AmmoLand.com

The old adage “news travels fast” needs an update.
By Chris Dolnack

Gun Bloggers & Internet Media Equal Instant, Viral Coverage of SHOT Show

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- With the advent of social media, text messages and email, news travels instantly.

A growing contingent at the SHOT Show is our Internet media.

In fact, more than 600 Internet media representatives — bloggers, forum leaders and website producers — will be at the show this year.

When we first started registering Internet media four years ago, that number was under 100.

If you don’t think this group should be taken seriously, ask Netflix and Bank of America what their thoughts are. Both companies recently experienced instant backlash that quickly went viral after making announcements their customers weren’t too happy to hear about.

Gun bloggers and the Internet media have the ability to take a new product and give it instant recognition — which also carries with it the possibility of it quickly going viral. And quite often, these writers and video producers are producing the same reviews that print magazine subscribers will read about months from now.

It still amazes me how many companies out there do not include Internet media in their ad spend.

Where can you find all this coverage? For one, follow the #shotshow hashtag on Twitter. Also, do a search for “SHOT Show” on YouTube, Facebook, Google+, Google Blog Search and countless other sites. [AmmoLand Shooting Sports News]

The amount of coverage, comments and quality you’ll find will no doubt make you a believer.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

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Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli’s 30-second commercial spot called, Super Size It, which introduces the new Super Vinci shotgun has been nominated for Outdoor Channel’s Golden Moose Award (GMA) for “Best Commercial.”

Produced by Benelli Multimedia, the spot features the Duck Commander driving up to order Vinci’s at The Quack Shack drive-thru. Click here to watch the commercial: http://youtu.be/qfYHwgwEzEw

In 2010, Benelli USA won “Best Commercial” for the popular “What’s In That Case” commercial, teasing the release of the revolutionary new Vinci shotgun. In 2006, Benelli USA won their first Golden Moose Award for the commercial, “Same Time Tomorrow,” the highly entertaining 30-second spot, featuring the shooting talents of Benelli USA’s exhibition shooters.

The 12th Annual Golden Moose Awards ceremony will be held on January 19th, 2012 at the Hard Rock Hotel & Casino in Las Vegas, Nevada. At that time Outdoor Channel presents awards to the producers, editors and other team members who produced the best and most favorite outdoor shows of 2011. An estimated 2,500 outdoor industry leaders, television personalities and outdoor community friends will attend the celebration, often referred as the “Outdoor Oscars.”

“We’re proud to be nominated for a Golden Moose Award, which recognizes the best in outdoor TV and commercial productions,” said Stephen McKelvain, VP Benelli USA Marketing and Communications. “For the Super Vinci’s introduction we wanted to grab viewer’s attention with dynamic graphics and some light-hearted Duck Commander humor that people would find, not only amusing, but also leave a lasting impression.”

For the latest news and product information visit www.benelliusa.com

Filed under: Ammoland TV, Shooting Industry News, Shooting Media News by Ammoland No Comments »