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Norma to Emphasis Efforts and Grow US Market in 2012 and Beyond!

Norma-300 Win Ammunition Cases

Norma USA

ANYTOWN, USA --(Ammoland.com)- Norma, the Swedish manufacturer of superior hunting and target ammunition is launching a concerted effort in the US market to grow the brand as Norma USA.

At the annual SHOT Show held in Las Vegas, Nevada on January 17 – 20, 2012, Norma USA will be introducing a complete line of US, European and Weatherby component cases for the consumer market.

The new cases will be packaged in 25-round consumer packs with the new Norma USA branding and graphics. A new Norma USA website is also scheduled to launch mid-January 2012.Norma USA ammo components

Norma USA will warehouse and fulfill all Norma products in all calibers by mid-February of 2012 with distribution through major US retailers.

Norma USA’s commitment to the US hunting and target shooting market will be supported by an extensive advertising campaign in the National Rifle Association publication “American Hunter,” “Safari,” “Bugle,” “Handloader,” and “Rifle” magazines, as well as attendance in the annual National Rifle Association Annual Meeting to be held in St. Louis, Missouri, April 12 – 15, 2012. New loaded ammo initiatives will be announced at this popular consumer show.

For retailers interested in carrying the Norma USA line directly, please contact sales@norma-usa.com or visit Norma USA at the 2012 SHOT Show at booth 12752.

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Company will manufacture HIGH PERFORMANCE hunting ammunition for Ted Nugent Avid hunter and music legend.

Pierce Munitions

Buffalo, New York – -(Ammoland.com)- Pierce Munitions, LLC has entered an exclusive agreement to manufacture high performance hunting ammunition for the legendary Ted Nugent.

Pierce Munitions is a company whose main focus is producing high quality performance ammunition. The Ted Nugent Brand will be available for retail distribution exclusively through American Tactical , Rochester, NY

Under the Nugent Brand, Pierce will manufacture the most popular calibers of hunting ammunition. They plan to produce hand gun hunting ammunition in .357 magnum, 10mm, 44 magnum and 45 Long Colt as well as various hunting rifle ammunition from the .223, 308, 30-30, 243, 30-06, 270, 300 Win Mag and the 50 cal. BMG. Each caliber will be available with various projectile options.

Ted Nugent, a lifelong outdoorsman and hunter, said “My life, family and friends are one big shooting, hunting, outdoor family. I am excited and proud to now help create state of the art ammo for dedicated sporters everywhere.”

Nugent looks forward to partnering with Pierce. “Ted Nugent is putting his name on our product and insists in Perfection in every shot said Chief Marketing Officer, Andrew Wright. “That is our sole focus right from the beginning” . We use only the finest components available. Each round is hand inspected and hand packaged.”

In the first quarter of 2012, the company will start producing the Nugent branded ammunition and the product is expected to be available at most sporting goods retailers by July 2012.

Pierce Munitions LLC is based in Buffalo, NY, founded in 2009 and is owned by CEO, Aaron J. Pierce. Visit: www.piercemunitions.com

Filed under: Ammunition News, Shooting Industry News, Shooting Media News by Ammoland 1 Comment »