W.L. Gore & Associates

Newark, DE --(Ammoland.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including the GORE-TEX brand for comfort and protection, today announced that Charles Ek of Milton, New Hampshire and Ron Warren of Montgomery, Alabama are the winners of the company’s “Hunt with Heroes” contest.

The contest is part of Gore’s initiatives to support United States military personnel who are dedicated hunters.

Contest winners were selected from a pool of entries in the nationwide contest, which was a joint effort between Gore and Freedom Hunters, a program of the non-profit American Military Family, Inc. that takes active duty and wounded combat veterans on hunting excursions to relax and recuperate. Gore began providing financial support and gifts in kind to the Freedom Hunters program in 2010.

Military winner, Army Warrant Officer Ron Warren, has served one tour in Iraq and three tours in Afghanistan, where he was an explosives dog handler for the Special Operations community. He recommended for the Bronze Star w/Valor during a fire fight in Southern Afghanistan. Ron Warren currently is stationed at Fort Rucker in Alabama, where he is enrolled in Army flight school.

Civilian winner Charles “Charlie” Ek is an experienced whitetail, turkey and grouse hunter from New Hampshire. An avid outdoorsman, Mr. Ek spent years running environmental education programs for children and adults.

From October 22 – 30, 2011, the two contest winners will enjoy an all-expense paid elk hunt in the backcountry of Colorado, hosted by Capitol Peak Outfitters. Gore will supply both with a full kit of Sitka gear featuring GORE OPTIFADE Concealment, the first-ever visual concealment pattern based on animal vision as well as hunting footwear with durably waterproof, breathable GORE-TEX product technology. Contest sponsor Cabela’s will contribute a $500 gift certificate to each winner to help him prepare for the hunt. Charlie and Ron will be joined by pro guides from Capitol Peak as well as hunter, photographer and outdoor blogger, Alex Tenenbaum, who will chronicle their trip on sitkainsight.com

“We are pleased to honor these two men, who represent thousands of military members, veterans and civilians who are avid athlete-hunters,” commented David Dillon, Hunting Category Leader at Gore.

“Gore is committed to preserving outdoor traditions and our nation’s hunting heritage. We are proud to bring together this soldier, outdoorsman and pro guides for a once in a lifetime experience and to provide them with gear designed to maximize their weather protection and comfort leading to their greater success in the field.”

About W.L. Gore & Associates (www.gore-tex.com)
Gore is a leading manufacturer of thousands of advanced technology products for the electronics, fabrics, industrial and medical markets. Perhaps best known for its waterproof and breathable GORE-TEX® fabric, the company’s portfolio features a diverse array of innovations, including everything from guitar strings to life-saving cardiovascular devices. Gore is headquartered in Newark, Del., posts annual sales of $3 billion, and employs 9,000 associates in 30 countries worldwide. It is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings were introduced in 1984. Visit www.gore.com to learn more.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2011 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

Sitka Gear

NAPA, Calif. –-(Ammoland.com)- Sitka announced Friday they will be moving their headquarters from Napa, Calif., to Bozeman, Mont., and will be operating out of the new location by April 2012.

Nestled below the jagged peaks of the Rockies, Bozeman is an ideal venue for testing and developing gear, and is a popular destination for hunting and outdoor recreation.

Its forward-thinking and outdoor-centric culture makes it a natural home for Sitka.

“At Sitka, we put tremendous value on our products, people and culture. We believe being in Bozeman will enable us to continue building our team of authentic hunters and outdoorsmen,” commented Kevin Sloan, Sitka Business Leader. “This move will also enable us to better test and develop game-changing gear, while thriving in Montana’s creative, outdoor culture.”

Customers will not experience any interruptions in service or shipping, as Sitka will remain entirely functional in Napa, Calif., until the new office opens. Customers will be notified when the move is complete.

About Sitka
Sitka is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-

Sitka Gear

NAPA, CA. --(Ammoland.com)- Sitka Gear, has introduced the Bino Bivy in its GORETM OPTIFADETM Concealment Open Country pattern.

There is no doubt that a hunter’s optics are one of the most important accessories in their arsenal.

With the introduction of the Bino Bivy, hunters now have an effective option to protect their optics. A lightweight mesh harness system, handy accessory pockets, silent magnetic closures and DWR soft shell fabric make the Bino Bivy the ultimate in padded optic protection.

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORETM OPTIFADE Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment.

Sitka Gear Bino Bivy Keeps Your Optics Safe

The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

Bino Bivy

• Soft Shell with DWR finish
• Water Resistant
• GORE OPTIFADE Open Country Concealment pattern
• Suggested Retail Price $99

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, optifade.com.

Danner Jackal II GTX Boots in Realtree APG

RealTree

COLUMBUS, Georgia --(Ammoland.com)- The Danner Jackal II GTX in Realtree APG was designed for hunters who track game over long distances and rugged terrain.

The camouflage hunting boot features above-the-ankle support and deep-cushioned insoles that deliver superior comfort on all-day hunts.

The Jackal II GTX also features Danner Phantom outsoles for unequalled stealth and athletic movement in the field.

The 100% waterproof, breathable GORE-TEX Extended Comfort lining provides the ultimate in comfortable, breathable waterproof protection in warmer climates or more active pursuits. The 1000 Denier nylon upper material is extremely resistant to abrasions, tears and scuffs.

It improves breathability and dries quickly.

The Danner Phantom outsole is the ultimate outsole for stalking. A thin rubber shell cups the foot and lets you feel the ground. It’s very quiet and cushioned due to the thick EVA insert.

This is a perfect solution for hunters trying to maintain their cover.

Features:

• Nylon shank
• 7″ height
• Extremely lightweight at 42 oz

For more info, check out www.danner.com.

Sitka Gear Incinerator Muff

Sitka Gear

NAPA, CA. --(Ammoland.com)- Sitka Gear, has introduced the Incinerator Muff for 2011 to compliment the Incinerator line of products.

Staying mentally sharp is always critical for success; thinking about how cold your hands are can destroy mental acuity completely.

High heat to weight ratio synthetic insulation paired with WINDSTOPPER® protection keeps your hands toasty when the wind chill dips and maintains the dexterity needed to allow you to not only make that shot of the season, but also keep you safer as you climb in and out the stand.

In addition to the aggressive design, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORETM OPTIFADE Concealment, the first-ever concealment based on the science of animal vision.

Incinerator Muff Features:

• WINDSTOPPER
• Internal hand warmer pocket
• Black poly webbing belt with side release options
• Brushed soft shell for noise reduction
• GORE OPTIFADE Concealment Forest pattern
• One size fits all
• Suggested Retail Price $69

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, optifade.com.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear Inc., the leading manufacturer of high performance hunting apparel is proud to announce that they have assembled an elite group of individuals known as “Gear Heads”to provide technical assistance for consumers.

Sitka has always prided itself on employing expert and credible outdoor enthusiasts. To push the envelope even farther they have completely focused a select few of these experts to handle all incoming customer inquiries and layering questions regarding Sitka Gear products.

This team of Gear Heads will not only be providing their expertise on specific product questions, but with their combined skills and experience, they’ll be able to help assemble the perfect Sitka Gear System based on the needs of the specific hunt or excursion.

“Assembling this team of Gear Heads was right in line with our goals at Sitka” stated David Brinker Director of Marketing. “We make it our priority to arm customers with the knowledge they need to build a system that is going to keep them in field longer, and in the end, help them be more successful.”

To take advantage of the knowledge of the Gear Heads at Sitka give them a call at 877-748-5247 or visit them online at sitkagear.com. You can also interact with the Gear Heads on Facebook.

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-GR.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear, Building off of the success of its popular Mountain Pant, Sitka Gear introduces it newest performance garment, the Timberline Pant. This pant took all of the key characteristics of the Mountain Paint and amped them up for the most extreme mountain hunter.

With double reinforced waterproof/breathable seat and knees, removable thermo-molded knee pads, durable 4-way stretch woven fabric and aggressive articulation there is no scree field to steep, or sub-timberline scrub alder patch too thick.

In addition to the aggressive design, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADE Concealment, the first-ever concealment based on the science of animal vision.

Sitka Open Country Timberline Pant

Timberline Pant Features

• Mid weight all purpose design
• Fully articulated construction
• Thermo-molded removable knee pads
• High count stretch polyester Lycra blend fabric
• Durable water repellent finish
• Double reinforced waterproof/breathable nylon ripstop knees and seat
• GORE OPTIFADE Concealment Open Country pattern
• Available in sizes ranging from 30” — 44” and 34” — 38” Tall
• Suggested Retail Price $229

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, optifade.com.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear, introduces the new Contrail Shirt.

When you are traversing a ridge top where the wind chill is a whipping 10 degrees Fahrenheit you don’t want to be lugging a bulky jacket for wind protection.

The Contrail Shirt incorporates stitch-less/welded seams with an extremely breathable 4-Way stretch fabric, to make it lightweight enough you will not even know you have it on, while still being 100% windproof and durable.

In addition to the aggressive design, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADE Concealment, the first-ever concealment based on the science of animal vision.

Sitka Gear Contrail Shirt

Contrail Shirt Features

• GORE OPTIFADE Concealment Open Country pattern
• Stitchless/Welded Seams
• 4-Way Stretch Fabric
• 100% Windproof
• Available in sizes ranging from Medium to 3XL
• Suggested Retail Price $199

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, optifade.com.

Sitka Gear Fanatic Jacket

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear, the industry leader in performance hunting gear, introduces the Fanatic Jacket and Bibs featuring the Optifade Forest concealment pattern.

This marquee product offering has been specifically and scientifically designed for the hardcore whitetail hunter.

A key design feature on the Fanatic Jacket is its diagonal zipper design, which allows for a kangaroo pocket for hunters to keep their hands warm and ready for that next shot. This feature also places the zipper on the hunter’s shoulder and not in front of their chin.

The fully articulated arms, knees and seat eliminate the bulkiness and make it very comfortable, perfect for extended sits. In addition, the bibs feature an aggressive knee articulation for superior comfort and performance while on the stand. The Fanatic Jacket also incorporates a grunt tube slot and range finder pocket, making this the ultimate and most versatile jacket for whitetail hunters on the market.

The Fanatic Jacket and Bib Specs:

• 130 grain Primaloft insulation
• WINDSTOPPER fabric
• Removable Hood
• Internal wrist gaskets to seal in warmth
• Full side zips on bibs for ventilation and easy on/off
• Cargo pockets for gear
• GORE OPTIFADE Forest pattern
• Available in sizes small to 3XL
• MSRP: Jacket $369 Bib: $329

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADE Concealment, the first-ever concealment based on the science of animal vision.

The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, optifade.com

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear, has introduced its latest line of high performance gear for the serious hunter, its Merino line.

The benefits of Merino Wool have long been appreciated and used in high performance athletic wear and used in activities such as, running, hiking, skiing and cycling.

Since this material is naturally odor resistant, it is an ideal fit for hunting. Merino is also excellent at regulating body temperature, especially worn directly against the skin.

Sitka Core Zip T Charcoal

The wool provides some warmth, without overheating the wearer and also wicks moisture making it comfortable against the skin.

The Merino line will have the following features:

• Wicks moisture away from skin
• High heat to weight ratio
• Naturally odor resistant
• 100% Merino Wool
• Available in GORE® OPTIFADE® Concealment Open Country, Forest pattern, and Charcoal
• Available in sizes small to 3XL for Open Country or Forest and medium to 2XL for Charcoal

Items in the Merino line will include the Core Zip T, Core Bottom, Beanie and Liner Glove.

Suggested Retail Prices

• Core Zip T: $119 (Charcoal) $129 (Open Country or Forest)
• Core Bottom: $119 (Charcoal)
• Beanie: $29
• Liner Glove: $35 (medium to XL)

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADE Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

W.L. Gore & Associates

ELKTON, Md. --(Ammoland.com)- W.L. Gore & Associates (“Gore”) (www.gore.com), inventor of GORE- TEX high performance fabric technology, today announced it is joining forces with Under Armour, Inc. (“Under Armour”) (NYSE:UA) (www.underarmour.com) to create a line of versatile hunting footwear for Fall 2011.

The line will be unveiled at the SHOT Show next week in Las Vegas, Nevada (January 18-21). The line represents Under Armour’s first footwear offering in the hunting category and will include five styles enabled with the GORE-TEX brand: UA Speed Freek, UA Breech, UA Ridge Reaper, UA Caliber and UA Siberia. Under Armour will be unveiling the new styles in Booth #11044.

“Gore has been in the hunting world for more than 25 years, engineering fabrics that have optimized the choice and functionality of the hunting gear landscape,” said Mike Adams, Hunting footwear product specialist at Gore. “We’re proud to work with Under Armour and look forward to a long relationship between two brands that meet the needs of hunters for comfort and protection.”

The line includes five boots featuring GORE-TEX® durable waterproof/breathable lining and is intended for broad hunting applications, from the tree stand hunter to the western elk, deer or traditional hunter.

“As Gore provides best in class technology, it was an easy choice to partner with this global brand, big bets with big partners“ said Kip Fulks, EVP of Product at Under Armour. “Our goal is to provide a line of highly technical boots versatile enough for a wide variety of hunting applications. We share the strong belief with Gore that boots are not just a category of footwear, but an important piece of gear.” The boots in the new line range from MSRP $170 to $270 and will be available at retail starting August, 2011.

About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.

About W. L. Gore & Associates, Inc:
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities

Archer Xtreme Primal XD sights in GORE OPTIFADE Camo

W.L. Gore & Associates

Newark, DE --(Ammoland.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX branded products, today announced that three new partners will offer hunting gear featuring GORE OPTIFADE Concealment patterns in 2011.

Backpacks from Mystery Ranch, bow sights and stabilizers from Archer Xtreme and arrow rests from Trophy Taker will all feature Gore’s scientifically-formulated concealment patterns based on animal vision.

“Visual concealment based on animal vision is the most advanced concealment option for the serious athlete hunter, and we are proud to expand our partner base to offer GORE® OPTIFADE patterns on an even greater variety of gear,” commented David Dillon, Hunting Category Leader at W.L. Gore & Associates. “We selectively partner with companies that share our commitment to improving outcomes in the field and will continue to find superior products to feature the OPTIFADE pattern – providing a total gear solution for those focused on performance.”

Mystery Ranch Packs
Bozeman, Montana-based Mystery Ranch will offer its NICE Frame and Crew Cab, Longbow and 6500 NICE backpack options as well as its Dragon Slayer backpack in GORE OPTIFADE Concealment Open Country pattern. The variety of Mystery Ranch backpacks available in OPTIFADE are suitable for day hunts, scouting, backpack hunting, load hauling, and extended expeditions.

Archer XTreme Sights
Archer Xtreme is a new archery company developing performance gear for experienced bow hunters. They will offer their Archer Xtreme Carbon Carnivore and Primal XD sights in GORE OPTIFADE Concealment Open Country and Forest patterns. The Carbon Carnivore is a blend of advanced metals and a high-modulus carbon for superior strength, resulting in a precise, lighter and lower vibration sight. The Primal XD provides top quality components in a rugged design and a tool-less micro-pin adjust system for fast individual pin adjustments. Archer Xtreme will debut its line of accessories at the 2011 ATA show in Indianapolis.

Trophy Taker Rests
A leading manufacturer of archery accessories for more than a decade, Trophy Taker will offer its line of Smackdown™ and Extreme Full Capture and Slot Adjust fall away arrow rests in GORE OPTIFADE Concealment Open Country and Forest patterns. Trophy Taker rests feature all metal construction, bullet-proof no-nonsense design, and an unconditional lifetime warranty.

These new partners join Sitka, BowTech and G5 as select providers of gear featuring the OPTIFADE patterns.

Before the development of GORE OPTIFADE Concealment, visual concealment had been designed from the perspective of the human eye. To create OPTIFADE, the team at Gore worked with a panel of scientific advisors and employed the latest research in animal vision science, camouflage science and computer technology to create proprietary new concealment patterns. In contrast to mimicry camouflage, which attempts to make the hunter closely resemble his environment, Gore’s digital patterns aim to prevent the animal from recognizing a hunter as a predator, even if the hunter is detected. The Forest Pattern, which launched in 2010, is optimized for hunting deer from a tree stand in a forested environment. The Open Country pattern is optimized for spot and stalk hunting in more open terrain.

For more information about GORE OPTIFADE Concealment, visit www.optifade.com.

About W.L. Gore & Associates (www.gore-tex.com)
With more than $2.5 billion in annual sales and approximately 9,000 employees in 30 countries worldwide, W. L. Gore & Associates, Inc., provides diverse, high-performance solutions in consumer, industrial, electronic, medical, and surgical markets. As well-known for its unique corporate culture as for its products, Gore’s 50-year success story rests equally on product and organizational innovation. Perhaps best known as the inventors of expanded PTFE (ePTFE) and the makers of GORE-TEX® fabric, Gore is a leading manufacturer of thousands of advanced technology products that comprise a breadth of capabilities.

About Mystery Ranch (www.mysteryranch.com)
Founded in 2000 by renowned backpack experts Dana Gleason and Renee Sippel-Baker, Mystery Ranch makes packs for people whose success depends on the quality of the backpack they’re wearing. Mystery Ranch produces a full line of American Made backpacks for the Military, Law Enforcement Agencies, Wildland/Hotshot Firefighters, Backpack Hunters, Climbers, Skiers, Mountaineers, Thru Hikers, and Backpackers. The company’s home office in Bozeman, Montana, employs 80 people. Mystery Ranch packs are 100% handmade in the U.S.A.

About Archer Xtreme (www.archerxtreme.com)
Archer Xtreme is a new, passion-driven archery company focused on developing performance gear for today’s archers. Founded and led by longtime bow hunter, bow hunting guide and 15-year industry veteran Mark Garcia and 10-year outdoor industry veteran and AXT Vice President Travis Howick, Archery Xtreme introduces its innovative collection of sights, quivers, stabilizers and more in 2011.

About Trophy Taker (www.trophytaker.com)
Trophy Taker Inc. is a manufacturer and distributor of archery accessories. Founded in 1999, the company specializes in arrow rests, sights and broadheads. Headquartered in Plains, Montana, the company’s customers include dealers and distributors across the United States and around the globe.

OPTIFADE, GORE-TEX, GORE and designs are trademarks of W. L. Gore & Associates., Inc © 2011 , 295 Blueball Rd, Elkton, Md, 800-431-GORE, gore-tex.com

GORE OPTIFADE Concealment Spot the Hunter III Photography Contest

W.L. Gore & Associates

Newark, DE --(Ammoland.com)- As the first concealment gear scientifically based on how deer see, GORE® OPTIFADE® Concealment sets a new standard for hunting gear performance. Now you can be a part of the “deer vision” revolution.

Enter to win a $599 Sitka system with GORE OPTIFADE Concealment and have your photo included in the next release of the Spot the Hunter game.

Photos will be judged based on hunter spotting difficulty, the authenticity of the photo set-up and photographic quality.

Photo Composition Guidelines
Take pictures at engagement ranges, from the animal’s perspective with minimal obstruction of the hunter. Be sure photos are in focus. Hunter must be wearing GORE® OPTIFADE® Concealment. Do not distort or alter the image. We will apply deer vision.

Click here for photographic examples.

Submit your entry online.
The submission period begins October 19 and ends December 31, 2010. Winners will be announced in early January, 2011. There is no entry fee. Send us your best shot!

Send us your best shots now! SUBMIT your photos here.

NYBowHunter's Marc Alberto in Sitka GORE Optifade Camo with his most recent doe

NYBowHunter.com

New York - -(Ammoland.com)- In mid-November I was invited down to Newark, DE for the GORE Labs2Woods Blogger Summit. I had a chance to meet the people at GORE and came away from the experience extremely impressed with GORE as a company and how they stand behind their products.

You see, GORE isn’t like most companies. There isn’t some hierarchical ladder that prevents employees from the bottom from being heard at the top. That might not seem like a big deal at first, but because everyone at GORE is an Associate it means their opinion counts, their voice can be heard, and their ideas can be explored.

Almost everyone has heard of GORE-TEX and Windstopper, two of GORE’s most noted products, but the company makes everything from fabrics that protect our firemen and astronauts to guitar strings, fishing line, and medical devices that can plug a hole in your heart. All of these products were developed because GORE gives it’s employees the chance to be different and think outside the box.

And that’s the problem GORE set out to solve: How can a hunter get close to an ungulate without being detected at typical engagement distances?

What I really like about GORE is their scientific approach to solving problems. The Company didn’t just decide to enter the camouflage market, they knew hunters wanted to get close to game without being detected and nothing on the market had been designed specifically for hunting ungulates, or hoofed animals.

The problem with traditional mimicry patterns on the market is that they block up into a mass of gray at close range – the range you need to be at for a successful hunt. So while your new HD camo might look amazing on the rack at the store, when you’re in the woods the real concern becomes how is the animal going to react when it sees you at close range? And that’s the problem GORE set out to solve: How can a hunter get close to an ungulate without being detected at typical engagement distances?

To help answer these questions and develop a scientific solution GORE brought in a panel of experts including:

• Dr. Jay Neitz, an animal vision expert at the University of Washington Medical School in Seattle.
• Retired Army Lieutenant Colonel Tim O’Neill, Ph.D., widely regarded as the “Father of Digital Camouflage.”
• Guy Cramer, founder and CEO of HyperStealth® Biotechnology Corp., designers of digital camouflage patterns.

In 2009, GORE released Optifade Open County, a pattern scientifically designed for engagement ranges of 35 yards and beyond at ground level. The larger neutral areas of the pattern, or the macro-pattern, are more critical to concealment at these engagement ranges, in a landscape of rocks, brush and scattered trees.

This year GORE released Optifade Forest, a pattern scientifically designed for close engagement ranges of under 20 yards and for elevated angles of attack – typically 15 feet up in a tree stand. At that proximity, the micro-pattern becomes more critical: it compensates for the contrasted, highly detailed background perceived by the prey.

I live in the world of the treestand hunter and spend 95% of my time hunting from a treestand. When you’re 20 feet up in a tree like I am you have bright sky, dark leaves and branches and the vertical lines of trees all around you. It’s these lines that make it easier for a whitetail to pick you out of the tree on that cold November morning. Even if you’re wearing mimicry camo you will blob out with every movement you make because most of the mimicry camo patterns don’t have the contrast to break you up.

Sitka GORE Optifade Camo Shown in Real Field Conditions

With help from their panel of experts, GORE figured out that ungulates suffer from red-green color blindness and have a larger field of view than humans. Using this knowledge they were able to test patterns with different colors, macro patterns and micro patterns on live animals and see how they reacted to each pattern. After a long test period, GORE was able to determine which colors worked best for treestand hunters and how to arrange the macro and micro patterns of the camoflague to help the hunter appear as nothing to the eyes of the ungulate.

To help understand the difference between a macro pattern and a micro pattern think about a tiger and a leopard. A tiger is a stalking predator with a macro pattern to help break up it’s outline as it chases it’s prey. Leopard’s, on the other hand, are ambush predators and have a micro pattern that helps them blend into the background as they prepare for their attack.

Optifade incorporates a macro pattern of large fragmented shapes – mathematically configured to match those of the animal kingdom – that breaks up your body symmetry and outline. Additionally, Optifade also incorporates a micro pattern of small fragmented shapes – matching the fine texture that defines our world – which makes you fade into the background.

This is the science behind the Optifade pattern that makes it so effective.

I’ll admit, I was hesitant to put on my green looking Optifade Forest and head out to the dead brown woods, but I’ve been successful using Optifade and I’ve watched whitetails look up at me and right through me as if I wasn’t even there. When a deer picks it’s head up, looks in your direction, and goes back to feeding, that’s the ultimate rush as a predator. You’re out there up in your tree and you have your desired game well within bow range without a clue you are there.

Personally, I’ve been extremely impressed with the Optifade pattern and I think GORE hit a home run with this one.

About:
NYBowhunter.com is built around our passion for bowhunting throughout the State of New York. We are the most comprehensive resource for everything from bowhunting whitetail deer and black bear to the latest news in hunting legislation and activism in New York. Visit: www.NYBowHunter.com

Sitka Gear

Elkton, MD --(Ammoland.com)- Successful whitetail deer hunting means investing some long hours in the treestand in pursuit of whitetails.

You scouted, planted food plots, set up your trail cameras, sighted in your gun and bow but you still need a system…

A clothing layering system that is!

Layering, or the use of multiple layers of performance clothing, is a key component whether you are spending a day hunting in your local wood lot or planning an extended back country hunt.

Having multiple layers of clothing made with technical fabrics that whisk away moisture, block wind or capture heat is the key part of any successful layering system and Sitka Gear with GOR OPTIFADE makes a great selection of layering gear for the modern whitetail hunter.

In the above video Sitka athlete, Jeff Simpson, walks you through the core Sika Gear clothing that makes up a flexible, science based system that breeds hunter success.

The Sitka Gear with Gore Optifade Camo System Components:

• Base Layer: Your base layer is practically essential to any and every Sitka System, the Core base layer series is purely for moisture wicking and comfort utilizing 4-way stretch fabric. Designed to literally pull moisture off the surface of your skin, the Core garments are critical for keeping you dry from the inside out. The Core Series is made of 100% polyester bi-component technology that actively moves moisture away from the skin. To ensure an odor resistant hunt, the Core fabric utilizes silver encapsulated technology that reduces odor-causing bacteria. The Core layers are designed as a next-to-skin layer.
• Insulation: Although a base layer is critical to wicking moisture and keeping you dry in extreme conditions, the insulation layer is actually most responsible for keeping you warm. An effective insulation layer should be extremely warm for its weight, flexible (so you can move around comfortably), and it should shed moisture quickly, so you don’t feel clammy.  The Sitka Gear Kelvin jacket and vest boast an extreme heat-to-weight ratio. Both were specifically designed to be lightweight and packable, yet they’re also Sitka’s warmest insulating jackets and vests. Created to withstand the most extreme conditions, both the Kelvin jacket and vest are filled with high-tech Primaloft, a synthetic insulation that is several times lighter and warmer than down. The Kelvin jacket and vest are designed to layer comfortably over your base layer and under a weatherproof outer layer, for maximum protection from the elements.
• Outerwear: Outerwear constructed with Gore’s WINDSTOPPER laminate, like the Jetstream Jacket from Sitka Gear, offers great protection against cold wind and light precipitation. Designed to pack light, this construction stops the wind, and yet offers breathability and mobility in more moderate weather conditions. The outerwear’s soft-shell fabric permits a smooth and virtually seamless finish, creates practically no noise as you move around, and helps to ward off light drizzle and snow flurries. Its fully articulated arms and stretch fabric enhance comfort, while its full-length zipper provides easy on and off.
• Accessories: Sitka brand Hats, Gloves, Face-masks and Gear Bags all made with Gore products like Windstoper combine to make a flexible for human’s but deadly for deer hunting system.

Try the Gore system builder and customize your own set of gear at www.sitkagear.com/system-generator.aspx

Sitka Gear System Builder

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

About Sitka Gear, Inc. (www.sitkagear.com)
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-GR.

W.L. Gore & Associates

Newark, DE --(Ammoland.com)- You wouldn’t head for the jungle with gear designed for Arctic terrain. By the same logic, as backcountry or tree stand hunters you require concealment patterns developed for specific natural environments and for the different types of prey you pursue.

In 2009 WL Gore introduced GORE® OPTIFADE® Concealment’s Open Country pattern, optimized for backcountry hunters of elk, mule deer, bighorn sheep, mountain goats, and other ungulates.

Now Gore scientists have developed GORE® OPTIFADE® Concealment’s Forest pattern, which is configured for tree stand hunters who operate in wooded environments, pursuing big game from elevated angles at close engagement ranges.

The world of the tree stand hunter is defined by stark contrasts—bright sky, dark leaves and branches—and by the vertical lines of trees. These lines make it easier for whitetail deer and other ungulate prey to detect the hunter’s presence: even if he is wearing mimicry camo, he “blobs out” with every movement. In collaboration with the experts in concealment and animal vision who helped develop OPTIFADE® technology, Gore manipulated the macro and micro patterns to meet the specific requirements of wooded environments.

The results is the new OPTIFADE® Forest pattern that makes tree stand hunters NOTHING in the eyes of ungulate prey.

To see the difference, let’s compare the OPTIFADE® Open Country pattern with new Forest pattern:

• The Open Country pattern is scientifically designed for engagement ranges of 35 yards and beyond at ground level. The larger neutral areas of the pattern—the macro-pattern—are more critical to concealment at these engagement ranges, in a landscape of rocks, brush and scattered trees.
• The Forest pattern is scientifically designed for close engagement ranges of under 20 yards and for elevated angles of attack—typically 15 feet up in a tree stand. At that proximity, the micro-pattern used in GORE® OPTIFADE® Concealment becomes more critical: it compensates for the contrasted, highly detailed background perceived by the prey.

About W.L. Gore & Associates (www.gore-tex.com)
Gore is a leading manufacturer of thousands of advanced technology products for the electronics, fabrics, industrial and medical markets. Perhaps best known for its waterproof and breathable GORE-TEX® fabric, the company’s portfolio features a diverse array of innovations, including everything from guitar strings to life-saving cardiovascular devices. Gore is headquartered in Newark, Del., posts annual sales of $2.6 billion, and employs 9,000 associates in 30 countries worldwide. It is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings were introduced in 1984. Visit www.gore.com to learn more.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

GORE OPTIFADE Concealment Supports U.S. Military Hunters

W.L. Gore & Associates

Newark, DE –-(Ammoland.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including the GORE-TEX brand, today announced new initiatives to support United States military personnel who are dedicated hunters, including a partnership with the non-profit organization Freedom Hunters, a nationwide “Hunt with Heroes” contest and the OPTIFADE Basic Training event at Fort Campbell Kentucky.

“We are pleased to honor the thousands of active duty military members and veterans who are avid athlete-hunters,” commented David Dillon, Hunting Category Leader at Gore. “The men and women of our military benefit from the comfort and protection of Gore technologies while in the line of duty. We also want to encourage and support their personal endeavors, and give those who hunt the best chance of success in the field.”

GORE OPTIFADE Concealment is the first-ever visual concealment pattern based on animal vision. One of the experts who worked with Gore to create the pattern is retired Army Lt. Col Timothy O’Neill. Known as the “father of digital camouflage,” O’Neill invented the first digital concealment pattern for the U.S. military and has created patterns for many of the world’s armed forces.

Supporting Freedom Hunters and the “Hunt with Heroes” Contest

As part of its initiatives to honor U.S. troops, W.L. Gore & Associates will provide financial support to Freedom Hunters, a program of the non-profit American Military Family, Inc. that takes active duty and wounded combat veterans on hunting excursions to relax and recuperate. Every purchase of gear featuring GORE OPTIFADE Concealment between now and December 31, 2010, will help to sponsor hunts for U.S. troops.

“We are thrilled to welcome GORE OPTIFADE Concealment as a Freedom Hunters sponsor,” commented Anthony Pace, President of Freedom Hunters.

“Gore shares our commitment to preserving outdoor traditions and our hunting heritage, and honors the values we uphold, including respect, sacrifice and freedom, service to country, loyalty and patriotism. Their support will enable us to increase awareness of our mission, and serve more of our deserving military members.”

Freedom Hunters

GORE OPTIFADE Concealment and its partners Sitka, Cabela’s and Freedom Hunters invite active duty military, combat veterans and civilian hunters to enter the “Hunt with Heroes” contest. Two winners – one service member and one civilian – will win an all-expenses paid big game hunt, on which they will be joined by one of Gore’s accomplished OPTIFADE Athletes. In addition, OPTIFADE retailer Cabela’s will provide each winner with a $500 gift certificate to prepare for the hunt. Hunters can enter to win the Hunt with Heroes contest at www.optifade.com/freedomhunters.

GORE OPTIFADE Basic Training Event at Fort Campbell

• On Saturday, October 2, 2010 from 10:30 a.m. to 8:00 p.m., W.L. Gore and Associates will present OPTIFADE Basic Training in Fort Campbell, Kentucky. The event, which is open to both military and civilian hunters, will feature:

• Sitka gear in GORE OPTIFADE Concealment Open Country and Forest patterns
• BowTech bows in GORE OPTIFADE Concealment Open Country and Forest patterns
• G5 sights and rests
• Field Logic targets
• Gold Tip arrows
• Danner footwear with GORE-TEX® Extended Comfort Technology

• Try-on and testing of the most advanced hunting gear, including:Meet and greet with Warren Strickland, one of the nation’s top bow hunters. A cardiologist, Warren has honed his hunting skills through years of dedication and hard work, and has taken many North American and African species. He is recognized as an authority on “Wilderness Medicine and Outdoor Survival,” frequently writing and lecturing on the subject.
• Q&A with Lt. Col Tim O’Neill, US Army Ret., the inventor of digital camouflage for the U.S. military and one of the experts responsible for the development of GORE OPTIFADE Concealment
• The Gore “Know What’s Inside” mobile tour – a traveling road show that lets visitors experience the technologies inside GORE-TEX® and WINDSTOPPER® products, including first-hand product testing in the extreme weather chamber
• Food, beverage, entertainment and giveaway items

OPTIFADE Basic Training will take place at the Eagle’s Rest Pavilion, one of the Destiny Parks & Pavilions of the MWR Outdoor Recreation Office at Fort Campbell. There is no charge for event admission. Sponsorship does not imply Army endorsement. Visit: www.optifade.com

About W.L. Gore & Associates (www.gore-tex.com)
Gore is a leading manufacturer of thousands of advanced technology products for the electronics, fabrics, industrial and medical markets. Perhaps best known for its waterproof and breathable GORE-TEX® fabric, the company’s portfolio features a diverse array of innovations, including everything from guitar strings to life-saving cardiovascular devices. Gore is headquartered in Newark, Del., posts annual sales of $2.6 billion, and employs 9,000 associates in 30 countries worldwide. It is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings were introduced in 1984. Visit www.gore.com to learn more.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

Sitka Gear GORE OPTIFADE Forest Pattern Camo Now at Retailers

Sitka Gear

Elkton, MD –-(Ammoland.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including the GORE-TEX brand, and Sitka Gear today announced that Sitka Gear with GORE OPTIFADE Forest pattern is now available at select retailers throughout the country. The gear is optimized for hunting whitetail deer in tree stands and wooded environments.

The new line from Sitka marks its first entry into the whitetail market. Sitka’s forest line anticipates the long hours that treestand hunters may have to endure adverse weather conditions, such as extreme cold and precipitation, incorporating advanced technical fabrics for maximum warmth and protection from the elements. Ingredient technologies include GORE-TEX waterproof breathable fabric, windproof, breathable WINDSTOPPER fabric and 700 fill goose down. The forest gears also features a lightly brushed face for quiet.

Sitka’s forest gear features the new GORE OPTIFADE Concealment Forest pattern. Like the Open Country pattern, which was introduced to the market last year, Gore’s new Forest pattern is based on the study of animal vision. In addition to considering how whitetail deer see, both spatially and colorimetrically, the Forest pattern takes into account the specific elements of hunting from a treestand. The pattern has been tweaked to make it more effective in light of the elevated angle of attack, the vertical visual effect of trees and the closer engagement distances common in whitetail hunting.

This is the second year in which Sitka and Gore have brought gear featuring OPTIFADE concealment to the hunting market. Gear featuring the original OPTIFADE Open Country pattern, the first-ever concealment designed from the prey’s point of view, was optimized for spot and stalk hunting in a mountain west environment. The companies report 2009 sales as robust.

Leading outdoor retailer, Cabela’s was one of the first to carry Sitka gear with the original OPTIFADE concealment pattern. Its stores now offer the new forest pattern gear.

“Cabela’s is very satisfied with sales we have experienced to date. Deer are being pressured more and more, and hunters, particularly bowhunters, need a higher level of performance from their concealment. New technologies are where the excitement is, and the forest pattern is a fresh approach,” said Ev Tarrell, divisional director of merchandising: huntingwear for Cabela’s. “As hardcore hunters ourselves, Cabela’s is excited to bring the innovation of Gore and Sitka to like-minded customers among our family of devoted outdoor enthusiasts.”

“OPTIFADE represents the future of visual concealment for hunters,” said David Dillon, hunting category leader at Gore. “We will continue to use our scientific understanding of animal vision to develop concealment that makes hunters seemingly invisible to their prey, and, as with the new Forest pattern, we will optimize that animal-based concealment for different environments and terrains. Our goal is always to provide our hunters with the best possible outcomes in the field.”

“Sitka was founded by hunters. We understand that when you are comfortable, you are more focused and effective out in the field,” said Jonathan Hart, founder of Sitka. “From our complete layering system, to the most scientifically advanced visual concealment patterns, to the smallest details of our gear, Sitka is focused on the ultimate comfort of every serious hunter.”

Sitka Gear featuring the GORE OPTIFADE Forest pattern is available at select retailers. To search retailers, visit www.optifade.com or www.sitkagear.com.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

GORE, GORE-TEX, OPTIFADE and designs are trademarks of W. L. Gore & Associates, Inc.© 2010 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

About Sitka Gear, Inc. (www.sitkagear.com)
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-GR.

Sitka Gear

NAPA, CA. --(Ammoland.com)- Sitka Gear Inc., has released the versatile Stratus Jacket and Bib for hunters that don’t shy away from nasty November weather.

The lightly brushed Stratus garments feature midweight WINDSTOPPER fabric to stop body-temperature draining wind in its tracks While the Stratus Jacket and Bib work to keep hunters warm and comfortable, they also provide breathability that is certain to be appreciated on long walks to and from treestands.

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADETM Concealment , the first-ever concealment based on the science of animal vision.

Sitka Stratus Jacket

The new Big Game/Forest pattern takes into account the distance and extreme angles found while treestand hunting and works to obscure elevated hunters. GORE OPTIFADETM Concealment Big Game/Forest incorporates a micro and a macro pattern.

The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment.

The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

Stratus Jacket

• Fully-featured hood with separate stand-up color
• Key hand and chest pockets
• Sealon taping
• WINDSTOPPER fabric
• GORE OPTIFADE Concealment Big Game/Forest pattern
• Available in sizes ranging from S – 3XL
• Retail Price $249

Stratus Bib

• Fully-articulated knee and seat system
• Low leg zips
• Chest, hand, and thigh pockets
• WINDSTOPPER fabric
• GORE OPTIFADE Concealment Big Game/Forest pattern
• Available in sizes ranging from S – 3XL
• Retail Price $229

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear Inc., has introduced the Downpour Jacket and Pant to offer hardcore whitetail hunters an opportunity to utilize the highest-quality raingear on the market.

The Downpour Series is designed with GORE-TEX PACLITE fabric, which is extremely lightweight, waterproof and breathable.

To keep game-spooking noise to an absolute minimum and to further differentiate the Downpour Series from the rest of the pack both the Jacket and Pant feature a lightly brushed face.

Sitka’s Downpour Series Jacket

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADE Concealment, the first-ever concealment based on the science of animal vision.

The new Big Game/Forest pattern takes into account the distance and extreme angles found while treestand hunting and works to obscure elevated hunters. GORE OPTIFADE Concealment Big Game/Forest incorporates a micro and a macro pattern.

The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment.

The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

Downpour Jacket

• Fully Taped and Laser Cut Seams
• Built-in hood
• GORE-TEX PACLITE fabric
• GORE OPTIFADE Concealment Big Game/Forest pattern
• Available in sizes ranging from S – 3XL
• Retail Price $249

Downpour Pants

• Built-in belt, rear wallet pocke
• Full side zips
• GORE-TEX PACLITE fabric
• GORE OPTIFADE Concealment Big Game/Forrest pattern
• Available in sizes ranging from S – 3XL
• Retail Price $199

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear Inc., has introduced the Incinerator Jacket and Bibs that are sure to keep whitetail hunters warm, mobile and comfortable during the coldest weather they are ever likely to encounter.

Through a combination of down and 2.5 layer waterproof, breathable GORE-TEX fabric, Sitka is able to ensure hunters will stay warm and dry even while pulling an all day sit in Saskatchewan in December.

To combat the bulky nature of inferior cold weather clothing the Incinerator Series is designed to fit an individual’s body and is fully articulated to allow free range of movement.

Sitka Gear Incinerator Jacket

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADETM Concealment, the first-ever concealment based on the science of animal vision.

The new Big Game/Forest pattern takes into account the distance and extreme angles found while treestand hunting and works to obscure elevated hunters. GORE OPTIFADETM Concealment Big Game/Forest incorporates a micro and a macro pattern. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment.

The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

Incinerator Jacket

• RIRI waterproof front zipper
• Drop-away hood design
• Chest and hand pockets
• Grunt tube slot
• Lightly brushed face for noise reduction
• 2.5 layer GORE-TEX® fabric
• GORE OPTIFADETM Concealment Big Game/Forest pattern
• Available in sizes ranging from S – 3XL
• Retail Price $599

Incinerator Bib

• Fully articulated
• Hand, chest, and thigh pockets
• 2.5 layer GORE-TEX fabric
• GORE OPTIFADETM Concealment Big Game/Forest pattern
• Tall center front zipper for when nature calls
• Available in sizes ranging from S – 3XL
• Retail Price $469

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX fabric and ELIXIR guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Sitka Gear

NAPA, CA --(Ammoland.com)- Sitka Gear Inc., has owned the apparel market where serious western hunters are concerned. With the philosophy that clothing should be an integral part of any hunter’s equipment list, Sitka Gear has quickly gained a following amongst those that venture into the roughest terrain the West has to offer.

In just half of a decade Sitka’s apparel line has grown to include clothing that goes so far beyond what hunter’s have come to expect that most view it as essential gear. From base layers to rainwear and high-quality outerwear, Sitka has provided hunters with garments that keep them comfortable in the areas that mule deer, elk, sheep and even mountain goats call home.

But, while Sitka Gear has taken over the western hunting market, those hunters that live in the Midwest and east have had little opportunity to utilize their products. Until now…

Sitka Gear Incinerator Jacket in Forest Camo

In 2010, Sitka Gear has introduced the Forest line that is specifically designed for hunters that live for the adrenaline rush that whitetails provide. Several new additions to their overall product line invite whitetail hunters to test out the Downpour, Incinerator and Stratus series along with other Sitka mainstays like the Core base layers and Kelvin Series.

While this apparel stands out on its own as the best of the best, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE OPTIFADETM Concealment, the first-ever concealment based on the science of animal vision. The new Big Game/Forest pattern takes into account the distance and extreme angles found while treestand hunting and works to obscure elevated hunters.

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Cabelas Shooting Sports

Sidney, Nebraska – -(AmmoLand.com)- I got a great deal today on this Gortex waterfowl jacket at Cabelas.com. click through to see all the web deals on Cabela’s waterfowl deals.  There is a good selection of calls, hi-back waders and accessories for your dog.  Click the image below to see all the waterfowl deals available from Cabela’s today.

Free Shipping on Clothing and Footwear at Cabela's

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.” Visit www.cabelas.com

Optifade.com

Newark, Delaware - -(OutDoorWire.com)- W.L. Gore & Associates, a leading manufacturer of advanced technology products including GORE-TEX® branded products, announces that BowTech, a manufacturer of bows and archery equipment, will offer GORE™ OPTIFADE™ Concealment on its line of high-end bows and Octane accessories for the 2009 hunting season. GORE™ OPTIFADE™ Concealment is the first-ever concealment technology based on how animals see, both spatially and colorimetrically.

“We are proud to partner with a company that shares Gore’s commitment to innovation and outcome-based technologies for our end users,” commented David Dillon, Hunting Category Leader at W.L. Gore & Associates. “The science behind GORE™ OPTIFADE™ Concealment makes it the ultimate visual concealment system and we are pleased that our partners now offer the pattern for both garments and gear. It’s all about optimizing a hunter’s chances of success in the field.”

Gore previously announced that California based Sitka Gear is an exclusive launch partner for garments featuring GORE™ OPTIFADE™ Concealment.

Until now, visual concealment has been designed from the perspective of the human eye. To create GORE™ OPTIFADE™ Concealment, the team at W.L. Gore worked with a panel of scientific advisors and employed the latest research in animal vision science, camouflage science and computer technology to create a proprietary new concealment pattern. In contrast to mimicry camouflage, which attempts to make the hunter closely resemble his environment, Gore’s digital pattern aims to prevent the animal from recognizing a hunter as a predator, even if the hunter is detected.

“BowTech is committed to quality. From the rigorous testing of all of our equipment to the pursuit of new technologies that offer our customers superior function, we are dedicated to excellence,” commented John Strasheim, President & CEO of BowTech. “Our decision to offer the new GORE™ OPTIFADE™ Concealment is based on our conviction that it is a scientifically sound and revolutionary approach to concealment, and will improve our customers’ experience with BowTech gear.”

GORE™ OPTIFADE™ Concealment comes with InVelvet™ coating on the best-selling models of BowTech bows and Octane accessories. BowTech’s InVelvet™ finish has a soft, smooth touch and has insulating and dampening qualities to reduce chill and noise while also protecting the bow from wear and harsh chemicals.

BowTech will showcase products featuring GORE™ OPTIFADE™ Concealment at the upcoming Archery Trade Association (ATA) Show at the Indianapolis Convention Center, January 8 – 11, 2009. BowTech’s booth number is 2535. For more information on GORE™ OPTIFADE™ Concealment, visit www.optifade.com.

About W.L. Gore & Associates (www.gore-tex.com)

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2 billion, and employs almost 8,000 associates at 50 facilities throughout the world.

GORE, GORE-TEX, WINDSTOPPER and designs are trademarks of W. L. Gore & Associates, Inc.© 2008 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com.

About BowTech (www.bowtecharchery.com)

BowTech manufactures and distributes the world’s finest compound bows and archery equipment. Founded in 1999, BowTech’s corporate offices and manufacturing facilities are located in Eugene, Oregon. With a worldwide distribution network, BowTech’s family of brands include: BowTech, Diamond and Ross compound bows, Octane archery accessories, Stryker crossbows, and WaterDog Surface Technologies. BowTech is a wholly owned subsidiary of Savage Sports Corporation, located in Westfield. MA. Savage brands include Savage Arms, Stevens, Fox, Savage (Canada), Savage Range Systems and PortaTarget.