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Dealer Trailer Headlined by Federal Premium Makes First Appearance of 2009

FederalPremium.com

ANOKA, Minn. – -(AmmoLand.com)- Two trailers headlined by Federal Premium® will make stops at dealer locations and events across the country. The first stop at H&H Gun Range in Oklahoma City, OK from July 16-18 begins a four-month period that will see the two trailers appear at more than 60 events.

Last year was the first time a branded trailer visited retail locations and special events. The response from consumers and dealers was overwhelmingly positive.

“At locations where the trailer stopped we saw an increase in store traffic, sales and overall attendance,” said Dealer Services Manager Bart Biedinger. “Because of this success we had requests for a trailer from all over the country this year. And even though we added a second trailer, we still won’t make it to all of the locations we’d like to.”

More Information and Interaction
Last year’s debut saw a trailer filled with information on Federal Premium Ammunition, Weaver® and Nitrex™ optics and the full line of ammunition and accessories. Finding out from dealers and customers what worked, what didn’t and what needed to be changed was a priority. The result is two trailers that work even harder at engaging, informing and motivating possible customers.

“We’ve got some really exciting things in the trailers this year,” said Biedinger. “At the Shooters Ridge® Trick My 10/22 Kiosk, customers can put together their favorite configuration electronically and decide what parts they want to buy.”

In addition, there is a Federal Cartridge Company timeline dating back to 1922 and sectioned optics that show the features of Weaver and Nitrex at a whole new level. Visitors can also see detailed bullet and product models and put their hands on even more scopes and binoculars.

On-Going Promotions
Consumers who stop by the trailer can take advantage of a few trailer-specific deals. Anyone who buys a Weaver Grand Slam® or Super Slam™ scope can get a free canvas range bag (MSRP: $125.00). Consumers who buy two boxes of Federal Premium ammunition are eligible to receive a free hat as well.

To see the full trailer schedule, visit http://www.federalpremium.com/promotions/trailerschedule.aspx

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Winchester Launches Fall Waterfowl Promotion

Winchester Launches Fall Waterfowl Promotion

Winchester Ammunition

St. Louis, MO - -(AmmoLand.com)- Gear Up with Winchester and Duck Unlimited.

Purchase 10 individual boxes (any combination or one full case) of Winchester Super-X®, Supreme® or Supreme Elite® Waterfowl loads and receive a $25 Gear Card redeemable for Winchester Gear only at the Winchester online store, www.winchestergear.com.

Offer is valid on qualifying purchases made between July 1, 2009 and January 31, 2010.

Offer expires and all requests must be received by February 15, 2010.

Offer is limited to one offer per household. Mail in UPC codes and cash register receipt to: Repco Logistics Attn: Winchester Waterfowl Promotion, 8405 St. Charles Rock Rd., St. Louis, MO 63114. (Please allow 6-8 weeks for shipment)

About:
Winchester Ammunition prides itself in being a leader of conservation. Winchester Ammunition is involved with numerous partnerships at local, state and national levels. For more than 20 years Winchester has been a proud sponsor of Ducks Unlimited. During this partnership Winchester has generated generous funding to support Ducks Unlimited wetlands and waterfowl conservation projects. In addition Winchester is the exclusive sponsor of the Ducks Unlimited shooting program and supports many local and state chapters. For more information about Ducks Unlimited visit www.ducks.org.

For more information about Winchester and its complete line of products visit www.winchester.com.

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