Hoffman's Gun Center & Indoor Shooting Range

Ruger Firearms

Southport, CT --(Ammoland.com)- Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce that Hoffman’s Gun Center & Indoor Shooting Range of Newington, CT has been named the 2011 Ruger Retailer of the Year.

Owner Scott Hoffman received an engraved Mark III pistol to recognize his strong support for Ruger and his success in the retail firearms industry.

“We are very excited to present the 2011 Retailer of the Year to Scott Hoffman and Hoffman’s Gun Center. Scott and his entire staff are very knowledgeable regarding Ruger firearms, and they are dedicated to stocking and promoting our entire product line,” said Ruger President and CEO Mike Fifer.

“Hoffman’s advertising efforts are industry leading and give our products visibility in print, online and on the radio. They also operate an indoor shooting range and participate in the Ruger Range Program, allowing potential customers the opportunity to try out and fall in love with Ruger firearms. Without a doubt, Hoffman’s offers the very best in service, value, and selection, and we’re honored to recognize them as our Ruger Retailer of the Year,” Fifer concluded.

Hoffman’s Gun Center & Indoor Shooting Range is a family operation that began in New Britain, CT in 1919. Surviving multiple re-locations and even a devastating fire, Hoffman’s has grown into the largest firearms retailer in New England with an equally strong online store. Ruger is proud to honor this first-class firearms retailer with the 2011 Ruger Retailer of the Year Award.

For more information on the extensive line of Ruger firearms, visit Ruger.com or Facebook.com/Ruger. For more information on Hoffman’s Gun Center & Indoor Shooting Range, visit www.HoffGun.com.

As always, thanks for your continued support!

Man Cave Sporting Goods & Pawn

Bureau of Alcohol, Tobacco, Firearms and Explosives

CHEYENNE, Wyo. – -(Ammoland.com)- Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Denver Field Division Special Agent in Charge (SAC) Marvin G. Richardson announced today a reward of up to $5,000 for information leading to the arrest and conviction of the person or persons responsible for the burglary of The Man Cave, a pawn shop and federally licensed firearms (FFL) dealer, located at 109 4th Street, Rawlins, Cheyenne, WY.

On January 24th, 2012, during the early morning hours, forcible entry was made into The Man Cave pawn shop and 10 firearms were stolen. The firearms included 5 handguns and 5 rifles.

“The theft of any number of firearms poses a serious threat to the community,” said Richardson. “The theft of these 10 firearms, in the hands of criminals, can cause immeasurable harm to innocent victims.” ATF is the federal law enforcement agency that investigates firearms thefts, which results in significant federal prison sentences for the person or persons responsible.

The burglary at The Man Cave is being investigated by the ATF Cheyenne Field Office and the Rawlins Police Department. Anyone with information about this crime should contact the following agencies:

• ATF Gun Hotline: (800) ATF GUNS or (800) 283-4867
• ATF Cheyenne Office: (307) 633-9400
• Rawlins Police Department: (307) 328-4530

All information will be treated confidentially and callers can remain anonymous upon request. More information on ATF and its programs can be found at www.atf.gov.

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- When it comes to record keeping and maintaining internal controls, firearms retailers need to “sweat the details,” but the National Shooting Sports Foundation® reminds them that they don’t have to go it alone.

NSSF, the trade association for the firearms industry, offers federally licenced firearms retailers (FFLs) the opportunity to work with experienced advisors who, as former Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) officials, understand what it takes to stay compliant with ATF rules and regulations.

This service is a key benefit available only to NSSF retailer members; it alone can be worth the price of a retailer membership.

“Working with an ATF compliance advisor can save a firearms retailer time, money, hassles and, in a worst case scenario, his or her business,” said Randy Clark, NSSF’s managing director of business development.

This is how it works. Retailers requiring assistance contact NSSF, which coordinates requests with retired ATF compliance advisors participating in the program. A compliance advisor will then personally visit the retailer to assess its level of ATF compliance, conduct a review of internal controls over firearms and record keeping and train the retailer and staff to help the business to be prepared for an ATF compliance inspection and pass it with flying colors. The price of this service for members is only $499. NSSF also will pick up other fees of compliance advisors, including all travel expenses.

Each ATF compliance advisor brings a wealth of experience to the job, having conducted hundreds of firearm retailer compliance inspections.

“These are high quality, seasoned former ATF compliance professionals,” said Clark.

NSSF has added three advisors to its popular retailer compliance program so that more FFLs can take advantage of expert advice and avoid warning conferences, warning letters, fines, license revocations or license non-renewals that often are due to oversights and human errors involving paperwork and inventory and not staying abreast of new regulations.

The enhanced program was announced at SHOT Show University, a series of educational seminars for firearms retailers that took place the day before the Shooting, Hunting and Outdoor Trade Show (SHOT Show) in Las Vegas.

To learn more about the NSSF’s Retailer Compliance Program, email Randy Clark at rclark@nssf.org. Additional NSSF resources for firearms retailers are available at www.nssf.org/retailers/.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 7,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

274 Guns Stolen in Recent Burglaries ATF Offers Rewards

Bureau of Alcohol, Tobacco, Firearms and Explosives

HOUSTON, TX --(Ammoland.com)- The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), Crime Stoppers of Houston and local law enforcement agencies announce today a reward of up to $5,000 for information leading to the arrest and conviction of persons responsible for eight burglaries at Federal Firearms Licensees (FFLs) in the Houston area.

“In the last six weeks approximately 274 firearms were stolen from eight burglaries. ATF is requesting the public’s assistance in recovering these firearms to prevent their use in violent crimes,” said Gary Orchowski, ATF Acting Special Agent in Charge of the Houston Field Division.

ATF is working with Harris County Sheriff’s Office, Harris County Constable’s Office Precinct 4, Houston Police Department, FBI, Brazos County Sheriff’s Office and West Columbia Police Department to investigate these burglaries.

The burglaries in question are listed below:

• Cypress Jewelry and Loan (12-2-11), 11133 Huffmeister, Cypress, TX, 37 firearms stolen, ATF and Harris Co Pct 4.
• Great Texas Gun Company (12-17-11), 6951 State Highway 21 East, Bryan, TX, 80 firearms stolen, ATF and Brazos County SO. (Reward previously offered.)
• Fiesta Pawn (12-24-11), 12726 North Freeway, Houston, Texas 77060, no firearms, Harris County SO, ATF.
• People’s Pawn (1-4-12), 11431 North Freeway, Houston, Texas, 10 firearms and electronics, ATF and Houston PD.
• Amex Pawn (1-4-12), 12303 Veteran’s Memorial, Houston, Texas, 131 firearms stolen, ATF and HCSO.
  JJ Enterprise Sporting Goods (1-7-12), 505 E. Brazos Ave, West Columbia, Texas (Brazoria County), 16 firearms stolen, ATF and West Columbia PD.
• Value Pawn (1-12-12), 10790 W. FM 1960, Houston, Texas, 77064, no firearms but other items, ATF and Harris County Pct 4.
• Jet Pawn (1-14-12), 6135 FM 2920, Spring, Texas 77379, 3 suspects arrested during attempt, ATF, HCSO, Harris County Pct 4.

Anyone with information on these burglaries is encouraged to contact:

Crime Stoppers of Houston at (713) 222-TIPS (8477)

www.stopcriminals.org

ATF at (800) ATF GUNS or 800-283-4867

Tipsters will remain anonymous and can be eligible for up to $5,000 for arrest and charging/conviction of persons responsible for these crimes.

ATF is the federal agency with jurisdiction for investigating firearms crimes and regulating the firearms industry. More information on ATF can be found at www.atf.gov.

###

MidwayUSA Master Catalog 35 Digital Edition

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA’s Master Catalog #35 is the perfect guide to the over 100,000 products.

As more and more Customers order online, we will focus on serving Customers through digital publications, eBlasts and continuous improvement to our website.

“We’re really excited about moving our Master Catalog to a digital edition for our Customers,” says Aaron Oelger, Vice President of Marketing.

“Over the last few weeks, I’ve been using this catalog on my iPad to search for products and I understand how the digital edition will improve the shopping experience for our Customers.”

This catalog includes products from the following categories and more:

• Ammunition
• Archery
• Auto & ATV
• Books, Videos & Software
• Camping & Survival
• Clothing
• Footwear
• Gunsmithing & Gun Parts
• Hunting
• Knives & Tools
• Military Gear
• Optics
• Reloading
• Self Defense & Police
• Shooting

There are over 1,040 pages in this new digital edition, complete with color photographs, firearm schematics, reference charts, detailed product information, and an extensive index to help you find exactly what you need. You can even download these files to your tablet, laptop or smartphone and take the MidwayUSA Master Catalog with you everywhere you go!

You can download the digital edition by clicking the Catalog Center on www.midwayusa.com and selecting MidwayUSA Master Catalog #35.

About MidwayUSA
MidwayUSA (http://www.midwayusa.com) is a family-owned catalog and internet retailer specializing in Just About Everything℠ for Shooting, Reloading, Gunsmithing and Hunting. Now celebrating our 35th Anniversary, Larry and Brenda Potterfield turned their passion for shooting sports into a career in 1977 by opening a small retail firearms store that would eventually become MidwayUSA. MidwayUSA is still owned by the Potterfield Family and Customer Satisfaction is still our Number One Goal.

For more information about MidwayUSA, please visit our website or call 800-243-3220.

EuroOptic Ltd & Blaser USA Announce Retail Sales of 2012 Blaser R8 Ultimate Safari Rifle Package

Blaser USA

Montoursville, Pennsylvania --(Ammoland.com)- EuroOptic Ltd is pleased to announce that in cooperation with Blaser USA, they will be the US retailer of the 2012 Blaser R8 Ultimate Safari package.

As a modular rifle, the Blaser R8 has no peer and offers an excellent selection of calibers to accompany you on your next big game hunting trip.

This particular offer includes the Blaser R8 Big Bore steel receiver with savanna colored synthetic stock for the utmost in durability and strength. It is paired with two Selous style barrels both with banded sling swivel and front sight. One barrel will be semi weight contour chambered in .300 Winchester Magnum. A second barrel is available in safari contour with choice of calibers ranging from .375 H&H Magnum to the extremely powerful .500 Jeffery. Combine this with choice of Blaser scope mounting system, all weather airline approved Pelican case, the option of Blaser’s innovative illumination control system and you have the aptly named Ultimate Safari Package. So whether you are taking plains game or dangerous game, the Blaser R8 Ultimate Safari package prepares you for any situation.

EuroOptic specializes in premium sport optics, as well as hunting and tactical rifles. We feature the world’s largest inventory of Nightforce, Swarovski, Zeiss, and Schmidt & Bender rifle scopes as well as a large selection of Blaser, Sauer and Mauser rifles. Unlike modern day web stores that forwards orders to the manufacturer for fulfillment, we process and ship from our own inventory. We point this out as many of the items on our shelves simply are not available elsewhere, even though they are listed as in stock elsewhere. Please visit us online at www.EuroOptic.com. Our knowledgeable staff is waiting to assist you.

For more information on Blaser’s complete line of rifles and shotguns visit us on the web at www.blaser-usa.com.

Eddie Bauer Returns to Sporting Heritage with Sport Shop Collection

Eddie Bauer

Seattle, Wash. --(Ammoland.com)- Eddie Bauer, the Original Outdoor Outfitter, is proud to announce the launch of its new Sport Shop Collection, the next generation of hunting, fishing and shooting apparel for the modern American sportsman and sportswoman.

Continuing a legacy of 90 years of outfitting, today’s Sport Shop line is a mix of technology and tradition, and a tribute to Eddie Bauer himself, his wife and partner Christine “Stine” Bauer, and their embrace of the outdoors.

In 1920, Eddie Bauer, an avid Northwest outdoorsman, opened his first shop in downtown Seattle. Within a year, he had saved enough money to expand the shop to include hunting and fishing gear and the store soon became a gathering place for Seattle’s best outdoorsmen and outdoorswomen.

Eddie was more than a shopkeeper; he designed and built revolutionary products that remain functional and influential to this day. In 1940, he patented the first down jacket in America, the “Skyliner”, and later began to design and build down apparel and sleeping bags for the U.S. military. In the 1950′s – 60′s, Eddie became THE American expedition outfitter during the Golden Age of Himalayan mountaineering, providing down apparel and gear for many of the historic American expeditions, including twelve epic first ascents.

Eddie quickly realized that the successful creation of a technical and authentic product line required expert testing in the environment for which the product was designed. Every Labor Day Eddie closed his shop for five months to go hunting and fishing and field test everything he made, gathering feedback from the local guides who lived in and counted on the gear he sold. This strategy is still deeply engrained in the Eddie Bauer Guide-Built, Guide Tested process, and is the foundation on which the Sport Shop Collection is created. This approach was also part of Eddie’s dedication to superior service and commitment to offering products that were “worthy of your high esteem,” a mantra that remains at the heart of the Eddie Bauer brand today.

The Sport Shop Collection will be built through a series of product launches, the first of which is a full lineup of apparel for sporting clays, trap and skeet shooting for Spring 2012. The Spring 2012 collection includes a Clay Break Shooting Vest, which features a leather quilted shooting patch, removable air mesh recoil pad and an upper mesh back panel. The Palouse Shooting Shirt is designed with lightweight cotton and features a vented mesh back, button down collars with diamond quilt stitched overlay, and gusseted underarms. Among the spotlighted products will also be a signature Hunting Skyliner Jacket, an updated version of the original 1936 Skyliner Model Jacket, the cornerstone of the Eddie Bauer outerwear legacy.

Following closely behind the spring release of shooting apparel will be a full product offering for upland hunting available to consumers in July 2012. Each piece was designed and tested by guides and experts, including John Burrell, President of High Adventure Company, certified wildlife biologist and award-winning outfitter; and our in-house Sport Shop Expert, Rebecca Etchen Peters, who has been shooting and hunting since she was strong enough to hold a gun. Both have logged hundreds of hours to ensure that this product not only remains authentic to the sport and the Eddie Bauer heritage, but is also pushing the limits of innovation for technical shooting apparel.

The Fall 2012 offering includes the Mabton Flats Jacket, which is built with water-resistant CORDURA in body and overlays and coated, nylon-lined bellows that serve as a game bag big enough to hold a brace of Ringnecks. The Microtherm™ Featherweight Hunting Jacket is a piece Stine would have worn back in the day. It is highly packable and warm with 800-fill power, making it the perfect piece for layering under an upland vest for mid day high altitude buck hunting in the Pasayton wilderness. The Hanford Reach Upland Brush Pant is our heavy weight upland pant with Cordura overlays. This is a great late season and wet weather pant, one Eddie would have also used for dog training, when he had a wet Labrador at heel.

Fresh and saltwater fishing apparel will round out the collection in Spring 2013.

For more information on the Eddie Bauer Sport Shop collection, go to www.eddiebauer.com/SportShop.

About Eddie Bauer
Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service. Eddie Bauer products are available at approximately 353 stores throughout the United States and Canada, through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion and is only one of 40 companies so named in the U.S.

Central Texas Gun Works is Austin’s First Solar Business Sign

Central Texas Gun Works

AUSTIN, Texas --(Ammoland.com)- Recently, Texas has experienced difficulty in producing electricity, resulting in electrical shortages.

To offset the challenges, Off Grid Signs, LLC developed a sign that generates energy from solar-powered panels. Central Texas Gun Works (Centex Guns), owned by Michael Cargill, is the first business to adopt a solar-powered sign in Texas.

Austin’s first solar-energy-powered sign lit up on the evening of November 28, 2011 at Centex Guns, located at 321 W. Ben White Blvd, Suite 203, Austin, Texas 78704. Because the sign is independent from an electrical grid, it uses only sunlight during the daytime to charge the solar power source, which continues to illuminate the sign throughout the night. Thus, the solar-powered energy panels assist in eliminating the electrical load on Texas’ overburdened power supply.

Being off the electrical grid not only reduces operating costs for business owners like Cargill by eliminating the need to pay for electricity to light their business location’s sign, but it also enables companies to become more eco-friendly. Additionally, the adoption of green practices rewards business owners with government tax rebates and refunds.

Event Details

• Who: Off Grid Signs LLC and Central Texas Gun Works (Centex Guns) LLC
• What: Gun Store Goes Green
• Where: Central Texas Gun Works; 321 W. Ben White Blvd, Suite 203, Austin, Texas
• When: Tuesday, January 24, 2012 – 3:00PM-5:00PM

ABOUT OFF GRID SIGNS, LLC
Off Grid Signs, created by Dave Isaacs and Nick Raymond, pioneered the first “plug and play” solar power system for signs. They have 5 standard sizes that will handle most sign needs. They will also gladly build you a custom unit if one of their 5 standard sizes will not work for you. A sign in a necessity for every company, but paying to light it is not! Let them take your sign Off Grid so you can stop paying to light it. For more information on Off Grid Signs, LLC, visit http://www.offgridsigns.com.

ABOUT CENTRAL TEXAS GUN WORKS
Michael Cargill has served a Texas DPS-certified concealed handgun license (CHL) instructor for over six years and has over 20 years of firearms experience. He is also a NRA-certified Range Instructor and Chief Range Safety Officer. As of 2012, Michael has taught 1,426 applicants the required material to obtain a Texas CHL, and has a 99% success rate. In addition to his regular CHL classes, Michael holds several private classes for groups, including home owner associations, church groups, attorneys, judges, and the students, staff, and faculty of Texas Tech University and The University of Texas at Austin. Michael also teaches an informal education class at The University of Texas at Austin every semester. For more information about Central Texas Gun Works, visit www.centraltexasgunworks.com.

California Rifle and Pistol Association

Sacramento, CA --(Ammoland.com)-December 7th was an important day for Gun Safari, firearms enthusiasts and Second Amendment supporters in Los Angeles.

A public hearing took place in Van Nuys in front of the local neighborhood council, which is one of the steps required during the application process for a conditional use permit-a requirement to operate as an FFL in Los Angeles.

It is well known to most firearm enthusiasts in the area that Los Angeles is not a Second Amendment friendly place anymore. Gun shops typically close here, not open, but with the support of Calguns, CRPA, NRA and all the supporters who showed up to let their presence be felt, it looks like that might be changing.

With a simple post on the Calguns forums, an e-mail notification by CRPA, and a flyer posted up at a local NRA meeting, we were able to get our message out to enthusiasts in our area who feel the same.

Going into the hearing we were very uncertain how the board was going to vote, we had met with them prior and were greeted by mixed opinions towards firearms. Multiple members displayed a fear and general misunderstanding of firearms/ammunition, and multiple members also stated they were simply worried about thefts, firearms winding up on the streets, and straw purchases. When our time came to be heard, one lone member who is the wife of an avid hunter, spoke on behalf of Gun Safari. Questions were asked mostly regarding security of the facility and a basic rundown of what items and services were planned on being offered by Gun Safari.

Gun Safari

It is my belief that what happened next is what swayed the vote. Members of the community in attendance were given the chance to voice their opinions, we had individuals speak in favor-not simply of a gun shop opening-but a business that will bring growth back to our community and bring a service people want back to a city that has sought the closure of such stores in the past.

After listening to their fellow community members speak, the board held a vote and passed a motion with a vote of 9-1 in favor of sending a recommendation of approval to the city council and zoning administrators for Gun Safari’s request of a conditional use permit to sell firearms and ammunition in the city of Los Angeles.

Overall the first of two hearings was a great success, with credit due to the wonderful pro-Second Amendment organizations we have operating, and most importantly the people who were willing to come out and make their voices count.

Details for the next and final meeting where a decision will be made are listed below.

• WHAT:
  Final public hearing considering allowing a new FFL in Van Nuys
• WHEN:
  Monday, January 23, 2012 at 2:00pm
• WHERE:
  6262 Van Nuys Blvd, Room 1B, Van Nuys, CA 91401
  (Click for map and directions.)

The California Rifle and Pistol Association “CRPA,” founded in 1875, is dedicated to defending the rights of law-abiding citizens to responsibly use firearms for self-defense and the defense of their loved ones, for sport, and for all other legal activities. CRPA is the official state association of the National Rifle Association. A California non-profit association, CRPA is independently directed by its own Board of Directors. CRPA’s members include law enforcement officers, prosecutors, professionals, firearm experts, the general public, and loving parents. CRPA has always worked to reduce the criminal misuse of firearms and firearms accidents, while actively promoting and organizing the competitive shooting sports and Olympic training programs in California. We are proud to say that many CRPA competitors are among the best in the world.

Winchester Announces 2012 Distributor of the Year

Winchester Ammunition

LAS VEGAS, NV – -(Ammoland.com)- For setting a high standard of service to dealers, solid sales performance and support of the Winchester brand, W.L. Baumler Company was named the 2011 Distributor of the Year by Winchester Ammunition.

The award was presented to W.L. Baumler Company at the 2012 SHOT Show in Las Vegas.

“W.L. Baumler Company was a large part our success in 2011 and we’re excited to present them with this award,” said Brett Flaugher, Winchester Ammunition vice president of sales and marketing. “We’re looking forward to continuing a strong partnership with W.L Baumler Company and as we have for many decades, work together to meet the needs of our customers.”

Headquartered in Lorain, Ohio, W.L. Baumler Company was founded in 1946 and has been a valuable distributor for Winchester Ammunition since the early 1960s. The company is a wholesaler of hunting and fishing supplies including firearms, ammunition, rods, reels, lures and more.

Pictured from left to right are Rick Papendick, Winchester Ammunition wholesale distribution manager, Brett Flaugher, Winchester Ammunition vice president of marketing and sales, Jack Baumler, W.L. Baumler Company owner and president, Dennis Prebble, Winchester Ammunition sales representative, Bill Recknagel (W.L. Baumler Company), Tom O’keefe, Winchester Ammunition president.“It means a lot to our company that Winchester Ammunition recognized our work,” said Jack Baumler, W.L. Baumler Company owner and president.

“We receive great feedback on Winchester products. They are a great company to deal with and have been very loyal to W.L. Baumler Company. We owe a great deal of thanks to our customers and manufacturers’ reps for making this award possible.’”

With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors. Known as The American Legend™, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Blind Side waterfowl and PDX1Defender personal defense ammunition.

Winchester Announces 2012 Distributor of the Year

For more information about Winchester Ammunition, visit www.winchester.com, or connect with The American Legend on Facebook at Facebook.com/WinchesterAmmunition.

Gun Owners of America

Washington, DC --(Ammoland.com)- First, the good news: Fox News is reporting that due to an amazing outpouring of opposition, the vote on the so-called anti-piracy legislation – which could muzzle websites like GOA’s – has been postponed.

Thank you all for your activism … and please stay tuned to further updates on this issue.

Now for the bad news: You know what they say about Friday the 13th.

Well, this past Friday, the U.S. District Court for the District of Columbia issued a setback to gun owners. The issue involved a lawsuit challenging Barack Obama’s illegal multiple sales regulations. [NSSF v. Jones, Acting Director, BATFE.]

Through those regulations, Obama has demanded, by regulatory fiat, that firearms licensees in four southwestern states report multiple sales of certain long guns to the federal government.

In upholding this action, Judge Rosemary Collyer -– a Bush appointee! –- ignored the Constitution, the Supreme Court’s decision in the Heller case, and the clear language of federal law.

Of course, this once again underscores the danger of putting all our eggs in the “court basket.” It’s not a bad idea to challenge unconstitutional measures in the courts, but it’s problematic if we look to them as being the ultimate defenders of our gun rights. Clearly, they are not.

Among other things, Judge Collyer ignored the obvious language of the 1986 McClure-Volkmer Act, which prohibits the ATF from demanding any information on gun owners other than information explicitly allowed by statute.

Specifically, the section states: “Such [licensees] shall not be required to submit to the Attorney General reports and information with respect to such records and the contents thereof, except as expressly required by this section.” (18 U.S.C. 923(g)(1))

Paragraph (g)(5) allows the Attorney General to demand information by issuing a “demand letter,” but participants in the drafting of McClure-Volkmer affirm that this was not intended to trump the paragraph (1) limitation, in order to statutorily mandate reporting requirements.

To interpret paragraph (g)(5), as Obama and Attorney General Holder have interpreted it, is to say that there are NO limits on the information the Attorney General can demand -– up to and including every 4473 in the country.

In opening this door, Collyer cited much narrower decisions in the Fourth and the liberal Ninth Circuit, but expanded them beyond any judicial precedent. Citing a test that looked at whether the ATF’s action constituted a “clear error of judgment” or was “arbitrary or capricious,”

Collyer gave all of the benefit of the doubt to Obama -– and none to the Second Amendment, which wasn’t even considered in her 21-page opinion.

The decision will presumably be appealed to the D.C. Circuit Court of Appeals -– a supposedly “conservative” circuit that nevertheless upheld ObamaCare.

But the larger issue is this: Congress can block these regulations by simply cutting off the money to implement them. Last fall, we demanded that the House include such a prohibition in its giant money bill. But congressional leaders ignored the Second Amendment community on this and a variety of other pro-gun issues, including defunding ObamaCare.

It is late in the game. But there is still an opportunity to prohibit funding for the multiple sales regulations on the annual Department of Justice Appropriations bill and the “continuing resolution” which will inevitably follow around September 30.

True, a lot of damage will have been done by that point. But we cannot allow to stand the precedent that the Attorney General can seize any and all gun-related information, simply by saying he wants it.

ACTION: Click here to ontact your representative. Tell him Congress must act to block funding for the unlawful, anti-gun Obama multiple sales regulations.

About:
Gun Owners of America (GOA) is a non-profit lobbying organization formed in 1975 to preserve and defend the Second Amendment rights of gun owners. GOA sees firearms ownership as a freedom issue. `The only no comprise gun lobby in Washington’ – Ron Paul

Shooting Industry Magazine

San Diego, Calif. --(Ammoland.com)- Firearm dealers, what 2012 new products do you think your customers will make best sellers in 2012?

Shooting Industry magazine wants to know, and has launched an online survey to gather the opinions of firearm retailers.

“An incredible number of new products are being introduced this year. However, which ones are really going to sell?

Firearm dealers are the ones who have to close the deal on the sale of all these ‘revolutionary’ new products. Their opinions are valuable, and we’d like to hear from them,” said Russ Thurman, Shooting Industry’s publisher and editor.

The survey asks firearm dealers two questions:

• What 2012 firearm do you think will be a best seller with your customers this year?
• What other new product do you think your customers will make a best seller during 2012?

“Dealers, we’d like to hear from you, and we’ll publish results of the survey in an upcoming issue of Shooting Industry,” Thurman said.

To take part in the survey, visit www.shootingindustry.com. Facebook fans can link to the survey at www.facebook.com/shootingindustry.

Finding Gun Retailers & Guns Online

FindTheBest

USA --(Ammoland.com)- Looking for a local gun dealer that holds a Federal Firearm License?

FindTheBest is here to help sort out the confusion surrounding the status of dealers with Federal Firearms Licenses from the ATF.

While the ATF releases this information for the public it is hard to sort through all the confusion with over 65,000 licensees. FindTheBest has organized the data into an easy to use format, where you can easily sort through the information to find what you are looking for. Additionally, you can filter the License Type so you can find the dealer that meets your needs.

Now that you have found the dealer, you can compare the different guns on FindTheBest as well. With a database of 626 guns, you can compare side-by-side guns that you are considering to see how they stack up. The variables you can compare across include Manufacturer, MSRP, Class, Action, Caliber, Capacity, Dimensions, and more. So whether you are in the market for Hunting, Sports, or Defense FindTheBest can help you sort through all the information and find the information on guns you need.

If you are in the market for guns, then you may want to consider a Gun Safe to store your guns and ammunition. Before you purchase a gun safe, you will want to make sure that the safe can accommodate the range of guns that you are planning to store.  Other factors to influence your decision may be the Fire Rating, Burglary Rating, or Lock Rating. If you are still unsure then FindTheBest compiles ratings for the safes based on relevant data provided by manufacturers.

Finally, you may also be interested in going out to a shooting range to test out any new guns. With over 300 indoor or outdoor shooting ranges listed, FindTheBest can help you find the one nearest to you.

Author: Jack Middlebrook student at University of California Santa Barbara and shooting enthusiast. He also works for FindTheBest in the Sports and Recreation group.

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- Five industry sponsors have signed on to support the popular SHOT Show University educational seminars for federally licensed firearms retailers at the 2012 Shooting, Hunting and Outdoor Trade Show (SHOT Show).

Supporting the sold-out program are North American Hunter, Mil-Comm Products Co. Inc., National Association of Sporting Goods Wholesalers (NASGW), Winchester Ammunition and American Gunsmithing Institute (AGI).

“We are extremely grateful for the support provided by these companies and organizations that will help make SHOT Show University a valuable educational experience for so many firearms industry professionals,” said Randy Clark, NSSF’s managing director of business development.

The SHOT Show is owned by the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry, and is produced and managed by Reed Exhibitions. The show is the largest of its kind in the world, attracting nearly 60,000 attendees and more than 1,600 companies exhibiting firearms, ammunition, outdoor apparel, law enforcement, optics, cutlery and related products and services.

Educational opportunities for firearms retailers such as SHOT Show University have long been a part of SHOT Show. Recently, seminars have been added for the law enforcement community as well.

The five sponsors are

• North American Hunter: A multi-species hunting magazine, North American Hunter is written for the passionate and engaged hunting enthusiast and outdoorsman. The magazine provides the latest tactics, tips, hunting techniques, conservation updates and new products. Its digital and social properties include www.HuntingClub.com, InsideTrack E-newsletter, and Facebook.com/HuntingClub; North American Hunter TV on the NBC Sports Network; and the North American Hunting Club.
• MIL-COMM Products, Co, Inc. manufactures the TW25B line of military-grade, extreme performance gun-care products, including the newly launched NRA Licensed Gun Care System line of lubricant/protectants and cleaners (www.nraguncare.com). MIL-COMM recently introduced its new, non-solvent MC50 bore cleaner and will debut a unique new aerosol cleaner-lubricant product, REVOLVER BLAST, for revolvers and tightly fitted gun parts at this year’s SHOT Show.
• NASGW: This national organization comprises wholesalers, manufacturers and independent sales reps, all of whom are primarily involved with hunting and shooting sports equipment and accessories. The group organizes and sponsors the NASGW Annual Meeting/Expo Event, which provides educational, marketing and communications opportunities for sellers and buyers of hunting and shooting sports-related equipment.
• Winchester Ammunition: The company’s rich heritage dates back to 1866 and includes the taming of the American West, the Allied Forces’ victory in World War II and helping sportsmen and women create many fond memories made in the great outdoors. Known as “The American Legend,” Winchester takes pride in the production of sporting, law enforcement, military and personal defense ammunition. Winchester continues to raise the bar with new products like Blind Side waterfowl, PDX1 Defender personal defense ammunition and Razorback XT, a tough bullet for tough boars.
• AGI: The institute provides training to gun owners and professional gunsmiths and offers various certifications via its video courses, which can be reviewed online at www.americangunsmithing.com. AGI employs the latest video technology and cutaway firearms to give a clear understanding of exactly how firearms function. AGI provides information available on the design, function, maintenance and repair of particular models of firearms. Owning an AGI course is like having the country’s best gunsmithing instructors available when you need them.

In recognition of their support, the sponsors’ logos will be prominently displayed at the SHOT Show University seminars.

SHOT Show University will take place on Monday, January 16, the day before SHOT Show begins. The SHOT Show will run January 17-20 at the Sands Expo Convention Center in Las Vegas. Learn more about SHOT Show University and SHOT Show.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,800 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

California Rifle and Pistol Association

Sacramento, CA --(Ammoland.com)-To all members, please be aware that a new FFL “Gun Safari“ is in the process of opening a store front in Los Angeles.

It is not an easy task; there has not been a new gun shop opened in Los Angeles in quite some time.

All legal hurdles have been met and now part of the process is an open forum for residents to voice their support for or against the opening of a new firearms dealer in the area.

This obviously weighs on the city’s decision on whether or not Gun safari will be permitted to sell firearms.

We are asking Los Angeles area CRPA members to attend this hearing and speak your support for this gun shop.

Gun Safari

The meeting is scheduled for December 7th at 7 p.m.

For those of you who would like to see another FFL open in Los Angeles, we ask that you come show your support.

When: Wednesday, December 7 at 7 p.m.

Where: 6100 Woodley Ave, Van Nuys, CA 91406. In the Tillman water plant at the Japanese Gardens.

Thank you and we hope to see you there!

The California Rifle and Pistol Association “CRPA,” founded in 1875, is dedicated to defending the rights of law-abiding citizens to responsibly use firearms for self-defense and the defense of their loved ones, for sport, and for all other legal activities. CRPA is the official state association of the National Rifle Association. A California non-profit association, CRPA is independently directed by its own Board of Directors. CRPA’s members include law enforcement officers, prosecutors, professionals, firearm experts, the general public, and loving parents. CRPA has always worked to reduce the criminal misuse of firearms and firearms accidents, while actively promoting and organizing the competitive shooting sports and Olympic training programs in California. We are proud to say that many CRPA competitors are among the best in the world.

Many Factors Explain ‘Black Friday’ Gun Buying Spree

CCRKBA.org

BELLEVUE, WA – -(Ammoland.com)- While some people are struggling to explain a gun buying surge reported on “Black Friday,” the day after Thanksgiving, the Citizens Committee for the Right to Keep and Bear Arms suggests there are several plausible explanations, all reflecting the times in which we live.

“Despite claims to the contrary,” observed CCRKBA Chairman Alan Gottlieb, “for many American citizens, the economy remains unstable, and the outlook for tomorrow is very uncertain. We’ve seen public safety budgets hacked to shreds by state and local governments that have spent themselves into near bankruptcy. Our streets, parks and state capitol buildings have been occupied by anarchists. Europe appears on the verge of financial collapse. Congress is unable to resolve our budget crisis.”

“And on top of that,” he added, “we’ve got a spectator president who always seems to be waiting for someone else to take action, perhaps because he wants someone else to blame for another plan that doesn’t work. Why is it any surprise that American citizens, including many for the first time, are buying firearms and ammunition?”

USA Today reported that the FBI’s National Instant Check center logged more than 129,000 background check requests last Friday, a new record surpassing the 97,848 checks conducted on Black Friday in 2008. The National Shooting Sports Foundation credits much of the buying to the realization by increasing numbers of citizens that they have a constitutional right to own guns. Also, more women are getting involved in shooting sports, including hunting, and more are carrying firearms for personal protection.

“Americans hope for the best,” Gottlieb said, “but they prepare for the worst. Some call that ‘panic’ but in reality, it is prudence. While there are some small signs of improvement, there remains a vast landscape of uncertainty. Sensible people have evidently concluded that it is better to have a gun and not need it, than to need a gun and not have it.”

With more than 650,000 members and supporters nationwide, the Citizens Committee for the Right to Keep and Bear Arms is one of the nation’s premier gun rights organizations. As a non-profit organization, the Citizens Committee is dedicated to preserving firearms freedoms through active lobbying of elected officials and facilitating grass-roots organization of gun rights activists in local communities throughout the United States. The Citizens Committee can be reached by phone at (425) 454-4911, on the Internet at www.ccrkba.org or by email to InformationRequest@ccrkba.org.

Range Systems Selected By Gander Mountain For Academy Firing Ranges

Range Systems

New Hope, MN --(Ammoland.com)- Gander Mountain, the nation’s largest retailer of firearms, selected Range Systems Inc. to design, build, and install customized firearm training systems for their Gander Academy L-Range facilities across the country.

Each Gander Academy L-Range is a unique destination experience offering the highest level of firearms training ever made available to the public at wide-spread and convenient locations.

To date, Range Systems has completed live-fire ranges for Gander Academy® in Minnesota, Wisconsin (two locations), Florida, Texas, and Kansas with additional sites being planned for the near future.

From concept to design and execution, Range Systems worked closely with Gander Mtn to develop live-fire ranges that met their high standards and expectations for range safety, technology, and customized systems. These ranges are unparalleled in safety to provide a family-friendly environment for the novice to the advanced enthusiast interested in developing and improving their firearms proficiency.

Range Systems Selected By Gander Mountain For Academy Firing Ranges

About Range Systems
Range Systems specializes in the design and manufacture of live fire shoot houses, ballistic containment systems, indoor and outdoor firing range equipment, and other specialty equipment for small arms and tactical training required by the armed forces, law enforcement agencies, and the security industry worldwide.

MidwayUSA Launches New Website Homepage

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything for Shooting, Reloading, Gunsmithing and Hunting, is excited to announce the launch of a new website design and online shopping experience.

Specifically, these updates improve the navigation, search and overall product finding features of midwayusa.com.

“I’m extremely proud of what the team was able to accomplish with this new website homepage,” said Adam Ray, Vice President of eCommerce.

“Through studying Customer feedback, eCommerce best practices and implementing industry-leading technologies, it’s now a lot easier for Customers to find products and ultimately enjoy their hobbies.”

A major improvement is the site navigation for browsing and narrowing product results. A larger number of product categories are presented at the top level to put Customers closer to the products from the start, then results can be refined by brand, new or sale status, availability, price range and more.

The new design even includes an enlarged, persistent footer providing easy-access links to company information, order tracking and knowledge content.

Since 1977, MidwayUSA has been improving the shopping experience. Visit midwayusa.com and take advantage of this fast, feature-rich and user-friendly shopping experience.

For more information about MidwayUSA, please visit www.midwayusa.com or call 1-800-243-3220.

Virginia Citizens Defense League

Covington VA --(Ammoland.com)- As firearms have become more and more mainstream, many gun stores are using radio ads to promote self-defense with firearms.

Dennis Golden with Ashby Arms emailed these hard-hitting advertisements that they are running in the Harrisonburg area.

Listen to their ads above and below and let us know what you think in the comments below?

• http://www.youtube.com/user/AshbyArms#p/u/4/mreuMvtl8Fk
• http://www.youtube.com/user/AshbyArms#p/u/5/6M73ns2DUuQ

About Ashby Arms:
Ashby Arms is the only public Class 3 dealer in Rockingham County, VA. We stock many different brands of silencers, short barreled rifles and other Class 3 items. Visit: www.ashbyarms.com

About:
Virginia Citizens Defense League, Inc. (VCDL). VCDL is an all-volunteer, non-partisan grassroots organization dedicated to defending the human rights of all Virginians. The Right to Keep and Bear Arms is a fundamental human right. Visit: www.vcdl.org

RSR Group

Winter Park, FL --(Ammoland.com)- RSR Group, Inc. invites dealers all over the country to ‘Unwrap Great Deals’ with the December Winter Park, FL—RSR Group, Inc. invites dealers all over the country to ‘Unwrap Great Deals’ with the December 2011 E-Show.

The E-Show opens on Tuesday, December 6 at 11:00 am EST and runs through Friday, December 9 at 11:59 pm EST.

The E-Show gives RSR Group customers the opportunity to take advantage of incredible deals for the upcoming holiday season and stock their shelves with the latest new products, tried-and-true classics, and accessories at great price points. This event offers participants the ability to reap all the rewards of a trade show from the comfort of their own personal computers.

Unwrap Great Deals will take place entirely on the RSR Group, Inc. Web site, with dealers being able to visit “virtual booths” from renowned industry manufacturers. RSR Group and its vendor-partners offer E-Show specials 24 hours a day, as well as sneak peeks at product introductions, limited time dealer programs and daily prize giveaways.

RSR Group, Inc. pioneered the shooting sports industry E-Show, and continues to provide this unique opportunity to its customers. For more than 30 years, the company has catered to shooting sports dealers with innovative programs and services, and the December 2011 E-Show, Unwrap Great Deals, is no exception.

RSR Group, Inc. is committed to the total satisfaction of its customers by providing a well-stocked selection of products at competitive prices. With five sales centers across the U.S. and a distribution center located in Texas, RSR Group, Inc. is able to provide fast and reliable service. For additional information about RSR Group, Inc., contact the marketing department at 407-677-1333 or visit www.rsrgroup.com.

AcuSport

BELLEFONTAINE, OHIO --(Ammoland.com)- AcuSport Corporation, a leading distributor of shooting and hunting products, provides customized solutions and products that are specifically designed to increase the growth and profitability of independent retail businesses.

AcuSport is excited to announce its exclusive distributor-partnership with FFLGuard related to its National Firearms Act Legal Services Plan (NFA- LSP).

FFLGuard, the firearms industry’s cooperative legal services program and their group of firearm lawyers, subject matter experts, and professionals, provides cost-effective and specialized legal counsel to independent firearms retailers. AcuSport has been a supporter of the FFLGuard program, since its launch in 2008, and continues its support by teaming with FFLGuard’s latest NFA-LSP initiative to better address the legal needs of retailers across the nation.

FFLGuard

The NFA-LSP is a comprehensive package of materials and legal services aimed at supporting both current SOT holders and retailers seeking to enter the Class III market. The offering includes a companion piece to FFLGuard’s “Law Plus Guidelines,” as formulated by FFLGuard in consultation with ATF, in an effort to keep Class III retailers compliant and away from the “willfulness” threshold that triggers potential license revocation. Also included with the NFA-LSP is access to David Goldman, Esq., and his NFA Trust practice, which includes: five (5) redeemable vouchers for NFA trusts to be formed at a 50% discount; and ten (10) $100 redemption certificates. These vouchers and certificates are available for retailers and their Class III customers for NFA trust formation. Retailer support is further delivered through one (1) hour of FFLGuard HelpDesk time regarding and NFA related legal issue and a one (1) hour teleconference with FFLGuard’s Director of Field Operations, Scott Braum, on the implementation of the Law Plus Guidelines for NFA. Other components of the comprehensive plan include a redemption voucher for the day-long seminar on NFA matters presented yearly by attorney Mark Barnes at a special rate, a sample ATF Form 5630.7 and instruction sheet, and numerous informational brochures including an overview of Class III products with emphasis on the suppressor market.

“The NFA-LSP is truly a complete offering that will benefit any retailer currently in the Class III market, or those wanting to enter this rapidly expanding market segment” stated Christopher Chiafullo, attorney and founder of the FFLGuard program, who serves as its National Coordinating Counsel and Director of Special Operations. “The more comfortable we can make retailers about being within the confines of the law, the more likely they will be to sell Class III firearms… which makes everyone happy from manufacturers, to distributors, to retailers, to ATF, to the firearms industry as a whole.”

The standard fee for a one-year subscription to the NFA-LSP is $995 for all FFLGuard clients on their full-service plan. Through an exclusive partnership with FFLGuard, AcuSport retailers can purchase the NFA-LSP for $495 the first year and each year thereafter, whether or not they are current clients on FFLGuard’s full-service plan. AcuSport’s decision to offer this expanded solution as part of their CustomerLink offering “[w]as a natural fit,” states AcuSport Director of Business Integration, Kenan Ikels.

“Our retailers have experienced superior service from the FFLGuard program over the last three years, and we are so confident in the value of this program that AcuSport has agreed to subsidize the cost by offering a substantial discount only available through AcuSport’s CustomerLink program,” noted Mr. Ikels.

He finished by stating that “[t]he partnership with FFLGuard to offer the NFA-LSP combined with an expanding offering of Class III products allows AcuSport’s retailers to take advantage of this growing segment of our industry ultimately increasing customer satisfaction levels for the end consumer… We are encouraging our manufacturing partners to join in on this opportunity as well, because we see it as such a tremendous value.”

Based in Bellefontaine, Ohio, AcuSport Corporation is a nationwide distributor of shooting and hunting products with regional sales offices in Pennsylvania, Georgia, Minnesota, Texas, Montana and California. If retailers are interested in joining FFLGuard or would like additional information on the FFLGuard program, please visit www.fflguard.com, call 1-888-335-4731 Ext. 710, follow them on Twitter (@FFLGuard), or contact your AcuSport Sales Professional at 1-800-543-3150. AcuSport is committed to providing superior industry business solutions for the independent firearms retailer.

Harlingen Bass Pro Shops Outdoors Store

Bass Pro Shops

Harlingen, Texas --(Ammoland.com)- Near the southern tip of Texas, at the lower end of the Rio Grande Valley, the city of Harlingen is an exciting blend of South Texas hospitality and the rich, colorful traditions of Mexico.

Located just 30 miles from the coast of the Gulf of Mexico, Harlingen’s early development was primarily agricultural, distribution and shipping.

But with a rich history in railroad and World War II military installations, the area became more diversified as trades, manufacturing and service industries sprang up.

Today, tourism is big as “Winter Texans” flock to the area, as well as schools of ‘spring breakers’ and it is home to many multifaceted retirement communities. Those visitors realized what native Texans always knew–South Texas is host to many wonderful year-round outdoor opportunities and attractions.

Beginning November 16th, outdoor enthusiasts will discover their next great South Texas adventure begins at the new Bass Pro Shops Outdoor World in Harlingen.

The 145,000-square foot Bass Pro Shops Outdoor World, Texas’ sixth, is the signature anchor for the Cameron Crossing retail development located at the intersection of U.S. Expressways 83 and 77. While you’ll find a huge selection of outdoor gear, Bass Pro Shops stores are also part museum, art gallery and an aquarium, education, conservation and entertainment center. The Grand Opening is set for Thursday, November 17th but a special “Evening for Conservation” to help benefit area conservation groups will be held Wednesday night, November 16th beginning at 6 PM. This exciting, celebrity-packed event is free and open to the public.

The entire store is a tribute to the beautiful landscape of the South Texas countryside—from the hill country to the Rio Grande and the subtropical region of the Gulf coast–its history and the culture of its people. Like other Bass Pro Shops Outdoor World stores, it takes on the flavor and atmosphere of the region in which it is located. Using more than 3,500 area artifacts, antiques, period pictures, state and record wildlife mounts and memorabilia, the store becomes a living museum of Texas’ hunting, fishing, camping and other outdoor legacies.

The Harlingen store welcomes guests to the property from the moment they enter the site. The landscaping pays tribute to the subtropical climate that South Texas is known for, with its native, spiny brushes, billowing grasses and twisted Juniper trees. In homage to the area’s rich, cultural traditions of Mexico, a themed structure and old stone well, that could just as easily be at the center of a small town in the region, have been added to the outside front of the store. Old weathered logs and stones, indicative of native architecture in the arid climate were used in the construction, adding interest and a sense of place.

Massive log and rock work frame the Grand Entrance where, inside, rustic flagstone floors, aged stucco wall finishes, and vaulted post and beam construction ceiling make up the front lobby which salutes the grand tradition of a Spanish hacienda.

The entryway diorama, framed by yuccas, displays a huge Texas Longhorn mount, behind old, bleached fencing and prickly pear cactus. Whitetail deer stand amongst a lush, dense thicket. A replica of the famous buck, “The Tall Texan,” from Bass Pro Shops’ King of Bucks Collection, is displayed prominently in the lobby as well as several whitetail mounts from the historic King Ranch. Some animal mounts were also provided by Palermo Taxidermy in Port Isabel.

Hand-painted murals from renowned artists such as Denny Burkhart and Burita Hansen wrap the store’s interior and depict familiar scenes of the region. Other prints and paintings were supplied by local artist Larry Haines. The series of beautifully painted murals transport the viewer through panoramic vistas of the South Texas countryside. Bluebonnets blanket a hillside populated with wild turkey; an old water tank and windmill sits amidst mesquite trees and prickly pear as doves fly overhead. Spanish Moss drips from cypress trees along the Rio Grande while white ibis stand near the banks of a deep lagoon frequented by alligators; sheltered coves give way to a wetlands area with scores of waterfowl flying above.

One mural features the Goose Island Live Oak Tree—thought to be the largest one in the nation—with feral hogs rooting beneath its gnarled branches. Yet another mural depicts a scene in Lost Pines at Bastrop State Park of a picturesque bass lake tucked away. All are beautifully replicated with the stroke of an artist’s brush and through the use of special lighting techniques the murals take on a living, breathing quality. The murals are unique in the fact that what starts out many times as a simple painting extends into an actual fish or wildlife mount or some other property creating an exceptional 3D effect.

Giant, exquisitely crafted outdoor themed chandeliers, made by Bass Pro Shops’ own artisans, hang throughout the store. Elk, deer, raccoon, rabbit, turkey, bobcat and bear tracks are imprinted in the concrete floor.

Museum quality wildlife exhibits and dioramas are seen throughout the store. Deer pass along old rock walls as they carefully pick their way through a crumbling stone building. One feature depicts a Texas coastal tidal flats scene and displays a duck blind on stilts. Visitors can walk ‘under the flats’ and look up to see a fish-eye’s view of ducks diving and swimming on the surface. Waves of waterfowl along with geese, pheasant and eagles may be seen flying and roosting throughout the clerestory.

Coyotes, turkey and deer stand amongst large, overhanging rock ledges on top of the 27,000 gallon fresh water aquarium. The multi-story waterfall, reminiscent of the McKinney Falls area, cascades down rocks and into the aquarium which will be stocked with more than 100 fish native to the area including largemouth, smallmouth, white, and striped bass, walleye, crappie, channel and blue cats, sunfish, bowfin and longnose, spotted and alligator gar.

With a nod to Texas’ coast fishing, restrooms are disguised as an old charter boat launch dock and an open air fish cleaning station with a wooden platform and an aged tin roof. Vintage coolers, stainless steel sinks, buoys, ropes, hoses, life jackets, and old thermometer complete the scene.

Bass Pro Shops’ dedication to detail is evident wherever you look as their artisans work to create a visual style unique to that store, including the iron railings, sconces and handcrafted ornate metal fire screen doors which feature a road runner, prickly pear and yucca.

At Harlingen Bass Pro Shops Outdoors Store visitors can Bowl ‘Under the Ocean’!

Bowling like you’ve never seen before will be offered at the Uncle Buck’s Fishbowl and Grill. This 15,000 square-foot nautical-themed entity, located within the Bass Pro Shops Outdoor World store, features a truly unique atmosphere and design geared for family fun and dining.

Offering an outside as well as an in-store entrance, visitors will approach a wooden ship-like desk to obtain shoes and a lane. Twelve lanes, divided into two separate areas of 6 lanes each, offer customers the chance to bowl ‘under the ocean.’ Dock wood lanes feature beautiful under-water scenery of sea turtles, sharks, stingrays and other saltwater species which will also glow in the dark during cosmic bowling. Hand-painted murals depicting oceanic life line the walls and fish, like a 16’ long giant squid, hang suspended from the ceiling.

Casual family dining will be available in the Grill which is capable of seating 90 in the main dining room and has additional seating for 48 in a separate area. Customers can select from a menu featuring a variety of appetizers, sandwiches, salads and burgers. A private room can host up to 36 and is the perfect spot for a private lunch or dinner, seminar or even a fun birthday party.

An island-theme bar area, which has seating for 20, offers visitors the experience of feeling like they are underwater exploring the skeletal remains of a sunken ship. Looking up, visitors can see the battered, barnacle and coral-encrusted wooden hull, an old rusted iron chain and the iron rail around the bow. A host of exotic fish swim in and around the wreck while Dorado and sharks, suspended from the ceiling, appear to swim overhead. The bar features a 2000-gallon saltwater aquarium with scores of beautiful, tropical fish. It is elevated to provide views of the bowling action while serving up your favorite refreshment.

But the attention to detail doesn’t stop with store design and imagery elements. The same consideration is given to merchandise selection. Visitors will have the area’s largest array of freshwater rods, reels and fishing accessories to choose from, all hand-picked and specially selected for the area.

The White River Fly Shop, featuring antique and collectible fly fishing memorabilia, has a vast selection of the latest in fly fishing gear. Experts will continue the art of hand-tying flies on site and assist customers in making the perfect selection.

In the hunting department, customers will find an equally impressive array of hunting clothing and gear. The archery department offers a bow set-up shop and a 25-yard archery range that is perfect for testing new bows or sharpening necessary archery skills.

More than a hunting and fishing store, visitors will also find items perfect for camping, hiking, outdoor cooking, bird watching or whatever your outdoor pleasures may be. A gift and nature center offers a variety of items from artwork to lamps, to bird feeders and furniture, to home decorating items and gifts for the holidays. Cooking accessories include cookbooks, spices, grills and jerky making items.

The store also features a General Store and a Fudge Shop. Visitors can hearken to an earlier day while they wander through the General Store patterned after “The Champion Store” , later remodeled and named “The Key of the Gulf” by Charles Champion in Old Point Isabel. A large collection of foods and gift items are available for country, outdoor and cabin living as well as some of the best homemade fudge around.

A wide selection of men’s and women’s footwear and apparel, featuring popular brands including Columbia, North Face, Woolrich, Bob Timberlake, World Wide Sportsman and RedHead are also available.

Kids of all ages will enjoy the Laser Shooting Arcade outfitted with some 56 moving targets themed after a Safari Bush Camp. The site has a waterin’ hole, jeeps, a canvas tent and lots of great hunting. The camp has been taken over by lion, deer and even an elephant.

A front wall near the checkouts displays the logos of the national conservation partners of Bass Pro Shops. A company hallmark, their dedication to conservation is apparent through the many groups and organizations whose ongoing efforts and continuing outdoor education they support.

“The people of our company believe very strongly that the future of our industry, the sports we serve, and the sports we personally enjoy are absolutely more dependent upon how we manage our natural resources than anything else,” says Bass Pro Shops founder Johnny Morris. “It is far more important than any catalog we mail, any new store we open, or any new product our vendor creates.”

The marine and boat center displays a full range of boats from Tracker Marine–the world’s largest manufacturer of fishing boats. From big water boats to small fishing boats, canoeing and even kayaking, customers will find exactly what they need to have fun on the water with selections from Tracker, Nitro, Tahoe, Sun Tracker, Mako and more. An on-site, state-of-the-art boat service center with 4 service bays will also be available for customers’ convenience for boat rigging.

Bass Pro Shops Outdoor World has hired associates from the Harlingen area that have a passion for the outdoors so customers will be assured of getting local skilled, knowledgeable assistance with questions and selections. The store will also offer free Outdoor Skills Workshops for adults, kids and families that will help maximize outdoor fun by teaching new skills and improving existing ones.

About Bass Pro Shops Group:
Bass Pro Shops - 58 retail stores in 26 states and Canada visited by over 110 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 28 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe and Mako boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit www.trackerboats.com

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. Visit www.bigcedar.com for more information.

California Rifle and Pistol Association

Sacramento, CA --(Ammoland.com)- On October 3, 2011, the Azusa City Council voted to pass on first reading a proposed ordinance which would amend various sections of Chapter 88 of the Azusa Municipal Code and place onerous new restrictions on firearm vendors.

If enacted, the proposed ordinance (Code Amendment 233) would, among other things, amend the City of Azusa’s Development Code to require a special Use Permit for businesses selling retail firearms, and prohibit these businesses from operating in or next to residential zones, or within 500 feet of any school or church.

The proposal was scheduled to come before the Azusa City Council again for final enactment on October 17, 2011. On Thursday, October 13, 2011, after being made aware of the issue, attorneys from Michel & Associates, P.C. submitted a letter to the City of Azusa on behalf of the National Rifle Association (NRA) and California Rifle & Pistol Association (CRPA) opposing the proposed ordinance. A copy of the letter is available HERE.

The letter detailed the issues with the proposed ordinance, and laid out how it violated various constitutional principles, including the First and Second Amendments. The letter also pointed out how the City of Sunnyvale recently rejected a similar ordinance, and noted that Sunnyvale’s Staff Report on the issue indicated that “there ha[d] been no evidence of increased crime, property devaluation or land use incompatibilities as the result of the businesses,” and that Sunnyvale “staff ha[d] not identified any adverse land use impacts associated with a firearms store.”

At the October 17, 2011 Azusa City Council meeting, the provisions of the proposed ordinance relating to firearms were tabled. Whether this means the City Council is rejecting the ordinance altogether or it is just following procedure remains to be seen.

The NRA, CRPA, and their attorneys will continue monitoring the status of Code Amendment 233 and provide updates accordingly.

About:
The California Rifle and Pistol Association “CRPA,” founded in 1875, is dedicated to defending the rights of law-abiding citizens to responsibly use firearms for self-defense and the defense of their loved ones, for sport, and for all other legal activities. CRPA is the official state association of the National Rifle Association. A California non-profit association, CRPA is independently directed by its own Board of Directors. CRPA’s members include law enforcement officers, prosecutors, professionals, firearm experts, the general public, and loving parents. CRPA has always worked to reduce the criminal misuse of firearms and firearms accidents, while actively promoting and organizing the competitive shooting sports and Olympic training programs in California. We are proud to say that many CRPA competitors are among the best in the world. Visit: www.crpa.org

California Rifle and Pistol Association

Sacramento, CA --(Ammoland.com)- At its October 3, 2011 meeting, the City Council for the City of Azusa passed on first reading Code Amendment 233, which will effectively zone out at least some of the city’s several firearm vendors.

With regard to firearm vendors, Code Amendment 233 would, among other things, prohibit firearm vendors from being 500 feet from any school, church, or other firearm vendor, prohibit firearm stores from being in or abutting residentially zoned areas, and create revised standards for firearm sales that “will be more restrictive than they are currently.”

Attorneys for the NRA-CRPA Local Ordinance Project have submitted a letter to the City Council addressing the legal ramifications of Code Amendment 233′s provisions, explaining that they violate various constitutional principles and should not be adopted.

The proposed ordinance will soon come before the City Council on second reading for potential adoption today at 7:30pm at the Azusa Civic Auditorium, 213 E. Foothill Blvd.

All NRA and CRPA, as well as all freedom loving people, are encouraged to attend and respectfully, but forcefully, voice their opposition to the Azusa City Council’s adoption of this unreasonable attack on lawful businesses that are the purveyors of our right to arms.

If you are not able to attend, please E-mail all the members of the Azusa City Council. Please be respectful but firm in your comments. The more people that voice their outrage, the more difficult it is for them to ignore us.

There is still time to help defeat the adoption of this ordinance, and the NRA-CRPA Local Ordinance Project, along with your help, plans to do just that.

Below is the contact information for for the Azusa City Council.

• Mayor Joseph R. Rocha:
  jrocha@ci.azusa.ca.us
  (626) 334-1582
• Council Member Angel Carillo:
  acarrillo@ci.azusa.ca.us
  (626) 633-0520
• Mayor Pro-Tem Keith Hanks:
  khanks@ci.azusa.ca.us
  (626) 334-5056
• Council Member Uriel E. Macias:
  umacias@ci.azusa.ca.us
  (626) 625-9218
• Council Member Robert Gonzales:
  robertgonzales@ci.azusa.ca.us
  (626) 945-9280

About:
The California Rifle and Pistol Association “CRPA,” founded in 1875, is dedicated to defending the rights of law-abiding citizens to responsibly use firearms for self-defense and the defense of their loved ones, for sport, and for all other legal activities. CRPA is the official state association of the National Rifle Association. A California non-profit association, CRPA is independently directed by its own Board of Directors. CRPA’s members include law enforcement officers, prosecutors, professionals, firearm experts, the general public, and loving parents. CRPA has always worked to reduce the criminal misuse of firearms and firearms accidents, while actively promoting and organizing the competitive shooting sports and Olympic training programs in California. We are proud to say that many CRPA competitors are among the best in the world. Visit: www.crpa.org

Philadelphia Insurance Launches New Coverage for Gun Stores, Gunsmiths

Philadelphia Insurance

Bala Cynwyd, PA --(Ammoland.com)- Philadelphia Insurance Companies (PHLY) is launching its newest insurance product for retail gun stores and gunsmithing.

The Retail Gun Store product is designed to meet the unique needs of the ever expanding outdoor recreational industry.

“Adding Retail Gun Stores and Gunsmithing to PHLY’s product lineup is a natural and exciting progression in the evolution of our Outdoor Program,” commented Brent Skiles, Assistant Vice President. “Retailers and gunsmiths will find PHLY offers a ‘one-stop shop’ to fulfill property, auto, crime, professional liability and general liability insurance needs.”

The coverage enhancements provide a broad array of protection specific to retail gun store exposures including gunsmithing (repairing, modifying of fire arms), shooting ranges, firearm instructors, personal property of others and property off premises. Policyholders are also entitled to discounted background checks for employees through PHLY’s Loss Control Program. More information on the Retail Gun Store product can be found online at: www.phly.com/products/RetailGun.aspx

Philadelphia Insurance Companies designs, markets, and underwrites commercial property/casualty and professional liability insurance products incorporating value added coverages and services for select industries.

In operation since 1962, the Company, whose commercial lines insurance subsidiaries are rated A++ (Superior) by A.M. Best Company and A+ for counterparty credit and financial strength by Standard & Poor’s, is nationally recognized as a member of Ward’s Top 50 and National Underwriter’s Top 100 (for in-depth financial information, please visit our website at www.phly.com). The organization has 46 offices strategically located across the United States to provide superior service.

Philadelphia Insurance Companies is the marketing name for the property casualty insurance operations of Philadelphia Consolidated Holding Corp., a Member of the Tokio Marine Group. In the United States, all products are written by insurance company subsidiaries of Philadelphia Consolidated Holding Corp. Coverage may not be available in all jurisdictions and is subject to actual policy language. Certain coverage may be provided by a surplus lines insurer. Surplus lines insurers do not generally participate in state guaranty funds and insureds are therefore not protected by such funds. Non-insurance products and services may be provided by independent third parties.

MidwayUSA Recognized as a “Best Place to Work” in Columbia, MO for 2011

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA, a catalog and internet retailer offering Just About Everything for Shooting, Reloading, Gunsmithing and Hunting, was recognized this week by Inside Columbia’s CEO magazine as one of the “Best Places to Work” in Columbia, MO for 2011.

In this recognition, MidwayUSA finished in the Top Five of all companies in the community.

“It’s always special to be recognized by your peers and your community,” said Larry Potterfield, Founder and CEO of MidwayUSA. “Back in 1977, when Brenda and I first opened the business, I’m not sure I dreamed MidwayUSA could be the place it is today, but we’ve hired a lot of great people who have genuinely made this an outstanding place to work, especially for employees who love shooting and hunting as much as we do.”

More than 50 Columbia businesses applied for the Best Places to Work award for 2011 by articulating what makes their workplaces special. After reviewing all applications, the magazine staff and two outside judges narrowed the applicants to the Top Five companies. After a review of each of the Top Five companies, the staff and judges awarded CARFAX as the Top Place to Work in Columbia, MO for 2011.

“MidwayUSA values our outstanding employees; we pay them well, provide training and development, promote from within, reward and recognize, and treat them like members of the family. In fact, employee satisfaction is our number two company goal, right behind customer satisfaction,” said Matt Fleming, President of MidwayUSA. “We appreciate this award from Inside Columbia’s CEO magazine and we really appreciate the employees who make MidwayUSA a great place to work.”

• For more information about MidwayUSA, please visit www.midwayusa.com or call 800-243-3220.
• For more information Inside Columbia’s CEO magazine, please visit www.columbiaceo.com

Frank Brownell - Brownells.com

Des Moines, Iowa – -(Ammoland.com)- Competition is a good thing. It always raises an interest in an area.

The traditional way to think of competition is there is only one winner at the end of the run. But that’s not how the marketplace really works.

To understand your market and how to reach it, we’ve come up with three ways of looking at competing in a competitive market place.

First, you must “Differentiate” yourself. Your offering of products and services should fill the basic needs of customers with the added twist of something greater or better than they can get from all those other folks out there trying to sell to the same customer.

As a Gunsmith or Gun Shop, you’ll compete with “big box” stores that have overlapping items at possibly better prices than yours. Then there are the “trunk of his car” guys who can deliver products right now to be used in the field – but their primary warehouse is what they’re carrying with them to sell to some of the shooters at the range, or other competitors at a match.

Obviously, if you have a bricks-and-mortar location, you will fall somewhere between these two in size and floor space. All three types of businesses bring great value to the outdoor market. But, to succeed, you need to do something with your store or your staff that takes you out of the background noise and gets people thinking about you as the place to go.

Examples of effective differentiation could be making your shop the local Three Gun Shop or catering to Western shooters or being the big Custom rifle/pistol/shotgun shop in your area. Or have the best selection of optics and service ’em all, offer the best custom ammo loads, post all the local match scores on the wall, have a wonderful layaway program, or . . . So you’re going to have to do your homework. Spend some time wandering through other stores for some ideas. Read their newspaper ads and local channel TV and radio ads. Learn what they’re doing, but don’t copy it. Come up with something that will cause the customers out there to recognize that you’re different, you’ll treat them better, or offer a unique service the other guys don’t have.

OK – so think outside the box; come up with a neat, recognizable, marketable way to make you stand out from the crowd.

Second, try “Clustering”. Try to get a group of “Like-hobby” suppliers and services to open up shops in the same neighborhood or strip mall or area. Think about it. If you’re a gunsmith, why not open up close to a full-line sporting goods store? Then the customer can buy some of their stuff over there and bring it to you to put together or mount or adjust to fit or whatever. Carry the idea further . . . using the concept of “Coopetiton”, you link up with all kinds of folks and shops serving the same customers, but each of you has something unique to differentiate your shop, as we discussed above. You can link up with shooting ranges, taxidermists, guides/guide services, archery shops, or reloading shops. The whole idea is to be cooperating and competing together. The key to “coopetition” is to specialize but be in the same marketplace.

Third, Understand Your Customer. Really finding out what your customers want and what their future needs will be is a tricky business. You can find out by asking them, doing a survey, or by just checking the sales slips copies and making a chart. You’ll soon know – and then you can use that knowledge to do a better job of differentiating, of knowing which product areas have growth potential for your shop.

For instance, Iowa is a shotgun-only state for deer – except for 2 rows of counties on our Iowa/Missouri border where rifles can be used. Therefore, your customer analysis and common sense will tell you not to load up on centerfire rifle ammo or rifles for deer season. However, figuring out the deer slugs in all of their permutations and finding out which your customers like to shoot would definitely be a step in the right direction. And could easily lead to that necessary differentiation I talked about earlier.

Today’s competition requires you to meet a minimum threshold of competency in your gunsmithing or your outdoor retailing, with the added twist of a specialization – say in competition rifles, three gun, concealed carry, or range experience – tagged onto your retail store. Having the same products and going head to head with more established large retailers is a recipe for disaster. Nobody wants that.

So, think about the above guidelines. Figure out how to make your shop unique, how to hook up with customer-connected specialty shops, and really understand your customers. All basic requirements for your shop to succeed.

Well, yes, it might be tough. But thinking outside your comfort zone, your “box” as it were, might just be the place to start!

About:
At Brownells Everything is Guaranteed period! Forever, 100%, with no restocking fees. Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, ammunition, reloading equipment and accessories. Stocking more than 50,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

Bureau of Alcohol, Tobacco, Firearms and Explosives

Washington, DC --(Ammoland.com)- This video helps FFL’s to understand the requirements for transfers of firearms to members of the U.S. Military.

This instruction focuses on documentation establishing residency requirements for military personnel under permanent or temporary change of duty stations.

A pile of BaseBall Bats or a pile of Weapons? What do you say?

AmmoLand Gun News

Grand Junction, CO --(Ammoland.com)- Prior to my running firearm and military magazines and now a firearms industry public relation company I was literally raised in retail sporting goods operations.

Early on in my dads store I learned that customer relations is certainly key.

Later in life (after some significant PR and personnel positions in corporate management) I managed a large (at that time) sporting goods store for a major retail chain.

I still like going to gun shops and sporting goods stores to just see how they do what they do. While in the particular store I listen in on the interactions between customers and sales people and check out the store operation in general. I wish I could say things are better than my retail days, but I think there is a lot of room for improvement.

Years ago most store management typically would do some training of sales clerks; nowadays they hire someone who may know about guns, stick them behind a counter and let them loose. Yet that person may have no idea how to sell or merchandise the operation and selling and merchandising are different from just knowing about guns.

Weapons or Guns
They (and unfortunately many in the firearms industry and our media) still use the term “weapon” rather than rifle, pistol, revolver, shotgun, gun or firearm. Years ago I pitched and pressured the NRA and NSSF to start some type of reeducation program to reposition the term “assault rifle” when referring to “semi-automatic military look alike rifles” (my term).

Both “assault rifle” and “weapon” are consistently used by anti-Second Amendment people and groups. Why those of us in the industry still use these inflammatory and more importantly, inaccurate anti-gun terms is beyond me.

After all a baseball bat is just a baseball bat until it is used against a human; only then does it become a weapon.

An assault rifle is a government issued carbine sized combat firearm that is both semi- and full-auto capable which fires a mid-power cartridge. For example the Springfield M1-A is not an assault rifle and its military brother the M-14 is classed as a main battle rifle due to the gun’s size and full power caliber.

A semi-automatic AR-15 type rifle is not an assault rifle or a weapon; it is a semi-automatic rifle or carbine; a M-16 is an assault rifle.

The NSSF (which runs the SHOT Show) to their credit coined and now promotes their term “Modern Sporting Rifle” when referring to lookalike military rifles. And this is accurate as these are modern rifles; now available in many calibers other than the .5.56mm NATO round and they are used for plinking, competition, hunting, etc.

So let’s all of us, gun writers, PR people, publications, bloggers, newsletters, retailers, shooters, gun companies and the firearm and sporting media in general stop using the terms “weapon and assault rifle.”

These terms are incorrect, inflammatory, and play into the hands of anti-gun people.

Additional Retail Tips
Some additional suggestions that might help with retail store sales. Never have empty shelves. If you don’t have the items then spread your inventory. I realize that when it comes to displaying ammo or gunpowder you can’t fill that possibly tagged spot but you could put in a box with a label that suggests when you might get more. I have gone into stores that have several feet of linear shelf space empty—this makes the store look vacant (like they are going out of business), slip shod and discourages sales of other products. Spread the inventory even if it is only one item deep.

Keep your inventory, displays and shelves dust free. If you want to present a perception to customers you have old stuff and kill sales in a New York second, have dirty or dusty merchandise and displays. A new box of ammunition with a coating of dust is seen as an old box of ammunition and shows the store does not maintain their merchandise. Automobile dealers work like crazy to keep their cars clean because it helps sales, creates a good image and reflects positively on their business—firearm retailers should do the same.

I watch employees not busy with customers milling around chatting it up with each other or in smaller operations the counter guy is reading a magazine or just hanging around. When not busy, these folks should be dusting merchandise, working displays and merchandising. Store management should educate them in the correct use of dust rags and feather dusters (if they know themselves).

When selling to a customer who is unsure of what they should purchase, ask questions of the customer—lots of questions. For example, who is the gun for: are they experienced: how often do they shoot: how big are they; what do they most want the gun for; what is their second use; what is their budget; etc. Then a sales person can begin intelligently and patiently explain what he might suggest and why by detailing certain applicable calibers, firearm size, finish, grips, power, ease of complication of operation to them, etc.

The key in talking to gun buyers is not to try to be superior; they have tried it with me. It is the clerk’s mission to sell merchandise, not be a jerk. Superior selling is insulting and I have no patience for it. I have been in some stores where a clerk has tried that with me and I am able to quickly put them in their place by going far beyond what they tell me right back at them—I am not new to firearms. In cases like this I must admit, I like watching the faces of these guys with superior demeanors collapse.

A clerk should have patience in pointing out the key features and know how to explain the benefits of those features. The new gun owner is relying on knowledge and patience; they should not have to apologize for needing help. And should the customer apologize the clerk should quickly counter with something like “Don’t apologize, none of us is a born shooter, we all had to learn about guns, I am here to help you.”

Bottom line, retailers are in business to service customers. By doing a good job of doing just that they get the sale and they will also get the repeat business because caring about the customer means business and happy customers will pass on the word.

About:
Jim Shults understands shooting and has a strong background as an experienced shooter. He has won hundreds of NRA local, state, regional and national shooting championships and set four national records. He is DCM/NRA Distinguished Rifleman, NRA Master in multiple-disciplines, outdoorsman, and has trained and consulted SWAT and counter-terrorism units around the world.

For more information please contact:
Jim Shults
Shults Media Relations, LLC
www.smrpr.com

ATF Announces $5,000 Reward In Wisconsin's Fletcher Arms Gun Theft

Bureau of Alcohol, Tobacco, Firearms and Explosives

ST. PAUL, Minn. --(Ammoland.com)- ATF is offering a reward of up to $5,000 for information leading to the arrest and conviction of the person or persons responsible for the theft of firearms from Fletcher Arms, Waukesha, Wis., announced Special Agent in Charge Bernard J. Zapor of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) St. Paul Field Division,

Approximately 30 firearms were stolen in a Sept. 2 burglary from Fletcher Arms, a federally licensed firearms dealer.

ATF and the Waukesha Police Department are investigating the theft.

“We are asking for the public’s help to recover these firearms and bring the person or persons responsible for this crime to justice,” said Zapor.

Any information regarding this burglary should be reported to ATF at 1 (800) ATF-GUNS (800-283-4867) or Waukesha Police Department at (262) 524-3814.

Fletcher Arms

More information about ATF and its programs is available at www.atf.gov

ATF Offers $5,000 Reward in Tulsa Firearms Gun Store Theft

Bureau of Alcohol, Tobacco, Firearms and Explosives

TULSA, Okla. --(Ammoland.com)- Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), is offering a $5,000 reward for information leading to the arrest and conviction of the person(s) responsible for a burglary and theft at Tulsa Firearms located at 5949 S. Garnett Road, Tulsa said Robert R. Champion, Special Agent in Charge for the Dallas Field Division.

On Sept. 4, suspect(s) entered the business through the roof ventilation system and exited a back door.

Twenty–six firearms were stolen from the gun store during the burglary.

Tulsa Firearms Training Academy opened its’ doors in 1976. Owner, Riley Gilmore’s interest in firearms began at an early age, dating back to his Boy Scout days. He later began teaching firearms instruction as a volunteer for the YMCA in the late 70′s. Riley believed there was a need within the region for a safe location where homeowners, sportsmen, security officers and policemen could have a place to shoot indoors and enjoy the benefits of target shooting. With the help and support of the Gilmore family, Tulsa Firearms opened its doors as the fourth indoor shooting range in the United States and has become the premier indoor shooting facility in this part of the country. www.tulsafirearms.com

Anyone with information about this crime should contact ATF at 1–800–ATF–Guns (800–283–4867, ATF Tulsa Field Office at (918) 594–1801, or Tulsa Police Department at (918) 596–COPS. All calls will be kept confidential.

ATF to Conduct Webinar on Form 4473 for Federal Firearms Licensees

Bureau of Alcohol, Tobacco, Firearms and Explosives

Washington, DC --(Ammoland.com)- ATF is offering an educational opportunity designed to provide Federal Firearms Licensees and their employees with a general overview on the proper completion and importance of the ATF Form 4473. This will be done through an online web seminar (“webinar”).

The webinar will be conducted September 13, 2011, from 10:00 a.m. to 11:00 a.m. Eastern Daylight Savings Time (EST). It is limited to the first 100 licensees who register.

Those interested should send an e-mail to fflonlineseminars@atf.gov. Please include your city and the State in which you are licensed and your email address in the body of the email. A link with a unique identifier will be forwarded to the 1st 100 licensees on Monday, September 12th.

The webinar will provide essential instruction for new employees and is a good refresher for seasoned employees.

To enhance its effectiveness, please provide us any questions you may have relevant to the ATF F 4473 in advance.

ISSC-Austria MSR MK22 Rifle

Legacy Sports International

Reno, NV --(Ammoland.com)- Legacy Sports International is excited to announce gaining EXCLUSIVE U.S.A. importation rights of the popular M22 pistol line and MK22 semi-auto rifles from ISSC!

Effective immediately, ISSC will utilize LSI as their only import outlet for these pistols and rifles (excluding the Commando model).

Inventory has already arrived at LSI and more is on the way! Legacy Sports International “intends to expand and improve upon the delivery and customer service of the ISSC lineup”, according to Andy McCormick, VP Sales and marketing for LSI.

The M22 pistol is a .22 LR line of semi-automatic, polymer framed handguns that closely resemble the Glock Model 19 in size, weight and shape. Yet, the M22 pistol’s action is based more closely to that of the Walther P22, both designed by the same man, Wolfram Kriegleder. Packed with a number of features including five safeties, windage adjustable rear sight, white dot front sight and patented Ti-Clad finish, the M22 is the ideal range pistol for combat/defensive handgun practice. Chambered in economical .22 caliber, the M22 provides accurate rapid fire through a Lothar Walther barrel while affording economical shooting practice. Available in a number of colors and color combinations.

ISSC’s MK22 semi-auto rifle is a Modern Sporting Rifle based on the FN SCAR tactical rifle. The MK22 features an adjustable LOP stock in folding or fixed versions, a 16 inch barrel with flash suppressor or enclosed muzzle, upper, lower and side mount Picatinny rails, fully adjustable sights and adjustable comb. LSI will sell this model in black or sand colored stock. The rifles will be sold with 10 round magazines standard, and 22 round magazines will be available as an accessory item.

Legacy Sports International, LLC is an importer of firearms and shooting accessories. Bringing in high quality, reliable and affordable products for shooting and hunting enthusiasts is the mission of Legacy Sports’ business. With well-respected brands including Howa and Puma rifles, Nikko Stirling optics, Escort shotguns, and Citadel handguns and shotguns, Legacy Sports is committed to offer today’s shooting sports enthusiast performance on the range and in the field. Legacy’s track record proves – without a doubt – that they have consis- tently provided accurate rifles and shotguns as well as award-winning optics for sportsmen on a budget. This is why Legacy Sports is known as “The Most Trusted Name in the Shooting Industry.”  Visit: www.legacysports.com

MidwayUSA Facebook Page

Columbia, MO -(Ammoland.com)- MidwayUSA, a catalog and Internet retailer offering Just About Everything for Shooting, Reloading, Gunsmithing and Hunting, is excited to announce the launch of the new, official MidwayUSA Facebook page and Twitter feed.

“MidwayUSA has been on YouTube for several years now, and I’m excited about our launch into Facebook and Twitter,” says Larry Potterfield, Founder and CEO of MidwayUSA. “When we started the business, we’d communicate with our Customers through face-to-face conversations or over the phone, but with these new social media channels, we’ll be able to communicate, nearly instantly, more and better information and share some of the great things going on at MidwayUSA for our Customers.”

On the new Facebook page, followers will have access to:

• Exclusive promotions and special offers
• A “behind-the-scenes” look at what we’re filming for TV
• A look inside MidwayUSA – the business and the employees
• News about MidwayUSA’s Conservation and Shooting Industry support
• Opportunities to communicate with MidwayUSA and our community of Customers

MidwayUSA will share this content through postings, videos and pictures. In addition, Customers will be able to share their shooting, reloading, gunsmithing or hunting photos and stories with the company and other enthusiasts.

MidwayUSA will also communicate exclusive promotions, special offers and product information to Twitter followers.

“At MidwayUSA, our number one goal is Customer Satisfaction, and our Facebook and Twitter launches will enable us to do a better job communicating with and engaging our Customers,” says Aaron Oelger, Vice President of Marketing. “Customers keep asking for more content – pictures, video and promotions – and these channels will help us provide this.”

To find MidwayUSA on Facebook, or twitter please visit:

Facebook  | Twitter

ATF Offers Reward in Sherwin Shooting Sports Gun Shop Burglary

Bureau of Alcohol, Tobacco, Firearms and Explosives

Eastlake, Ohio --(Ammoland.com)- The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is offering a reward of up to $2,500 for information leading to the arrest and conviction of the person or persons responsible for the theft of firearms from Sherwin Shooting Sports, 33140 Vine St., Eastlake, Ohio. The burglary occurred at approximately 2:15 a.m. on Wednesday.

ATF and the Eastlake Police Department are investigating the theft of 28 firearms.

Investigators have developed information regarding this burglary; however, they need additional information from the public that may assist them in solving the case.

These firearms pose a potential danger and investigators are seeking information that would aid in the resolution of this investigation.

“Through experience, we know that stolen firearms are often used by violent criminals, such as gang members and drug dealers, to perpetrate additional crimes,” said Ed Dabkowksi, ATF Supervisory Special Agent in Cleveland.

“Law enforcement is seeking assistance from the public in locating these weapons and identifying those responsible.”

Anyone with information is asked to call the ATF crime gun hotline 1-800-ATF-GUNS (1-800-283-4867) or the Eastlake Police Department at (440) 951-1400. The ATF hotline is toll free and callers may remain anonymous.

ATF is the lead federal law enforcement agency with jurisdiction over violent crimes involving firearms. ATF also regulates the firearms industry to ensure licensed gun dealers sell guns in accordance with federal regulations.

More information on ATF and its programs is available at www.atf.gov.

Franchi Shotguns & Firearms

ACCOKEEK, MD --(Ammoland.com)- To qualify for your Franchi shotgun rebate, purchase a new Franchi I-12 or Renaissance shotgun from an Authorized Franchi Dealer between January 18 and November 30, 2011.

After purchasing either the I-12 or the Renaissance, complete the required information on the reverse side of the rebate form and attach a copy of the dated receipt as well as the UPC code from the box of your new Franchi shotgun.

Franchi Shotgun Cash Rebate EXTENDED

Requests must be postmarked by December 31, 2011. Take advantage of this limited time offer and visit your local Franchi dealer. Act fast, this offer ends November 30, 2011.

Franchi I-12 – Every I-12 Franchi shotgun is powered by the Inertia Driven System. That means no bulky gas cylinders, valves, pistons, or hardware. Without the extra baggage, the I-12 has a slender, low-profile fore-end that fits the shooter’s hand for comfortable handling.

The I-12 series from Franchi has a shotgun model for nearly any kind of hunting. The I-12 in Max-4 HD is an ideal choice as a waterfowl gun. For an all-purpose hunting or turkey gun, select the I-12 in APG HD. The I-12 with a black synthetic stock is an excellent all-around shotgun.

Renaissance – The Franchi Renaissance over & under shotgun is a work of art. The receiver of each of these Franchi shotguns is precision machined from a solid billet of aluminum alloy, which is steel reinforced in critical areas. Extra material is removed, and the findal product is an over & under 12-gauge shotgun that weights an incredibly light 6 pounds. Until now, an over & under this light was unheard of because no lightweight alloys were strong enough to hold up to steady shooting without delivering punishing recoil. Now, however, Franchi engineers have developed an innovative Twin Shock-Absorber™ recoil pad with a special gel insert that absorbs up to 44-percent of the felt recoil.

For more information and to download the rebate form, please visit www.franchiusa.com

Remington 2011 Fall Rebate Roundup Program

Remington Arms Company

Madison, NC --(Ammoland.com)- Starting today, consumers receive tremendous value with the “Remington Rebate Roundup” rebate offers on Model 870 Express pump action shotguns, Model 11-87 Sportsman autoloading shotguns, Model 597 rifles (excludes VTR models) and Model 700TM SPS bolt-action rifles (excludes SPS DM models).

For qualifying ammunition purchases, consumers maximize their savings when they choose Remington Premier centerfire or Premium shotgun slug ammunition, Core-Lokt centerfire rifle cartridges and Nitro-Steel High-Velocity shotshells during the same promotional period.

These cash-back offers are valid on ammunition and new consumer gun purchases made August 1, 2011 through December 31, 2011. All requests must be postmarked by January 14, 2012. For more details on the Remington 2011 Fall Rebate program, please visit www.remington.com/rebates.

Rebate Specifications:

• Model 870 Express Pump Action Shotguns– A $30 rebate applies to all models.
• Model 11-87 Sportsman Auto-Loading Shotguns – A $75 rebate applies to all models.
• Model 700 SPS Bolt Action Rifles – A $40 rebate applies to all models excluding Model 700 SPS DM.
• Model 597 Rimfire Rifles – A $25 rebate applies to all models excluding VTR models.
• Core-Lokt Cartridges – A $2 rebate on one box or $5 rebate on two boxes. Limit of $5 per person.
• Premier Centerfire or Premium Shotgun Slug Ammunition – A $5 rebate per box. Limit of $20 per person.
• Nitro-Steel High-Velocity Shotshells – A $25 rebate on a case or $50 rebates on two cases. Limit $50 per person.

About Remington Arms Company, LLC.
Remington Arms Company, Inc., headquartered in Madison, N.C., designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as solutions to the military, government and law enforcement markets. Founded in 1816 in upstate New York, the Company is one of the nation’s oldest continuously operating manufacturers. Remington is the only U.S. manufacturer of both firearms and ammunition products and one of the largest domestic producers of shotguns and rifles. The Company distributes its products throughout the U.S. and in over 55 foreign countries. More information about the Company can be found at www.remington.com.

Bear Creek Gun Shop and Gunsmithing

Bureau of Alcohol, Tobacco, Firearms and Explosives

RALEIGH, N.C. –-(Ammoland.com)- Zebedee T. Graham, Special Agent in Charge of the Charlotte Field Division, Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), has announced a reward of up to $2,500 for information that leads to the arrest and conviction of the person or persons responsible for the burglary of Bear Creek Gun Shop and Gunsmithing, 2411 E. Millbrook Avenue, Raleigh, North Carolina.

This business is a federally licensed firearms dealer.

On July 28, 2011, unknown persons broke into Bear Creek Gun Shop in the early morning hours and stole 19 firearms.

The burglary of this gun shop is being investigated by ATF and the Raleigh Police Department.

Anyone with information about this crime may report it to the:

• ATF Raleigh Field Office: (919) 719-2021
• ATF Gun Hotline: (800) ATF-GUNS – (800) 283-4867
• Raleigh Police Department: (919) 834-4357 (HELP)

All information will be treated confidentially and callers will remain anonymous upon request.

ATF is the federal agency with jurisdiction to investigate federal firearms violations and regulate the firearms industry. More information on ATF and its programs can be found at www.atf.gov.

AcuSport Corporation is the leading distributor of shooting and hunting products.

AcuSport

BELLEFONTAINE, OHIO --(Ammoland.com)- AcuSport Corporation, a leading distributor of shooting and hunting products, provides customized solutions that are specifically designed to increase the growth and profitability of independent retail businesses through their CustomerLink brand.

The e-OnLine ordering system is a key component of that offering. The system provides retailers with a full-featured, state-of-the-art platform to research and order products. AcuSport is pleased to release the latest edition of e-OnLine to their retailer base today.

AcuSport is committed to providing retailers with the best online ordering system in the industry. Several months of research that included numerous focus group sessions, retailer visits, and user surveys went into the development of the new system. The resulting solution improves on the system that is already identified as the leading ordering website in the industry. Enhanced search and navigation makes it easier for users to find the products they need, monitor availability on merchandise they want, and replenish standard stocking items with the press of a button.

Users will find the new version of e-Online functionally very similar to the existing ordering system making the transition to the new site very easy. For example, core features such as “dealer lock” and our 2% release discount will not change with this new version.

“Based on feedback from our retailers, the goal when building the new system was to keep the functionality as close to the existing system as possible,” stated Electronic Business Manager, Mark Albright. “While the user will find some new features and things may look a little different, the new site is basically the same e-OnLine system our retailers are accustomed to using, only better!”

AcuSport Corporation is the leading distributor of shooting and hunting products.

Based in Bellefontaine, Ohio, AcuSport Corporation is a nationwide distributor of shooting and hunting products with regional sales offices in Pennsylvania, Georgia, Minnesota, Texas, Montana and California. Independent retailers who would like to place an order, please call 1-800-543-3150 or visit www.AcuSport.com for additional information.

FFLGuard

New York City, NY --(Ammoland.com)- FFLGuard, a cooperative legal program offered to Federal Firearms Licensees by The Chiafullo Group, LLP (“the Group”), a law firm based in New Jersey, provides cost-effective and specialized legal counsel to independent gun retailers in the event of a Bureau of Alcohol, Tobacco , Firearms and Explosives (“BATFE”) compliance inspection, or in defense of civil litigation aimed at scrutinizing the retailer’s business practices. FFLGuard has experienced increased demand as the program has caught the attention of clients across the nation who face similar legal obstacles in their marketplaces.

Christopher Chiafullo, attorney and founder of the FFLGuard program, currently serves as its National Coordinating Counsel and Director of Special Operations. Chiafullo works with subject matter experts and firearms-specific counsel to develop FFLGuard’s “Law Plus Guidelines” and deliver the unique legal program nationwide, affording cost-effective compliance solutions to over 200 FFL’s in 36 states. Chiafullo recently asked attorney David Goldman, to join the FFLGuard program. He joins a growing and impressive group of experts in FFLGuard’s Special Operations Branch.

Mr. Goldman, founder of the Apple Law Firm of Jacksonville, FL, will provide his National Firearms Act (“NFA”) Trust expertise to the FFLGuard program. Specifically, FFLGuard will refer clients (and their retail customers) to Mr. Goldman and his network of Gun Trust Lawyers to utilize his expertise developing Gun Trusts for NFA firearms and collectors of firearms in every state where FFLGuard has clients.

“NFA Trusts,” “Firearms Trusts,” “Title II Trusts,” and “Class 3 Trusts” are all a specific type of legal instrument called “Revocable Living Trusts,” that deal with the unique issues of owning,transferring, and possessing Title II firearms (silencers, short barrel rifles and shotguns, AOWs and machine guns).

When individuals purchase a Title II firearm sold by a Dealer with a Class 3 SOT, the Chief Law Enforcement Officer of the city or county where the individual resides is required to sign a document called a Form 4. This sometimes leads to delay or disappointment. Yet individuals can legally purchase and own a Title II firearms through a NFA Trust, wherein the Trust (not the individual) actually purchases and holds title to the restricted firearm or gun.

The NFA trust is not required to submit fingerprints nor seek the approval of the local chief of police. Instead the federal government will verify and investigate the application. Many individuals prefer the NFA Trust over creating a corporation or LLC to do the same thing because the NFA Trust is less expensive to operate, deals with issues of incapacity and death, and provides greater privacy as to who owns the Class 3 firearms.

“The ability to assist current and prospective FFLGuard clients with access to Mr. Goldman and his Gun Trust Lawyers will help our clients sell more products under their Class III License to qualified retail customers, while still keeping in line with our ‘Law Plus Guideline’ philosophy,” states Chiafullo. “We understand that the right to bear arms is a constitutional right that is always ‘under fire’ by current state and federal laws. Giving our FFLGuard clients better legal tools to comply with state and federal laws is part of our obligation to them, and aligning with David [Goldman] adds the bonus feature of giving our clients a ‘value-added’ service they can share with their customers.” Chiafullo added, “[if] both our clients and their customers have better access to and understanding of NFA Trusts, then it’s a win- win-win for the industry, FFLGuard, and the Title II weapon-buying public.”

“This is the next step for our program as we continue to provide superior legal counsel to the independent firearms retailer,” Chiafullo said.

If retailers are interested in joining FFLGuard or would like additional information on the FFLGuard program, please visit www.fflguard.com or call 1-888-FFL-GRD1 (1-888-335-4731). Also, anyone can follow Mr. Chiafullo on Twitter: @FFLGuard.