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Browning Firearms

Morgan, UT --(Ammoland.com)- Browning, one of the most recognized names in the outdoor industry, has announced the addition of Realtree camo patterns to its diverse line of outdoor apparel for the avid sportsman for 2012.

“Having Realtree camo patterns in our line will give us a dimension we have not had in the past. Now our customers can choose between the two most popular camo brands on the planet.

We have already had a lot of positive comments and expect to see significant growth in our business as a result,” said Dale Weathers, Vice President, Outdoor Products & Apparel at Browning.

“It has been amazing to see the reaction from our customers when we announced that we would have Realtree camo patterns in addition to Mossy Oak.

Browning Realtree Camo Apparel

We will now be able to offer the two dominant camo brands and the power that each brings to the market place. It’s exciting,” said Mark Francis, Senior Product Manger over Browning Apparel.

“I have never been more pleased with the Realtree camo line-up. Hunters can easily cover all of their needs with our versatile patterns. Realtree AP is simply the most effective pattern I’ve seen across nearly every hunting situation nationwide. Realtree MAX-4 is always a great choice when hunting around crops, grassy or marshy habitat – no matter what game you’re after. Of course, MAX-1 is the perfect pattern anywhere out West, as well as any open terrain across the country.

Realtree will continue to be the leader in camouflage promotion, creating demand for these patterns through television, print, internet, social media and point-of-purchase. And as always, we will do everything in our power to ensure the success of our licensees in the future,” said Bill Jordan, Realtree Designer and President.

Browning has a long tradition in offering innovative and high quality hunting clothing. For detailed specifications and pricing on Browning’s complete line of outdoor clothing, including styles in Realtree camo patterns go to www.browning.com.

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Browning Firearms Launches E-Commerce Store

Browning Firearms E-Commerce Store

Browning Firearms

Morgan, UT --(Ammoland.com)- Browning, one of the most recognized and popular names in the outdoor industry is making it easier for consumers looking for Browning branded products to find and purchase them with the launch of their new E-Commerce website, www.BrowningShop.com.

The new site has a broad assortment of popular Browning non-gun outdoor product items on the easy-to-use, one-stop shopping site.

Browning has always been known for the excellent support they get from their dealer network; however at times, it can be difficult for consumers to find some of the Browning outdoor products. Now consumers will be able to go online and find items that a local retailer may not stock.

Browning firearms will not be sold on BrowningShop.com. Internet shoppers will be referred to local dealers in their area for gun purchases through the Browning Dealer Locater on the website.

Browning plans to use information from sales on the BrowningShop.com site to complement Browning’s Full Line and Medallion Dealer network and provide better consumer preference information for those dealers.

Browning’s main website, www.browning.com, will feature web links to BrowningShop.com as well as to Browning’s authorized internet dealers and the dealer locater for local retailers.

BrowningShop.com will be operated by SureSource LLC on a buy and sell inventory model.

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