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Federal Premium Wins Two Telly Awards for Black Cloud Ammunition Video

FederalPremium.com

ANOKA, Minn. --(Ammoland.com)- Federal Premium Ammunition has won two Telly Awards for 2011. Federal’s video illustrating the strong performance of its unique Black Cloud FS Steel line of ammunition was voted a winner by the Telly Council, a top group of outdoors marketing professionals.

The video won a Silver Telly Award in the non-broadcast public relations category and a Bronze Telly Award in the outdoor/environmental in-store category.

One Video, Two Telly Awards
Federal Premium’s Black Cloud Family video is an educational and informative piece. It was created to highlight Federal’s newest Black Cloud FS Steel High Velocity offering and the entire Black Cloud family. View the video illustrating the effectiveness of Black Cloud ammunition online, at www.youtube.com/FederalPremiumAmmo#p/c/A9FC2C08A491B28A/4/9sry_k0Lm04.

The video demonstrates the unique design and construction of these shells with striking graphics that parallel Black Cloud’s “Drop Ducks Like Rain™.” tagline. Viewers gain an understanding of what comprises Black Cloud loads with a breakdown of the powerful payload mix of FLITESTOPPER (FS) Steel and Premium® Steel, and the proprietary FLITECONTROL wad. All to help deliver unmatched performance in the industry.

Compelling Examples
Hi-resolution footage of actual impact on a duck provides a comprehensive look at this innovative ammunition—in action. Slow-motion clips allow viewers to actually see the FLITECONTROL wad separate from a controlled shot string.

The video is available on the federal premium website, at www.FederalPremium.com/videoplayer/default.aspx, at Federal’s channel on YouTube: www.youtube.com/FederalPremiumammo and also in-store near ammunition displays. It’s a great way for hunters to see how Black Cloud is different and why it performs above and beyond the competition.

“We’ve taken a unique approach to marketing our Black Cloud line,” said Director of Marketing Jason Nash. “Our team has developed an advanced campaign that infuses the ground-breaking design of these shells with the endorsement of Duck Commander

Phil Robertson. The performance Black Cloud achieves in the field is unmatched—and we want to convey that to our customers in an innovative way. The Telly Awards are a great benchmark for our team and we’re proud to be honored within the industry.”

Positive Industry Recognition
The Telly Awards honor the finest video and film productions and work created for the Web. Top industry professionals from agencies, manufacturers and corporations across the globe make up the voting Telly Council. These marketers view more than 13,000 entries each year—and have been for the last 32 years.

To view the video, other Federal Premium videos, or search through the entire lineup of Federal Premium Ammunition, please visit www.FederalPremium.com.

About Federal Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Security and Sporting. For more information on Federal, visit www.FederalPremium.com.

Filed under: Ammoland TV, Ammunition News, Shooting Industry News, Shooting Media News by Ammoland 1 Comment »

ATK Receives $488M in Small-Caliber Ammunition Orders
ATK Ammunition Orders Include New M855A1 Enhanced Performance Round, Recent Orders Support ATK’s Performance on U.S. Army Contract.

ATK

MINNEAPOLIS, Minn --(Ammoland.com)- ATK (NYSE: ATK) has received orders totaling more than $488 million for small caliber ammunition pursuant to an Indefinite Delivery/Indefinite Quantity (IDIQ) contract with the U.S. Army Contracting Command, Rock Island (ACC-RI).

This order includes a mix of 5.56mm, 7.62mm and .50 caliber military ammunition to be produced at the Lake City Army Ammunition Plant in Independence, Mo.

ATK is the world’s leading producer of small-caliber military and commercial ammunition. The company successfully partnered with the Army to design and produce the new 5.56mm cartridge known to the U.S. warfighter as the Enhanced Performance Round (EPR).

“This latest set of orders includes an increase in the demand for the new M855A1 Enhanced Performance Round, which is getting very positive reviews by the warfighter,” explained ATK Small Caliber Systems Vice President and General Manager Mark Hissong. “We’ve produced more than 100 million rounds of the M855A1 EPR since transitioning it into full-rate production last year. We will increase EPR production rates this year as we complete the modernization of high-speed, high-volume 5.56mm production equipment used to manufacture this new high performance round.”

ATK has operated Lake City since April 2000, improving manufacturing efficiencies, increasing manufacturing rates, and partnering with the Army to modernize the facility’s infrastructure, and production processes and equipment.

ATK is an aerospace, defense, and commercial products company with operations in 23 states, Puerto Rico, and internationally, and revenues of approximately $4.8 billion. News and information can be found on the Internet at www.atk.com.

Filed under: Ammoland TV, Ammunition News, Shooting Industry News by Ammoland No Comments »