitors Dave Sevigny and Max Michel have come off the starting blocks with blazing speed and accuracy shooting themselves to the top in Feb and March with no signs of letting up.

Steel Challenge Georgia State, February 2011

• Dave Sevigny Limited Division Champion
• Dave Sevigny Open Rim-fire Division Champion

USPSA Florida Open , February 2011

• Max Michel Open Division Champion
• Dave Sevigny Limited Division Champion

Steel Challenge Nationals, March 2011

• Max Michel Open Division Champion wins setting new Steel Challenge Open record
• Dave Sevigny Limited Division Champion

USPSA Area 6, April 2011

• Dave Sevigny Limited Division Champion

Max Michel and Dave Sevigny are planning to compete in a number of 2011 pistol shooting tournaments in IPSC, NRA Action Pistol, Pro-Am, Steel Challenge and USPSA. Both are accomplished champions in World and National pistol events where winning requires the highest level of speed and precision.

Dave Sevigny quote: “Pro Ears manufactures a quality electronic muff with fast attack time and continuous hearing. These features and the comfort of the design and materials help me perform at my best. Pro Ears give me the edge I need to win in today’s highly competitive events.”

Max Michel added, “As a professional shooter and instructor, I am on the range for hours a day. It is highly important to protect my hearing and wear protection that is comfortable. Pro Ears allows me to hear what is going on around me at the highest level for safety and competition concerns while at the same time ensuring my hearing is protected. If you are looking for the best in electronic hearing protection for shooters and amplification then look no further then Pro Ears.”

In addition to Pro Ears, Altus Brands, LLC also owns Benchmaster, Rifleman Hearing Protection, CrossFire Slings, Bughats, Cass Creek Game Calls, Woodland Whisper and American Bison Leather Products.

For more information please contact:

Cass Creek Game Calls

Cass Creek proudly introduces the ‘WAGGLER’, the first high-tech, remote controlled hunting decoy for the predator hunter that combines sight, sound and scent.

Cass Creek’s EVP Charles Ricci made the announcement: “The new ‘WAGGLER is an amazing remote controlled hunting decoy designed for the predator hunter that features MAST technology (Multi Animal Scene Technology).
Unlike any other predator decoy the ‘WAGGLER’ combines all the senses that alert and entice predator action.”

The ‘WAGGLER’ is a wireless unit that is operated remotely up to 100’ away.

Cass Creek Waggler Hunting Decoy

First: the camouflaged decoy base features a height adjustable rod with fluffy animal tail with four adjustable motions/speeds for situational movement.

Second: the unit features ten real animal sounds including: Female howl, coyote food fight, Beta male call, defensive cat call, Cottontail distress, baby crows, faun distress, hare, fox pups and jack rabbit and with MAST the ‘WAGGLER’ allows two sounds at once to create the predator grabbing illusion of multiple animals.

Third: the ‘WAGGLER’ features a special scent chamber with low noise fan to allow for specific scent dispersion for the ultimate in realism.

Fourth: all components are neatly stored in the lightweight, easy to carry decoy base.

For the ultimate predator hunting decoy system the remote control ‘WAGGLER’ has set the new standard. ‘WAGGLER’ will bring predators on the run.

Altus Brands, LLC also owns Pro Ears electronic and passive hearing protection/amplification products, Benchmaster Rifle Rests, Rifleman, Crossfire Slings, Bughat, Cass Creek, American Bison Leather, Woodland Whisper and new Pro Hear ™, and Pro-Fit™ custom products.

For more information/Dealer inquiries please contact:

Pro Ears by Altus

TRAVERSE CITY, MICHIGAN --(Ammoland.com)- Altus Brands, EVP Charles Ricci announced that company had signed as a sponsor World Champion Shooter Dave Sevigny for their Pro Ears brand of hearing and amplification products.

“We are very pleased to have Dave join us and continue to use our Pro Ears hearing protection & amplification products. Dave has won over 150 major handgun championship titles and is a highly respected personality in the world of handgun competition. We are looking forward to a long relationship with Dave.”

Dave Sevigny also noted, “I have been using Pro Ears electronic muffs for 10 full shooting seasons. I believe in all the products I use in shooting sports. Pro-Ears help me win championships due to their comfort and hearing amplification.

The Pro-Ears features allows me to clearly hear all range commands. I also know Pro-Ears are always working to protect my hearing. I believe Pro Ears offers the best product for protection, comfort and clarity on the range. I’m happy to be an official part of the Pro Ears Team.”

World Champion Shooter Dave Sevigny Signs with Pro Ears

Championships wins: Dave Sevigny currently has won over 160 Major Championship Titles including: 10-Time USPSA National Champion, 9-Time IDPA National Champion, 7-Time IDPA Winter and Indoor National Champion, 3-Time Steel Challenge Rimfire National Champion, 2-Time Steel Challenge Limited National Champion, 2-Time Steel Challenge Steel Master National Champion, 2-Time Steel Challenge IDPA World Champion, IPSC Production World Champion, Steel Challenge Rimfire World Champion, NRA Bianchi Cup Production National Champion and is the reigning iron sight (Limited division) National and World Speed Shooting Champion and Steel Master World Champion at the Steel Challenge, reigning USPSA Production National Champion and reigning IDPA Stock National Champion.

In addition to the Pro Ears brand, Altus Brands. LLC also owns BenchMaster Rifle Rests, Rifleman Hearing Protection, CrossFire Slings, Bughats, Cass Creek Game Calls, Woodland Whisper and American Bison Leather Products.

For more information please contact: Pro Ears 484 W. Welch Ct Traverse City, MI 49686 800-891-3660 – 800-973-1741 fax www.pro-ears.com

Altus Brands Rifleman Series Electronic Hearing Protection

Altus Brands

TRAVERSE CITY, MICHIGAN --(Ammoland.com)- When it comes to Electronic Hearing Protection/Amplification Systems Altus Brands pretty well has it down.

Their newest entry is the slim, light weight Rifleman ACH series that offers a high NRR of 21 and a crisp, natural sound quality.

The Rifleman ACH is perfect for indoor and outdoor use. Each unit weighs a feather light 8.3 ounces, features a slim, adjustable headband that is easily worn with combat helmets as well as caps and other headgear.

The compact unit folds into itself for easy carry and storage. Each cup is also fitted with Receiver/Input capabilities for: AM/FM Radio, CD or MP3 Player, many FRS radios or electronic communication/entertainment devices using a 3.5 mm ‘mini jack’. Each cup has its own electronics and accepts two standard AAA batteries.

Altus Brands Company spokesman Charles Ricci announced: “The Rifleman Series is a rugged line of electronic hearing protection/amplification muffs. They are comfortable to wear even for long periods of time to amplify low sounds and protect the user against loud noises such as machinery and firearms. This series is made with the firearms shooting/tactical professional in mind but is perfect for use under most high noise environments.”

Altus Brands, LLC also owns Pro Ears Electronic Hearing Protection/Amplification products, BenchMaster Rifle Rests, Crossfire Slings, Cass Creek Calls, Bughats, American Bison Leather and Woodland Whisper.

For more information/Dealer inquiries please contact:

Mini Coyote Squeaker

Altus Brands

Traverse City, MI -(Ammoland.com)- The perfect addition to the Mega Amp Coyote Call is the compact Mini Coyote Squeaker, the newest electronic call from the leader in authentic electronic calls, Cass Creek.

This newest model is light and compact to fit comfortably in the hand and also conveniently straps to your firearm, belt or pack.

It features an easy to use push button operation with Instant Interrupt so you can quickly control the call and the call sequence.

The Mini Coyote Squeaker provides five authentic animal sounds to bring coyotes on the run.

• Turkey Poult; the distress sound a lost poult makes calling for adult birds.
• Rat Distress; the defensive sound a cornered rat makes
• Pup Whine; the sounds of a domestic puppy whining/whimpering
• Grouse Distress; the sounding alarm of a grouse in danger
• Rodent Distress; the sound of a small rodent in distress

Like all Cass Creek Calls the quality of the product and the authentic sounds recorded live ensure many seasons of rewarding use.

If you hunt for coyote, fox or other predators the Mini Coyote Squeaker is the call for you.

About:
Altus Brands, LLC also owns Pro Ears electronic and passive hearing protection/amplification products, BenchMaster Rifle Rests, Rifleman hearing protection, Crossfire Slings, Bughats, American Bison Leather and Woodland Whisper.
For more information/Dealer inquiries please contact Cass Creek.

Altus Brands Donates 1,000 Bughats To Louisiana Coastline Clean-Up Effort

Altus Brands

TRAVERSE CITY, MICHIGAN – -(AmmoLand.com)- Altus Brands, LLC, a Northern Michigan-based manufacturer of Bughats is extending a helping hand to the Louisiana coastline oil spill clean-up, by donating 1,000 of its hats to volunteers helping in the “Save Our Gulf” effort.

Bughats unique design will not only protect clean-up workers from biting insects, but also the sun, explained Altus Brands, LLC president Gary Lemanski, in announcing the donation this week.

“Following news about the spill caused us to think about what a small company could do,” explained Lemanski.

“And though large corporations and government are ramping efforts, we decided to do something quickly that might help a little. We’re in this together and need to help each other.”

Two groups will be receiving the free Bughats, a $25,000 value, this week: the Louisiana Department of Wildlife and Fisheries and Barataria-Terrebonne National Estuary Program. Both are active in the coalition to restore coastal Louisiana.

“Our biologists are on the water and in the coastal marshes daily supporting the wildlife rescue mission,” said LDWF Secretary Robert Barham.

“The department greatly appreciates this offer which serves our personnel well during the hottest months of our south Louisiana summer.”

The novel boonie style Bughats feature a fine, see through mesh netting that is conveniently stored in a zippered compartment at the top. When needed it is simply pulled down over the face and neck to protect the wearer from biting and pesky insects. They also provide protection from the sun.

CHALLENGE TO OTHER SMALL BUSINESS
The Altus Group president is hoping his company’s example will inspire other small businesses with products that can be used in the oil spill clean-up effort to make similar donations.

“The Louisiana coastline is a national treasure,” said Lemanski. “What happens to it affects the entire country. If a small company like ours can make even a bit of difference, then just think what can happen as the momentum grows.”

In that vein, the Altus Group will also be donating 10% of all future online sales of Bughats to support ongoing wildlife rescue in the Gulf Coast region. The special offer appears on the www.bughat.com website.

ABOUT ALTUS BRANDS, LLC
A private company with headquarters in Traverse City, Michigan, Altus Brands LLC (www.altusbrands.com) owns a diverse platform of companies that manufacture various types of outdoor recreational products.

Woodland Whisper Electronic ITE (In the Ear) and BTE (Behind the Ear) hearing Amplification/Protection

Woodland Whisper

Traverse City, MI --(AmmoLand.com)- Hearing is one of our most valuable senses. For the hunter, photographer or videographer blending in and being able to hear nature is vital. Woodland Whisper Electronic ITE (In the Ear) and BTE (Behind the Ear) hearing Amplification/Protection products increase both range and clarity.

They also enable you to hear distant sounds of game, and do so in a comfortable, slim line application that makes them a pleasure to wear.

Altus Brands, LLC spokesman EVP Sales/Marketing, Charles Ricci explained the product line.

“The Woodland Whisper product line consists of three models. The slim, compact, easy to wear design makes these the perfect choice to protect and amplify hearing for a wide variety of uses.

For those who spend time in the outdoors, Woodland Whisper allows you to always be aware of what is happening in your environment both near and far.

You’ll never be surprised again by nature while you are wearing Woodland Whisper. Woodland Whisper units are also ideal for the archer who needs enhanced hearing but requires a slim design for a comfortable draw and release. ”

Original Woodland Whisper:
Comfortable Behind the Ear (BTE) Electronic hearing amplification unit that increases hearing range up to 100 feet. Is light weight, fits either ear and offers 5 levels of volume control. Comes with 3 ear plugs, batteries and carry case.

Woodland Whisper 2
An Under the Ear (UTE) Electronic hearing amplification unit with Audio Compression that also helps protect hearing from high noise levels. The WW 2 comes with batteries, replacement tips and carry case. Hear more and protect better with the Woodland Whisper 2.

Woodland Whisper ITE AC
An In the Canal (ITE) Electronic hearing amplification unit with Audio Compression. The ITE AC comes with batteries, replacement tips and carry case. The Woodland Whisper ITE AC is comfortably worn in the ear canal where it amplifies distant sounds as it protects against high noise levels.

Altus Brands, LLC also owns Pro Ears electronic and passive hearing protection/amplification products, Cass Creek Game Calls, BenchMaster Rifle Rests, Rifleman hearing and amplification, Crossfire Slings and Concealor Bug Hats.

For more information/Dealer inquiries please contact:

Concealor ‘Bug Off’ Boonie Hat

Traverse City, MI --(AmmoLand.com)- Nothing is as disturbing as trying to enjoy the outdoors or concentrate on the hunt while being attacked about the face and head by swarming, biting, disease carrying insects. ALTUS Brands, LLC has solved this dilemma with their new Concealor Boonie Bug Hat™.

Altus spokesman EVP Charles Ricci made the announcement; “One of the greatest distractions, annoyances and health risks for anyone who enjoys the outdoor lifestyle is swarming, biting insects. Not only can they ruin a day in the field, they also carry a wide variety of diseases. We are pleased to offer a solution with our Concealor Boonie Hat.”

The Concealor comes in a wide variety of hats and caps for hunters, campers, hikers, gardeners, military and many other areas of outdoor use.

Each innovative hat contains a lightweight, see through mesh fabric that is hidden away in a compact zippered compartment in the top of each hat.

When pulled down, the camouflage netting covers the entire head, face and neck area to protect the wearer from swarming bugs including mosquitoes, black flies and other annoying, biting insects.

Ricci continued: “The Concealor ‘Bug Off’ Boonie Hat is the perfect product to help ensure a pleasant, protected day in the field for the entire family.”

Altus Brands, LLC also owns Pro Ears electronic and passive hearing protection/amplification products, BenchMaster Rifle Rests, Rifleman HP, CrossFire Slings, Concealor Boonie Hats, Woodland Whisper and Quicksit.

For more information/Dealer inquiries please contact:

Pro Ears by Altus

Traverse City, MI --(AmmoLand.com)- Altus Brands, maker of the PRO EARS line of high tech electronic hearing protection / amplifications products announced it had joined forces with OSP (Optimum Shotgun Performance) Shooting School.

Charles Ricci, Executive Vice President of Sales and Marketing of Altus Brand announced the partnership:

We are pleased to be a part of what Gil and Vicki Ash at OSP are doing for students of their shooting school and being able to provide the opportunity for each student to who signs up 30 days in advance of the Two Day Clinic in 2010 to receive a free set of Predator Gold Electronic Muffs ($319.95 value).

The Predator Gold Electronic Muffs are the electronic earmuff of choice and are currently used by Gil and Vicki Ash. The Ash’s reputation in the shooting community is exemplary, as people, supporters and teachers. We feel honored that they believe so strongly in the quality of our products that they trust Pro Ears to protect their own hearing as well as their students.

At OSP, increased performance is about controlling risk and learning to focus with your eyes, body and mind. Hearing and hearing protection is all part of being able to focus. Pro Ears Predator Gold Electronic Ear Muffs provide increased protection while still allowing the user to hear every sound in their environment from soft whispers to range commands and other quiet sounds of nature. OSP helps each student analyze their game and determine “the junk” that often times interferes with good shooting. Gil and Vicki Ash will lead every student through the mechanical and mental processes to achieve the optimum level of shotgun performance – And, every student when signing up early will be able to cash in on a new pair of Pro Ears!

Gil Ash, Co-Owner of OSP states, “We are glad to welcome Pro Ears as a partner of OSP Shooting School. We have tried other electronic earmuffs and have found that none of them come close to the features and quality of the Pro Ears Predator earmuffs. Predator electronic earmuffs both enhance and protect hearing at the same time. We value our hearing and only partner with people whom we feel are the best in the industry and when it comes to electronic earmuffs for hearing protection and enhancement, Pro Ears can’t be beat.”

Features of the Pro Ear Predator Gold Electronic Ear Muffs:

• DLSC™ Technology: Protects your hearing while still letting you hear every sound in your environment, including softer sounds. This is a huge safety feature for complete awareness of your working or play environment.
• Exclusive Micro-Processor: Provides and instant diagnostic, 10,000 per second electronic system to ensure 100% working order.
• Gold Connectors: Provides the highest audiophile, natural sound quality ever.
• Fastest ‘Attack Time’: No other units react and recover faster than Pro Ears 1.5 milliseconds. This protects your hearing faster and then recovers faster to allow you to hear your environment.
• Automatic & Programmable Gain Control (AGC™): Harmful noise levels are kept to within 70 dB. Sounds below 70dB are amplified up to 8X time’s normal hearing so every sounds is heard even at great distances, the incredible gain of 50 db.
• Special Replaceable, ProForm Leather™ Ear Seal: Provides the ultimate in comfort and conformity for the tightest noise elimination seal.
• Modular Design: Each unit conveniently folds into itself for easy storage/carry.
• • 300 hours minimum battery life: Common ‘N’ size Alkaline provides the longest battery life available for longer use and economy savings.
• Industry’s only ‘5’ Year Warranty: Only Pro Ears offers you the longest, most comprehensive Warranty to give you peace of mind that we stand behind our quality and durability.
• Proudly MADE IN THE USA

Pro Ears – Because the Advantage Matters™
For more information/Dealer inquiries please contact:

About:
Gil and Vicki Ash currently have 16 different books and DVDS including three hardback books.

The newest addition to the hardback line is Traveling the Inner State – which highlights sports performance techniques for a successful life. The Ash’s have completed the audio book to their second hardcover, You Gotta Be Out of Your Mind, no time to read, then just listen!

Gil and Vicki Ash have been shooting sporting clays since 1982. Unlike other instructors, they are natural teachers who have studied and practiced not only shooting, but the psychology of learning and performance, and they have developed the most effective teaching approach in the industry. OSP’s common sense teaching method helps students understand how their eyes, mind and body function together. Once this is learned, understanding why they succeed or fail when shooting a shotgun becomes simple! The powerful insight from Gil and Vicki can be applied to all aspects of your personal life and business, making you not only a better shooter, but a better performer at everything you do. For more information regarding OSP Shooting School please visit www.ospschool.com or by calling 800.838.7533.

Traverse City, MI --(AmmoLand.com)- Altus Brands, LLC, provider of unique products for the Outdoor Sports, Law Enforcement and Industrial Safety markets has acquired Cass Creek Game Calls, Woodland Whisper, QuikSit and Digital Game Scales brands, formerly owned by Nature Vision, Inc.

Altus Brands Executive Vice President, Sales and Marketing, Charles Ricci announced “These are very strong and well recognized brands that we look forward to integrating and growing in the future.”

This expansion of its product portfolio is the second acquisition in the last 30 days.
In September the company announced the acquisition of the assets of Concealment Industries, Inc., which added a wide variety of Boonie Hats and other innovative camouflage and insect proof caps for hunters, campers, fisherman, hikers, gardeners, military and many other outdoor enthusiasts.

Cass Creek Game Calls, Woodland Whisper, QuikSit and Digital Game Scales join Altus’ flagship brands of Pro Ears electronic and passive hearing protection/amplification products, BenchMaster Rifle Rests, Riflemen, and Crossfire Slings.

Ricci continued “We are intent on serving our customers’ interests and growing our company through innovative product development and acquisition of solid brands with proven products and great reputations.”

The companies will be relocated to Traverse City, MI in the 4th quarter 2009 and integrated into its existing facilities.

For more information/Dealer inquiries please contact:
Altus Brands, LLC
484 W. Welch Ct.
Traverse City, MI 49686
800-891-3660 – 800-973-1741 fax
www.pro-ears.com
www.altusbrands.com