Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli USA is pleased to announce that Bentley-Scott Marketing was awarded Agency of the Year for 2011 at Benelli USA’s annual sales awards banquet held during the SHOT Show in Las Vegas.

Bentley-Scott Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium brands in the shooting, hunting, law enforcement and outdoor industry.

The organization provides a full range of services to manufacturer clients for marketing to consumers, sporting goods retailers, wholesalers and large format retailers in the Southwestern U.S.

Other rep groups receiving awards for outstanding performance at the awards banquet included Covey Sales & Marketing recognized as Franchi Agency of the Year for 2011, Pestilli & Associates recognized as Uberti Agency of the Year for 2011, Core Line Marketing recognized as Stoeger Airgun Agency of the Year for 2011. In addition to being awarded Agency of the Year for 2011, Bentley-Scott was also recognized as Agency of the Year for 2011 for the Benelli and Stoeger Firearms brands.

“We are pleased to win this award and proud that our efforts are being recognized by such a great company,” said O.M. Rhea, Principal, Bentley-Scott Marketing. “We believe a strong sales effort with quality products and profitable sales program are the key to success in our industry. We take great pride in representing Benelli USA and being a part of their team.

“Having our group finish in top place in 2011 was a goal of ours and it is very rewarding to have accomplished this,” added Chad Rhea. “The whole Benelli sales support team should share in this award, for it was truly a team effort. Our reps fought hard for market share through a strong sales, service and promotional effort.”

“Benelli USA is very proud to name Bentley-Scott Marketing as the winner of our ‘Agency of the Year,’” said Jason Evans, Benelli USA VP Commercial Sales. “Achieving excellent performance against a very competitive field, they have proven their outstanding abilities with all of the Benelli USA brands.”

Swarovski Optik

Cranston, Rhode Island --(Ammoland.com)- SWAROVSKI OPTIK NORTH AMERICA LTD, a subsidiary of the Austrian-based company announces that Dean J. Capuano has been promoted to the position of Director of Communications that will report to Albert Wannenmacher, CEO.

Mr. Capuano brings years of experience in the hunting and shooting industry to his new role at SWAROVSKI OPTIK NORTH AMERICA.

Dean has been an integral part of the company’s growth over the last 14 years. His background and deep industry experience make him an ideal choice to take the company’s communications to the next level. In his duties as Director, he will oversee all aspects of the company’s communications which include advertising, public relations, trade shows and internal communication as well.

Swarovski Optik's Dean J. Capuano Promoted To Director Of Communications

Dean’s extensive experience in hunting, shooting sports and nature observation coupled with his strong industry relationships and proven experience makes it a natural fit.

“I am honored to be part of such a wonderful company for so many years and to be able to help lead such a great team is exciting for me as we head towards the future,” said Capuano. “SWAROVSKI OPTIK NORTH AMERICA has been growing strongly for the past two decades. I will continue to work tirelessly to help our brand stay recognized as the top optics manufacturer in the world. We have many new and exciting products coming to market and I am looking forward to sharing them with our customers.”

Albert Wannenmacher, CEO of SWAROVSKI OPTIK NORTH AMERICA said, “A strong brand is like a beacon guiding customers the right way in a crowded market place. Dean does a great job in keeping the light of our brand shining brightly. He promotes his passion for the SWAROVSKI OPTIK brand not only to the market, but contributes his talents together with his people and our sales forces, making it an unbeatable, successful team. I wish Dean much success in his new role and look forward to his creative ideas in future.”

Mr. Capuano started at SWAROVSKI OPTIK NORTH AMERICA in April of 1998 and has had many roles over the years which include training of the sales force and over that last few years building the communications team.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to welcome Washmon Sales Group as its latest partner to represent its line of optics products.

Based out of Rockwall, TX, Washmon will represent Kruger throughout the “TALO” states of Texas, Arkansas, Louisiana and Oklahoma.

For 40 years, Washmon has delivered superior customer service, building lasting relationships with their customers and clients. The organization is headed by Gary Hughes and fields four manufacturer sales representatives across the four states. The group serves a range of dealers and distributors in the sporting goods and law enforcement industries.

“The Washmon Group is highly respected in our industry and brings another dimension to our sales efforts in these states, which will help grow our business and brand presence,” said Kruger President Mark Thomas.

“With 2011 now behind us, exciting new products slated for 2012 and full sales coverage across North America, we anticipate 2012 will be a banner year for Kruger product sales,” Thomas said. “I would like to welcome Washmon Sales Group to the Kruger Optical family.”

Retailers in Texas, Arkansas, Louisiana and Oklahoma are encouraged to contact Gary Hughes at (972) 771-7275 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

Kruger Optical

Sisters, OR --(Ammoland.com)- Kruger Optical, Inc. is proud to announce the addition of Ken Jefferies & Associates as it sales partner in the Southeast region. Based out of Raleigh, NC, Ken Jefferies & Associates will provide professional sales and marketing support within the shooting, hunting and law enforcement industries.

Ken Jefferies & Associates has quickly emerged as an award-winning sales organization, providing manufacturers with outstanding service in working with independent dealers, distributors and local/regional law enforcement agencies.

“As a company, we realize the importance of dedicating the time, energy and resources necessary to creating sustained long term growth for our growth-oriented business partners,” owner Ken Jefferies said.

Kruger Optical President Mark Thomas added that his company is excited about the opportunity to get innovative Kruger products into the hands of more customers.

“From the beginning, we knew that creating a Kruger-branded line of products was necessary to diversify our business and continue our strong growth as a company,” Thomas said.

“Over the past three years, we have steadily built up a well-rounded line of products that offer more features and value for the end user. We are very excited to have Ken and his team of seasoned professionals on board as we move forward in building our market share in the Southeast.”

Retailers in the Southeast are encouraged to contact Ken Jefferies at (919) 606-4075 to learn more about Kruger’s product lineup.

Kruger Optical is a 13-year old company that, until three years ago, focused solely on engineering and manufacturing feature-rich optical products for other well know brands. Founded by engineers Thomas and Eric Ye, Kruger has leveraged its combined 150 years of engineering expertise into a thriving business that focuses on giving its customers more for their dollar.

About Kruger Optical
Kruger Optical is a full-service provider of quality sports optics. Headquartered in Sisters, Oregon, and Walnut, California, the company has been providing binoculars, riflescopes, spotting scopes and other optics products, as well as optical engineering services, for nearly a decade. With nearly 150 years of combined experience in optical product development and marketing, Kruger Optical’s talented and dedicated staff is committed to developing innovative, high performance products for the discerning customer. To learn more, please visit our website at http://www.krugeroptical.com.

Smith & Wesson To Host ‘On The Silver Screen’ Exhibit & Shooting Team During 2012 SHOT Show

Smith and Wesson

SPRINGFIELD, Mass.--(Ammoland.com)- Smith & Wesson Corp. announced today that the Smith & Wesson booth (#13731) will host a star-studded event covering both firearms and professional shooters during the four days of the 2012 Shooting Hunting & Outdoor Trade (SHOT) Show in Las Vegas, Nevada.

As part of a special exhibit dubbed “Smith & Wesson On The Silver Screen,” the company will display an assortment of highly recognizable firearms that have seen prominent placement in movies and television.

In addition to the firearms display, attendees will also have a chance to meet the Company’s all-star cast of professional shooters including Champions Jerry Miculek, Doug Koenig and Julie Golob as they conduct live demos and autograph signings throughout the week.

With over a dozen firearms set to headline the “Smith & Wesson On The Silver Screen” exhibit, attendees of this year’s SHOT Show will be able to relive some of their favorite movie and television show performances. Leading the ensemble of Smith & Wesson firearms is the esteemed Model 29 used by Dirty Harry himself, Clint Eastwood, during the filming of the 1976 blockbuster hit “The Enforcer.” Those in attendance will be able to wield the legendary .44 Magnum revolver while uttering that infamous movie line under a backdrop of the San Francisco, CA skyline. Other notable firearms that will be on display include the Model 64 revolver used by actor Aaron Eckhart, aka Harvey Dent, during production of the Batman movie, “The Dark Knight” as well as the Model 19 revolver carried by actor Danny Glover during the 1987 smash hit “Lethal Weapon.”

Movie and television enthusiasts will also be able to see the Model 10 used by esteemed actor Steve Buscemi in the HBO hit “Boardwalk Empire,” as well as the M&P9 pistol used by the well-known actress Angelina Jolie from the movie “Salt.” Other firearms that attendees will have a chance to view include the Model 629 used by Vin Diesel in “XXX” as well as the Model 3913 used in the zombie apocalypse thriller “The Walking Dead.” The Smith & Wesson X-Frame series of revolvers have also made a splash on the big screen with appearances in recent movies “Red,” and “The Spirit,” along with television shows “CSI Las Vegas,” “My Name is Earl” and “Bones.”

Sponsored by the American Entertainment Armories Association, the “Smith & Wesson On The Silver Screen” exhibit will also feature movie posters, photography and other memorabilia from each of these movies and television shows. The exhibit will be open in the Smith & Wesson booth throughout the four days of the SHOT Show and attendees are encouraged to stop by for this memorable experience.

No strangers to the camera themselves, the Smith & Wesson Champions Jerry Miculek, Doug Koenig and Julie Golob will also be making appearances during SHOT Show as they continue to wow attendees with their unparalleled shooting skills. Fresh off two of the most successful years in Team Smith & Wesson history, the S&W Champions have a proven knack for stealing the spotlight. During the 2012 SHOT Show, Jerry Miculek and Julie Golob will be conducting demos and all three Champions will be on site signing autographs and speaking with attendees.

After dominating the revolver game in 2011, Smith & Wesson’s Jerry Miculek will be looking for extra room in his southern Louisiana home in order to showcase all the new hardware. Winning both the USPSA Revolver National Title and the ICORE International National Championship World title, Miculek continues to solidify his place among the top shooters in history. In addition to his accomplishments on the range, Miculek is giving fans worldwide an opportunity to see his amazing skills as he takes part in the recently debuted television series “Hot Shots” airing on the NBC Sports Network.

Another well-rounded shooter who is no stranger to the winner’s circle is Smith & Wesson’s Doug Koenig. In 2011, Koenig extended his streak of victories to be named an 18-time Master’s International Champion and a 13-time Bianchi Cup Champion. Having won more titles in these two competitions than any other shooter on the planet, Koenig’s name can always be found on top of the leader board. Fans can now follow his exploits all season long with the airing of the “Doug Koenig Championship Season,” which gives viewers a front row seat to Koenig’s exploits both on the range and in the field.

Rounding out the list of Champions scheduled to appear at SHOT Show is Team Smith & Wesson Captain Julie Golob. A naturally talented athlete and recently published author of a new book entitled “Shoot – Your Guide to Shooting & Competition,” Golob experienced a 2011 season like no other. Winning back-to-back titles at the USPSA National Championships by claiming the Ladies Revolver and Ladies Production Nation Title, Golob became the first person in history (male or female) to win all six USPSA divisions. A truly astounding feat that can only be dreamed of by many shooters, Golob is one of the driving forces behind Team Smith & Wesson’s highly successful 2011 campaign.

Live demos by Jerry Miculek and Julie Golob will start at 10:30am on Tuesday and Thursday and again at 2:30pm on Wednesday. All of the Champions will be in the Smith & Wesson booth for signings from 2:30-4:00pm on Tuesday, 10:30am-12:00 on Wednesday, 2:30-4:00pm on Thursday and from 1:00-2:30pm on Friday.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products and training to the global military, law enforcement, and consumer markets. The company’s brands include Smith & Wesson, M&P and Thompson/Center Arms. Smith & Wesson facilities are located in Massachusetts and Maine. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.

Chattanooga Shooting Supply

Chattanooga, TN --(Ammoland.com)- Chattanooga Shooting Supply recently hired Sophy Ivy as the Director of Marketing. Ivy, whose office is based in Tennessee, is responsible for marketing and communications for the CCSI line of products.

“We’re excited to have Sophy on board,” said Michael Halleron, Vice President of Business Development.

“Her marketing knowledge and experience provide an important addition to our team.”

Chattanooga Shooting Supply Hires Sophy Ivy as Director of Marketing

Ivy comes to CSSI with over 17 years of marketing experience. Most recently she was Director of Marketing and Senior Creative Services Manager for BLACKHAWK!, a division of ATK, headquartered in Virginia.

CSSI of Chattanooga, TN, represents over 270 manufacturers and warehouses and ships over 40,000 different products to shooting and hunting enthusiasts.

Founded in 1977, the company’s diverse distribution of product lines includes, but is not limited to: optics, ammunition, reloading supplies, targets, range finders, camping equipment, cases, safes and packs.

Gun Bloggers & Internet Media Equal Instant, Viral Coverage of SHOT Show

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- With the advent of social media, text messages and email, news travels instantly.

A growing contingent at the SHOT Show is our Internet media.

In fact, more than 600 Internet media representatives — bloggers, forum leaders and website producers — will be at the show this year.

When we first started registering Internet media four years ago, that number was under 100.

If you don’t think this group should be taken seriously, ask Netflix and Bank of America what their thoughts are. Both companies recently experienced instant backlash that quickly went viral after making announcements their customers weren’t too happy to hear about.

Gun bloggers and the Internet media have the ability to take a new product and give it instant recognition — which also carries with it the possibility of it quickly going viral. And quite often, these writers and video producers are producing the same reviews that print magazine subscribers will read about months from now.

It still amazes me how many companies out there do not include Internet media in their ad spend.

Where can you find all this coverage? For one, follow the #shotshow hashtag on Twitter. Also, do a search for “SHOT Show” on YouTube, Facebook, Google+, Google Blog Search and countless other sites. [AmmoLand Shooting Sports News]

The amount of coverage, comments and quality you’ll find will no doubt make you a believer.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli’s 30-second commercial spot called, Super Size It, which introduces the new Super Vinci shotgun has been nominated for Outdoor Channel’s Golden Moose Award (GMA) for “Best Commercial.”

Produced by Benelli Multimedia, the spot features the Duck Commander driving up to order Vinci’s at The Quack Shack drive-thru. Click here to watch the commercial: http://youtu.be/qfYHwgwEzEw

In 2010, Benelli USA won “Best Commercial” for the popular “What’s In That Case” commercial, teasing the release of the revolutionary new Vinci shotgun. In 2006, Benelli USA won their first Golden Moose Award for the commercial, “Same Time Tomorrow,” the highly entertaining 30-second spot, featuring the shooting talents of Benelli USA’s exhibition shooters.

The 12th Annual Golden Moose Awards ceremony will be held on January 19th, 2012 at the Hard Rock Hotel & Casino in Las Vegas, Nevada. At that time Outdoor Channel presents awards to the producers, editors and other team members who produced the best and most favorite outdoor shows of 2011. An estimated 2,500 outdoor industry leaders, television personalities and outdoor community friends will attend the celebration, often referred as the “Outdoor Oscars.”

“We’re proud to be nominated for a Golden Moose Award, which recognizes the best in outdoor TV and commercial productions,” said Stephen McKelvain, VP Benelli USA Marketing and Communications. “For the Super Vinci’s introduction we wanted to grab viewer’s attention with dynamic graphics and some light-hearted Duck Commander humor that people would find, not only amusing, but also leave a lasting impression.”

For the latest news and product information visit www.benelliusa.com

Parabellum Armament AK Adaptive Rail System

Parabellum Armament

Cincinnati OH –(Ammoland.com)- Parabellum Armament Company, a veteran owned and operated company specializing in the manufacture and distribution of USA made products for military, law enforcement and responsible citizens, has signed Laura Burgess Marketing to promote the brand, market new products and provide writer support.

Parabellum Armament designed and patented the AK Adaptive Rail System (AKARS), a rifle-mounted upgraded rail system that replaces the traditional rear sight and receiver bolt cover on the Kalashnikov rifle, 1947 model (AK-47) and its variants.

The AKARS upgrade eliminates traditional AK limitations and provides better accuracy by allowing the user to mount weapon optics and lasers using the 1913 Picatinny rail design. No customization is necessary to the original weapon. The AKARS 3-finger hinge system provides a solid foundation that eliminates any side-to-side movement and guarantees a return to zero, even after extensive firing.

The AKARS can be disengaged by the release button located on the system’s top cover mount, allowing for regular maintenance without the use of tools. Even when disengaged, the optic can remain mounted. The patented hinge system has 2 safety tabs that prevent the optic mounted rail system from hitting the handguard in front of the mount.

Laura Burgess Marketing will be providing Parabellum Armament with public relations, marketing, advertising, social media and writer relations. Parabellum Armament will be in attendance at the SHOT Show Media Day event on January 16th.

About Parabellum Armament:

Parabellum Armament, located in Cincinnati, Ohio, is a company owned and operated by seasoned combat soldiers. Dedicated to making USA made, high quality tactical gear and accessories for operators and individuals that put themselves in Harm’s Way, Parabellum Armament has set the bar to very high standards for quality products made to protect the very lives the protect our freedoms. Parabellum Armament designed and developed the patented AK Adaptive Rail System (AKARS) that upgrades the popular AK rifle and its variants to a level of accuracy often associated with AR/M16/M4 models. For more information on Parabellum Armament, visit www.parabellumarmament.com

Genesis Pattern Technologies Taps Chevalier for KLOAK Launch

KLOAK Konsealment

LEXINGTON, North Carolina --(Ammoland.com)- Genesis Pattern Technologies LLC today announced that Chevalier Advertising, Marketing & Public Relations has been retained to help launch KLOAK Konsealment in its international debut of a new family of cryptic camouflage patterns to the outdoor industry and military.

During its launch phase, KLOAK will roll out numerous adaptive patterns to various markets, including the current U.S. Army Camouflage Improvement Effort Solicitation.

“Chevalier’s vision and combined knowledge of the outdoor and military markets will help guide KLOAK to a position that is reflective of the innovative nature of our technology-based company,” said Steve Johnson, Founder of Genesis Pattern Technologies. Company CEO and Director of Licensing, Steve Regan adds, “Chevalier has helped guide some of the best brands in the industry to success, and we have great confidence that the same will hold true for KLOAK.”

“We are excited and honored to be working with Genesis Pattern Technologies in its ground-level introduction of KLOAK,” said Chevalier’s President, Greg Chevalier. “With Steve Johnson’s background in patterning and Steve Regan’s history in licensing—and their combined foresight into the future of concealment and strategic partnerships with major industry manufacturers–we see this relationship as an incredible opportunity for both our companies.”

Prior to his development of Genesis Pattern Technologies, Johnson founded the innovative Mothwing Camo Technologies, which he sold in 2007. Regan brings decades of licensing experience to Genesis and is currently a partner with RWG Licensing. His background includes outdoor brands such as Dick Idol, Wild Wings, PGA TOUR, Bob Timberlake, Earnest Hemingway, John Wayne Enterprises and Ducks Unlimited.

The new KLOAK patterns, based upon mimicry patterning and cryptic colorations found in the natural world, will be unveiled during the SHOT Show in Las Vegas, January 17-20, 2012.

Genesis Pattern Technologies strives to become the international leader in the development of camouflage patterns, as well as the development, marketing and production of other outdoors products and technologies for sale to outdoor enthusiasts.

For more information, contact: Genesis Pattern Technologies (GPT) / KLOAK, 395 NC Hwy. 47, Lexington, NC 27292. Ph. (336)-247-1133.

www.KloakDNA.com

TAWATEC Watches

Biel, Switzerland --(Ammoland.com)- TAWATEC AG, Swiss makers of tactical watches, has signed with Laura Burgess Marketing, a public relations and marketing firm in the law enforcement, military and shooting sports industries, to increase public awareness of TAWATEC’s superior time pieces within these professional markets.

Founded in 1993 in Biel, Switzerland, where the manufacturing of precision and specialized machinery and watches has been an ongoing industry for several generations, TAWATEC was started to create time pieces specifically for the rigors of law enforcement, military and firefighting professionals.

TAWATEC Watches

TAWATEC watches are developed using the latest in tritium illumination technology. Designed by highly-skilled Swiss watchmakers and field operators in some of the world’s toughest environments, TAWATEC watches are made from some of the toughest and most durable materials without sacrificing weight or comfort.

“TAWATEC watches are combat proven and worn by police officers to sports celebrities,” Laura Burgess, President of LBM commented.

“What is unique about the TAWATEC line of watches is that they have always been geared to serious professional who rely on their timepieces to perform in a variety of environmental conditions from dry heat to wet and day to night yet maintain a pricing program that makes quality affordable.”

Laura Burgess Marketing will be working with writers, editors and bloggers in the tactical community, as well as the watch industry, to create a broader awareness of the many fine watches in the TAWATEC watch line.

About TAWATEC AG:
Founded in 1993 in Biel, Switzerland, TAWATEC AG is a Swiss-owned watch company that manufactures time pieces for law enforcement, military, fire and outdoor enthusiasts. Using the latest in tritium illumination technology, TAWATEC is continually evolving and improving their product line to reflect the changes in technology, materials and customer demands. www.tawatec.net .

KRISS Arms Facebook Page

KRISS Arms

VIRGINIA BEACH, VA --(Ammoland.com)- KRISS Arms, the Swiss global leader in firearms innovation, has today announced the launch of its official social media presence through Facebook and Twitter.

The goal of both accounts is to create a place for fans and followers to interact directly with the company and other enthusiasts, where they can discuss and review KRISS products and find out about upcoming events.

“We are very excited about launching our social media presence. KRISS is committed to growing a large family of firearm enthusiasts, both in the civilian and military / law enforcement markets, who will use our Facebook page and Twitter account to communicate with us and with each other,” commented Christophe Guignard, Vice President of Sales & Marketing of KRISS Arms.

KRISS is running a special promotion for new Facebook fans throughout the month of December. Every new “like” the KRISS Facebook page receives will automatically be entered into the “KRISS’mas Giveaway.” Prizes include: 1 KRISS branded tritium watch, 25 KRISS branded shooting glasses, 50 KRISS T-Shirts and Hats. Winners will be selected and announced on December 30th, 2012. www.facebook.com/KRISSArms

For more information on KRISS® Arms, visit www.kriss-arms.com.

• “Like” us on Facebook: www.facebook.com/KRISSArms
• Follow us on Twitter: www.twitter.com/KRISSArms

About KRISS Arms:
KRISS® Arms, an innovative Swiss-based group, delivers proprietary technologies to the firearms industry enabling more efficient solutions, corresponding to the 21st century requirements for the global law enforcement, military and civilian markets. KRISS is headquartered in Switzerland, with production and operations in Switzerland, as well as in Virginia Beach, Virginia, USA.

Weatherby Facebook Page

Weatherby.com

Paso Robles, CA - -(Ammoland.com)- Weatherby, Incorporated is happy to announce the addition of Justin Moore to the Weatherby Marketing team as Internet Marketing Manager.

Mr. Moore, who was formerly the Marketing Manager for Nosler, Inc., will oversee Weatherby’s online presence including Weatherby Nation, Weatherby.com, and launch an aggressive social media campaign.

Company President, Ed Weatherby said, “We clearly see the future of business growth is in incorporating a more aggressive internet marketing strategy. Considering Justin’s experience and expertise we feel adding him to our team is a key component in maintaining our competitive edge. We’re very pleased to have him on board.”

Before joining Weatherby, Mr. Moore oversaw marketing for Nosler and helped establish their internal marketing and public relations departments while developing advertisements for print and television. He is also an avid hunter and outdoorsman and has won multiple awards for his photography.

The first order of business for Moore was to establish a Facebook page (www.facebook.com/weatherbyinc) and a Twitter feed (www.twitter.com/weatherbyinc) that will be updated frequently with news and information regarding the hunting and shooting industry and will compliment the already successful online forum, WeatherbyNation.com.

Founded in 1945, Weatherby, Inc.’s line features the popular Vanguard® and legendary Mark V® rifles (production and custom), Threat Response shotguns and rifles, semi-auto and pump shotguns, premium ammunition and security/shooting accessories. The company is based in Paso Robles, Calif., and invites all hunters and shooters to visit and join its free online community at www.weatherbynation.com.

Charter Arms 38 Undercover Special Chopper

Charter Arms

Shelton, CT --(Ammoland.com)- Charter Arms, manufacturers of American made affordable and reliable revolvers for over forty seven years, unveiled at the recent NASGW show, its first commemorative motorcycle built by Orange County Choppers, specifically for Charter Arms.

Nick Ecker, president of Charter Arms said, “The customized themed chopper will tour the country over the next year as part of a new advertising campaign. Dealers and Distributors sale personnel are eligible to enter a chance to win the commemorative chopper before November 30, 2012 by submitting Charter Arms purchases. The lucky winners name will be drawn prior to the 2013 SHOT Show.”

Chuck Walker, Senior Vice President of Sales and Marketing for United Sporting Companies commented, “Charter Arms 38 Undercover Special Chopper is going to create a huge draw of traffic in all of the dealer shops as it travels around the country. It’s a beautiful bike with very specific firearm related details.”

Dennis Donahue, Director of Merchandising for Bangers LT said, “There’s no doubt, customers will appreciate Charter Arms and Orange County Choppers manufacture American made products. Firearm and bike enthusiasts will be wowed with the choppers soft tail frame, big motor and all of the 38 Undercover pistol components integrated into the bike’s design and paint job.”

To view the Undercover Special Chopper specifications, scroll down.

Charter Arms Undercover Chopper

Founded in 1964, Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen in Shelton, CT, in the heart of New England’s “Gun Valley.” Steeped rich in tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty.

For more information, visit http://CharterArms.com or call customer service at (203) 922-1652. Media members interested in field-testing any of Charter Arms products for editorial review should contact Lisa G. Cinquino of Whistle Communications at cinquinol@aol.com, or call (203) 881-8381.

Brownells.com

Des Moines, Iowa – -(Ammoland.com)- Brownells, the world’s largest supplier of firearm accessories and gunsmithing tools, has named Michael Ousley as the company’s chief marketing officer.

“Michael brings a great deal of marketing knowledge and expertise to Brownells,” said Pete Brownell, President of Brownells.

“As the company adds new segments and product lines, he will help ensure our customers have the world-class selection, service, and satisfaction they’ve come to expect from Brownells.”

Brownells Names Ousley as Chief Marketing Officer

With a bachelor’s degree in marketing from Columbia College in Columbia, Missouri, Ousley has more than 15 years of experience in strategic marketing, most recently as a vice president for Knowledge Universe, based in Portland, Oregon.

He has also served as an adjunct faculty member for the DePaul Kellstadt Graduate School of Business in Chicago, specializing in strategic marketing.

“Most marketing executives talk about building a brand,” Ousley said, “but the Brownells brand is inherently strong with a loyal following. Of course, we’ll always work to improve the customer’s perception of Brownells as a company, and I believe I can help Brownells enhance its relationship with customers across all segments.”

Ousley’s role as chief marketing officer includes leading the company’s Direct Sales Division and the ongoing development of Brownells.com, SinclairIntl.com, and PoliceStore.com, as well as customer communication through the company’s catalog sales.

The Brownells websites allow customers around the globe to learn about tens of thousands of products, and to purchase them online.

The company mails hundreds of thousands of catalogs every year for its Brownells, Sinclair International, and Police Store segments.

“Our customers expect us to understand their wants and needs and deliver outstanding firearms products at a great price,” Ousley said. “So we’re constantly challenging ourselves on improving how to better communicate with our loyal customers about new and interesting products that will fit their requirements.”

About:
At Brownells Everything is Guaranteed period! Forever, 100%, with no restocking fees. Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, ammunition, reloading equipment and accessories. Stocking more than 50,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

Taurus 22NGR Pistol

Taurus Firearms

MIAMI --(Ammoland.com)- Taurus announced today that it would expand its strategic marketing efforts during 2012 to reinforce its commitment to quality and innovation in the marketplace and to further drive growth in the brand.

The announcement also notes an expanded role by its marketing agency, Chevalier Advertising, in spearheading the enhanced marketing efforts. Media Direct will champion the public and media relations segment for Taurus.

“With the significant growth that Taurus has experienced in the past five years, we realize the need to focus on the crucial components of marketing in growing our brand,” said President and CEO, Mark Kresser.

“Our combined marketing team will be key to developing and executing a new integrated marketing plan for both the Taurus and Rossi brands.”

Chevalier Advertising, Lake Oswego, OR, has worked with Taurus and Rossi during the past five years developing the brands as well as creating all advertising and promotional materials.

Media Direct, Erie, PA will handle all media inquiries and press materials, including firearms samples and related requests.

With a rich history that began in Porto Alegre, Brazil more than sixty years ago, Forjas Taurus, S.A. has become a diversified, international company celebrating its resounding success as one of the world’s leading small arms manufacturers. In 1941 the company produced its first revolver, and in 1984 changed the industry forever by offering customers an unqualified LIFETIME REPAIR POLICY™, posting record growth every year since. Taurus brand firearms manufactured by Forjas Taurus are imported into the U.S. and serviced by Taurus International Manufacturing, Inc. For additional information about Taurus, visit www.taurususa.com. High-resolution images are available at www.taurusdownloads.com.

Setpoint Ammunition

OGDEN, UT --(Ammoland.com)- Setpoint Ammunition, the first-ever, mass-produced customized ammunition manufacturer, has contracted Laura Burgess Marketing to employ public relations and social media services to create awareness and build the brand in the civilian and law enforcement shooting sports markets.

Setpoint Ammunition provides customers with custom ammunition ordered over the Setpoint website that is light years beyond the limited offerings of premium factory produced ammo.

Setpoint provides custom loading in any quantity, any configuration, on multiple performance-specific projectiles, with infinite variables in bullet seating depth, all with ultra-precision weight-measured powder charges.Setpoint Ammo

“Setpoint Ammunition is truly providing customers with a revolutionary concept and product in custom ammunition loading,” Laura Burgess, President of LBM said. “The word ‘innovative’ is often used in our industry, but nowhere is it more valid than with Setpoint’s business model and mission. We are extremely excited to represent the new paradigm in custom ammunition.”

Setpoint Ammunition

Setpoint Ammunition is able to provide its customers this unique and unparalleled product and service because of their unusual history. Setpoint Systems, Inc., who recently launched Setpoint Ammunition, has been in the business of providing industrial automation solutions since 1992, specializing in design, build and controls programming of custom automation solutions. Because Setpoint Systems’ customers were from zero-tolerance industries such as automotive, aerospace and medical suppliers, Setpoint had the experience in designing and building some of the world’s most sophisticated automation equipment. This edge gave Setpoint the advantage of becoming a leading expert in the design and development of ammunition manufacturing equipment. In 2010, Setpoint turned this unique expertise to custom ammunition manufacturing. Now custom loading can be at any customer’s fingertips through Setpoint Ammunition’s website for quantities as small as one box.

The process allows the customer to first pick a bullet based upon the weight, length, shape and unique performance characteristic. Next, choose a casing and then a primer followed by a powder choice. Step five allows the customer to select the powder weight and the final step allows the customer to determine the final length. Add the recipe name and the box quantity to the shopping cart and the order is processed in two to three days.

All orders are shipped UPS Ground delivery. Setpoint Ammunition is currently offering .308 rifle ammunition with offerings to expand in the near future.

About Setpoint Ammunition:
Setpoint Ammunition, launched by Setpoint Systems, Inc., located in Ogden, Utah, is the first mass-produced, precision custom ammunition manufacturer. Using state-of-the-art automation manufacturing and a customer-friendly “build your ammo” program, Setpoint Ammunition is capable of providing customers with unique loads for specific uses in any quantity. For more information on Setpoint Ammunition, visit www.setpointammo.com

About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. An industry veteran, with over 20 years of experience, Laura Burgess Marketing current client list includes: Revision Military, International Training, Inc., American Technologies Network Corp., Sentry Solutions, MasterPiece Arms, MG Industries, Morphix Technologies, LaserLyte, American Gunsmithing Institute, KRISS Arms Group and Tuff-Writer, Inc. Laura Burgess Marketing is headquartered in New Bern, NC, with a satellite office in Annapolis, MD. www.lauraburgess.com.

Kriss Super V Vector Smg

Laura Burgess Marketing

Nyon, Switzerland --(Ammoland.com)- KRISS, SPHINX and DEFIANCE, part of the KRISS Arms Group, a Swiss-based firearms group, innovator and manufacturer notably of the revolutionary KRISS Super V System, SPHINX high-quality precision pistol and DEFIANCE day/night sights, contract with industry marketing group, Laura Burgess Marketing, to build greater awareness in the civilian, law enforcement and military markets.

KRISS Arms Group, the Swiss global leader in firearms innovation, has signed with Laura Burgess Marketing (LBM), a public relations/marketing firm in the shooting sports, law enforcement and military markets. KRISS designed, developed and manufactures the patented KRISS systems of firearms. The KRISS system eliminates almost all felt recoil and muzzle climb by “re-vectoring” the effects and energy of recoil gas from the traditional straight line design to an up-and-down design. The KRISS Vector SMG .45 ACP was developed in conjunction with the U.S. Army’s ARDEC and Special Operation Forces at Picatinny Arsenal. The KRISS SMG platform is used by military and law enforcement agencies around the world. Built on the same patented operating platform as the SMG, the KRISS Vector CRB and SBR were developed for responsible civilians in Basic and TacPac configurations.

At year end 2010, KRISS Arms Group purchased Sphinx Systems Ltd, a world leader in high-quality pistol design and production; it also established and launched at the same period, Defiance Systems Ltd, the group’s accessory company, specialized in innovative suppressor designs and day/night fiber/tritium sights.

LBM will be working with the KRISS Arms Group to grow their market share, implement emerging media strategies, manage press and writer programs and develop creative and targeted consumer campaigns. LBM has been providing public relations and marketing services to the firearms industry since 2003 and has been a leader in bringing clients into the rapidly evolving world of Internet and emerging media platforms such as Facebook, Twitter, YouTube, LinkedIn, blogs and email newsletter campaigns.

With twenty-years in the firearms industry, Laura Burgess, President of LBM, brings long-term relationships within the media to the advantage of the KRISS, SPHINX AND DEFIANCE brands.

“LBM is extremely excited to be working with such a cutting-edge firearms company as KRISS Arms,” Burgess commented. “Swiss engineering and technology has long been associated with precision, innovation and absolute out-of-the-box reliability and we look forward to working with KRISS Arms Group to bring their new innovations to market. We guarantee the public won’t be disappointed!”

“With a solid experience in the firearms industry and broad skillsets in marketing and public relations, we have naturally selected LBM to fuel and consolidate our brands’ strategies and awareness programs,” Christophe Guignard, Vice President of Sales & Marketing of KRISS Arms Group, commented. “We look forward to develop, together with LBM, our vision of a fully integrated online firearms manufacturer and enter the arena of Internet and Social Media with bold new approaches.”

Kriss-TDI

About KRISS Arms Group:
The KRISS Arms Group, an innovative Swiss-based global group, delivers proprietary technologies to the firearms industry enabling more efficient solutions, corresponding to the 21st century requirements for the global law enforcement, military and civilian markets. The KRISS Arms Group is headquartered in Switzerland, with production and operations in Switzerland, as well as in USA, through its subsidiary, KRISS USA, Inc. in Virginia Beach, Virginia.

For more information, please visit:

• KRISS: www.kriss-arms.com
• SPHINX www.sphinxarms.com
• DEFIANCE www.defiance-ops.com

About Laura Burgess Marketing:
Laura Burgess Marketing provides public relations and marketing communications to companies within the law enforcement, tactical, military, shooting sports, boating and recreational fishing markets. An industry veteran, with over 20 years of experience, Laura Burgess Marketing current client list includes: Revision Eyewear Ltd., International Training, Inc., American Technologies Network Corp., Sentry Solutions, LLC, MasterPiece Arms, MG Industries, Morphix Technologies, ISSC-Austria, GunUp.com, LaserLyte, American Gunsmithing Institute and Freedom Hunters. Laura Burgess Marketing is headquartered in New Bern, NC, with a satellite office in Annapolis, MD. www.lauraburgess.com.

Glock Pistols

Smyrna, GA - GLOCK, Inc. the nation’s leading pistol supplier to American law enforcement agencies, is launching an integrated marketing effort this summer that includes a new website, print and digital ads, broadcast spots and a 25th Anniversary Promotion for consumers and channel partners. GLOCK spokesman, actor and avid gun enthusiast R. Lee Ermey (aka “Gunny”) stars in the broadcast and print campaigns.

The new GLOCK website, www.teamGLOCK.com, is designed to speak with eight key consumer groups, providing new functionality and ecommerce options.

GLOCK has made selecting your recommended pistol easier by highlighting specific pistols, their attributes and unique benefits under each consumer target. The site features 360 degree views of each GLOCK pistol and will feature consumer testimonials, videos and news segments. R. Lee Ermey is the voice of GLOCK’s new GLOCKimonial print campaign, which showcases GLOCK’s “Safe. Simple. Fast. = Confidence” message through real world testimonials from consumers. The ads will run across a wide variety of military, law enforcement and enthusiast publications.

The campaign also features online advertising that will launch in conjunction with the new website. A three page insertion in Guns and Ammo kicks off the campaign and is a call to action for consumers to send their stories into GLOCK’s Facebook page, www.facebook.com/glockinc or www.teamglock.com/amazingstories.

“We are going to be aggressively marketing our brand and products moving forward with a campaign that demonstrates GLOCK reliability and service through the eyes of real consumers,” said Mike Robinson, GLOCK Director of Marketing. “There is an indelible bond created between GLOCK products and their owners because GLOCK pistols are safe, simple to use and reliable, which delivers confidence to the user.”

Ermey will also star in the first of a series of “Somebody Picked the Wrong…” broadcast spots from GLOCK. The first in the series is titled “Somebody Picked the Wrong House” and highlights GLOCK as a home protection option. The spot features a thief unknowingly breaking into Ermey’s house. The spots will initially run on Tac-TV with Larry Vickers, Gallery of Guns, and The High Road with Keith Warren in addition to future broadcast placements.

“Gunny is an icon among gun enthusiasts, law enforcement and military personnel,” said Gary Fletcher, GLOCK Vice President. “He personifies what it is to be an American patriot and we are excited to have him featured on broadcast, print and online creative.”

GLOCK has been celebrating its 25th Anniversary in the United States and will initiate a consumer and retail partner promotion that offers a trip to the company’s global headquarters and birthplace in Austria. Consumers can register for the once-in-a-lifetime experience at www.glockvacation.com.

About GLOCK, Inc.
GLOCK, Inc. is a leading global manufacturer of pistols and accessories. GLOCK’s superior engineering has produced a pistol with only 34 parts and a rugged polymer-frame, providing industry-leading reliability shot after shot. GLOCK is renowned for its pistols which are safe, featuring three safeties; simple, offering a low number of components to provide reliability; and fast, with no encumbering parts to slow the speed to fire. This combination makes GLOCK pistols the first choice among consumers and law enforcement, with 65% of agencies nationwide choosing to carry GLOCK. Austrian-engineered, the company has manufacturing facilities in the United States and Austria. Based in Smyrna, Ga., GLOCK, Inc. is an advocate for our nation’s law enforcement and military personnel, as well as all citizens’ Second Amendment right to bear arms. For more information, please visit www.teamGLOCK.com.

Professional Outdoor Media Association Annual Business Conference

Professional Outdoor Media Association

OGDEN, UTAH --(Ammoland.com)- Browning, Mossy Oak, RAM Trucks, Simano, Hobbie Cat, UnderArmour, Brownells, National Shooting Sports Foundation, NRA, Sportsman Channel and the Mule Deer Foundation are just a few of more than 50 companies that will interacte with hunting, shooting, fishing, boating, trapping and camping journalists next week.

The industry professionals and traditional outdoor sports journalists are gathering at the Professional Outdoor Media Association (POMA) Annual Business Conference in Ogden, Utah, Aug. 10 – 13, 2011.

During the event, attendees benefit from:

• More than 25 business-building educational sessions
• Three product-related information and hands-on testing events
• Editorial content generation – print, broadcast, visual and Internet
• Unparalleled networking opportunities
• Incredible auctions and raffles

“The POMA Business Conference is the premier event for companies who want to connect and interact with the most renowned outdoor communicators in the industry,” says Vickie Gardner, vice president of Alpen Optics.

“If you’re looking to grow business, build relationships with the media and keep pace with new media and business skills, there’s no better place to do so than the POMA Business Conference.”

From a media perspective, journalists also herald POMA as the best media conference in the industry. Tom Opre, owner of Tahoe Films says POMA is critical to his business success.

“The conference allows me to build long-term relationships with the top outdoor communicators and proactive, outdoor product manufacturers,” Opre reports. “These relationships are the bedrock of Tahoe Films’ success. Plus, cutting-edge, educational seminars offer real-world insight on how to make the business more productive.”

For more information on POMA and the annual business conference, visit POMA’s website at http://professionaloutdoormedia.org

Contact: Laurie Lee Dovey, POMA, lldovey@professionaloutdoormedia.org, 814-254-4719.

AcuSport Corporation is the leading distributor of shooting and hunting products.

AcuSport

BELLEFONTAINE, OHIO --(Ammoland.com)- AcuSport Corporation, a leading distributor of shooting and hunting products, provides customized solutions that are specifically designed to increase the growth and profitability of independent retail businesses through their CustomerLink brand.

The e-OnLine ordering system is a key component of that offering. The system provides retailers with a full-featured, state-of-the-art platform to research and order products. AcuSport is pleased to release the latest edition of e-OnLine to their retailer base today.

AcuSport is committed to providing retailers with the best online ordering system in the industry. Several months of research that included numerous focus group sessions, retailer visits, and user surveys went into the development of the new system. The resulting solution improves on the system that is already identified as the leading ordering website in the industry. Enhanced search and navigation makes it easier for users to find the products they need, monitor availability on merchandise they want, and replenish standard stocking items with the press of a button.

Users will find the new version of e-Online functionally very similar to the existing ordering system making the transition to the new site very easy. For example, core features such as “dealer lock” and our 2% release discount will not change with this new version.

“Based on feedback from our retailers, the goal when building the new system was to keep the functionality as close to the existing system as possible,” stated Electronic Business Manager, Mark Albright. “While the user will find some new features and things may look a little different, the new site is basically the same e-OnLine system our retailers are accustomed to using, only better!”

AcuSport Corporation is the leading distributor of shooting and hunting products.

Based in Bellefontaine, Ohio, AcuSport Corporation is a nationwide distributor of shooting and hunting products with regional sales offices in Pennsylvania, Georgia, Minnesota, Texas, Montana and California. Independent retailers who would like to place an order, please call 1-800-543-3150 or visit www.AcuSport.com for additional information.

Win A Small Game Dream Hunt With Travis "T-Bone" Turner

GAMO Airguns

Fort Lauderdale, Fl --(Ammoland.com)- The Outdoor Channel and Gamo Outdoor USA are co-sponsoring a chance for one lucky winner to receive a “Dream Hunt” of a lifetime with The Bone Collector’s Travis “T-Bone” Turner.

The “Dream Hunt” sweepstakes officially begins on Monday, August 1, and includes a two-day small game hunt using Gamo Adult Airguns and accessories. The hunt will take place in Travis’ hometown of LaGrange, GA, one hour outside of Atlanta.

The sweepstakes is open to anyone who is at least 21 years of age and resides in the continental United States. To enter, participants should visit www.GamoDreamHunt.com and follow the entry form instructions.

The winner, to be selected randomly on September 9, 2011, will receive one round-trip airfare from any major airport in the continental U.S. to Atlanta, GA, in addition to hotel accommodations for two nights, and car service to and from the hunting grounds each day. Meals with Travis are included. A goody bag of Gamo gear will also be included. A complete list of rules is available on www.GamoDreamHunt.com.

The Outdoor Channel will begin airing television spots promoting the sweepstakes through the month of August, along with on-line promotion on www.theoutdoorchannel.com and the network’s social media outlets.

Gamo Outdoor USA is a leading consumer products company that designs, manufactures and markets a diverse portfolio of outdoor sporting goods products under such world class brands as GAMO, BSA Optics, Laser Genetics, Aftermath, Stunt Studios and is the exclusive distributor of BSA Guns. Gamo Outdoor USA products are sold at Cabela’s, Bass Pro Shops, Midway USA, Academy Sports + Outdoor, Dick’s Sporting Goods, Big 5 Sporting Goods, Gander Mountain, Dunham Sports, Mills Fleet, Sports Authority, Scheels, Amazon.com and other fine retail outdoor and sporting goods stores. For more information, visit www.gamooutdoorusa.com; Facebook.com/GamoOutdoorUSA; Twitter.com/GamoOutdoor; and YouTube.com/GamoOutdoor.

Union Sportsmen’s Alliance Unveils State-of the-Art Shooting Events Truck & Trailer

Union Sportsmen’s Alliance

Nashville, TN --(Ammoland.com)- The Union Sportsmen’s Alliance (USA) unveiled its new shooting events truck and trailer to nearly 200 Union members, leaders, contractors and family members at its 3rd Annual Capital Area Sporting Clays Shoot outside Washington, D.C. earlier this month.

Equipped with a 50’’ flat screen TV and full PA system, the truck and trailer will serve as the primary staging area for the USA’s events—doubling as a mobile office, retail location and storehouse.

“The USA is always looking for unique ways to bring added benefits to our members,” said USA Director of Recruitment and National Events, Nate Whiteman. “With the mobility of the new shooting events truck and trailer, we can literally bring the action right to their doorstep.”

Traveling to 16 markets in 12 states, the truck and trailer will cover nearly 10,000 miles during the summer and fall of 2011. When not employed at various sporting clays and trap shoots, Union conventions, and industry conferences, it will be showcased outside Union locals throughout the country.

Serving as a rolling billboard for the USA, the Chevy 3500 HD and 32 foot trailer feature graphics designed by Mark Richmond Graphic Design and wrapped by The Kelly Companies using state-of-the-art, long-term adhesive vinyl and glossy laminate.

The shooting events truck and trailer was made possible through the generous support of the AFL-CIO Building Investment Trust, Buck Knives, Lincoln Electric, Mechanical Allied Crafts, Pat O’Brien Chevrolet, Sportsman Channel, The Kelly Companies, Union Insurance Group and ULLICO.

“The USA’s new truck and trailer is another great example of how our corporate partners are joining together to help us offer unparalleled interactions with members,” said USA Deputy Director Mike D’Oliveira. “Their invaluable assistance paired with the support of 11 International Unions allows us to continue to grow and expand our organization and conservation efforts throughout North America.”

For more information, visit www.unionsportsmen.org.

Union Sportsmen’s Alliance Shooting Events Truck & Trailer

The Union Sportsmen’s Alliance (USA) is a conservation‐based hunting and fishing nonprofit organization for Union members, retirees and their families. The USA is uniting the Union community to expand and improve hunting and fishing access and wildlife habitat throughout North America. For more information, visit www.unionsportsmen.org or www.facebook.com/unionsportsmen.

MidwayUSA's Chris Cauley

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything for Shooting, Reloading, Gunsmithing and Hunting, is pleased to announce the promotion of Chris Cauley to Social Marketing Specialist.

In this newly created position, Cauley will be responsible for managing all social marketing processes, including company communications through Facebook, Twitter and other social marketing channels.

MidwayUSA will be launching a Facebook page and Twitter feed later this summer.

“I’m really excited to promote Chris into this role on the marketing team,” said Aaron Oelger, Vice President of Marketing at MidwayUSA. “MidwayUSA has a strategy of promoting from within and we really need someone for this position who understands both social marketing practices and the MidwayUSA culture. Chris is the perfect individual for this role and will do a great job representing MidwayUSA to our key communities through social media.”

A native of Missouri, Cauley has been a member of the MidwayUSA team for more than nine years. Cauley joined MidwayUSA in 2002 as a Contact Center Customer Service Representative and has been a Technical Specialist in the gunsmithing area of the merchandising department since 2007. He holds a bachelor’s degree in business administration from Westminster College and is completing the MBA program at Columbia College.

“I’m excited to join the marketing team,” said Cauley, “and I look forward to connecting with our Customers online. I have a strong interest in marketing and social media and I’m passionate about firearms and the outdoors, so this is a great fit for me.” Cauley begins his new position Monday, June 6.

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

Crossbreedholsters.com

Jackson, TN --(Ammoland.com)- Blue August, LLC is proud to announce its new relationship with Missouri-based holster manufacturer Crossbreed Holsters, LLC.

Blue August, a marketing, advertising, and public relations firm based out of Jackson, TN, will be assisting Mark Craighead of Crossbreed Holsters, in all public relations and editorial needs.

Primary responsibilities of Blue August will be to introduce and brand the high-end holsters and accessories produced by Crossbreed, as well as continuing to build brand recognition and sales in the law enforcement, tactical, defense, shooting sport and all other appropriate markets.

Crossbreed Holsters, LLC was started in 2005 by Mark Craighead to bring all of the best holster features together in one product without any of the non-functional design elements found in many holsters on the market.

Mark’s new breed of holsters has grown into a company strong with integrity, craftsmanship and customer service, producing a quality line of all-American made holsters. To learn more about Crossbreed Holsters, LLC visit www.crossbreedholsters.com.

Blue August continues to serve several firearm and firearm-related clients. For any questions or requests, please contact Monica Arnold, PR Director -Blue August- at monica@blueaugust.com.

Otis Technology Gun Care

Lyons Falls, N.Y. –-(Ammoland.com)- Otis Technology is pleased to announce a new partnership with the representative agency Dynamar to manage sales and business development in the Premium and Incentive Market.

This new partnership will provide additional sales support nationwide in those markets.

Based in Brecksville, Ohio, Dynamar is a respected and well-established agency that has represented premium law enforcement and sporting goods brands in the incentive market for many years.

“Dynamar has proven themselves to be a focused team that can both grow existing client partnerships and pioneer new relationships within the Incentive and Premium markets,” says Len Nelson, National Sales Director at Otis Technology. “We welcome their professional approach in responding to opportunities and introducing the Otis brand portfolio to new channels and customers.”

Doug DiCamillo, President of Dynamar commented “We are very excited and proud to announce a national partnership with Otis Technology – the industry leader of advanced gun cleaning systems and accessories. We are confident that Otis Technology, an iconic brand with the highest standard of quality, will make for popular premiums and incentives among our clients in this industry.

The internal Otis Technology sales team will continue to support marketing, customer service, and warranty support through their Lyons Falls, New York facility while working closely with Dynamar. Otis Technology is known for manufacturing the most advanced gun cleaning systems available. The superior Breech-to-Muzzle design combined with unmatched quality has positioned Otis as the gun care system of choice with the US Military.

Mossberg Tactical .22 Rifle

NASGW

North Haven, CT --(Ammoland.com)- Insight: Tell us a little about your company.

Mossberg was founded in 1919 and is based in North Haven, CT. We are the oldest family-owned firearms company in the U.S. and have 377 employees in factories in North Haven and Eagle Pass, TX. We serve the U.S. market and export more firearms than any other U.S. manufacturer to over 85 countries. Our company provides firearms for over 40 military agencies world-wide and has been in service with the U.S. Military for over 30 years.

The U.S. Military selected the Mossberg 500 and 590A1 12 gauge pump action shotguns which meet the rigorous MilSpec 3443 requirement. We also serve the largest police department and state police agency in the U.S. along with numerous others. In the sporting market, we manufacture, sell and distribute a full line of shotguns, bolt action rifles, lever action rifles and rimfire rifles in semi-auto and bolt action. We also have the most complete line of youth firearms on the market with over 40 options.

InSight: This is a BIG year for Mossberg. Tell us about that.
Yes, it is a big year for Mossberg as we embark on a more customer and consumer based strategy. We have introduced a new ad campaign focused on “Field Proven Performance”. This campaign spans print, TV, web and radio mediums. We also have a new focus on editorial coverage for Mossberg in all those mediums. On the retail front, Mossberg has introduced a major initiative called the Mossberg Triple Crown Dealer Program. This program has a stocking dealer element, Point-of-Sale materials, dealer and distributor sales associate incentives and special dealer VIP pricing. Mossberg has also added professional shooters Jerry Miculek and Patrick Flanigan. Lastly, and certainly not least, as of the NRA Show in May, Mossberg will have announced 19 new products this year. As we all know, new products are the life blood of the firearm industry so those introductions are critical to go with the new pull marketing programs. All of these products, initiatives and more are part of fulfilling a commitment to customers to create more pull marketing.

InSight: How competitive do you feel the current market is compared to 5 years ago and how has it affected your business?
The market is significantly more competitive than it was 5 years ago. Consumers are looking for quality, value and solutions.

The mass of the consumer base is becoming more educated on what products fill those requirements. Therefore it is critical that manufacturers meet those demands in order to be successful. It affects Mossberg’s business significantly because we feel that we meet those demands with quality solutions at affordable prices. Our business is healthy for that reason.

InSight: How long has your company been a member of NASGW and how has it helped your business?
Mossberg has been a member of NASGW for 30+ years. We feel that distribution is the key to our business and we spend the majority of our time focused on distributors. This is evident in the development of selling tools like the new Mossberg Triple Crown Dealer Program. This initiative was widely embraced during the show season and outperformed our expectations. Also, we feel that the time investment at the NASGW Show and in preparation is possibly the most important part of our year. We view this event as our time to share our new programs and products and reach joint commitment for the upcoming year.

While other sales outlets are important, unlike most industries today, the local dealer is still a critical part of the outdoor industry. We feel that the significant role distribution plays with the retailer justifies our focus.

InSight: How does your company stay viable and thrive during this period of constant change?
We believe that the vitality of the outdoor industry begins and ends with new products. While all the other areas mentioned such as customer focus, aggressive programs and good pull marketing are critical, everyone is capable of such strengths. At the end of the day, successful companies will be the ones that have dynamic new products to go with solid business practices.

InSight: What do you believe to be the biggest challenges facing manufacturers in the sporting goods industry?
We believe that we face two major challenges today. The decline of potential hunters and sport shooters is something we must all be aware of and address to the best of our ability. Even with the growth of firearm sales for self defense, it is critical that we find ways to help with the growth of shooting sports. The other area we must stay focused on is legislative issues. Obviously, protection of the Second Amendment and the public’s right to those freedoms is of critical importance to our industry.

InSight: Do you feel that your communication with your wholesaler partners has improved or declined in recent years. If so, how?
At Mossberg, we hope that communication has increased dramatically in the last year. We have increased staff and focus in this area.

We made a commitment to not only be more responsive but also to be proactive in seeking opportunities with distribution. Lastly, we hold a firm belief that we should always strive to be easy to do business with.

In Sight: How can we (NASGW) improve the relationship with all of our members?
At Mossberg, we value the NASGW and appreciate the role played in coordination with distribution.

InSight: What’s new at Mossberg in the way of new, improved or innovative products?
As previously mentioned, Mossberg will introduce 19 new products during the first half of 2011 with more on the way. Some of these are line extensions and others are truly new and innovative products. It continues to be our commitment to stay focused on innovation, quality and value. Some of the headliners so far this year are the Tactical .22, 500 Chainsaw Shotgun, Tri-Rail Shotguns, Turkey THUG Shoguns, 50th Anniversary 500 and many more to come at the NRA Show.

InSight: How do you use the NASGW Expo as part of your business sales and marketing plans?
As mentioned above, we feel that the time investment at the NASGW Expo is possibly the most important part of our year. It is our time to share our new programs and products, determine how we will plan for success and reach joint commitments. Said more specifically, the NASGW Expo is critical to our business.

InSight: What would you say sets you apart from your competitors and has allowed Mossberg to stay successful for 100 years?
Well it’s “only 92 years” but we’ve got 100 in our sights. Mossberg has been legendary in its ability to adapt to the market and offer innovation, quality and value. This has consistently been a theme of the family and the company. In that same spirit, the company continues to renew itself with a shift from more of a manufacturing focus to a consumer focused approach…with those same values in place.

InSight: Would you please complete this sentence: “If I could change just one thing (practice) about this industry it would be:”
…To stop doing things the same way and expecting different results.

InSight: Thanks Tom. We appreciate Mossberg’s membership and commitment to our industry.

About NASGW:
For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

Charter Arms Joins Elite Sports Express and Takes to the Road

Charter Arms

Shelton, CT --(Ammoland.com)- For the next year, Charter Arms will visit 90 dealer stores across America as a sponsor of the Elite Sports Express 75-foot showroom on wheels touring the country.

Nick Ecker, president of Charter Arms personally selected twenty-nine of the company’s most popular revolvers to be displayed for shooting enthusiasts and current owners of Charter Arm revolvers, who will have the opportunity to handle various models in-person at the kiosk.

For forty-seven years, Charter Arms has proudly manufactured a full line of revolvers in Shelton, CT, the heart of New England’s Gun Valley by skilled American craftsman.

Ecker added, “It’s exciting to bring a product, which is 100% American made and reliable to those customers looking to purchase a revolver for personal protection in their home or concealed carry purposes. Charter Arms products are currently touring the East and West coast showrooms, staffed by knowledgeable individuals on hand to educate the consumer in the revolvers features and the safe handling of firearms.”

Lissa McCarthy, National Sales Manager commented “Touring both coasts of the country will provide Charter Arms customers with a large product display of various calibers and styles to select which Charter Arms revolver will fit their choice of carry. It’s no surprise to us, the colored anodized frame models like the Lady Chic, Pink Lady or Cougar are getting the most attention. Women want to incorporate fashion when they carry and create their own personal statement. At Charter Arms, we pay close attention to our customers’ requests and keeping them satisfied.”

To plan which Charter Arms model will best protect your home and family, visit the Elite Sports Express calendar for a dealer location. http://www.elitesportsexpress.com/maps/events/schedule-event

Founded in 1964, Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen in Shelton, CT, in the heart of New England’s firearm valley. Steeped in rich tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty. For more information, visit http://CharterArms.com or call customer service at (203) 922-1652.

Freedom Group, Inc. (FGI)

Madison, NC --(Ammoland.com)- The Freedom Group Family of Companies announces today that Jessica Kallam has been promoted to Press Relations Manager.

Kallam is responsible for leading the short and long term strategic direction for the press relations department and managing the daily interaction with the hunting and shooting media members for the Freedom Group Family of Companies.

“We are excited to announce Jessica Kallam’s new role as Press Relations Manager,” said Phil Murdock, Vice President of Marketing. “We appreciate the significant role of the hunting and shooting media in our industry. Jessica’s years of proven experience and relationships with the media members are valuable to our team and will increase our ability to provide the best service possible for them.”

Media requests should be directed through Jessica Kallam at (800) 234-9700 ext. 8578 and by email at jessica.kallam@freedom-group.com.

About Freedom Group, Inc
Freedom Group is an innovator, designer, manufacturer, and marketer of firearms, ammunition, and related products for the hunting, shooting sports, law enforcement, and military end-markets. As one of the largest manufacturers in the world of firearms and ammunition, the Company has some of the most globally recognized brands in such end-markets, including Remington, Bushmaster, DPMS/Panther Arms, Marlin, H&R, Parker, Mountain Khakis, AAC, and Dakota. The Company distributes its products throughout the U.S. and in approximately 80 foreign countries. More information about the Company can be found at www.freedom-group.com.

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- The National Shooting Sports Foundation (NSSF) has been named a finalist in four different communications categories and one individual category in the non-profit/association division by PR News Online.

NSSF, the trade association for the firearms and ammunition industry, was a finalist in Advocacy Campaign & Lobbying Efforts, Annual Publication & Brochure, Digital PR and Marketing and Public Affairs and Issues Management, and Mark Thomas, managing director, marketing communications, is a finalist for Non-Profit Communicator of the Year.

PR News’ Non-Profit PR Awards are recognized as the industry’s top honor in the public relations-communications non-profit space, showcasing outstanding marketing communications initiatives among the nation’s leading nonprofits and associations. The coveted awards set the industry benchmark for excellence across all areas of marketing communications. According to PR News, the winners of the Non-Profit PR Awards are the ones who had a strategic and integrated marketing communications plan and then executed the plan economically and professionally.

“As a finalist for PR News’ Non-Profit PR Awards, NSSF shares company with the nation’s top associations and non-profit organizations,” said Chris Dolnack, senior vice president and chief marketing officer of NSSF “Being recognized for these prestigious awards demonstrates the high level of work being produced by NSSF on behalf of our more than 6,000 members.”

For the second consecutive year, NSSF has been recognized for its Annual Review. This year’s edition details the organization’s 50th anniversary. Hunting Works for America is a program developed in conjunction with the Public Affairs Company of Minneapolis, Minn., to communicate the social and economic importance of hunting and is a finalist in the Advocacy Campaign and Issues Management categories. Bullet Points, a weekly newsletter for the outdoor industry with a readership of over 60,000, achieved finalist status in the Digital PR and Marketing category.

Thomas began with NSSF in June 2009 and is responsible for all marketing communications strategic planning while directing the efforts of the marketing communications team, which is an 11-member department with specialists and category experts in creative and editorial services, electronic media, emerging media and traditional communications.

“NSSF has made great strides using multimedia and digital communications to keep its members informed about its coordinated efforts to promote, protect and preserve our industry and our sports,” said Thomas, NSSF’s managing director of marketing communications. “It is always gratifying to have your work recognized by professionals in the PR-communications industry. It’s a tribute to the entire NSSF family.”

Winners and honorable mentions in the PR News’ Non-Profit Communications Awards contest will be honored at a luncheon in May in Washington, D.C.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation’s history at www.nssf.org/50.

Professional Outdoor Media Association

Johnstown, Pa. –-(Ammoland.com)- The Professional Outdoor Media Association (POMA, www.professionaloutdoormedia.org) announced a new webinar service focused on journalists and communications and marketing professionals.

The service kicks off with the webinar “News Flash – You Need an Online Newsroom” slated for March 23, 2011 from 3-4 p.m. EST. The first webinar is available at no charge, but space is limited.

Register now for the “News Flash – You Need an Online Newsroom”.

Go to: www.professionaloutdoormedia.org/node/2068

Beginning with the April webinar, POMA members may enjoy the sessions at no cost. Non-members may attend for a minimal fee of $20 per 30-45 minute webinar or may choose the option of signing up for a subscription bundle, six or more webinars, and pay just $10 per event.

POMA unveiled a schedule of monthly webinars for the remainder of 2011 but also explained webinars will be added if/when issues, legislation or other factors call for immediate attention.

To be alerted of additional webinars, sign up for the POMA News & Releases e-mail service at: www.professionaloutdoormedia.org/node/763

2011 Webinar Schedule

• March: Online Press Rooms. Communication guru and POMA Board Member Tammy Sapp reveals recent media survey data related to what makes a great online newsroom. She’ll reveal how some businesses are failing and how others are succeeding with their online newsrooms.
• April: Getting the Most out of Your POMA Membership. Posting news, updating profiles, directory searches and downloads. Plus 10 tips from veterans on how they use POMA to make more money.
• May: Do You Have an App(etitie) for Business? Hear from 2011 POMA Annual Business Conference presenter Jim Goldstein. Jim will discuss mobile apps and why you need one, as a preview to his conference sessions.
• June: Posting News to the POMA Website. (Members Only) Sure, you send press releases to everyone in the outdoor industry, but if recipients aren’t e-mail focused that day or are in the field, your message may be missed. Back up your marketing efforts by posting news and releases through the POMA website. News and uploaded is immediately posted to the website and accessible to members and the public. In addition, each News item or release is included in the next weekly issue of POMA Briefs. News and release also are highlighted on POMA’s social media sites. And guess what – it’s a free service to members.
• July: Vocus Keyword Searches. Want to know what bloggers are talking about? Want to search social media for mentions of your company or a list of specific keywords? Wonder what bloggers are saying about hunting, fishing or the shooting sports? Then learn more about POMA’s new Social Media & Blog Search Service.
• August: So You Want to Become an Outdoor Broadcaster, Videographer or Writer? Veteran industry journalists tell you how to get started and what it takes to become successful.
• September: Monetize Your Blog. Three panelists will each share five tips on how to monetize a blog. They’ll touch on everything from honing blog focus to entice advertisers, to growing readership, selling products to readers and much more.
• October: Connecting with the Media. If you expect membership in an organization like POMA, or exhibiting at a major tradeshow or an online newsroom to be the magic potions that generate ink for your company, forget it. Here hard-core journalists tell you what it takes to get their attention, work with them on projects and see resulting coverage.
• November: Working Trade Shows Effectively. Along with the New Year, comes the blistering outdoor-industry trade-show season. During this webinar, veteran journalists will share their work plans for success. They’ll discuss advance planning, time management, splitting up the load, working with interns/apprentices, finding stories others won’t and more.
• December: Damn Finances. What freelancers/independent contractors can do now to make tax time more manageable, and less, well, taxing.

POMA Mission
The Professional Outdoor Media Association is a group of individual communicators and Corporate Partners who believe in, defend, support and promote the heritage of hunting, fishing, shooting and traditional outdoor sports through writing, photography and other means. By doing so, members hope to educate the general public about these sports and encourage more participation in them. The organization serves the membership by helping members grow professionally, improve their skills, better their working environments and enhance their businesses. www.professionaloutdoormedia.org

Ruger SR-556/6.8 Piston-Driven Rifle

3 Gun Nation

USA --(Ammoland.com)- 3-Gun Nation reached an agreement with Sturm, Ruger recently that will position the company’s firearms in select 3GN Shoot-Offs throughout the 2011 3GN Tour.

The partnership will position Ruger firmly in the 3-Gun Nation family of supporters, while establishing increased variety in firearm platforms for the competitors in the 3-Gun Nation Shoot-Offs.

“Ruger is excited to be a part of the 3GN Tour,” said Ken Jorgensen, Director of Media Relations, Sturm, Ruger. “We support competitive shooting and love seeing new shooters get involved in the sport. With recent product introductions like the SR-556 autoloading rifle and the SR9 and SR40 pistols, Ruger is producing rugged, reliable firearms that will give any 3-gun shooter a competitive edge. As our product line continues to grow, we hope to see more and more 3-gun shooters using Ruger firearms.”

Two Ruger semi-automatic pistols will used in 3GN Shoot-Offs, the SR9 and SR40. Also, 3GN competitors will get a chance to run the piston-driven SR-556 semi-automatic rifle.

“We are extremely excited to have Ruger part of the 3-Gun Nation Tour,” said Pete Brown, President, National 3-Gun Association. “And we think the competitors will be as well, as the top lady, junior and professional shooters get a chance to run these guns in the 3GN competitions.”

Ruger pistols and rifles will be used at various events throughout the season, including the 3GN Team Event, Lady and Junior Shoot-Offs at the 3GN Championships, as well as select 3GN Shoot-Off main events.

“Ruger is one of a very few quintessential firearm companies,” said Chad Adams, Vice President, N3GA. “Adding Ruger to our family of supporters not only helps us keep 3-Gun Nation going, but it further reinforces the growth of 3-gun.”

The next stop on the 2011 FNH USA 3-Gun Nation Tour, presented by SureFire, is the Superstition Mountain Mystery 3-Gun, March 25-27, in Mesa, Ariz. For more information on 3-Gun Nation events, and everything related to 3-gun, go to www.3gunnation.com.

For more information, visit www.3GunNation.com.

Extreme Shock Ammunition Launches New Website

Extreme Shock Ammunition

CLINTWOOD, VA --(Ammoland.com)- When Extreme Shock USA first began marketing their line of Fragmenting, lead-free ammunition, we did so through Paramount Marketing.

Paramount built and marketed the first Extreme Shock web page. This is the “.com” page. It wasn’t long, before we became aware that we had to distance ourselves from this “unique” Style of marketing.

There was a lot of miscommunication from the marketing that described Extreme Shock ammunition into magical performance levels that defied both basic ballistic knowledge and the laws of physics.

When the flaws in the marketing were brought to Paramount Marketing’s attention, they chose not to listen to our input and failed to change their strategy.

Extreme Shock then made the decision to hire a new and different, main stream marketing group with a more reality based marketing strategy, Blue August.

Extreme Shock is no longer associated with nor has anything to do with Paramount Marketing which owns and continues to maintain the old ExtremeShockusa.com site. Extreme Shock now owns and operates a different web site, www.extremeshockusa.net.

We would like to apologize to our customers that have been inconvenienced by the old “dot com” website, however we are eager to continue business with you on the new website. Extreme Shock is a family owned and operated business selling high performance lead-free, fragmenting ammunition to hunters and CCW permit holders, and gun enthusiasts worldwide.

Come and see for yourself, what Extreme Shock is really all about.

To learn more about the full range of products offered from Extreme Shock Ammunition, please visit www.extremeshockusa.net, call Extreme Shock USA at (276) 926-6772.

Mule Deer Foundation

SALT LAKE CITY –-(Ammoland.com)- CEO Miles Moretti announced today that the thriving Mule Deer Foundation national conservation and hunting organization has signed Mark LaBarbera, principal of Arizona-based ML & Associates, as its Chief Marketing & Development Executive, effective immediately.

LaBarbera, a former NSSF Board member and well-known industry veteran, served as Executive Adviser to MDF during 2010, according to Moretti.

“Mark put the ‘mark’ in ‘marketing,’” joked MDF COO/CFO Eric Tycksen, who said, “VP Ray Crow and Mark will be working together with industry partners on sponsorships, merchandising and other programs to build on the groundwork laid last year.”

The Mule Deer Foundation is a national non-profit 501(c)(3). MDF’s mission is to ensure the conservation of mule deer, black-tailed deer and their habitat.

“MDF reminds me a lot of our early days of building North American Hunting Club,” said LaBarbera, adding “As people discover what MDF does for mule deer – which seem to be the species of the decade – and for the hunters who spend a disproportionate share of their income in pursuit of mule deer, MDF will keep adding marketing partners. Its magazine, its chapters and membership, its youth education events, its annual gathering and its impact on mule deer and mule deer hunters continues to grow.”

LaBarbera was Sr. VP at NAHC, a founding director of Wildlife Forever, and OWAA President/Chairman, as well as a 2002 Finalist for Budweiser Conservationist of the Year. His credentials include serving on the Congressional Sportsmens Foundation Board and as I&E Chief for Minnesota DNR. An avid hunter with gun and bow, he also was an SCI executive, who oversaw its growth in sales, marketing and communications. LaBarbera continues also to advocate for the Hunting Heritage Trust, working closely with respected industry veteran President Bob Delfay.

MDF is dedicated to restoring, improving and protecting black-tailed and mule deer habitat resulting in self-sustaining, healthy, free ranging and huntable deer populations. It is also dedicated to encouraging and supporting responsible wildlife management; promoting public education and scientific research related to deer and wildlife management; supporting and encouraging responsible and ethical behavior and awareness of issues among those whose actions affect mule deer; and acknowledging regulated hunting as a viable component of mule deer and black-tailed deer conservation.

For information about the Mule Deer Foundation or to join please visit www.muledeer.org or call 1-888-375-3337. LaBarbera can be reached at 520-730-9252 or mark@muledeer.org.

RealTree the first outdoor company to implement mobile barcodes to drive consumer engagement.

RealTree

Columbus, GA --(Ammoland.com)- Realtree today announced it will use mobile barcode scanning technology, supplied by NeoMedia Technologies, Inc. (OTC BB: NEOM.OB), to bring an element of interactivity to tradeshow collateral and drive traffic to its new range of mobile applications for the hunting community.

The Realtree mobile barcodes on print ads, publications, packaging, billboards, retail displays, broadcast media, or any other medium, once scanned, will link to the Realtree application in the appropriate mobile app store.

This data, when scanned by barcode reader software on a mobile phone, will enable the user to connect directly to mobile web content as if a URL had been typed into the internet browser on a mobile device. This means that anything bearing a mobile barcode can be brought to life by providing immediate access to further product information, applications and other multimedia content – simply by one click.

“Realtree sees mobile as a key to our mobile barcode solution, and NeoMedia provides an ideal way for us to include a mobile call to action in our printed and digital materials, supply customers with more information ‘on the go’, and highlight our focus on mobile applications,” said Ray Lynch, Realtree VP of Marketing. “By bringing QR codes to our campaigns we are creating a simple and convenient way for our customers to interact with us.”

Laura Marriott, CEO, NeoMedia, said; “As consumers worldwide increasingly rely on their mobile handsets for information, there is an opportunity for brands to engage and interact on a one-to-one basis with their customers. By integrating mobile barcodes into their marketing campaigns, Realtree is enabling its customers to participate in an interactive, multimedia experience that helps create a connection based on relevance and value.”

All mobile phones with camera functionality can be transformed into a mobile barcode reader simply by downloading a universal software application. Some phones may also come pre-installed with software that can read mobile barcodes. In order to download NeoMedia’s universal reader, NeoReader, follow these simple steps:

• Go to get.neoreader.com on your mobile phone OR
• Access the ‘app store’ on your mobile device and search for ‘NeoReader’.

BookMark Realtree

About Realtree:
Realtree is the world’s leading camouflage designer, marketer, and licensor with over 1,500 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places and the wildlife that resides there. In fact, Realtree is one of the nation’s leading contributors to conservation groups such as Ducks Unlimited, the National Wild Turkey Federation, the Rocky Mountain Elk Foundation and others. Realtree promotes its products and relationships widely on Outdoor Channel and other television networks, as well as through Realtree.com and many other outlets. For more information, check out www.realtree.com.

About NeoMedia Technologies, Inc:
NeoMedia Technologies, Inc. is the global market leader in 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications including consumer oriented advertising, mobile ticketing and couponing, and business-to-business commercial track and trace solutions.

NeoMedia’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile code solution. NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer pioneering mobile barcode solutions to their customer base.

NeoMedia’s product portfolio includes: mobile barcode management & infrastructure solutions, barcode reader solutions, Mobile Coupon & Affiliate Marketing, Mobile Ticketing & POS Integration and IP Licensing. Learn more at www.neom.com.

ArmaLite Inc

Geneseo, IL – -(Ammoland.com)- ArmaLite, Inc. is pleased to welcome Michael McCarthy as our new Director of International Marketing. Mike brings nearly 40 years of top-level management, sales and firearms experience to ArmaLite.

Mike proudly served 30 years in the United States Marine Corps.

His military career began as a boot camp private.

Mike proved himself moving up through the ranks. He gained experience, and responsibility, as a project manager and administrator with access to sensitive and classified information of National Security. Mike retired from the Marines as a Commissioned Officer: a Chief Warrant Officer Five.

ArmaLite, Inc's Michael McCarthy

Mike’s civilian life is a continued success story. His reputation as a problem solver and a negotiator earned him the position of Manager of International Sales at Colt Defense, LLC. Mike has traveled to 30 countries conducting business with civilian, government and military officials.

At ArmaLite, Mike will use his knowledge of international export rules, U.S. State Department Regulations (ITAR/FCPA), procurement, marketing and financial management to bring the company to a new level of global sales and service.

On his joining ArmaLite, Mike says, “This is an extraordinary opportunity. ArmaLite has a rich history. Its reputation for quality and customer service is second to none. The team here has given me a warm welcome.”

Mike and his wife make their home in Massachusetts. They have two grown daughters and three grandchildren.

About:
ArmaLite has one of the broadest product lines in the firearms industry. We manufacture and sell semiautomatic rifles in a variety of calibers including 5.56mm and 7.62mm, long range super-accurate bolt action rifles in calibers including .308 Winchester, .300 Winchester Magnum, .338 Lapua, and 50 BMG, and classic 9mm pistols.Visit: www.armalite.com

Pennsylvania Game Commission

HARRISBURG, PA --(Ammoland.com)- Pennsylvania Game Commission Executive Director Carl G. Roe today announced Liberty Press Publications, publisher of the Pennsylvania Digest of Hunting & Trapping Regulations, has set April 1, as the deadline for advertising copy in the 2011-12 Digest.

“To offset costs, the Game Commission went to a magazine-sized Digest and began accepting paid advertising,” Roe said.

“Ad revenues have saved the agency hundreds of thousands of dollars over the past eight years. In addition to improving Digest content by going to a larger, full-color format, the ad revenues also enabled the agency to begin including in the Digest a ‘Hunting Annual’ insert filled with valuable information on wildlife and its management.”

Each year, the Game Commission prints more than one million copies of the Digest to distribute to every license buyer and Hunter-Trapper Education course participants.

A copy of the current Digest (2010-11) is posted on the agency’s website (www.pgc.state.pa.us) in the right-hand column of the homepage.

The 2011-12 Digest will be posted on the website prior to July 1.

Liberty Press serves as publisher and handles all advertising accounts for the digest. Ad rates range from more than $10,000 for a full-color page to around $500 for a classified box ad. Promotional advertising does not constitute endorsement by the Game Commission or Liberty Press.

For additional advertising information concerning the Pennsylvania Digest of Hunting & Trapping Regulations, contact Liberty Press Publications. The toll-free telephone number is 1-800-296-6402.

AcuSport

BELLEFONTAINE, OHIO --(Ammoland.com)- AcuSport Corporation, a leading distributor of shooting and hunting products, provides retailers with customized solutions that are specifically designed to increase the growth and profitability of their businesses.

Today they announce an addition to their AdVantage Marketing Solution. This innovative marketing tool continues to provide independent retailers with a tool kit of promotional essentials from internal and external print creation, assistance with e-mail campaigns, website marketing and social media.

The AcuSport AdVantage Marketing Solution is pleased to announce that retailers can now benefit from the system’s ability to create circular flyers to further widen the distribtion of their retail offering and brand awareness.

The AdVantage Marketing Solution has provided AcuSport retailers with pre-populated templates to produce in-store signage, flyers, website and e-mail marketing campaigns for the last two years. The successes retailers have experienced prove to not only be profitable but have also enabled them to dramatically increase their customer base.

“Our brand demonstrates who we are; professional and knowledgeable. AcuSport’s Advantage System has helped communicate this about our brand and reinforce that image in the minds of our customers,” state independent firearm retailers Joel and Jared Fulton who own Freedom Firearms of Battle Creek, MI.

Through the popularity and success of this program, AcuSport has expanded the AdVantage offering enabling retailers to produce circular flyers that are supported by leading industry manufacturers. AcuSport and top manufacturers have joined together to offer the best selection of products that are in demand and highly anticipated by the end consumer.

AcuSport retailers can contact Jay Putnam, AcuSport Service Products Manager for more information about this exciting marketing solution at 1-800-543-3150 Ext. 6254 or via e-mail at jputnam@AcuSport.com.

Based in Bellefontaine, Ohio, AcuSport Corporation is a nationwide distributor of shooting and hunting products with regional sales offices in Pennsylvania, Georgia, Minnesota, Texas, Montana and California. Independent retailers who would like to place an order, please call 1-800-543-3150 or visit www.AcuSport.com for additional information

Bushnell Outdoor Products

Overland Park, KS. --(Ammoland.com)- Bushnell is pleased to announce the hiring of Paul Arnhold as its new Public Relations Manager in the Marketing Department, effective January 28, 2011.

Paul comes to Bushnell with a wealth of past experience, having worked in public relations and marketing with a number of top companies, including Barkley, CITGO Petroleum and the Susan G. Komen Foundation.

Paul’s duties will include managing PR plans and activities, both within Bushnell as well as with outside agencies, and working with the outdoor media.

“We’re excited to have Paul on board,” said Phil Gyori, Vice President of Marketing for Bushnell Outdoor Products. “Bushnell places a high value on our public relations efforts, and we look forward to working with Paul to achieve our goals.”

Paul Arnhold Joins Bushnell As Public Relations Manager

Paul graduated from the A.Q. Miller of Journalism and Mass Communication at Kansas State University with an emphasis in public relations. He currently lives in Olathe, Kan. with his wife Shana and their dog Bentley. Paul is a board member with the Kansas City chapter of the International Association of Business Communicators (IABC) and enjoys outdoor activities including biking, running, hiking, fishing and team sports.

For more information about Bushnell Outdoor Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell, Tasco, Serengeti, Bollé, Uncle Mike’s Law Enforcement, Stoney Point, Uncle Mike’s, Millett, Hoppe’s, Butler Creek, Cébé, Final Approach and Simmons brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Hornady Ammunition

Grand Island, Neb. --(Ammoland.com)-  Hornady Manufacturing is pleased to announce the promotion of Neal Emery to the position of Marketing Operations Manager.

Emery, a native of North Dakota, is an avid hunter and reloader who spent his formative years in Alaska. He holds a Bachelors Degree from Valley City State University in Valley City, North Dakota. He also holds a Masters Degree in Management from the University of Mary in Bismarck, North Dakota.

Emery brings a wealth of shooting and handloading knowledge to Hornady with over 20 years of reloading experience. A competitive shooter, Emery participates in NRA Conventional Pistol as well as USPSA Action Pistol, F-Class and 3-Gun competitions.

Emery has been with Hornady for over three years, previously in the IT department. He will assume the role of editor of the Hornady Handbook of Cartridge Reloading and will manage all aspects of the Team Hornady Sponsored Shooters, tradeshow operations, and multimedia and digital media activities.

“We are extremely excited to have Neal take on these new responsibilities,” said Neil Davies, Marketing Director for Hornady.

“He is uniquely qualified to fill this position, and we look forward to everything he will continue to do for our company. However, having a “Neal” and a “Neil” within the same department will prove to be interesting,” joked Davies.

Neal Emery Promoted to Marketing Position at Hornady

Founded in 1949, Hornady Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are “Made in the USA”, by over 300 employees, Hornady Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.

For further information regarding Hornady products visit the Hornady website. Media members who are interested in Hornady winning products for editorial review should contact Everett Deger.

About:
Founded in 1949, Hornady Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are “Made in the USA”, by over 300 employees, Hornady Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture. Visit: www.hornady.com