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Cabela’s Inc. Announces Plans for Store in Tulalip, Washington
Construction to begin this year with an anticipated opening in 2012.

Cabelas.com

SIDNEY, Neb. --(Ammoland.com)- Cabela’s Incorporated (NYSE: CAB), the World’s Foremost Outfitter of hunting, fishing and outdoor gear, and the Tulalip Tribes announced today plans to bring the Cabela’s retail experience to customers in Tulalip, Wash., and the surrounding area.

Cabela’s expects to open the Tulalip store in 2012. The 110,000-square-foot store will be located within Quil Ceda Village on the Tulalip Tribes Indian reservation adjacent to Marysville about 30 miles north of Seattle along Interstate 5. This will be the second Cabela’s store in Washington, joining the Lacey location opened in 2007. The company operates 33 stores throughout the United States and Canada.

Quil Ceda Village was established in 2001 as the first federally recognized tribal city in the country.

“On behalf of the Tulalip Tribes, we welcome Cabela’s into this valuable partnership, which marks the historic occasion of the first Cabela’s store to be planned for opening on a Native American reservation,” said Mel Sheldon, chairman of the Tulalip Tribes. “This is a proud day as Tulalip adds Cabela’s to the unique Quil Ceda Village mix of entertainment, shopping and dining, which will create an exciting synergy that will spur additional economic growth throughout the North Snohomish County area. Cabela’s is the perfect fit for this destination location.”

The building’s exterior will reflect Cabela’s traditional store model with log construction, stonework, wood siding and metal roofing. The inside will highlight the company’s next-generation layout, which is designed to immerse customers in the outdoor experience and includes conservation-themed wildlife displays and trophy animal mounts. Construction is expected to start later this year.

“Washington is rich with outdoor recreation opportunities, and many people in this area are longtime Cabela’s catalog and Internet customers,” said Cabela’s Chief Executive Officer Tommy Millner. “So we’re excited to open another store in the Evergreen State, making our services even more accessible to its hunters, anglers and outdoor enthusiasts.”

Celebrating its 50th anniversary this year, Cabela’s opened stores in Allen, Texas, April 14 and Springfield, Ore., May 4. Later this summer, the company will open a store in Edmonton, Alberta, Canada. Cabela’s has also announced plans to build stores in Wichita, Kan., and Saskatoon, Saskatchewan, Canada, both expected to open in spring 2012.

Showcasing thousands of products, including hunting, fishing, camping, hiking, boating and wildlife-watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, Cabela’s is famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

Cabela’s typically attracts experienced outdoor recreationalists as employees, who join the Cabela’s family of employees known for their excellent customer service skills and detailed knowledge of outdoor products. www.Cabelas.com

Quil Ceda Village also includes Walmart, The Home Depot and Seattle Premium Outlets as well as several restaurants, an amphitheater and the Tulalip Resort Casino.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’sâ has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitterâ. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUBâ Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About the Tulalip Tribes

The Tulalip Tribes of Washington is a federally recognized Indian Tribe and the successors in interest to the Snohomish, Snoqualmie, Skykomish and other allied Tribes and bands who were signatory to the Treaty of Point Elliott. The 22,000 acre Tulalip Indian Reservation is located north of Everett and the Snohomish River, and west of Marysville, Washington. Tribal government provides Tribal membership with health and dental clinics, family and senior housing, utilities, cultural and history activities, schools, childcare, higher education assistance and recreation activities. The Tribes maintain an aggressive environmental preservation program, both on and off of the Reservation, to protect the Snohomish region’s natural resources: marine waters, tidelands, fresh water rivers and lakes, wetlands, and forests. Developable land and an economic development zone along the I-5 corridor provide revenue and services for these efforts and for Tribal members. This economic development is managed through Quil Ceda Village, the first tribally chartered city in the United States. The Tribes have approximately 4,100 members, with 2,600 members living on the Reservation. The governing body is the seven-member Tulalip Board of Directors. For more information, visit www.tulaliptribes-nsn.gov.

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Cabela’s Announces First Round of Winners of Fifty Years Fifty Trucks Sweepstakes
Among other prizes, 32 Chevy trucks remain; entries will be accepted through the end of the year.

Cabelas.com

SIDNEY, Neb. --(Ammoland.com)- As part of a yearlong celebration of its 50th anniversary, Cabela’s announced today the first 18 winners of its Fifty Years Fifty Trucks Sweepstakes.

Each of the following winners will receive a well-equipped 2011 Chevrolet Silverado 2500HD LT four-wheel drive, extended cab pickup truck (MSRP $37,385):

The sweepstakes continues through the end of the year and customers can enter manually online or in stores or automatically by making purchases with their Cabela’s CLUB Visa card. Among other prizes, 32 trucks remain unclaimed.

Entry methods are weighted equally, though participants using their Cabela’s CLUB Visa card automatically receive two entries per purchase at Cabela’s stores and one entry per any other purchase made with the card.

One truck winner placed a single manual entry. Others entered the sweepstakes more often, like the winner who decided to sign up based on a promising fortune cookie prediction, but they all said their good luck came as a surprise nonetheless.

“This sweepstakes is our biggest promotion ever, and it’s an exciting way to recognize our customers for their outstanding loyalty,” said Cabela’s Chief Executive Officer Tommy Millner. “It’s thanks to them Cabela’s is still going strong 50 years after starting out as a small mail-order company run from a kitchen table in a tiny Nebraska town. And just like our anniversary celebration, the sweepstakes will continue all year because we want to give all our customers the chance to sign up and win.”

In the next few weeks, eight Cabela’s stores will host giveaway celebrations, which will include the presentation of a truck to a local winner from the first round of drawings.

Another drawing of 24 more winners will be held in September, followed by one truck giveaway a week for the last eight weeks of the year. For rules, regulations and information about how to enter Cabela’s Fifty Years, Fifty Trucks Sweepstakes, visit: http://www.cabelas.com/sweeps

In this sweepstakes, Cabela’s is also giving away special-edition anniversary gear and outdoor prize packages, some of which were also awarded in the first drawing.

Prizes include a six-day,eight-night trophy whitetail hunting trip for two to Legendary Northway Outfitters in Saskatchewan, Canada; a four-night, three-day Canadian walleye fishing trip for two; 50 firearms (minimum MSRP $700); 50 pairs of binoculars (minimum MSRP $700); 50Abu Garcia rod-and-reel spinning combos; 50 Coleman camping packages; and 50 $500 Visa Gift Cards. For a complete list of winners, visit: http://sweeps2.cfapromo.com/cabelas/winners.html

Also in conjunction with the anniversary celebration, Cabela’s is offering a diverse collection of limited-edition 50th anniversary merchandise, including commemorative rifles designed to legendary specifications, binoculars, fly rods, fishing lures and more.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”. Visit: www.Cabelas.com

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