GunWerk's Busy Start to 2012 Shooting Schools

GunWerks

Burlington, WY --(Ammoland.com)- We are looking forward to an exciting year! Trade shows are in full swing.

Look for us in our new booth, with all the new products!

After trade shows we move right into Shooting School training courses. We kick off in San Angelo Texas March 1st with Western Lands Outfitters. We booked two classes full, so we added another for the 5th and 6th. This year, we are adding the option to hunt one of the many exotic species available. Food and lodging is included.

The combo Shooting School/Hunt has been a very popular combination. We’ve joined forces with Cabela’s and Frontier Outfitters to offer a two day shooting school combined with a two day antelope hunt in New Mexico starting August 24 through the 27th. We will train for two days using Gunwerks shooting systems, then take the gear to the field to test your skills. For info, click here.

The most exciting Combo will be in South Africa this August with John X Safaris. Imagine an opportunity to learn from the Gunwerks crew, then spend a week on safari applying your skills on over 700,000 acres of land open to free ranging game. In between Shooting Schools, the Gunwerks crew will be filming clients for TV and DVD production (we’ll try to fit in a little hunting for ourselves!) Click Here for more information on this exciting opportunity!

Gunwerks will be traveling to Canada this spring. First to Calgary, Alberta then to Kamloops, British Columbia. Our exclusive Canadian distributor, Grouse River Outfitters, has arranged two excellent locations for our Canadian premier training events in April.

We are doing our fourth year at Western Lands Outfitter’s Ensign Ranch location in Utah near Evanston. This is our high mountain course with steep angles and tricky winds. The food is always the best, we usually put on a couple pounds!

Our last location is a new one for us. Near Flagstaff Arizona, we’ve found the perfect location for an Ultra Long Range Shooting School. In addition to our standard shooting systems, we will be shooting big guns at ranges out to 2000 yards! We will teach a special course with a focus on multiple wind calculations and other Ultra Long Range techniques.

We will also feature training courses at our location near Cody Wyoming. We offer dates every month from May through October. Spend your summer vacation in Cody and take in the sites. Tour the Gunwerks facility, and shoot on our own private range. Click Here to visit our Shooting School Page.

To visit with a Gunwerks rep about booking, please call us directly at 307.762.3240 (toll free 877.GUNWERKS). Email us at CustomerService@gunwerks.com, Visit our website www.gunwerks.com

Sincerely,

About:
100 years ago the elite makers crafted the best rifles in the world as a complete package with sights calibrated to custom ammo to match its drop.

Like those amazing firearms of the past, Gunwerks shooting systems are calibrated for our custom ammunition. Unlike all conventional firearms, our long range shooting systems are capable of precision shooting at all ranges from zero to 1000 yards! Conceived and tested in the rugged Absaroka mountain range west of Cody, Wyoming. Visit: www.gunwerks.com

National Wild Turkey Federation

EDGEFIELD, S.C. --(Ammoland.com)- The Blue Mountain chapter of the National Wild Turkey Federation will host a Women in the Outdoors event on March 10, 2012 at Cabela’s in Hamburg, PA.

Pre-registration is required for this event. Registration can be done by going to www.womenintheoutdoors.org, and then clicking on “PA WITO Event Manager Calendar” and then searching the calendar.

A beneficial partnership between the National Wild Turkey Federation and the Pennsylvania Game Commission helps provide outdoor opportunities such as this to women in the Keystone State. The Pennsylvania Game Commission recognizes a high interest level in the outdoors among women in the state and wants to provide more opportunities to enjoy the outdoor lifestyle.

Since 1998, the NWTF’s Women in the Outdoors program has organized events designed especially for women. By providing expert instruction and hands-on education, the NWTF helps members develop outdoor skills and emphasizes the importance of wildlife management and the role of hunters in conservation.

“Our program is about encouraging women to try new outdoor activities in a safe environment that makes them feel at ease,” said Brenda Valentine, NWTF Spokeswoman, First Lady of Hunting and host of the NWTF’s “Turkey Call” TV show airing on Pursuit Channel, and Bass Pro Shops’ “Real Hunting” TV show.

“This event is also an opportunity for women of all walks of life – singles, moms, daughters, young and old – to spend a day outdoors, away from home, having fun and making new friends.”

The combination of sponsorship, such as the Game Commission and local chapter support, allows the NWTF to offer these programs at a low cost to participants. The cost of attending each event includes a subscription to Turkey Country, the NWTF’s full-color publication. Turkey County includes stories about the Women in the Outdoors, JAKES (Juniors Acquiring Knowledge, Ethics and Sportsmanship), Wheelin’ Sportsmen, NWTF outreach programs, conservation issues, turkey calling and hunting, education programs and much more.

“The Women in the Outdoors program allows the NWTF to reach an entirely new audience, one that has the potential to benefit conservation efforts,” Valentine said. “It’s an opportunity for women to find great satisfaction and enjoyment in the outdoors.”

• For more information, contact Leslie Smith at 484-634-0069 or lsmith@nwtf.net, call (800) THE-NWTF or visit www.womenintheoutdoors.org.
• For more information about the NWTF visit www.nwtf.org or call (800) THE-NWTF.

About the NWTF:
The National Wild Turkey Federation is a nonprofit conservation organization that works daily to further its mission of conserving the wild turkey and preserving our hunting heritage.

Through dynamic partnerships with state, federal and provincial wildlife agencies, the NWTF and its members have helped restore wild turkey populations across the country, spending more than $331 million to conserve 15.9 million acres of habitat for all types of wildlife.

The NWTF works to increase interest in the outdoors by bringing new hunters and conservationists into the fold through outdoor education events and its outreach programs – Women in the Outdoors, Wheelin’ Sportsmen, JAKES and Xtreme JAKES.

The NWTF was founded in 1973 and is headquartered in Edgefield, S.C. According to many state and federal agencies, the restoration of the wild turkey is arguably the greatest conservation success story in North America’s wildlife history. To learn more, visit www.nwtf.org or call (800) THE-NWTF.

Banded Nation

USA --(Ammoland.com)- National hunting guru and renowned television host Chad Belding continues his inaugural 2011 Banded Calls North American Tour – presented by the Sportsman Channel, Otis Technology, HEVI-Shot, and HiViz.

The tour is hosted by Scheels All Sports, Cabela’s and Mack’s Prairie Wings sporting goods stores, with the next stop in Gonzales, La., October 1 & 2.

Belding will be giving hunting seminars to share his knowledge and insight with fellow hunters and enthusiasts while promoting his Banded Nation brand endeavors – including his custom designed duck and goose calls (Banded Calls), hunting gear (Banded Gear), and hunts (Banded Hunts). Belding will also be showcasing his newest series on the Sportsman Channel Dead Dog Walkin’ and third season of The Fowl Life with Chad Belding.

“Banded Calls is honored and humbled to have partners like Cabela’s, Mack’s, and Scheels carry our product lines,” Belding said.

During his appearances, Belding will be signing autographs and taking photos with fans at each stop. There will also be giveaways that include t-shirts and posters from The Fowl Life with Chad Belding and Dead Dog Walkin.’

“Everything is happening so fast,” Belding said. “We just started the company in January of this year and five months later, we are delivering hundreds of calls to the top retailers in the country. We understand what this means to our brand and the added credibility it gives our company.”

Upcoming Tour Stops:

• Gonzales, La. – October 1 & 2 | Cabela’s
• Stuttgart, Ark. – November 25-27 | Mack’s Prairie Wings

About Chad Belding: Chad Belding’s success started with his reality hunting show called ‘The Fowl Life with Chad Belding’ which launched on Sportsman Channel and WILD TV in 2008, and airs in more than 40 million homes in North America. Fans across the nation have watched as Belding and his crew hunt in more than 15 states across the U.S., incorporating a local guest in each location who offers advice on their local hunting ground and participates in the hunt. Now approaching season three, ‘The Fowl Life with Chad Belding’ is becoming the must-see reality series for hunters across the nation. Belding also launched a new show focused on predator hunts and wildlife conservation called ‘Dead Dog Walkin,’ which began airing on Sportsman Channel and WILD TV March 2011.

About Banded Nation: Launched in January 2011, Banded Nation is comprised of hunters, editors, graphic designers, producers, videographers and on-camera personalities dedicated to bringing a new approach to outdoor television and outdoor style. Banded Nation was founded by renowned outdoor hunting show host Chad Belding and acts as the parent company to a wide variety of properties including Sportsman Channel and WILD TV’s award winning national television series ‘The Fowl Life with Chad Belding,’ the new predator hunting television series ‘Dead Dog Walkin’ and Banded Gear. Visit www.bandednation.com for more information.

Bowhunters Strike Gold with Sportsman Channel’s Cabela’s Bownanza

Sportsman Channel

New Berlin, Wis. --(Ammoland.com)- With bowhunting activity reaching fever pitch across the nation, Sportsman Channel, the leader in outdoor TV for the American Sportsman, is proud to honor the rich heritage of the sport with three action-packed nights of bowhunting programming, beginning September 14, with Cabela’s “Bownanza.” Sportsman Channel offers more bowhunting programming than any other network on television, spearheaded by market-leading shows like Heartland Bowhunter, Major League Bowhunter, Territories Wild, Easton Bowhunting, Bowhunter TV and Muzzy Bad to the Bone Bowhunting.

“Bowhunting is one of the most popular genres on our network right now and we are proud to offer this many shows dedicated to the pursuit of large and small game with just a bow and arrow,” said Gavin Harvey, CEO of Sportsman Channel. “The network will continue to deliver superior programming, from the top hosts, about this exciting genre, season after season. It’s just one of the reasons why we are the ultimate destination for the American sportsman.”

“Bownanza” kicks off on September 14, during Big Game Wednesdays presented by Wildgame Innovations. Five series will showcase their best bowhunting episodes, punctuated by a brand-new episode of The Zone at 9:30 pm EST. The special programming continues on September 15, as the stick and string takes over seven episodes of Thursday Traditions presented by The Sportsman’s Guide, with Hunting University (7:30 pm EST) and Savage Outdoors (8:30 pm EST) debuting premiere episodes. Additionally, viewers can chat LIVE with Randy Newberg, host of On Your Own Adventures, at 9 pm ET on Sportsman’s Facebook page. Simply go to http://facebook.com/sportsmanchannel and click on the “Bownanza” tab.

And all that is but a precursor to Full Draw Fridays on September 16. Already the home of the best bowhunting lineup on television, this week’s slate includes brand-new episodes from seven top series like Bowhunter TV, Muzzy Bad to the Bone, Heartland Bowhunter and Strickland’s Archery Adventures.

“Bownanza” Special Programming:

Wednesday, September 14

• Tim Roller’s Wild Addiction – 7:00 pm
• Life at Table Mountain – 7:30 pm
• Whitetail Properties – 8 pm
• The Zone – 9:30 pm – NEW EPISODE!
• Back Country Quest – 10:30 pm

Thursday, September 15

• Mike Avery’s Outdoor Magazine – 7 pm
• Hunting University – 7:30 pm – NEW EPISODE!
• Brotherhood Outdoors – 8 pm
• Savage Outdoors – 8:30 pm – NEW EPISODE!
• On Your Own Adventures – 9 pm – CHAT LIVE WITH RANDY ON FACEBOOK!
• Major League Bowhunter – 9:30 pm
• Territories Wild – 10:30 pm

Friday, September 16

• Red Arrow – 7pm – NEW EPISODE!
• Strickland’s Archery Adventures – 7:30 pm – NEW EPISODE!
• Muzzy Bad to the Bone – 8 pm – NEW EPISODE!
• Heartland Bowhunter – 8:30 pm – NEW EPISODE!
• Excalibur’s Huntin’ the Backwoods – 9 pm – NEW EPISODE!
• Maximum World Archery Tour – 9:30 pm – NEW EPISODE!
• Bowhunter TV – 10 pm – NEW EPISODE!
• Easton Bowhunting – 10:30 pm

SPORTSMAN CHANNEL: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

Cabela's Herter's FoulTech Jacket Featuring Realtree AP and MAX-4 Camo

Cabelas.com

COLUMBUS, Georgia --(Ammoland.com)- For more than a century, when hunters saw the Herter’s name, they knew they were getting quality gear at an unbeatable price.

Some things never change.

The Cabela’s Herter’s FoulTech Jacket and Pants have a 100% waterproof microsuede warp-knit shell that will keep you totally dry and let you slip through the woods without a sound.

Available in Realtree AP and Realtree MAX-1, the camo raingear features a mesh lining that wicks away perspiration and keeps air circulating around you for dry comfort on the inside. And at this low price, you can finally afford to retire that old worn-out rain suit and replace it with one you can count on when the weather turns foul.

The Realtree camo jacket includes two spacious zip-close pockets; a drawstring-adjustable, three-piece hood; and a storm-flap-covered front zipper. The Realtree camo pants boast an elastic waist and snap-adjustable cuffs.

www.cabelas.com

Sportsman Channel

New Berlin, Wis. --(Ammoland.com)- Prepare to be educated by one of the best whitetail hunters on TV!

Sportsman Channel, the leader in outdoor TV for the American Sportsman is proud to announce Tim Roller of Tim Roller’s Wild Addiction will be appearing at Cabela’s retail store on Saturday, August 27 in Dundee, Mich. at 12 p.m. EST.

Don’t miss professional hunter Tim Roller as he conducts a seminar entitled “Rattling and Decoying Mature Whitetails.”

This is a high-energy seminar with many video clips that show the audiences successful rattling and decoying hunts. Tim will also execute different rattling techniques for different times of the hunting season, along with showing a variety of rattling tools.

Questions and audience participation are encouraged!

“Rattling and decoying are easily my two most favorite tactics when hunting mature whitetails,” said Tim Roller, Host, Tim Roller’s Wild Addiction. “The thrill of watching a big buck respond to one, or both of these techniques is an incredible rush. My goal every time I do a seminar about rattling and decoying is to give the audience confidence that they can be successful with these techniques too.”

Roller added, “I use a lot of video during this seminar to prove the effectiveness of rattling and decoying. Big bucks don’t lie and when you watch the hunts I show, you’ll see the incredible reactions you can entice that will put big, mature bucks in your lap!”

Location

Time

• 10 a.m. – 4 p.m. EST. – Meet and Greet with Tim Roller
• 12:00 p.m. EST – Seminar – “Rattling and Decoying Mature Whitetails”

To learn more about Tim Roller’s Wild Addiction, visit www.wildaddiction.com and like us on Facebook at www.facebook.com/pages/Tim-Rollers-Wild-Addiction/309986815389

About Sportsman Channel:
Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore

Cabelas.com

SIDNEY, Neb. --(Ammoland.com)- Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter of hunting, fishing and outdoor gear, and the Tulalip Tribes announced today plans to bring the Cabela’s retail experience to customers in Tulalip, Wash., and the surrounding area.

Cabela’s expects to open the Tulalip store in 2012. The 110,000-square-foot store will be located within Quil Ceda Village on the Tulalip Tribes Indian reservation adjacent to Marysville about 30 miles north of Seattle along Interstate 5. This will be the second Cabela’s store in Washington, joining the Lacey location opened in 2007. The company operates 33 stores throughout the United States and Canada.

Quil Ceda Village was established in 2001 as the first federally recognized tribal city in the country.

“On behalf of the Tulalip Tribes, we welcome Cabela’s into this valuable partnership, which marks the historic occasion of the first Cabela’s store to be planned for opening on a Native American reservation,” said Mel Sheldon, chairman of the Tulalip Tribes. “This is a proud day as Tulalip adds Cabela’s to the unique Quil Ceda Village mix of entertainment, shopping and dining, which will create an exciting synergy that will spur additional economic growth throughout the North Snohomish County area. Cabela’s is the perfect fit for this destination location.”

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays and trophy animal mounts. Construction is expected to start later this year.

“Washington is rich with outdoor recreation opportunities, and many people in this area are longtime Cabela’s catalog and Internet customers,” said Cabela’s Chief Executive Officer Tommy Millner. “So we’re excited to open another store in the Evergreen State, making our services even more accessible to its hunters, anglers and outdoor enthusiasts.”

Celebrating its 50th anniversary this year, Cabela’s opened stores in Allen, Texas, April 14 and Springfield, Ore., May 4. Later this summer, the company will open a store in Edmonton, Alberta, Canada. Cabela’s has also announced plans to build stores in Wichita, Kan., and Saskatoon, Saskatchewan, Canada, both expected to open in spring 2012.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts experienced outdoor recreationalists as employees, who join the Cabela’s family of employees known for their excellent customer service skills and detailed knowledge of outdoor products. www.Cabelas.com

Quil Ceda Village also includes Walmart, The Home Depot and Seattle Premium Outlets as well as several restaurants, an amphitheater and the Tulalip Resort Casino.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About the Tulalip Tribes

The Tulalip Tribes of Washington is a federally recognized Indian Tribe and the successors in interest to the Snohomish, Snoqualmie, Skykomish and other allied Tribes and bands who were signatory to the Treaty of Point Elliott. The 22,000 acre Tulalip Indian Reservation is located north of Everett and the Snohomish River, and west of Marysville, Washington. Tribal government provides Tribal membership with health and dental clinics, family and senior housing, utilities, cultural and history activities, schools, childcare, higher education assistance and recreation activities. The Tribes maintain an aggressive environmental preservation program, both on and off of the Reservation, to protect the Snohomish region’s natural resources: marine waters, tidelands, fresh water rivers and lakes, wetlands, and forests. Developable land and an economic development zone along the I-5 corridor provide revenue and services for these efforts and for Tribal members. This economic development is managed through Quil Ceda Village, the first tribally chartered city in the United States. The Tribes have approximately 4,100 members, with 2,600 members living on the Reservation. The governing body is the seven-member Tulalip Board of Directors. For more information, visit www.tulaliptribes-nsn.gov.

Cabelas.com

SIDNEY, Neb. --(Ammoland.com)- As part of a yearlong celebration of its 50th anniversary, Cabela’s announced today the first 18 winners of its Fifty Years Fifty Trucks Sweepstakes.

Each of the following winners will receive a well-equipped 2011 Chevrolet Silverado 2500HD LT four-wheel drive, extended cab pickup truck (MSRP $37,385):

The sweepstakes continues through the end of the year and customers can enter manually online or in stores or automatically by making purchases with their Cabela’s CLUB Visa card. Among other prizes, 32 trucks remain unclaimed.

Entry methods are weighted equally, though participants using their Cabela’s CLUB Visa card automatically receive two entries per purchase at Cabela’s stores and one entry per any other purchase made with the card.

One truck winner placed a single manual entry. Others entered the sweepstakes more often, like the winner who decided to sign up based on a promising fortune cookie prediction, but they all said their good luck came as a surprise nonetheless.

“This sweepstakes is our biggest promotion ever, and it’s an exciting way to recognize our customers for their outstanding loyalty,” said Cabela’s Chief Executive Officer Tommy Millner. “It’s thanks to them Cabela’s is still going strong 50 years after starting out as a small mail-order company run from a kitchen table in a tiny Nebraska town. And just like our anniversary celebration, the sweepstakes will continue all year because we want to give all our customers the chance to sign up and win.”

In the next few weeks, eight Cabela’s stores will host giveaway celebrations, which will include the presentation of a truck to a local winner from the first round of drawings.

Another drawing of 24 more winners will be held in September, followed by one truck giveaway a week for the last eight weeks of the year. For rules, regulations and information about how to enter Cabela’s Fifty Years, Fifty Trucks Sweepstakes, visit: http://www.cabelas.com/sweeps

In this sweepstakes, Cabela’s is also giving away special-edition anniversary gear and outdoor prize packages, some of which were also awarded in the first drawing.

Prizes include a six-day,eight-night trophy whitetail hunting trip for two to Legendary Northway Outfitters in Saskatchewan, Canada; a four-night, three-day Canadian walleye fishing trip for two; 50 firearms (minimum MSRP $700); 50 pairs of binoculars (minimum MSRP $700); 50Abu Garcia rod-and-reel spinning combos; 50 Coleman camping packages; and 50 $500 Visa Gift Cards. For a complete list of winners, visit: http://sweeps2.cfapromo.com/cabelas/winners.html

Also in conjunction with the anniversary celebration, Cabela’s is offering a diverse collection of limited-edition 50th anniversary merchandise, including commemorative rifles designed to legendary specifications, binoculars, fly rods, fishing lures and more.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”. Visit: www.Cabelas.com

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- Following the eleventh straight month-over-month increase in consumer firearms purchases, firearms and ammunition manufactures are reporting strong sales even with the down economy.

RUGER SALES UP 10.5 PERCENT IN FIRST QUARTER
Sturm, Ruger & Co. (NYSE:RGR) reported that first quarter sales increased 10.5 percent compared to the same period last year.

Said Ruger CEO Michael Fifer, “The estimated sell-through of the company’s products from distributors to retailers in the first quarter of 2011 increased by approximately 12 percent from the first quarter of 2010 and 21 percent from the fourth quarter of 2010.”

Company sales and earnings beat Wall Street estimates for the quarter.

CABELA’S SEES GROWTH IN FIREARM SALES, REPORTS 1Q RESULTS
Outdoor retailer Cabela’s (NYSE:CAB) reported that first quarter comparable-store sales jumped 8.9 percent compared the same period last year.

“We realized gains in 12 of 13 product categories during the quarter, with the strongest growth coming from firearms, women’s and children’s, and hunting apparel,” CEO Tommy Millner said during the company’s earnings call.

OLIN REPORTS FIRST QUARTER WINCHESTER RESULTS
Olin Corp. (NYSE:OLN), makers of Winchester ammunition, reported that first quarter Winchester division sales were $136.6 million, up from $131.4 million in the first quarter of 2010.

The company reported that segment income declined 35 percent in the quarter, reflecting the impact of higher commodity metals and other material costs, higher manufacturing costs and costs associated with the relocation of its centerfire operations to Mississippi.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

Large Crowd, Grand Opening, Cabelas, New Store, Allen, Texas

Cabelas.com

ALLEN, Texas --(Ammoland.com)- Cabela’s employees cheered and applauded as the first customers flooded through the front doors of Cabela’s new store in Allen, Texas, just after noon today.

Thousands of people were in line outside the store before the doors opened following the official ribbon-cutting ceremony led by Cabela’s Chief Executive Officer Tommy Millner, Allen Mayor Steve Terrell and Dallas Cowboys legend Jay Novacek. Customers streamed into the store for more than 30 minutes after the doors were open.

“We owe a lot of thanks to our customers,” Millner said. “Fifty years ago Cabela’s started as a mail-order business run from a kitchen table in tiny Nebraska town, and if it wasn’t for our loyal fans, we wouldn’t be here opening our third Texas store today.”

Some customers lined up at the front of the store as early as 10:00 p.m. Wednesday. And those who showed up by mid-morning today were treated to snacks, soft drinks and two hours of live music by country band Southbound, which created a festival-like atmosphere among the customers eager to be the initial shoppers in the store.

Preston Lewis and Carson Thompson, both of Allen, were the first people in line. In the early morning hours, Cabela’s employees gave them hats, T-shirts and refreshments. But, according to Lewis, the greatest prize was being the first one to walk through the doors.

“I just wanted to be the first one to do something so great,” he said.

The 100,000-square-foot store, which is located at the Stacy Road exit off U.S. Highway 75, is Cabela’s third retail store in Texas, joining the Fort Worth and Buda locations. Around 300 people have been hired as outfitters at the Allen store.

Millner and Terrell were joined on stage by Cabela’s Executive Vice President and Chief Operations Officer Michael Copeland – a Texas native – and Allen Economic Development Corporation President Tim Wood, both of whom touted the city as the ideal location for another Cabela’s store in the Lone Star State.

“I was an Allen resident until about four years ago,” Copeland said. “And I’m so proud to come home to open this store to such a great crowd.”

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

Laserlyte

COTTONWOOD, AZ --(Ammoland.com)- LaserLyte, the leader in laser technology for the shooting and hunting industry,in conjunction with outdoor’s most respected brand, Cabela’s, has created the smallest, most affordable, efficient line-up of chamber boresighters and sleeves for rifles, shotguns and pistols.

Built on the premise of saving customers time and money, the LaserLyte Cabela’s boresighters are all made in the USA and machined to the highest S.A.A.M.I. specifications.

Laserlyte Cabela’s Chamber Bore Sighters

The Cabela’s Premium .223 Boresighter uses the latest in microelectronics with an all digital circuitry and high-definition laser diode producing a reliable and constant crystal clear red dot for precision boresighting.

The collimating lens system and high definition diode produce the most accurate laser alignment for sighting in scopes and iron sights on the market today. Machined using aerospace-grade tolerances, the Premium .223 Boresighter is available for $99.99.

The LaserLyte Cabela’s Professional .223 Boresighter, like the Premium, provides reliable calibrated laser alignment for sighting in scopes and open sights. Simply place the unit in the chamber and close the action to activate the laser. The activated laser, centered automatically in the barrel, will project a straight laser beam to the target and allow for precision optical alignment. MSRP $69.99.

Both the Premium and the Professional .223 Boresighters can be used to sight in a variety of calibers by using additional sleeves (sold separately) making the LaserLyte Cabela’s .223 Boresighters as versatile as they are accurate. Each sleeve is precision machined to the exacting standards of S.A.A.M.I. and made from 100% brass. Chamber sleeve calibers available include:

1. .22-250 (MSRP $19.99)
2. .243/.308/7mm-08 (MSRP $19.99)
3. Cabela’s Assorted.25-06/.270/.30-06 (MSRP $19.99)
4. 7mm Rem./.264/.338
5. .280 WSM/.300 WS/.325 WSM
6. .300 Win. (MSRP $19.99)
7. .300 WBY (MSRP $19.99)
8. .30-30 (MSRP $19.99)
9. .45-70 (MSRP $19.99)
10. 7mm/.300/.375 Ultra (MSRP $19.99)
11. 20 Gauge (MSRP $24.99)
12. 12 Gauge (MSRP $24.99)

Adjust pistol sights and scopes using the LaserLyte Cabela’s Professional Chamber Pistol Boresighter in any of the three popular pistol calibers; 9mm, .40 S&W or .45 ACP. Lock the handgun slide back, place the boresighter in the action, release the slide and the boresighter is activated. All three Professional Laser Chamber Boresighers are precision machined to S.A.A.M.I. standards with full Class III A, 5 milli-watt laser power for $59.99 each.

About LaserLyte:
LaserLyte, the leader in laser technology, is the shooting and hunting division of P&L Industries. The company strives to heighten the experience of shooting by offering high quality, competitively priced lasers and other firearms accessories. For additional information about LaserLyte, visit www.laserlyte.com. Keep up to date with LaserLyte on Facebookor Twitter. Visit the LaserLyte YouTubepage for all the LaserLyte action.

Second Amendment Weekend At Cabela’s

NRA - ILA

FAIRFAX, Va. --(Ammoland.com)- Cabela’s, the World’s Foremost Outfitter, recently played host as the foremost meeting place for Second Amendment activists, as it hosted NRA-ILA for its third annual “Second Amendment Weekend at Cabela’s” in Dundee, Michigan.

NRA-ILA staff conducted two workshops on Saturday, February 5th: An NRA-ILA Grassroots Workshop in the morning, followed by an NRA University presentation later that afternoon.

The weekend also featured NRA recruiters and multiple informational tables for pro-gun and sportsmen’s-related groups, as well as special discounts throughout the Cabela’s store for card-carrying NRA members.

The heavy snow and single digit temperatures certainly didn’t stop over 175 Michiganders (and a few Buckeyes that crossed the border) from attending both events. The morning Grassroots Workshop kicked off with NRA-ILA’s state liaison for Michigan, Darin Goens, discussing NRA- ILA’s recent success in the state, along with ILA’s priorities for the current legislative session.

Once focused on our pro-gun priorities, NRA-ILA Grassroots Staff presented the most effective methods for grassroots activism and promoted some of our successful volunteer programs. A very special thanks to our NRA-ILA Election Volunteer Coordinator, Wayne Blank (MI-15), for helping set up the successful event, as well as to our other EVCs in attendance, Don McGaffey (MI-11) and Jonathan Adamson (MI-09).

Following the Grassroots Workshop, additional speakers addressed the crowd, including Michigan State Representative Dale Zorn (R-56), Professor Brian Patrick of the University of Toledo, and Reid Smith, the Midwest Regional Chair for Students for Concealed Carry.

The afternoon session was dedicated to NRA, Darin University and included both students and non-students interested in learning more about NRA, the Second Amendment, and the facts & myths of the gun control debate. Students from various area universities attended, including Hillsdale College, University of Toledo, Albion College, and Wayne State University. Attendees received free one-year memberships to NRA along with NRA University hats and t-shirts.

The weekend was a great success for NRA and the pro-gun community, and provided the perfect opportunity for NRA members and supporters to meet, strengthen their pro-gun networks, and learn more about what it takes to protect and promote the Second Amendment, locally and nationwide.

About:
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and to advocate enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the military. Visit: www.nra.org

DPMS Firearms

St. Cloud, MN --(Ammoland.com)- DPMS Firearms, LLC, an industry leader in providing quality AR-style rifles, components and accessories, is pleased to announce that Cabela’s has been named the 2010 DPMS Retail Chain of the Year.

“No other company offers more styles or configurations of AR style rifles than DPMS and by committing to the breadth of product lines and line extensions, Cabela’s was able to meet the demands of customers and celebrated a tremendous year,” stated Scott Blackwell – Chief Sales Officer.

“We are very excited to present them with the 2010 DPMS Retail Chain of the Year award.”

Cabela’s was presented the award at the 2010 SHOT Show held in Las Vegas on January 18, 2010.

About DPMS Firearms
DPMS Firearms, LLC, is an industry leader in providing quality AR-style rifles, components and accessories. No other company offers more styles or configurations of AR rifles. DPMS provides choices for high-power and small-bore shooters by offering rifles and assemblies chambered in 204 Urge, 223 Remington, 5.56×45 NATO, 243Winchester, 260 Remington, 6.5 Creedmoor, 6.8×43 SPC, 30 Remington AR, 308 Winchester and 338 Federal. More information about the company can be found at www.dpmsinc.com.

Cabela’s Awarded 2010 H&R Retail Chain of the Year Honors

Harrington & Richardson

Ilion, NY --(Ammoland.com)- H&R 1871, LLC., one of the largest manufacturers of single shot shotguns and rifles in the world, is pleased to announce that Cabela’s has been named the 2010 H&R Retail Chain of the Year.

“Cabela’s is one of our strongest retail partners,” stated Scott Blackwell – Chief Sales Officer.

“We are very excited to present them with the 2010 H&R Retail Chain of the Year award. Cabela’s success in 2010 with the H&R brand and the performance they achieved at retail earned them this honor.”

Cabela’s was presented the award at the 2010 SHOT Show held in Las Vegas on January 18, 2010.

About H&R 1871:
In November of 2000, The Marlin Firearms Company purchased the assets of H&R 1871, LLC., a Massachusetts-based manufacturer of shotguns and rifles. Marketing its products under the brand names of Harrington & Richardson and New England Firearms, H&R 1871 is the largest manufacturer of single shot shotguns and rifles in the world. More information about Marlin Firearms Company can be found at www.hr1871.com.

Cabela’s Awarded 2010 Bushmaster Retail Chain of the Year Honors

Bushmaster Firearms

Overland Park, KS --(Ammoland.com)- Windham, ME --(Ammoland.com)- Bushmaster Firearms International, LLC, the leading supplier of AR15/M16 type rifles in the United States for Law Enforcement, security and private consumer use, is pleased to announce that Cabela’s has been named the 2010 Bushmaster Retail Chain of the Year.

“Bushmaster offers aluminum and advanced carbon-fiber-based AR15 type rifles in a wide span of calibers to meet the needs of our customers for hunting, recreation, competition, home defense and security,” stated Scott Blackwell – Chief Sales Officer.

“Cabela’s success with this extensive line of products, earned them this honor. We are very excited to present them with the 2010 Bushmaster Retail Chain of the Year award.”

Cabela’s was presented the award at the 2010 SHOT Show held in Las Vegas on January 18, 2010.

About Bushmaster Firearms
Bushmaster Firearms International, LLC (BFI) is the leading supplier of AR15/M16 type rifles in the United States for Law Enforcement, security and private consumer use. Headquartered in Windham, Maine, with additional facilities in Dallas, Georgia and Lake Havasu, Arizona, BFI supplies aluminum and advanced carbon fiber-based rifle platforms in calibers ranging from 5.56mm/223 to 50BMG. These and associated accessories manufactured by BFI meet the tactical rifle needs of US customers as well as Military, Law Enforcement and Security clients from over 50 countries worldwide. Visit our web site at www.bushmaster.com

Black Cloud Stormchasers Network

FederalPremium.com

ANOKA, Minn. –(Ammoland.com)- Federal Premium’s Stormchasers Network brings together waterfowlers from across the globe to share and exchange tips, information and experiences from the boat or blind.

Now Stormchasers has teamed up with Cabela’s for a sweepstakes to offer one lucky member a $2,500 Cabela’s gift card.

The Black Cloud Stormchasers Network announces a sweepstakes for one member to win a $2,500 Cabela’s gift card. All members of the Stormchasers Network are eligible to win. Online entrance at www.stormchasersnetwork.com ends Jan. 31, 2011.

Network Popularity Drives Sweepstakes
The upgraded Stormchasers 2.0 site launched July 2010. Since then, the Stormchasers community has grown in membership by 80%. Members are utilizing the most advanced social media waterfowling site on the web to interact with fellow waterfowlers at a rampant pace–with more than 250 discussions and 16,000 contributions since the network’s launch.

Now Cabela’s, the world’s foremost outfitter, has teamed with the Stormchasers Network to offer a $2,500 gift card to one lucky member.

“We’ve been really impressed by the rapid growth of the network since we launched Stormchasers 2.0,” said Reed Stoven, Digital Marketing Manager. “The community keeps gaining momentum. We’re thrilled Cabela’s has joined us for this sweepstakes–it rewards our current members and helps welcome new members to the site.”

Sweepstakes Details
To join the network and enter today—go to www.stormchasersnetwork.com. Online entry closes January 31, 2011.

About Federal Cartridge Company:
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Armament Systems. For more information on Federal, visit www.federalpremium.com.

U.S. Sportsmen's Alliance

Las Vegas, NV --(Ammoland.com)- Hunter’s Specialties, one of the world’s largest manufacturers of hunting accessories, has been chosen as the recipient of the 2011 Cabela Lifetime Business Achievement Award.

The presentation was made last night during a Shooting, Hunting and Outdoor Trade Show (SHOT) reception at the Venetian Hotel and Casino in Las Vegas.

The award was accepted by Dave and Carman Forbes, Founders of Hunter’s Specialties and was presented by, Tommy Millner, president of Cabela’s Inc., Mike Callahan, president of Aspen Partners and Chairman of the Outdoor Business Council and Bud Pidgeon, U.S. Sportsmen’s Alliance (USSA) president.

“Hunter’s Specialties has been built on the passion for hunting and the outdoors. In today’s world, protecting our hunting heritage for our generations to come has been a long standing commitment by Hunter’s Specialties,” said Dave and Carman Forbes.

“We are honored to receive the Cabela’s Lifetime Business Achievement Award.”

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. It is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabela family has shown.

“This is our way of honoring the Cabela family and other leaders, such as Hunter’s Specialties in the outdoor business community for their efforts to defend our rights,” said Pidgeon.

Hunter’s Specialties, founded in 1977, is one of the nation’s largest makers of hunting accessories. For over 30 years and with over 900 products to its name, Hunter’s Specialties lives by its company motto, “For Sportsmen, By Sportsmen.” It has been on the cutting edge of product development including calls, scents, scent elimination, archery equipment and action-packed videos. Examples of this innovation include the highly successful Camo-Compac and the Scent-A-Way line of products.

For years Hunter’s Specialties has proven a major supporter of conservation. Its support of USSA’s Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a large impact on hunting and shooting programs from coast to coast.

Cabela’s, known as the World’s Foremost Outfitter, has grown and prospered from simple beginnings to become the world’s largest direct marketer and a leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Visit www.cabelas.com.

For more information about Hunter’s Specialties, visit www.hunterspec.com.

The U.S. Sportsmen’s Alliance is a national association of sportsmen and sportsmen’s organizations that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its website, www.ussportsmen.org.

Bulls Bag 10" X-7 Advantage Tree Camo Bag

Bulls Bag

Needmore, PA --(Ammoland.com)- Cabela’s Worlds Foremost Outfitters has recently added the popular Bulls Bag shooting rests to their line of shooting accessories.

Cabela’s is now marketing three of the most popular Bulls Bag shooting rests, including the new X-7 Bulls Bag Advantage, an all-in-one 7-bag design which can be configured into more than 50 shooting combination’s.

The X-7 Bulls Bag Advantage modular shooting rest is composed of 7 camo polyester bags which can be used as toe and heel rifle rests, pistol/handgun rests, window/blind rests and multiple combination’s of stack-able bags.

The X-7 comes with a suede top and shoulder carry strap. It is available filled or unfilled.

The other two Bulls Bag shooting rests being offered by Cabela’s are the 15-inch black polyester bench model with suede top and carry strap and the 10-inch tree camo polyester field model with rubberized top and shoulder carry strap. Both of these shooting rests can be ordered filled or unfilled and, like the X-7 Bulls Bag Advantage, feature the famous butterfly Bulls Bag patented gun vise grip. Cabelas.com

About:
The Bulls Bag Shooting Rest Company was established in 1991. The company was founded on a patented design technology that created the best shooting rests accuracy aid available (The Bulls Bag Shooting Rest). The challenge was to create a product that was not just hype but proved to be the best in the industry. After nearly two decades leading the shooting rest industry we continue to provide the best products in shooting accuracy aids. Since inception of the original Bulls Bag we have continued to provide exceptional shooting rest products using the original Bulls Bag technology. Visit: www.bullsbag.com

U.S. Sportsmen's Alliance

Columbus, OH --(Ammoland.com)- The U.S. Sportsmen’s Alliance Foundation’s (USSAF) signature outdoor education program for American youth, the Trailblazer Adventure Program, is preparing to reach a major milestone on October 2 with its one millionth participant attending an event.

Thousands of youth and their families will be flooding seven Trailblazer Adventure Day locations around the nation including sites in Atlanta, Bloomington-Normal, Illinois, Traverse City, Michigan, Jackson, Mississippi, Winston-Salem, North Carolina, Albany, New York and East Providence, Rhode Island.

By the end of the day, over one million participants will have gone through the Trailblazer Adventure Program since its inception as an Atlanta pilot program in 2001.

In 2002 Trailblazer grew with five pilots around the country averaging over 1,000 participants at each site. That tremendous growth continued reaching a record number of 200,000 youth and their families attending in 2009 alone.

Trailblazer has received many awards and accolades including a U.S. Department of the Interior Take Pride in America award for its leadership in recruiting youth and families to outdoor sports.

“For close to a decade, the U.S. Sportsmen’s Alliance Foundation has worked with all types of youth organizations to make Trailblazer the largest outdoor education program of its kind in the nation,” said Bud Pidgeon, USSAF president and CEO. “To have touched the lives of so many young people and their families and to have given them a taste of the wonders of outdoor sports has been awe inspiring.”

The Chair of the Trailblazer Program is Mary Cabela, co-founder with husband Richard Cabela, and brother Jim Cabela of the well known sportsmen store chain, Cabela’s. It is under her guidance and generosity that Trailblazer has the resources to introduce legions of youth and their families to shooting, fishing, hunting, and trapping.

Additionally, many organizations have provided invaluable resources to make Trailblazer a reality such as the National Shooting Sports Foundation, Boy Scouts of America, the U.S. Fish and Wildlife Service, nearly every state wildlife agency, and numerous national conservation based groups such as Fur Takers of American, Masters of Foxhounds Association, and the National Wild Turkey Federation. In addition to these groups, tens of thousands of volunteers, many from the expansive national network of local conservation clubs, have donated their time and money to make each Trailblazer event a unique experience for the children and families attending.

Trailblazer would not be possible without numerous conservation minded businesses such as Cabela’s, the Crosman Corporation, Bushnell Performance Optics, Henry Repeating Arms, and many more.

About Trailblazer: Trailblazer events are typically hosted at a Boy Scout camp or similar facility and features a variety of activities, demonstrations and orientation sessions designed to let children and their parents experience the outdoor lifestyle. Activities include firearm shooting and safety, archery, trapping, fishing and much more. All activities are conducted under the supervision of experienced “Trail Guides” with an emphasis on safety. USSAF Local Field Directors attend each event to ensure coordination between all participating organizations.

Youth-serving partnerships include: Boy Scouts of America, Girl Scouts of the USA, Campfire USA, Big Brothers Big Sisters, Boys and Girls Club, Girls Incorporated and YMCA.

Conservation organization partnerships include: National Shooting Sports Foundation, Masters of Foxhounds Association, Fur Takers of America, National Wild Turkey Federation (NWTF), its state chapters and the NWTF JAKES program, Ohio Division of Wildlife, West Virginia Division of Natural Resources- Wildlife, Wild Sheep Foundation, Bass Anglers Sportsmen’s Society, Kentucky Fur Takers Association, Safari Club International Foundation, Safari Club International Golden Gate Chapter, United Taxidermist Association (UTA), Hidden Haven Hunting Preserve, local sportsmen’s clubs, and the U.S. Army Marksmanship Unit.

Special partnerships: Three of the aforementioned organizations have signed agreements to provide leadership at Trailblazer events. These groups are the National Wild Turkey Federation (NWTF), its state chapters, and the NWTF JAKES program, BASS, and the United Taxidermy Association.

Also indispensable to the success of Trailblazer are generous financial sponsors including the National Shooting Sports Foundation, Association of Fish & Wildlife Agencies, Ohio Division of Wildlife, Bushnell Performance Optics, Cabela’s, Charles Daly and the Crosman Corporation.

Additional support: The Lee and Ramona Bass Foundation, Shikar-Safari Club International Foundation, Mrs. Mary A. Cabela, William H. Flowers Jr. Foundation, Alan & Barbara Sackman, McBean Family Foundation, Bicknell Fund, Hampe Family Foundation, Inc., Mr. Richard C. Hampe, JCK Foundation, Northstar Youth Houndsman, U.S Fish and Wildlife Service, West Virginia Trophy Hunters Association, and the Big Game Hunters Foundation.

For more information about the Trailblazer Adventure program, e-mail trailblazer@ussportsmen.org or visit www.trailblazeradventure.org.

About USSAF
The USSAF protects and defends America’s wildlife conservation programs and the pursuits – hunting, fishing and trapping – that generate the money to pay for them. It is responsible for public education, legal defense and research.

About NSSF
The NSSF is the professional trade association for the firearms industry. Formed in 1961, it manages a variety of public outreach programs with a special emphasis on promoting gun safety and participation in shooting sports.

About Cabela’s
Cabela’s is the World’s Foremost Outfitter of hunting, fishing and outdoor gear. The leader in the outdoor equipment business, it has grown and prospered from simple beginnings to become the largest mail-order, retail and Internet outdoor outfitter in the world.

About the NWTF
The National Wild Turkey Federation is a national nonprofit conservation and hunting organization that, along with its volunteers, partners and sponsors, has worked for the conservation of the wild turkey and preservation of the hunting tradition. When the NWTF was established in 1973, there were only 1.3 million wild turkeys. Today that number stands at more than seven million birds throughout North America, and hunting seasons have been established in 49 U.S. states, Canada and Mexico.

About UTA
The United Taxidermist Association was founded in September 2007 by a group of like minded individuals, seeking to promote unity and professionalism within the taxidermy industry. The UTA focuses on advancing the art of taxidermy with special emphasis on education and youth.

Cabelas.com

MINNEAPOLIS, MN --(Ammoland.com)- Activision Publishing, Inc. (Nasdaq: ATVI) and Cabela’s today announced details on its forthcoming “Hunt Across America Tour”.

This nationwide tour allows hunting enthusiasts and gamers alike to be among the first to play the Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures video games on Wii, Xbox 360 video game and entertainment system from Microsoft and PlayStation 3 computer entertainment system.

With a decked-out trailer pulled by a hunting-themed truck, the Hunt Across America Tour rig will be easy to spot – even without a scope – as it stops at Cabela’s and GameStop stores all over the nation. Those who stop by the tour will get their hands on the TOP SHOT ELITE, the first-of-its-kind wireless hunting controller for Xbox 360 and PlayStation 3 and an innovative new peripheral for Wii. The groundbreaking TOP SHOT ELITE will come bundled with Cabela’s Dangerous Hunts 2011 and will allow players to have an authentic hunting experience right in their own homes.

The “Hunt Across America” tour starts on Sept. 3 near Austin, Texas, continues across the country and back, making its final stop on Oct. 24 in San Francisco, Calif.

Hunt Across America Tour dates and locations:

Cabela’s Dangerous Hunts 2011 & the Top Shot Elite

Cabela’s Dangerous Hunts 2011 is scheduled for release October 26, 2010 for Xbox 360, PlayStation 3, Wi and Nintendo DS. Cabela’s North American Adventures is scheduled for release September 14, 2010 for Xbox 360, PlayStation3 and PlayStation2, PSP, and Wii.

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cabelas.com

SIDNEY, Neb. --(Ammoland.com)- World’s Foremost Bank, a subsidiary of Cabela’s Incorporated (NYSE: CAB) and the issuer of Cabela’s CLUB Visa credit card, presented today a $30,000 donation to the Sidney New Neighborhood Initiative, a partnership between the Nebraska Department of Economic Development and the City of Sidney that helps fund the development of affordable single-family housing.

Homes built in the development are available to qualified buyers at prices tens of thousands of dollars below their value, thanks to incentives from the State of Nebraska, Mesner Development and the Sidney Economic Development Fund. Additional discounts, in the form of down payment assistance grants, are also available to buyers based on financial need. The World’s Foremost Bank donation will be applied toward the income-based assistance.

“This generous donation from World’s Foremost Bank will make it possible for valuable members of Sidney’s workforce to qualify for affordable housing,” said Gary Person, Sidney city manager. “It will also allow the city to use project-designated funds to further the development in other ways, like cultivating green space.”

Ralph Castner, Cabela’s Executive Vice President and Chief Financial Officer, presented a check to Gary Person and Cheyenne County Chamber of Commerce Executive Director Megan McGown during an event held in the new neighborhood on Dailey Drive in the Cottonwood subdivision on the eastern edge of Sidney.

The Cheyenne County Chamber also played a significant role in the city’s grant application process, which ultimately led to Sidney being selected, as one of only three such communities in the state, to receive assistance from the Nebraska Affordable Housing Trust Fund and the Community Development Block Grant to fund the development. The first phase of the development will include 24 single-family units, both homes and townhomes, each featuring three bedrooms, two bathrooms, a fireplace, a basement, a spacious backyard and a two-car garage.

“As Cabela’s continues to grow, we want to see our hometown community grow with us,” Castner said. “World’s Foremost Bank is fortunate to be in the position to give back to the City of Sidney and we’re happy this donation will directly benefit the town’s hardworking people.”

For more information about the Sidney New Neighborhood Initiative, visit www.cityofsidney.org.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Cabela's Announces Plans for Store in Alberta, Canada

Cabelas.com

SIDNEY, Neb., --(Ammoland.com)- Cabela’s Incorporated (NYSE: CAB) announced today plans to bring the Cabela’s retail experience to loyal customers in Edmonton, Alberta, Canada, and the surrounding area.

Cabela’s expects to open the Edmonton store in fall of 2011. The 70,000-square-foot building will be located in the new Currents of Windermere shopping development on Windermere Boulevard, between Terwillegar Drive and Anthony Henday Drive. This store will be the second Cabela’s location in Canada, joining the Winnipeg store, which was converted from the S.I.R. Warehouse Sports Store in May 2008.

Cabela’s purchased S.I.R. in 2007 as a launching pad for the company’s planned expansion into Canada. The S.I.R. facilities acquired through the purchase became the headquarters for Cabela’s Canadian operations.

“We already have a growing, tremendously loyal customer base in Canada,” said Cabela’s Chief Executive Officer Tommy Millner.

“Our acquisition of S.I.R. and the opening of our Winnipeg store really energized our base, so we’re excited about building a store in Edmonton, which will make Cabela’s even more accessible to the people of Canada, especially in Alberta.”

The Edmonton building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays, trophy animal mounts, a Gun Library and a Bargain Cave. The store will also feature special interactive displays unique to the World’s Foremost Outfitter. Construction is expected to begin in September 2010.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts passionate outdoorsmen and women, who join the Cabela’s family of employees known for their excellent customer service and detailed knowledge of outdoor products.

“We’re looking forward to being a part of the Edmonton community and Canada’s legendary culture of hunting, fishing and outdoor recreation,” said Millner. “We expect to draw an exceptional local workforce made up of people who enthusiastically enjoy their sporting heritage and have expert knowledge of the outdoors.”

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Cabelas.com

SIDNEY, Neb., --(Ammoland.com)- Cabela’s Incorporated (NYSE:CAB) announced the recent appointment of Chief Executive Officer Tommy Millner to the Wildlife and Hunting Heritage Conservation Council, an official advisory group established by U.S. Secretary of Interior Ken Salazar and U.S. Secretary of Agriculture Tom Vilsack to provide input on wildlife and conservation endeavors.

The 18-member council includes representatives of national organizations, resource management agencies, outreach groups, tourism industries, tribal commissions and the community at large – all with strong ties to hunting, wildlife and shooting sports – who will serve two-year terms effective immediately.

“Dating back to President Theodore Roosevelt, our nation’s hunters have taken the lead in the conservation of wildlife and its habitat,” Salazar said.

“They have contributed billions of dollars through licenses, permits, and excise taxes to conservation programs and they have been among the most ardent volunteers through a wide variety of sportsmen’s organizations.”

Millner, the only appointee representing a retail corporation, and other council members are also charged with preserving America’s hunting heritage for future generations through the development of policies and programs aimed at conserving wildlife populations and their habitat.

“I’m honored to be included in such a coordinated effort to keep our country’s hunting traditions strong,” Millner said.

“I look forward to serving Secretaries Salazar and Vilsack, who clearly value the enduring legacy of American conservation that Cabela’s has long celebrated and strived to uphold.”

The new council replaces and improves upon the previously existing Sporting Conservation Council by expanding membership to include the hunting and shooting sports industries, as well as including broader representation from the nation’s major hunting organizations.

The council’s charter also more clearly defines its responsibilities in supporting the public, the sporting conservation community, the shooting and hunting sports industry, wildlife conservation organizations, and state and federal governments.

Appointees to the Wildlife and Hunting Heritage Conservation Council:

* Tommy Millner (Cabela’s Inc.)
* M. David Allen (Rocky Mountain Elk Foundation)
* Jeffrey S. Crane (Congressional Sportsmen’s Foundation)
* Robert R. Fithian (Alaska Professional Hunters Association, Inc.)
* John E. Frampton (South Carolina Department of Natural Resources)
* Thomas Franklin (Theodore Roosevelt Conservation Partnership)
* Ron Heward (rancher, Bates Hole/Shirley Basin Sage Grouse Working Group)
* Robert Manes (The Nature Conservancy)
* Frederick D. Maulson (Great Lakes Indian Fish & Wildlife Commission)
* Robert Model (Boone and Crockett Club)
* Joanna Prukop (Freedom to Roam)
* Stephen L. Sanetti (National Shooting Sports Foundation)
* Larry Schweiger (National Wildlife Federation)
* Christine L. Thomas (College of Natural Resources, University of Wisconsin)
* George C. Thornton (National Wild Turkey Federation)
* John Tomke (Ducks Unlimited)
* Howard K. Vincent (Pheasants Forever)
* Steve Williams (Wildlife Management Institute)

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

• -Second Quarter Earnings Per Share of $0.26
• -Retail Operating Margins Expand 270 Basis Points
• -Merchandise Gross Margins Increased 80 Basis Points
• -Comparable Store Sales Declined 4.6%
• -Return on Invested Capital Increases 120 Basis Points
• -Year-To-Date Cash Flow From Operations Improves $73 Million

Cabelas.com

SIDNEY, Neb., --(Ammoland.com)- Cabela’s Incorporated (NYSE:CAB) today reported record second quarter fiscal 2010 earnings.

For the quarter, consolidated operating income increased 62% to $30.7 million compared to $18.9 million in the second quarter of 2009. Operating margins increased 240 basis points to 5.8% compared to 3.4% in the second quarter of 2009. Increases in operating profit were due to the strong performance of World’s Foremost Bank, higher merchandise gross margins and lower impairment and restructuring charges. For the quarter, net income increased 98% to $18.0 million, or $0.26 per diluted share, compared to $9.1 million, or $0.14 per diluted share, in the second quarter of 2009.

For the quarter, adjusted for divestitures, total revenue decreased 3.3% to $526 million; retail store revenue decreased 2.5% to $294 million; direct revenue decreased 11.7% to $172 million; and comparable store sales decreased 4.6%. Financial services revenue increased 28% to $56 million.

“We are pleased that our strong focus on improving return on capital is working,” said Tommy Millner, Cabela’s Chief Executive Officer. “This success is a result of our efforts to improve inventory productivity, expand the profitability of our retail stores and increase merchandise gross margins. While the number of transactions at retail was lower than our expectations during the quarter, we are pleased that average ticket in our retail business was up nearly 5%. For the quarter, retail profitability improved 270 basis points, return on invested capital improved 120 basis points and overall Company operating margin expanded 240 basis points. We expect these positive trends to continue for the remainder of the year.”

“Merchandise margins expanded 80 basis points to 35.9% in the quarter, the biggest increase we have seen in recent years,” Millner said. “It is particularly pleasing that margins increased in 4 of our 5 merchandise categories during the quarter. Three ongoing initiatives contributed significantly to margin expansion in the quarter: better inventory management, which reduced the need to mark down product, improvements in vendor collaboration and advancements in price optimization during the season. These broad-based improvements give us confidence that margin expansion will continue throughout this year and next.”

“We are less pleased with the revenue decrease we experienced in our direct segment, since this was primarily of our own doing,” Millner said. “We went a bit too far in our inventory reduction initiatives, which resulted in fill rates in our direct business being significantly lower than prior year. Additionally, we mailed fewer clearance catalogs in the quarter due to reduced levels of problematic inventory. Also, our direct business was impacted by a decrease in the sale of ammunition and reloading supplies. We expect the impact of these factors to largely disappear by the fall selling season.”

Exclusive of impairment and other special charges, for the quarter, net income was $19.4 million compared to $11.2 million in the second quarter of 2009 and diluted earnings per share were $0.28 compared to $0.17 in the second quarter of 2009. A detailed reconciliation is provided at the end of this release.

For the quarter, managed financial services revenue as a percentage of managed credit card loans improved 160 basis points primarily due to lower provision for loan losses, higher interchange, interest, and fee income and lower interest expense. For the quarter, average net charge-offs were 4.78% compared to 5.24% in the second quarter of 2009. This is the lowest absolute charge-off rate realized in the past year. As a result of continued favorable charge-off trends and a more favorable outlook for charge-offs for the remainder of the year, provision for loan losses for the quarter was $16.6 million. Given continued favorable trends related to charge-offs, average net charge-offs at World’s Foremost Bank are expected to be between 5.0 and 5.5% for 2010 as compared to previous guidance of 5.25 to 5.75%.

As of July 3, 2010, inventories totaled $513 million, a decrease of 13% compared to inventories of $587 million as of June 27, 2009. For the year to date period, cash flow from operations improved $73 million. Total debt as of July 3, 2010, was $383 million compared to $490 million as of June 27, 2009, a decrease of $107 million or 22%.

“We are pleased with our continued progress controlling costs, driving operational excellence, strengthening our balance sheet and increasing Cabela’s brand loyalty through the operations of World’s Foremost Bank,” Millner said. “Given our strong second quarter results, we expect earnings per share for 2010, exclusive of impairment and other special charges, to meet or exceed current expectations.”

Conference Call Information
A conference call to discuss second quarter fiscal 2010 operating results is scheduled for today (Thursday, July 29, 2010) at 11:00 a.m. Eastern Time. A webcast of the call will take place simultaneously and can be accessed by visiting the Investor Relations section of Cabela’s website at www.cabelas.com. A replay of the call will be archived on www.cabelas.com.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

National Pheasant Fest 2011

Pheasants Forever

Omaha, Neb. – -(Ammoland.com)- Pheasants Forever is proud to announce that Cabela’s will be the presenting sponsor of the organization’s signature event, National Pheasant Fest 2011, coming to the Qwest Center in Omaha, Nebraska, January 28-30, 2011.

National Pheasant Fest 2011 presented by Cabela’s will be Pheasants Forever’s seventh such event, and the second in Nebraska. The event combines a national consumer show, habitat seminar series, and family event complete with puppies, tractors, shotguns, and art. This annual gathering has grown into the nation’s largest event for upland hunters, farmers, sport dog owners and wildlife habitat conservationists. The 24,205 attendees at National Pheasant Fest 2005 had a $2.5 million impact on the city of Omaha.

“Cabela’s is proud to sponsor National Pheasant Fest, it is a celebration that embodies all that Cabela’s is about,” said Tommy Millner, Cabela’s President and CEO, “Next January, expect to see Cabela’s as a large part of National Pheasant Fest, with considerable support coming from its greater-Omaha area store.”

Cabela’s, the World’s Foremost Outfitter, is headquartered in Sydney, Nebraska, and has called the state home since 1961.

“We’re extremely excited to bring our biggest and best event to Nebraska and to have Cabela’s on board as presenting sponsor for National Pheasant Fest 2011,” said Howard Vincent, Pheasants Forever’s President and Chief Executive Officer.

“The event has grown dramatically since we last brought it to Omaha, and we plan to unveil new features for our second go-round, making it your pheasant destination to kick off 2011.”

For more information about National Pheasant Fest 2011 presented by Cabela’s, please contact Pheasants Forever toll free at (877) 773-2070 or log onto www.pheasantfest.org.

Pheasants Forever is dedicated to the conservation of pheasants, quail and other wildlife through habitat improvements, public awareness, education and land management policies and programs.

Cabelas Shooting Sports

SIDNEY, Neb. --(Ammoland.com)- Cabela’s Incorporated (NYSE: CAB) and the City of Allen broke ground Thursday on what will be the third Cabela’s store in Texas, joining the Fort Worth and Buda locations.

Cabela’s expects to open the 100,000-square-foot store located on Cabela Drive between U.S. Highway 75 and Allen Station Parkway, on the southern border of The Village at Allen, in early spring of 2011.

The groundbreaking ceremony, attended by more than 175 area businesspeople, community leaders and elected officials, served as a celebration of the partnership formed between Cabela’s and the city, which company executives credited with making the Allen store a reality.

Cabela’s Executive Vice President and Chief Operations Officer Michael Copeland, a Texas native, said he was especially excited about making the World’s Foremost Outfitter even more accessible to the state’s residents, who make outdoor recreation a way of life.

“It’s hard to believe it’s been five years since we opened the Fort Worth and Buda stores,” Copeland said. “It’s the success of those stores that has paved the way for the Allen store – and for that, we are incredibly grateful to the people of Texas.”

Copeland offered Allen Mayor Stephen Terrell a commemorative shovel as a token of the company’s appreciation for the city’s hard work in bringing another Cabela’s store to the Lone Star State. The mayor said he expected the much-anticipated store to bring economic growth not only to the city, but also the region.

“It has been a long-term, strategic goal of the city council to make Allen a destination,” said Terrell. “Cabela’s brings to Allen a true ‘destination’ store and once visitors arrive for the Cabela’s experience, they will enjoy more great shopping, dining and entertainment options. This will be an economic boost for Allen and the entire region.”

The store interior will feature an aquarium, gun library, boat shop, general store and bargain cave among the famous Cabela’s conservation-themed wildlife displays and trophy animal mounts. The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

“This will be an exceptional store thanks to an already outstanding customer base in the area,” Copeland said. “This is an exciting time for Cabela’s as we look forward to being a part of the growing Allen community.”

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Cabela's Announces Springfield, Oregon Retail Store

Cabelas Shooting Sports

SIDNEY, Neb. --(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) and General Growth Properties (NYSE: GGP) announced today plans to bring the Cabela’s retail experience to loyal customers in Springfield, Ore., and the surrounding area.

Cabela’s expects to open the Springfield store in early spring of 2011. The 58,000-square-foot store will anchor the west side of Gateway Mall at 3000 Gateway Street in retail space previously occupied by Ashley Furniture. It will be Cabela’s first retail store in Oregon.

The building’s exterior will reflect Cabela’s traditional store model, while the inside will highlight the company’s next-generation layout, which includes an aquarium, conservation-themed wildlife displays and trophy animal mounts. The store will also have a Gun Library, Fly-Fishing Shop, General Store and Bargain Cave. Construction is expected to start in mid-August 2010.

“Oregonians have a rich tradition of enjoying the outdoors,” said Cabela’s Chief Executive Officer Tommy Millner. “Fishing, hunting and wildlife viewing activities are a way of life for folks who live along the I-5 Corridor and throughout the state. We’re thrilled Springfield will be the location of Cabela’s first store in Oregon.”

Cabela’s expects to attract Oregon residents, as well as the many travelers who come to take advantage of the region’s abundant sporting opportunities. Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, the company is famous for its strong brand and world-famous reputation for quality merchandise, value and legendary customer service.

Cabela’s typically attracts passionate outdoorsmen and women, who join the Cabela’s family of employees famous for their excellent customer service, outdoor lifestyle and detailed knowledge of outdoor products.

“We’re excited to be a part of the Springfield community,” said Millner. “We have an outstanding customer base in the area and we expect to employ an equally exceptional local workforce.”

Gateway Mall, which opened in 1990, features a blend of retail shopping, entertainment and dining opportunities, including three department stores, an indoor children’s play area, 29 theater screens and an extensive selection of national retailers and restaurants. The mall features increased access via the area’s award-winning rapid transit system. For more information, please visit http://www.gatewaymall.com/.

About Cabela’s Incorporated
Cabela’s Incorporated & www.Cabelas.com is headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Cabela's Announces Allen, Texas Retail Store

Cabelas Shooting Sports

SIDNEY, Neb. --(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) announced today plans to bring the Cabela’s retail experience to loyal customers in Allen, Texas, and the surrounding area.

Cabela’s expects to open the Allen store in early spring of 2011. The 100,000-square-foot store will be located at U.S. Highway 75 and Village Drive, and will be Cabela’s third retail store in Texas, joining the Fort Worth and Buda locations.

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes an aquarium, conservation-themed wildlife displays and trophy animal mounts. The store will also have a Gun Library, Fly-Fishing Shop, General Store and Bargain Cave. Construction is expected to start in late August 2010.

“Texas is a prime location for a variety of outdoor activities, including hunting, fishing and boating, and our loyal customers in this part of the state are passionate about these pursuits,” said Cabela’s Chief Executive Officer Tommy Millner. “The area’s residents, as well as visitors to the region, are people who enthusiastically enjoy their outdoor heritage, and we’re excited to be even more accessible to them.”

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-famous reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts passionate outdoorsmen and women, who join the Cabela’s family of employees famous for their excellent customer service and detailed knowledge of outdoor products.

“We’re looking forward to being a part of the Allen community and welcoming the area’s dependable workers into our family,” said Millner. “With an outstanding customer base throughout the region, we expect to draw an equally exceptional local workforce.”

About Cabela’s Incorporated
Cabela’s Incorporated & www.Cabelas.com is headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Michigan Attorney General Mike Cox addressing event attendees at Second Amendment Weekend at Cabela’s

NRA - ILA

Dundee, MI – -(Ammoland.com)-NRAILA staff traveled to Dundee, MI to kick-off the weekend’s events with a Grassroots Workshop on Friday, March 19th with a very active and engaged crowd of 125 NRA members from Michigan and Ohio.

The Workshop addressed the crucial importance of grassroots activism as we work to defend and protect the Second Amendment and prepare for a fierce 2010 election cycle. Also addressing the crowd were Michigan Election Volunteer Coordinators (EVCs) Wayne Blank (MI-15) and Don McGaffey (MI-12) as they helped further promote NRA’s various grassroots programs and rally the crowd to take action to protect our rights starting NOW!

Saturday and Sunday were packed with great speakers and seminars featuring; NRA Executive Vice President, Wayne LaPierre; Michigan Attorney General Mike Cox; and NRA Director and EVC, David Coy (MI-07).

A very special thank you to Cabela’s and their exceptional staff for their generosity and help in putting together a successful weekend in support of the Second Amendment, as well as Michigan EVC, Wayne Blank, for tirelessly working to organize the entire weekend.

Cabelas Shooting Sports

SIDNEY, Neb.--(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) announced today the addition of a new member to its executive team. Doug Means will be joining Cabela’s as Executive Vice President and Chief Supply Chain Officer, reporting to Tommy Millner, Chief Executive Officer.

Previously, Means served as Executive Vice President of Production for Better Sportswear at Jones Apparel Group, which he joined in 1992. During his 18 years at Jones Apparel, Means held a variety of positions within supply chain operations focused on day-to-day management as well as process, speed and cost improvement. His responsibilities included managing the industrial engineering, distribution, logistics, social compliance, customs, production, sourcing and product development areas.

Prior to joining Jones Apparel, Means was a consultant for Kurt Salmon Associates in Atlanta, Ga., where he assisted clients in improving operations, developing strategic distribution and logistics plans, and building logistics optimization models.

“In January, we announced several changes and promotions in our top leadership roles, better aligning Cabela’s executive management team with our strategic initiatives,” said Tommy Millner, Cabela’s Chief Executive Officer. “Today I am excited to welcome Doug to our executive team and look forward to his valuable contributions to our supply chain operations.”

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s (R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

U.S. Sportsmen's Alliance

Columbus, OH –-(AmmoLand.com)- One of the nation’s largest anti-hunting groups, Defenders of Wildlife, have taken aim at Cabela’s Inc. with a misguided and misleading public relations campaign designed to raise money to fund its efforts against outdoor sports.

According to an action alert posted by Defenders, the group accused Cabela’s of sponsoring three so-called “wolf-killing competitions” in Idaho.

The group also attacked Cabela’s for the decision by the local paper in Sidney, Nebraska to not run an inflammatory ad against Cabela’s that Defenders had produced. It then went on to solicit funds to run the ad in other papers throughout the state.

The charges by Defenders are grossly misleading.
Cabela’s did not sponsor any “wolf-killing” events. Rather, it provided $150 worth of products as a donation to the Sportsmen for Fish and Wildlife-Idaho organization. That group organized and conducted three local predator hunts in 2009. The hunts complied with all state and federal laws. Additionally, all available information indicates that no wolves were killed during the hunts.

Cabela’s has been a long-time supporter of legal hunting and fishing and has worked closely with state and federal wildlife agencies to conserve wildlife populations. They are renowned in the business world as a leader in conservation programs and ethic.

By contrast, Defenders has been one of the leaders in an effort to keep the Northern Rocky Mountain wolf population on the Endangered Species List despite the recovery of their population and reasonable management plans designed by state officials.

“Defenders of Wildlife is attempting to tarnish the reputation of one of the most wildlife conscious companies in the world,” said Bud Pidgeon, U.S. Sportsmen’s Alliance president and CEO. “Sportsmen should show their support by visiting a local Cabela’s and let them know that you appreciate their efforts and are not fooled by the antis’ propaganda.”

The U.S. Sportsmen’s Alliance is a national association of sportsmen and sportsmen’s organizations that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its website, www.ussportsmen.org.

Pheasants Forever's National Pheasant Fest 2010

Des Moines, Iowa --(AmmoLand.com)- There’s never been a better time for pheasant hunters and wildlife enthusiasts to become a Pheasants Forever member than National Pheasant Fest 2010.

Pheasants Forever and Cabela’s are giving attendees a special show membership offer, exclusively for the Fest’s final day. National Pheasant Fest 2010 is February 26-28 at the Iowa Events Center in Des Moines.

With the help of Cabela’s, there’s never been a more attractive offer for attendees to join Pheasants Forever. Attendees who purchase new, or renew existing, Pheasants Forever memberships on Sunday, February 28th ONLY will receive:

• 1 (one) year membership to Pheasants Forever (5 magazines, decal, member card & calendar)
• Sunday admission to National Pheasant Fest
• Pheasants Forever hat And
• Cabela’s Gift Card – redeemable in stores or online!

That’s more than a $70 value! “The final day of National Pheasant Fest finishes strong with a full slate of bird dog, hunting and wildlife habitat seminars and attractions, but it also provides an excellent chance for visitors to join Pheasants Forever’s efforts,” said Brad Heidel, PF’s Director of Special Events Sales. ”

Thanks to Cabela’s, which is always looking to help Pheasants Forever connect people to the wonderful world outdoors.”

Following is a list of special memberships offers during National Pheasant Fest:

• Weekend Special – $30 ($70 value) 1 (one) year membership to Pheasants Forever (5 magazines, decal, member card & calendar)
• Weekend (3-day) admission to National Pheasant Fest Pheasants Forever hat
• Sunday ONLY Special – $30 ($70 value) 1 (one) year membership to Pheasants Forever (5 magazines, decal, member card & calendar) Sunday admission to National Pheasant Fest Pheasants Forever hat AND Cabela’s Gift Card – redeemable in stores or online!
• Ringnecks Youth Membership – Limited Free Memberships

Limited free memberships – Donated by Minnesota Hunting Spaniel Association (Receive membership by visiting Rudy’s Youth Village at the show).

Life Membership – 2010 Life Member Sweepstakes – Life Member Gun Drawings
Become a Life Member of Pheasants Forever at the show, and you’ll automatically be entered in the 2010 Pheasants Forever Life Member Sweepstakes for a chance to win a SCAG SFZ Freedom Z zero-turn riding lawnmower, valued at over $7,100. And for every 10 Life Members that sign up at the show, we’ll draw one Fausti Stefano Over / Under 12 gauge shotgun (MSRP $1,489)!

Patron Membership – Special Gun Offer
Make the ultimate commitment ($10,000) to “The Habitat Organization” and you’ll not only receive standard Patron-level thanks (Patron Plaque, Pheasants Forever Jacket & recognition in Pheasants Forever Journal), but for joining at National Pheasant Fest 2010, you’ll also receive a Fausti Stefano Over / Under 12 gauge shotgun (MSRP $1,489)!

National Pheasant Fest 2010
The Country’s Largest Event for Upland Hunters, Sport Dog Owners and Wildlife Habitat Conservationists, combining a national outdoor tradeshow, wildlife habitat seminar series, and family event complete with puppies, tractors, shotguns, and art.
www.PheasantFest.org

For additional information about Pheasants Forever, visit www.PheasantsForever.org

Rocky Mountain Elk Foundation

MISSOULA, Mont.--(AmmoLand.com)- More than 6,500 conservation projects completed.

Over 5.7 million acres of habitat, mostly on public land, enhanced or protected. Nearly 600,000 acres opened or secured for public access.

These and other milestone achievements of the Rocky Mountain Elk Foundation wouldn’t be possible without partners like Cabela’s.

One of the organization’s longest and most generous supporters, Cabela’s has announced renewed sponsorship of several RMEF initiatives for 2010.

“Conservation and stewardship of wildlife and wild lands is at the core of our business,” said Cabela’s Chief Executive Officer Tommy Millner. “We’re proud to partner with and support the Rocky Mountain Elk Foundation in their efforts to preserve the heritage of conservation that’s so important to our customers and our employees.”

For 2010, Cabela’s is again donating gift cards and merchandise used as premiums in RMEF membership drives, contributing items for auctions and other fundraisers, underwriting the RMEF 2010 conservation art print, sponsoring Elk Camp seminars and the Elk Country Legacy mission campaign, and more.

“Cabela’s is more than the World’s Foremost Outfitter—it’s one of the reasons why RMEF has become a premier force for conservation. Words don’t express our gratitude nearly as well as our rising numbers of completed projects and conserved acres,” said Steve Decker, vice president of marketing for RMEF.

He added, “We thank everyone at Cabela’s for their long and continuing partnership.”

Visit Cabela’s at www.cabelas.com.

About the Rocky Mountain Elk Foundation:
Snowy peaks, dark timber basins and grassy meadows. RMEF is leading an elk country initiative that has conserved or enhanced habitat on over 5.7 million acres—a land area equivalent to a swath three miles wide and stretching along the entire Continental Divide from Canada to Mexico. RMEF also works to open, secure and improve public access for hunting, fishing and other recreation. Get involved at www.rmef.org or 800-CALL ELK.

Cabela's Shooting Sports

About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

Pheasants Forever's National Pheasant Fest 2010

Des Moines, Iowa –-(AmmoLand.com)- It’s open season for all upland, waterfowl, small game and big game hunters at Pheasants Forever’s National Pheasant Fest 2010.

The event, being held February 26-28 at the Iowa Events Center in Des Moines, will feature a mixed bag of hunting how-to’s at the Hunter Help Room presented by Cabela’s.

“National Pheasant Fest will have the top-names in outdoor gear, apparel and firearms exhibiting at the show, and once you’ve got the gear, you need to know how to use it,” said Bob St.Pierre, Pheasants Forever’s Director of Marketing and Public Relations.

How-to seminars at the Hunter Help Room will run on-the-hour through the entire three-day weekend. Highlighted presenters include:

Parker Gun Collectors Association – Using Classic American Double Guns for Upland Birds
Side by Side upland game guns made by the top makers – Parker, L C Smith, Ithaca, A H Fox and the Winchester Model 21. Come learn and put your hands on – yes, fingerprints allowed! – some of the finest firearm models ever crafted. “They are useful articles, well made and in upper grades, artistically engraved,” says Bruce Day, associate editor for Parker Pages magazine, the official publication of the Parker Gun Collectors Association.

Barnie Calef – World Class Calling to put Ducks and Geese in Your Bag
Cedar Rapids’ own Barnie Calef will present Friday and Saturday. A Big Foot Pro Staffer and member of Drake’s Waterfowl Systems Elite Team, Calef was the first person to ever win back-to back-World Duck Calling Championships and is one of only five callers to have won three world titles.

Coyote Doctors – Up Close and Personal -Prescriptions for Predator Hunting
Right in the thick of predator hunting season, Merris Miller from the Coyote Doctors will show you what it takes to be successful in this fast-growing sport.

To see the entire lineup for the Hunter Help Room presented by Cabela’s, CLICK HERE.

Attend National Pheasant Fest 2010

The Country’s Largest Event for Upland Hunters, Sport Dog Owners and Wildlife Habitat Conservationists, combining a national outdoor tradeshow, wildlife habitat seminar series, and family event complete with puppies, tractors, shotguns, and art.

Adults – $10 Daily * Ages 6-16 – $5 Daily * Ages 5 and Under – FREE

Weekend Special – $30 (Includes annual Pheasants Forever membership & hat, over $80 value)

www.PheasantFest.org

For additional information about Pheasants Forever, visit www.PheasantsForever.org

Cabelas Shooting Sports

SIDNEY, Neb. – -(AmmoLand.com)- Cabela’s will host an NRA Weekend, February 5-7, offering exclusive discounts and specials to members of the National Rifle Association.

During the event, customer donations to the Cabela’s Add-A-Buck program supporting the Cabela’s/NRA Youth Hunter Education Challenge Endowment will be matched by Cabela’s (up to $35,000).

The World’s Foremost Outfitter will also introduce a new NRA co-branded Cabela’s Gift Card, which will return 5 percent of the proceeds to the endowment.

NRA membership staff recruiters will be on hand at all 29 Cabela’s U.S. retail locations to sign up new members and renew current memberships. The store will also host seminars and product demonstrations.

“I’m proud to introduce the new co-branded gift card, strengthening Cabela’s relationship with the National Rifle Association,” said Tommy Millner, CEO of Cabela’s. “Through this new program, and our successful Cabela’s Add-A-Buck promotion, we’re able to support youth initiatives and introduce a new generation of hunters to the outdoors.”

By using the coupon appearing in the January/February 2010 issues of the NRA Official Journals member magazines, NRA members will receive 10 percent off all purchases (with some exclusions) made at Cabela’s retail stores during the three-day event. Customers who sign up or renew their NRA membership on-site will be presented with a 10 percent off coupon to be used that weekend. Members will also receive free shipping on orders of $50 or more when they shop online at www.cabelas.com and through Cabela’s call centers with the free shipping code on their coupons.

“The NRA and its members share Cabela’s heritage in hunting and the shooting sports and are instrumental in protecting and preserving the sporting tradition,” said Millner. “Offering NRA members a special shopping weekend at Cabela’s is our way of saying thank you.”

About:
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.” Visit: Cabelas.com

Whitetails Unlimited

SIDNEY, Nebraska - -(AmmoLand.com)- Cabela’s, the giant outdoor retailer, continues their nearly decade-long support of Whitetails Unlimited by sponsoring four different WTU programs in 2010.

“We are grateful, and a little humbled, by Cabela’s continued support,” said Kevin Devault, WTU’s manager of conservation funding. “This long-standing relationship is a great asset for Whitetails Unlimited and our members, and we’re proud that our innovative programs attract such strong support from the outdoor industry’s most innovative retailer.”

Cabelas Shooting Sports

Cabela’s is teaming up with WTU to be a Signature Sponsor of the 2010 Deer Camp Tour, the Membership Appreciation $100,000 Giveaway, and the WTU National Event Merchandise Booklet. In addition, they provide Cabela’s gift cards for the annual drawing in WTU’s My First Deer program, which celebrates an important rite of passage for any serious hunter – the harvesting of their first white-tailed deer. Cabela’s has been generously participating in the My First Deer program since it’s inception.

“Industry support is very important to the success of our original and creative programs,” said Devault. “Even through the recent economic downturn our members have remained solid, continuing to support both local WTU chapters and national programs. We make a point to let our members know who is supporting us every chance we get.”

Additional information about WTU programs is available on the WTU website, www.whitetailsunlimited.com. For information about becoming a program sponsor, contact Kevin Devault, WTU manager of conservation funding at (920) 743-6777, ext. 102, or e-mail kdevault@whitetailsunlimited.com.

About:
Founded in 1982, Whitetails Unlimited is a national nonprofit conservation organization. Our mission is to raise funds in support of education, habitat enhancement and acquisition, and the preservation of the hunting tradition for the benefit of the white-tailed deer and other wildlife. When it comes to the whitetail and its environment, WTU’s degree of professionalism and dedication has earned us the reputation of being the nation’s premier whitetail organization.

Eastern Sports & Outdoor Show

HARRISBURG, PA –-(AmmoLand.com)- Larry Weishuhn, one of this country’s most recognized hunter/outdoor personalities is appearing from Feb. 10 -14, at the Eastern Sports & Outdoor Show (Feb. 6-14) in the Cabela’s Booth (booth #2401) at the PA State Farm Show Complex.

Cabela’s, the official retailer of the Eastern Sports & Outdoor Show, is a leading specialty retailer and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world.

In addition to bringing Weishuhn to the show, Cabela’s (located in the North Hall, booth# 2401) is also offering discount parking coupons at its Hamburg, PA Store (100 Cabela Drive, just off Route 78). Stop by the Cabela’s Hamburg store and receive a $3-PA Farm Show parking lot coupon valid during the 2010 Eastern Sports & Outdoor Show courtesy of Cabela’s. Quantity of coupons is limited and available while original supply lasts. Once the original quantity is distributed no additional amount will be printed. Coupons are only available at the Hamburg, Pennsylvania Cabela’s location.

Weishuhn, a 2007 inductee into the National Legends of the Outdoors Hall of Fame, will be appearing at the Eastern Sports & Outdoor Show February 10-14 at the Cabela’s booth and as a participant of the daily Whitetail Deer Hunting Panel. He will also be doing daily seminars on “Hunting Giant Whitetails” and “Whitetail Deer Management”.

An award-winning and internationally acclaimed writer, Weishuhn has produced well over 2,500 feature articles as a freelance and staff writer. As an author, Weishuhn has published numerous award-winning books (including Trailing the Hunters Moon which in 2003 received the prestigious Gold Book of the Year Award by Foremost Magazine).

Weishuhn currently serves as a co-host of T/C’s Game Trails and T/C’s Pro Hunter Journal, North American Hunter, Whitetail Revolution and is the host of the extremely popular Winchester’s World of Whitetail with Larry Weishuhn on Versus.

A highly experienced professional wildlife biologist, Weishuhn helped develop many of the quality deer and habitat management techniques used today throughout North America. His many years of research, management and hunting of white-tailed deer, as well as the promotion of the species and his many years of writing have lead to him being known throughout the hunting world as “Mr. Whitetail”.

For more show information, including a complete schedule of seminar speakers, contests and family entertainment offered at the 2010 Eastern Sports & Outdoor Show, log onto www.easternsportshow.com .

The Eastern Sports & Outdoor Show, now in its 55th year, has grown to be the largest outdoor hunting and fishing event of its kind in North America. With more than 1,100 exhibitors, The Eastern Sports & Outdoor Show brings the passion for the outdoors–indoors­–by bringing outdoor sports enthusiasts of all ages from across the country to view the latest and best in hunting and fishing gear, shop for ATVs and RVs and plan and book hunting and fishing trips with outfitters and charters from around the world. The Eastern Sports and Outdoor Show also offers a wide range of seminars presented by experts along with hunting and fishing related contests and family-oriented entertainment.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issue the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB”.

Winchester Ammunition

Las Vegas, NV --(AmmoLand.com)- Winchester Ammunition, one of the world’s most widely recognized and respected names in the shooting industry, has been chosen as the recipient of the 2010 Cabela’s Lifetime Business Achievement Award. The presentation was made January 18, during the Shooting, Hunting and Outdoor Trade (SHOT) Show reception in Las Vegas.

The award was accepted by Dick Hammett, president of Winchester Ammunition and was presented by Ed Small, president of Big Rock Sports, Tommy Millner, president of Cabela’s Inc., and Bud Pidgeon, U.S. Sportsmen’s Alliance (USSA) president.

“It is truly an honor to be recognized for our efforts and support of wildlife conservation,” said Hammett. “It’s important that Winchester and other companies within our industry support conservation and other groups at the grassroots level working to improve habitat and to protect our rights as hunters and anglers and our hunting heritage. We look forward to continuing this legacy with company’s such as Cabela’s and Big Rock Sports and groups such as the U.S. Sportsmen’s Alliance.”

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. The award is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabelas.

“This is our way of honoring the Cabela family and other leaders in the outdoor business community, like Winchester, for their efforts to defend our rights,” said Pidgeon.

Winchester is one of the nation’s largest and oldest producers of ammunition. For more than 140 years, the name “Winchester” has come to mean many things to many people. To most folks it has meant ammunition and the Gun that Won the West. For many others, however, it also rekindles images of fine hand tools and cutlery, fishing tackle and flashlights.

For years Winchester Ammunition has proven to be a dedicated supporter of conservation. Its support of USSA’s Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a large impact on hunting and shooting programs from coast to coast. Winchester has also been a key supporter of the Trailblazer Adventure Program, which has introduced over 900,000 youth and their families to outdoor pursuits such as hunting, fishing, trapping and shooting, since its inception in 2001.

Cabela’s, known as the World’s Foremost Outfitter, has grown and prospered from simple beginnings to become the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise.

The U.S. Sportsmen’s Alliance is a national association of sportsmen and sportsmen’s organizations that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its Web site, www.ussportsmen.org.

For more information about Winchester Ammunition, visit www.winchester.com.

U.S. Sportsmen's Alliance

Las Vegas –-(AmmoLand.com)- Winchester Ammunition, one of the world’s most widely recognized and respected names in the shooting industry, has been chosen as the recipient of the 2010 Cabela Lifetime Business Achievement Award. The presentation was made today during a Shooting, Hunting and Outdoor Trade Show (SHOT) reception at the Treasure Island Hotel in Las Vegas.

The award was received by Dick Hammett, President of Winchester Ammunition and was presented by Ed Small, president of Big Rock Sports, Tommy Millner, president of Cabela’s Inc., and Bud Pidgeon, U.S. Sportsmen’s Alliance (USSA) president.

“It is one thing to be recognized for high quality products,” said Hammett. “But it is truly an honor to be recognized for our work in protecting conservation. We look forward to continuing this legacy with company’s such as Cabela’s and groups such as the USSA.”

The U.S. Sportsmen’s Alliance and its Outdoor Business Council created the award in 2006 to honor the Cabela family’s dedication to protecting outdoor sports, including hunting, fishing, and trapping. It is presented to companies that demonstrate the same passion and commitment to protecting America’s outdoor heritage as the Cabelas.

“This is our way of honoring the Cabela family and other leaders such as Winchester in the outdoor business community for their efforts to defend our rights,” said Pidgeon.

Winchester Ammunition

Winchester, founded in 1866, is one of the nation’s largest and oldest producers of ammunition. For more than 140 years, the name “Winchester” has come to mean many things to many people. To most folks it’s meant ammunition and the Gun that Won the West. For many others, however, it also rekindles images of fine hand tools and cutlery, fishing tackle and flashlights.

For years Winchester Ammunition has proven a dedicated supporter of conservation. Its support of USSA’s Outdoor Business Council, a coalition of businesses dedicated to protecting outdoor traditions, has made a large impact on hunting and shooting programs from coast to coast. Winchester has also been a key supporter of the Trailblazer Adventure Program, which has introduced over 900,000 youth and their families to outdoor pursuits such as hunting, fishing, trapping and shooting, since its inception in 2001.

Click here to watch a video describing the Cabela Lifetime Business Achievement Award and the history of Winchester Ammunition.

Cabela’s, known as the World’s Foremost Outfitter, has grown and prospered from simple beginnings to become the world’s largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise.

For more information about Winchester Ammunition, visit www.winchester.com.

The U.S. Sportsmen’s Alliance is a national association of sportsmen and sportsmen’s organizations that protects the rights of hunters, anglers and trappers in the courts, legislatures, at the ballot, in Congress and through public education programs. For more information about the U.S. Sportsmen’s Alliance and its work, call (614) 888-4868 or visit its website, www.ussportsmen.org.

$20.00 Off Any Item At Cabelas

Cabelas Shooting Sports

SIDNEY, NEBRASKA --(AmmoLand.com)- $20.00 Off all orders $100 or more placed before December 16th 2009.

Click through the banner above to get your special coupon code. For more info visit Cabelas.com

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”