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S4Gear – Meeting the Demands of Nature and Those Who Tame It

S4Gear - Meeting the Demands of Nature and Those Who Tame It

S4Gear

Junction City, Or --(AmmoLand.com)- What do you do once you complete your exit strategy from a hugely successful outdoor recreation company you founded and brought to a leadership position over the past decade?

You venture out and start another one, of course.

That’s exactly what John Strasheim is doing with S4Gear, now making its debut in the general outdoor market. Strasheim was the Founder, President and CEO of BowTech, which included the Diamond Archery, Stryker, and Octane brands, as well as WaterDog Surface Technologies, provider of hydrographic coatings.

Now, he and his three partners hope to find the same success with S4Gear. The business model is to compete in the high-end outdoor equipment market by focusing on superior quality, expert craftsmanship, and advanced technology. S4Gear is launching the company with a single product, the Sidewinder Retractable Tether System, and plans to expand by introducing a number of additional outdoor products by the end of 2010.

The Sidewinder is a convenient way for recreational enthusiasts to secure their electronic devices – rangefinder, GPS, radio, cell phone, etc – for instant access and transport. The Sidewinder is expected to be available for purchase at hunting/outdoor retail locations and the S4Gear website in March.

“Like our tagline says, we started S4Gear with the knowledge and passion to provide general outdoor and hunting products that meet the demands of both the outdoor enthusiast and the outdoors,” Strasheim said from his headquarters in Eugene, Oregon.

“I am equally enthused with the opportunity to remain in the industry and continue the relationships with the many friends we have been blessed to have.”

For further product information and updates, visit www.S4Gear.com

S4Gear makes outdoor stuff that gets noticed. Innovative, cutting-edge equipment that creates an air of confidence for the outdoor enthusiast. S4Gear is based in Eugene, Oregon and was born in the woods. S4Gear is dedicated to providing superior quality, expert craftsmanship, and technically advanced products that meet the demands of nature and those who tame it.

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The New Diamond Rock 2.0 Bow Offers Value and Versatility

Diamond Archery

Eugene, OR --(AmmoLand.com)- Launched at the 2010 Archery Trade Show in January, the Rock 2.0 offers high class features that can be found for as low as $399, making it a premium bow at a rock bottom price.

The Rock 2.0′s 7 ½” brace height makes it an extremely forgiving bow while still sending arrows flying at 310 to 318 feet per second.

Diamond Rock 2.0 Bow

A short and maneuverable axle-to-axle length (31 ½”) coupled with a mass weight of merely 3.6 pounds make it the ideal bow for tree stand and blind hunters alike.

Draw lengths from 24″ to 30″ can be easily adjusted with the single rotating module. The 2-piece, ergonomic grip fits a wider range of hands, adding to the overall versatility and accuracy of the bow.

The Rock 2.0 is built with a machined 6061-T6 aluminum riser and cam system and equipped with BowTech’s premium OEM string and cables made with BCY 452X. A string stop is positioned directly in line with the stabilizer bushing to effectively transfer vibration from the string to the stabilizer, optimizing bow balance while dissipating noise and vibration efficiently.

“There’s a lot to like about the Rock 2.0; it’s really maneuverable and extremely lightweight,” comments Jerid Strasheim, national sales manager, “It’s a lot of bow for the money and was designed for the value-minded hunter.”

The Rock 2.0 comes in Realtree Hardwoods HD®. All BowTech and Diamond bows are protected with an InVelvet™ top coat. An optional Backwoods accessory package includes a 3-Pin fiber optic sight, Hostage XL capture arrow rest, black 4-arrow twist release quiver, braided wrist sling and peep.

BowTech manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BowTech’s corporate offices and manufacturing facilities are located in Eugene, Oregon.

With a worldwide distribution network, BowTech’s family of brands include: BowTech, Diamond, Octane, Stryker and WaterDog Surface Technologies. BowTech is a subsidiary of Savage Sports Corporation, located in Westfield. MA. Brand names include Savage Arms, Stevens, Fox, Savage (Canada), Savage Range Systems and PortaTarget.

www.BowTechArchery.com, www.DiamondArchery.com

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