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Lock, Stock and Barrel Understanding the Firearms Industry

National Shooting Sports Foundation

NEWTOWN, Conn. –-(AmmoLand.com)- New Video Educates Public About the Firearms Industry.

“For more than 200 years a unique industry in America has made products that have been part of our country’s great tradition of freedom, self-reliance and enjoyment of the outdoors.”

So begins a new video produced by the National Shooting Sports Foundation called “Lock, Stock and Barrel: Understanding the Firearms Industry” and that is now available as a DVD free of charge or to view online at www.nssf.org.

Designed to educate anyone who wants to know more about the history, operation and regulation of the firearms industry, the video is particularly helpful to those who hold misconceptions about the industry.

“It’s important that an industry that produces a product — firearms — that is at times a contentious subject in modern society should be understood and appreciated for the many positive contributions it has made for centuries,” said NSSF President Steve Sanetti.

“I believe that people who watch this video, perhaps at the local Rotary Club meeting or library, whether they own firearms or not, will come away with a new-found appreciation of our great industry.”

Potential audiences for the video are the general public, elected officials, teachers and students, local service groups and the media. Members of NSSF are encouraged to show the video to their employees and in their communities to promote a better understanding of the firearms industry.

“Lock, Stock and Barrel: Understanding the Firearms Industry” is approximately 15 minutes long. Individual or multiple copies of the DVD are available at www.nssf.org/industryvideo.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

Filed under: Ammoland TV, Firearm News, Shooting Industry News by Ammoland No Comments »

Firearms Industry & ATF Campaign To Prevent Illegal Firearm Purchases Making Impact

National Shooting Sports Foundation

NEWTOWN, Conn. –-(AmmoLand.com)-  Over the past year, the Don’t Lie for the Other Guy program — jointly developed by ATF and the National Shooting Sports Foundation — has been rolled out in several areas along the southwest border of the United States.

The campaign completed its fifth launch of the year last week in San Diego and continues to demonstrate the industry’s strong stance against illegal straw purchases of firearms.

The goal of the program is twofold: to warn residents and visitors about the severe penalties associated with illegally purchasing a firearm, and to educate federally licensed firearms retailers on how to better detect and deter potential straw purchasers.

“NSSF has for nearly a decade partnered with ATF and the Department of Justice (DOJ) Office of Justice Programs (OJP) on the Don’t Lie program. This partnership is a great example of coordination and tangible success on the federal, state and local levels and with federally licensed firearms retailers throughout the country,” said NSSF Senior Vice President and General Counsel Lawrence G. Keane.

Watch a video with testimonials from firearms retailers and ATF on the success of the program. Also, listen to a recent WCBS radio interview.

Retailers: Get Your Free ‘Don’t Lie’ Tool Kit
NSSF readily makes its “Don’t Lie for the Other Guy” retailer tool kit available for free to retailers wherever they live and do business. Retailers with multiple locations can request one for each store. Individual components of the retailer tool kit are also available upon request. Order online at www.dontlie.org or by contacting NSSF’s Cindy Brutting at cbrutting@nssf.org or 203-426-1320.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

Filed under: Ammoland TV, Firearm News, Shooting Industry News by Ammoland No Comments »