Bass Pro Shops

Springfield, Missouri—(November 20, 2009) It’s time to be thinking about Christmas and the gifts you’ll need for the outdoor enthusiasts on your list.

No matter if they’re at home on the water, in the woods or like decorating their favorite cabin get-away, a lot of great gift items are available.

Outdoors ‘kids’ of any age will love these no matter what your budget is.

RedHead Travel Pillows–Perfect for making travel easier and prevents soreness, whether in a car or on a plane or train. Soft pillow filled with polystyrene beads for support that molds to the shape of your neck, shoulders, and head. Neck pillow measures 11”W x 12”L. Roll pillow measures 16”L with 6”D.  (Retail price $9.99)  Available at www.basspro.com

Bass Pro Shops® Big Bass Adventure Set for Kids–Introduce your kids to the thrill of landing the big one with this awesome set. It’s first-class all the way, with a 12” replica Hummer® H2 SUV to tow the world’s most exciting bass boat—the Nitro® Pro! At 15”, this boat is decked out for big-time fun, with a livewell, telescoping steering wheel, and trailer. Set includes father and son jointed action figures, fishing pole with lure hook, two giant bass, net, Wave Runner®, and yellow lab figurine. (Price: $29.99) Available at www.basspro.com

Plug It In & Play™ TV Games Big Buck Hunter® – Lock n’ load and hit the great outdoors with the Big Buck Hunter Pro Video Game from Plug It In & Play TV Games! It’s just like the popular arcade game. Take aim across several different hunting treks, and bag the biggest and best that Mother Nature has to offer. Whether you’re a beginner or a seasoned marksman, it’s always open season in your living room! You can also sharpen your skills with challenging bonus games. Plug It In & Play works on any standard TV. No video game console or software is needed – this game comes with everything needed to play!  (Retail price $39.99)  Available at www.basspro.com. 

Browning Fishing Medallion 360 Tackle Bag—A place for everything and everything in its place!  Designed with a tough 300 denier polyester shell to protect your tackle from the elements, the Medallion Tackle Bag features heavy-duty PVC-coated mesh pockets, ratcheting pocket straps, handy storage pockets, integrated rain fly, built-in drainage holes and a convenient shoulder strap. Holds up to five 360 boxes (not included.) (Retail price $34.99)  Available at  www.basspro.com

Bass Pro Shops Round Swivel Rod Rack—
This quality-crafted Bass Pro Shops Swivel Rod Rack is constructed from pine with a natural oak finish. The Rod Rack features soft rubber rod grips that won’t scratch rods and a ball bearing swivel base for easy access even in corners. Holds up to 24 rods (without reels). Some assembly required. 17-1/2″ diameter. 26-3/4″ high. (Retail price $84.99) Available at www.basspro.com

RedHead® Outlook Extreme 10×42 Binoculars—For anyone that wants a closer look at nature, these binoculars feature multi-coated Optics for increased light transmission, a 100% waterproof and fogproof design, shock-case included. Power/Objective diameter (mm): 10×42. Field of view at 1,000 yards: 396′. Close focus distance: 9.8′. Weight: 23.8 oz. Height: 6.95″. Color: Black. (Retail price $99.94).  Available at www.basspro.com

Natural Reflections® Yakutat Shearling-Lined Snow Boots
Keep her feet toasty warm with these.  Snow boots never looked so good! Designed to wick away moisture, they will keep her feet dry and comfy. They feature Shearling lining for comfort and warmth and a premium double-faced sheepskin upper. Flexible outsole. Easy on and off. Color: Brown.  (Price: $99.99) Available at www.basspro.com

Vintage Verandah The Catch of the Day Table Lamp—Complement your cabin home décor with this rustic lamp.  Charming design extends a rod and reel right up to the lamp shade, which displays the catch. Shade is a medium brown, set off by light brown rope. Height: 25-1/2”.  Retail price $109.95) Available at www.basspro.com.   

Fishpond® Wildhorse Tech Pack— Got a fly fishing enthusiast on your list? The Wildhorse Tech Pack is built to combine comfort AND capacity, with an adjustable shoulder and waist strap design, two spacious backpack compartments, two zip-down fly benches, and 12 front-pockets (two are water-resistant). Features gear attachment tabs, cord loops, D-ring net lash, and hemostat keeper. Hydration compatible. 1,200 cubic inches of storage! Color: Barnwood. . (Retail price $199.99) Available at www.basspro.com

RedHead® King of Bucks® Hole in the Horn Buck 9/18+7 Fire-Resistant Safe–
The unique and enormous “Hole in the Horn Buck” is forever memorialized on this handsomely appointed safe which features 12-gauge steel body with 1″ locking bolts, 1″ formed door, 9/18+7 capacity with patented 1/2 DPX storage system for easy access to long guns. Packed with a total of 1″ of fire insulation for 1200º/45 minute fire protection. Mechanical lock. 24 cubic feet. Weight: 535 lbs. Dimensions: 60″ x 30″ x 23″. Gloss Black finish.  (Retail price: $1,199.99) Available at www.basspro.com

And, for the ultimate gift for the entire family, Bass Pro Shops presents the return of their “Santa’s Wonderland”–a nearly 6,000-square foot magical village chocked full of fun games, activities and crafts for the whole family at all their store locations.  Comprised of both animated and live elves, nutcrackers, reindeer and more, the village offers a Lionel® old-time model train area, remote control cars, a Red Ryder® laser arcade, a Nerf® soft gun range and slot car racing.  Kids will love the activity tables where they can write a letter to Santa, color and do fun crafts every weekend–all absolutely free. Of course, Santa will be in residence there throughout the season where kids can have their picture made with him free!  It all begins Sunday, November 8th  at Bass Pro Shops retail locations.  Visit www.basspro.com/santamedia for more details.

About Bass Pro Shops Group:
Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 100 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations.
For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

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Christmas Gift Ideas To Fit Any Shooters Budget

RSR Group Hosts a Virtual Trade Show

RSR Group

Winter Park, FL --(AmmoLand.com)- RSR Group, Inc. presents its latest Virtual Trade Show, Blizzard of Bargains. This event begins on December 8 at 11:00 a.m. EST and runs through December 11 at 11:59 p.m. EST. The December E-Show offers dealers the opportunity to stock their shelves for the upcoming holiday season without ever leaving their stores.

To take part in the E-Show, participants simply log on to the RSR Group, Inc. Web site at www.RSRGroup.com, where they can visit “virtual booths” and take advantage of price reductions and much more. Blizzard of Bargains will feature exciting product introductions for the upcoming year, as well as special pricing and limited-time dealer programs from renowned shooting sports manufacturers. A daily prize giveaway will also take place for participating customers. The E-Show will offer great deals on merchandise to stock dealers’ shelves just in time for the gift-giving season.

RSR Group, Inc. is the first company in the shooting sports industry to develop and hold an online event of this nature. As travel costs continue to rise, the company is happy to offer this convenient solution to help dealers stock their shelves quickly and competitively.

About:
RSR Group, Inc. is committed to the total satisfaction of its customers by providing a well-stocked selection of products at competitive prices. With five sales centers across the U.S. and a distribution center located in Texas, RSR Group, Inc. is able to provide fast and reliable service. For additional information about RSR Group, Inc. call Alysa George at 407-677-1333 ext. 625 or visit www.rsrgroup.com.

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RSR Group Hosts a Virtual Trade Show Where Firearms Dealers Can Stock Up

National Shooting Sports Foundation

NEWTOWN, Conn. –-(AmmoLand.com)- Background checks on the sale of firearms were up 4.3 percent in October, according to data released by the FBI’s National Instant Criminal Background Check System (NICS).

A total of 1,233,982 checks were reported for the month, up from 1,183,279 in October 2008.

The 2009 year-to-date total for background checks is 11,403,417, an increase of 18.1 percent over the same time period last year.

NICS Background Checks October 2009

FBI background checks are required under federal law for all individuals purchasing either newly manufactured or used firearms from federally licensed retailers.

As such, the checks serve as a gauge of sales but do not reflect the actual number of firearms produced or sold.

The increase coincides with a rise in excise taxes reported by firearms and ammunition manufacturers, another key economic indicator for the firearms industry.

About: NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

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Background Checks On Firearm Sales Up 4.3% In October

Lucky Gunner.com

Knoxville, TN --(AmmoLand.com)- To show our support of the AmmoLand community, I wanted to post a special coupon we’re running *this week only*.

Here are the details: Coupon is worth $20 off a $200 purchase of ammo until 11/15/09.

Just enter coupon code “LuckyGlockTalker” when you’re at the checkout page on LuckyGunner.com to get the discount.

Hurry, it’s valid for this week only!

About:
Lucky Gunner.com was started by two businessmen whose passion for sport-shooting has helped to build a following of law enforcement officers, members of our military, and many responsible citizens. Our focus at this time is narrow: to source and supply law enforcement and defense agencies as well as responsible citizens with quality ammunition for a competitive price.

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$20 Off A $200 Purchase Of Ammo at LuckyGunner.com

LuckyGunner Fear My Obama Badge

Lucky Gunner.com

Knoxville, TN --(AmmoLand.com)- A badge questioning one’s trust of the U.S. government with a picture of President Obama recently sparked some controversy over at LuckyGunner.com.

After launching a new section to their site called “Get Lucky” featuring a series of funny and thought-provoking badges tailored towards gun owners and enthusiasts, Lucky Gunner Ammo, the nation’s #1 in stock ammo retailer, submitted one of the badges as an advertisement to a major online ad network.

The ad in particular featured an ominous picture of President Obama pointing, microphone in hand, with the headline “I Love My Country But I Fear My Government” imposed over the top.

It was disallowed under the guise of editorial review on the grounds that the badge was deemed inflammatory.

That said, obviously the anti-Obama badge struck a cord with some gun enthusiasts as it was voted the most popular badge by the fans of Lucky Gunner Ammo on their Facebook page.

Asked about the controversy, Brian at LuckyGunner.com said it was “sadly ironic” that the ad network wouldn’t let the Obama ad run. “I bet they would’ve let the exact same ad run if it would’ve had a picture of George W. Bush on it”, he said.

In addition to the WTSHTF (when the shit hits the fan) badge, several other badges have proven to be popular, both from what they say and the images that are used. The “I Support Our Right To Bear Arms” badge with an attractive blonde is a favorite as is the WTSHTF badge, which asks the time-tested question of “Do You Have Enough Ammo…WTSHTF?”.

The premise being that gun enthusiasts should get their ammo from Lucky Gunner Ammo because, with President Obama in the White House, the economy in the dumps, and the nationwide ammo shortage, every gun nut needs a reliable source for their handgun, rifle, shotgun, and rimfire ammo: LuckyGunner.com .

About:
Lucky Gunner.com was started by two businessmen whose passion for sport-shooting has helped to build a following of law enforcement officers, members of our military, and many responsible citizens. Our focus at this time is narrow: to source and supply law enforcement and defense agencies as well as responsible citizens with quality ammunition for a competitive price.

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Obama Ad Sparks Controversy For Ammo Retailer LuckyGunner.com

Creedmoor Sports

Oceanside, CA – -(AmmoLand.com)- Creedmoor Sports has mailed their 2009 holiday edition catalog. Great deals can be found on almost every page of the 24 page issue.

“We’ve worked closely with our suppliers this year to bring as many discounts to our customers as possible.” says Dennis DeMille, General Manager of Creedmoor Sports. “This is always a great time of the year to shop at Creedmoor Sports.”

All items are available online at www.creedmoorsports.com. You can also request a catalog through the website or calling 800-273-3366.

Creedmoor Sports has been the leader in supplying quality competitive rifle shooting gear since 1979

About:
Creedmoor Sports has been the leader in supplying quality competitive rifle shooting gear since 1979.

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Creedmoor Sports 2009 Holiday Edition Catalog Mailing This Week

Federal Bureau of Investigation

Washington, DC --(AmmoLand.com)- The FBI’s National Instant Background Check System (NICS) hours of operation for federal firearms licensees (FFLs) will remain the same as their current hours of operation during this year’s NICS busy season.

NICS Call Centers will be available daily from 8 a.m. to 1 a.m. Eastern. The only deviation to this schedule will be Nov. 27, the Friday following Thanksgiving, when the hours of operation will be 6 a.m. to 1 a.m. Eastern.

These extended operational hours will be available only to those FFLs who use the FBI Call Centers.

The NICS Section will cease operation at midnight on Christmas Eve and remain closed on Christmas Day. The NICS will resume normal operations on Dec. 26 at 8 a.m. Eastern.

The extended busy season hours for NICS previously published referred to the extended hours of operation for the NICS computer system, which is available for FBI employees and state agencies operating as points of contact (POCs) for the NICS in order to expedite the processing of delayed transactions to provide more expeditious responses and enhanced service to customers.

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NICS Busy Season Clarification of Working Hours

Cabelas Shooting Sports

SIDNEY, Neb.--(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) announced today the sale of its wildlife-art division, Wild Wings, LLC, to RDE Acquisition Company, LLC, which is owned by a former executive officer of Wild Wings. The closing of the sale took place on Oct. 30, 2009.

As one of the leading publishers, distributors and retailers of wildlife, sporting and nostalgic Americana art prints and art-related products, Wild Wings represents more than 50 of North America’s top wildlife artists and Americana/nostalgia artists. Wild Wings reproduces original wildlife and nature artworks, sells such works as limited-edition prints and sells other collectibles through retail stores, the Internet and mail-order catalogs.

Wild Wings

The company also licenses third parties to produce and sell collectibles and other items featuring such works. Its marketing, product development, sales, administration, picture framing, warehousing and framed-art shipping divisions all are located in Lake City, Minn.

“Wild Wings and its employees have been an integral part of Cabela’s success over the last 10 years, and we are proud to have had them as part of our extended family,” said Tommy Millner, Chief Executive Officer of Cabela’s. “With the sale to RDE Acquisition, we know Wild Wings will be in good hands. We wish them continued success and look forward to working with them in the future.”

Cabela’s will continue to sell Wild Wings products through its retail stores, catalogs and Web site. The closing of this transaction will not have a significant impact on Cabela’s cash flows or consolidated financial results in the fourth quarter of 2009. The Wild Wings sale is consistent with Cabela’s strategy of focusing on core business operations. www.cabelas.com

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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Cabela’s Announces Sale of Wild Wings

National Shooting Sports Foundation

NEWTOWN, Conn –-(AmmoLand.com)- According to the most recent Firearms and Ammunition Excise Tax Collection Report, released by the Department of the Treasury, firearm and ammunition manufacturers report excise tax obligations to be more than $122 million in the second calendar quarter of 2009, up 52 percent over the same time period reported in 2008.

This dramatic increase follows a 43 percent increase in excise tax obligations from the previous quarter (1Q, 2009) and 12 straight months of significant increases in FBI background checks – another strong indicator of firearm sales. Excise tax obligations over the last reported 12 months (July 2008 through June 2009) were more than $419.8 million, an increase of $105.9 million (33.7 percent) over the preceding 12–month period (July 2007 through June 2008). The year’s substantial increases in background checks and federal excise tax obligations began just prior to the 2008 elections and flourished despite a worsening economy.

Manufacturers of firearms and ammunition pay a federal excise tax — a major source of wildlife conservation funding — on all firearms and ammunition manufactured (11 percent on long guns and ammunition and 10 percent on handguns).

The report, which covers the time period of April 1, 2009 through June 30, 2009, shows that $33.5 million was due in taxes for pistols and revolvers, $42.3 million for long guns and $46.1 million for ammunition. Compared to the same quarter in 2008, excise tax obligations were up 44.4 percent for handguns, 51.3 percent for long guns and 57.5 percent for ammunition.

Translation to sales:
Using the latest reporting data as an indication of retails sales, a projection of $1.14 billion was generated in the second quarter (calendar year) of 2009. Please keep in mind that although excise taxes are one of the best indicators of industry performance, they only reflect what excise taxes the manufacturers have filed and do NOT reflect retail mark-up and final retail sales.

• Pistols and revolvers: $33,552,785.73 / .10 = $33,552,857.30 = $335.5 million for handguns
• Long guns: $42,373,696.86 / .11 = $385,215,426.00 = $385.2 million for long guns
• Ammunition: $46,157,400.88 / .11 = $419,612,735.27 = $419.6 million for ammunition

Total retail sales estimation for the quarter: $1.14 billion

Firearms & Ammunition Excise Tax Collections

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 4,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

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USA Buys $1.14 Billion Dollars Worth of Firearms in 3 Months

Bass Pro Shop's Christmas Tradition Continues

Bass Pro Shops

Springfield, Missouri —-(AmmoLand.com)- Popular outdoor retailer, Bass Pro Shops will present their “Santa’s Wonderland—A Gift for the Entire Family”—an event quickly becoming a new family Christmas tradition. This year, return again to the special magic that is Christmas at Bass Pro Shops “Santa’s Wonderland—an over 3,500-square foot magical village chocked full of fun games, activities and crafts for the whole family.

“It reminds you of the old times, like in the movies; everyone is interacting and having a good time…it gets you in the spirit!” says Barry Martin of Springfield, Missouri after visiting the Santa’s Wonderland event last year at the Bass Pro Shops in Springfield.

Angela Ferguson, a customer at the store in Broken Arrow, Oklahoma said regarding her visit

“Definitely tell people to come see Santa’s Wonderland ‘cause there’s a lot of stuff for the kids to do, and they love it a lot and it’s free!”

Comprised of both animated and live elves, nutcrackers, reindeer and more, the village offers a Lionel® old-time model train area, remote control cars, a Red Ryder® laser arcade, a Nerf® soft gun range and slot car racing. Kids will love the activity tables where they can write a letter to Santa, color and do fun crafts every weekend–all absolutely free. Of course, Santa will be in residence there throughout the season.

Always a family tradition, customers can get a free 4×6 photo with Santa and his reindeer from 5pm to 9pm Monday through Friday, Saturday’s 10am to 9pm and Sunday’s noon to 5 pm. Photo and gift packages will also be available. If the line is long, they can just grab a Bass Pass and their appointment with Santa is set.

Every weekend from 12 to 5 pm beginning November 8th through December 20th at Bass Pro Shops Santa’s Wonderland, shoppers can introduce their children to time-honored traditions of making crafts and holiday ornaments. Kids will have fun decorating stockings, making Santa bobbers, reindeer hats, moose ornaments, candy cane reindeer and Christmas cookies. Again, it’s all free! A complete schedule of activities and times will be available at Santa’s Wonderland or visit www.basspro.com/santamedia and click on your local store.

And, since the most important part of Christmas is the lesson of giving, Sunday December 13th from 7pm to 9pm, Bass Pro Shops will feature a special night for “Local Heroes” that will offer local firefighters, policeman, paramedics, military personnel and others and their families the chance to shop with extra discounts and enjoy free activities.

Bass Pro Shops stores will kick off the Christmas season with a special Preview Night Sunday, November 8th (Foxborough, MA Saturday Nov. 7th) from 3 pm to 8 pm. Local children’s groups will be singing Christmas carols in front of the store and customers will be treated to hot chocolate and cookies. Santa arrives in a Tracker® boat pulled by a Toyota Tundra truck or Cub Cadet ATV. Kids will be invited to help Santa, through a little magic, light up the outside of the store, a big Christmas tree in the main entrance and then on into the store for the unveiling of Santa’s Wonderland.

Bass Pro Shops also has big plans for Black Friday. The 3rd Annual Great Turkey Campout begins at 5pmThanksgiving Day. Customers are invited to bring their tents and camp out all night on the parking lot so they can be one of the first in line to enter the store the next morning. They can enjoy hot chocolate, coffee and smores from 5 pm – 8 pm around the fire pits and there will be special drawings for prizes.

Return to the Christmases you remember as a kid, return to “Santa’s Wonderland” at Bass Pro Shops and begin your own family tradition you are sure to remember for a lifetime. For more information go to www.basspro.com. (For a video/cd or images from last year’s event, please contact Jenna Kendall at 417-873-5059, Katie Mitchell at 417-873-5618 or Larry Whiteley at 417-873-5022)

About Bass Pro Shops Group:
Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 100 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO. Follow us on Twitter @ bass_pro_shops.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako, and SeaCraft boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit www.trackerboats.com

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. Visit www.bigcedar.com for more information.

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A Christmas Tradition Continues At Bass Pro Shops

FREE Shipping at Cabelas.com till 11-10-2009 (CLICK TO VIEW)

Cabelas Shooting Sports

Sidney, Nebraska – -(AmmoLand.com)- Is offer Free Shipping on orders placed before November 10th 2009.

Just enter the code “9HOLIDAY” during check out and get free standard shipping to addresses in the USA. $99.00 minimum order. For more info visit Cabelas.com

• Enter promotion code 9HOLIDAY during checkout
• Offer good through November 10, 2009 11:59 p.m. (EDT)
• $150 minimum order
• Good on Standard Express shipping to U.S. Deliverable Addresses ONLY
• Additional shipping charges for large or heavy items still apply
• Not available to Cabela’s employees
• Not valid with any other offer
• Offer cannot be used on prior purchases
• Cabela’s reserves the right to exclude certain products from this promotion

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.” Visit www.cabelas.com

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FREE Shipping at Cabelas.com till 11-10-2009

Cabelas Shooting Sports

SIDNEY, Neb. –-(AmmoLand.com)- Cabela’s Incorporated (NYSE: CAB) and Macerich (NYSE: MAC) announced today plans to bring the Cabela’s retail experience to loyal customers in Grand Junction, Colo., and the surrounding area.

Cabela’s expects to open the Grand Junction store in early summer of 2010. The 75,000-square-foot store will anchor the south end of Mesa Mall at 2424 Highway 6 and 50, and would be Cabela’s first retail store in Colorado. The building’s exterior will reflect Cabela’s traditional store model, while the inside will highlight the Company’s next-generation layout, which includes a Gun Library, conservation-themed wildlife displays and trophy animal mounts. Construction is expected to start in early November 2009.

“Colorado’s Western Slope is a prime location for a variety of outdoor activities, including world-class hunting and fishing, and Grand Junction is the gateway to everything Colorado offers,” said Tommy Millner, Chief Executive Officer of Cabela’s. “The area’s residents, as well as visitors to the region, are people who passionately enjoy their outdoor heritage.”

Cabela’s expects to attract the region’s residents, as well as the many travelers who come to take advantage of the Western Slope’s abundant sporting opportunities. Showcasing thousands of products, including hunting, fishing, Camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoor-themed gifts and furnishings, the Company is famous for its strong brand and world-famous reputation for quality merchandise, value and legendary customer service.

Cabela’s typically attracts passionate outdoorsmen and women, who join the Cabela’s family of employees famous for their excellent customer service, outdoor lifestyle and detailed knowledge of outdoor products.

“We’re looking forward to being a part of the vibrant community of Grand Junction and welcoming the area’s stable, dependable workforce to our family,” Millner said. “I’d like to thank the Grand Junction Economic Partnership for their assistance.”

“The Cabela’s experience is truly a perfect fit for Mesa Mall and Grand Junction,” said Randy Brant, Executive Vice President, Real Estate for Macerich.

“We hope this is the first of many opportunities to partner with Cabela’s to bring this strong brand to great real estate in communities we serve across the country.”

Mesa Mall has served as the Western Slope’s leading shopping destination since 1980, with four department stores, over 100 specialty shops and an extensive selection of national retailers and restaurants. As the only regional shopping center between Denver and Salt Lake City, Mesa Mall draws shoppers throughout western Colorado and eastern Utah. For more information, please visit www.shopmesamall.com.

About Cabela’s Incorporated
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s(R) has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB(R) Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB”. Visit: www.cabelas.com

About Macerich
Macerich is a fully integrated self-managed and self-administered real estate investment trust, which focuses on the acquisition, leasing, management, development and redevelopment of regional malls throughout the United States. The company is the sole general partner and owns an 87% ownership interest in The Macerich Partnership, L.P. Macerich now owns approximately 75 million square feet of gross leaseable area consisting primarily of interests in 72 regional malls. Additional information about Macerich can be obtained from the company’s Web site at www.macerich.com.

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Cabela’s Announces Plans for Grand Junction, Colorado Store

Federal Bureau of Investigation

Washington, DC --(AmmoLand.com)- The FBI’s National Instant Criminal Background Check System (NICS) has announced hours for its busy season, which began Oct. 1 and will continue through Jan. 16.

During this time, NICS Section operational hours will be from 6 a.m. to 1:30 a.m. Eastern Time, with state point of contacts (POCs) being placed in service at 7 a.m. and out of service at 1:30 a.m. EST.

NICS call centers will maintain their normal daily operations hours of 8 a.m. to 1 a.m. EST. One day that will deviate from this schedule will be the day after Thanksgiving (Nov. 27), when NICS will come in full service at 6 a.m. EST.

This will include the call centers, state POCs and NICS Section. The NICS Section is closed Christmas Eve at midnight and all day on Christmas.

NICS operations will resume on Dec. 26 at 6 a.m. EST. The state POCs will resume at 7 a.m. and the call center at 8 a.m. EST.

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NICS Alerts Gun Retailers Of Busy Season Hours

Brownells Expands Firearms Product Listings

Brownells.com

Brownells.com --(AmmoLand.com)- Brownells has added hundreds of new products which are available exclusively on their newly upgraded website, www.brownells.com.

Full lines now offered include Bushnell Trophy Series Scopes, HiViz Sights, Otis Technology cleaning products, Hawkeye Borescopes, plus Pro Ears and Radians hearing protection.

According to company president, Pete Brownell, “This expansion is part of our mission to provide our customers with the most complete selection of quality products possible.”

Brownell continued, “We’re going to keep expanding the line in the future by offering select full lines to our customers, this is just the beginning!”

About:
Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, reloading equipment and accessories. Stocking more than 30,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

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Brownells Expands Firearms Product Listings

Outdoor Industry Association

BOULDER, CO – -(AmmoLand.com)-Retail sales for all core outdoor stores combined (chain, internet, specialty)* declined six percent compared to last August, moving from $346M to $325M, according to the most recent edition of the Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure Trends Group.

Select equipment, accessory, outerwear and footwear categories continued positive momentum in August. Year-to-date sales (January – August 2009) totaled $2.9B, down just five percent from the same period a year ago.

Although sales were soft overall in August, several categories continued upward movement. A renewed interest in Camping and outdoor vacations did not slow in August, as many National Parks continued to see record attendance.

This trend was helpful to outdoor stores, as backpacking tents, medium sized packs (2,500 – 4,000 cubic inches), climbing gear, trekking poles and multiple camp accessory categories all outsold August 2008. Footwear was on the top of consumers’ minds as well, with hiking boots and multisport shoes managing to outperform 2008 again this month.

Finally, energy food maintained its momentum in 2009, growing 20 percent in August dollar sales.

Outdoor Specialty
Specialty stores lost eight percent in total dollar sales compared to August 2008, with all four major product categories (equipment, equipment accessories, apparel and footwear) losing ground. It was not all bad news, however; certain categories have sold well in 2009 and continued to do so in August. Strong categories were centered on practicality and mobility this month as recreation tents, energy food, hiking boots, multisport shoes and trail running shoes saw the healthiest sales.

Outdoor Chain
Total sales were down seven percent in chains for the month of August. Sales trends were similar to specialty stores, with healthiest growth coming from hiking boots, multisport shoes, trail runners and energy food. Chain stores also saw multiple apparel categories increase sales as short sleeved shirts, sleeveless shirts, dresses, skirts and insulated outerwear tops all outsold August 2008. Women were responsible for all of the gains in insulated top sales, as well as in the dress and skirt categories, while men’s products fueled growth in the short sleeved shirt and sleeveless shirt categories.

Outdoor Internet
Similar to July, total internet dollar sales were flat in August as units slid nine percent for the period while retail prices were 10 percent higher than last year. Increased hard good sales balanced out losses in apparel and footwear in August. Both equipment and equipment accessories gained dollar sales, assisted by double-digit increases in average retail selling prices. Equipment dollar sales growth was fueled by tents, sleeping bags, medium and large packs and climbing gear. Growth in the equipment accessory category was buoyed by energy food, trekking poles, camp accessories, instruments and luggage. Unlike their brick and mortar counterparts, online retailers did not sell as many hiking boots this month as in August 2008. However, the increased popularity of multisport shoes carried over into the online realm.

Paddlesports
Paddlesports stores have seen very few silver linings in 2009. Core paddlesport stores (specialty, chain, internet) brought in $37.5M in August and $276M year-to-date, down 13 and nine percent, respectively, for both periods. In August, losses were felt across the board, as all store channels and essentially all product categories declined. With over 80 percent of a typical year’s sales complete at the end of August, the paddle industry will have a difficult time regaining lost ground in the remainder of 2009.

* OIA Outdoor Topline Report Outdoor and Paddle channels include: outdoor and paddle specialty, national outdoor chains, regional sporting goods chains and outdoor (and paddle) internet specialty merchants.

To access the OIA outdoor retail sales Topline data, read the complete monthly executive summary and to review trends by industry channel and category, OIA members can log in at www.outdoorindustry.org or call 303.444.3353 for assistance.

For additional brand growth and brand and model market share reports, please contact Leisure Trends Group at 303.786.7900 x107 www.leisuretrends.com.

About Outdoor Industry Association
Outdoor Industry Association® (OIA) is a national trade association whose mission is to ensure the growth and success of the outdoor industry. OIA provides trade services for over 4000 manufacturers, distributors, suppliers, sales representatives and retailers in the outdoor industry. OIA programs include representation in government/legislative affairs, market and social research, business-to-business services and youth outreach initiatives. Educational events include the annual Rendezvous®, Outdoor University® and the Capitol Summit. Outdoor Industry Association is based in Boulder, Colorado, and is the title sponsor of the Outdoor Retailer tradeshows. For more information, visit www.outdoorindustry.org or call 303.444.3353.

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August Sales of Outdoor Equipment Soft

Kids Will Enjoy Halloween Bass Pro Shops Style

Bass Pro Shops

Springfield, Missouri - -(AmmoLand.com)-Halloween, one of autumn’s most colorful and fun festivities, is eagerly anticipated by most children. This year, make it a Halloween Bass Pro Shops style by bringing your little ‘ghosts and goblins’ to your local Bass Pro Shops.

Free kids’ activities will be available at 52 Bass Pro Shops retail locations in the United States and Canada the last two weekends in October. It just wouldn’t be Halloween without pumpkins so Saturday and Sunday, October 24th and 25th, from 12Noon until 4pm, kids will enjoy getting ready for the season by doing some craft pumpkin decorating. Kids and adults will enjoy roasting marshmallows and sampling Dutch Oven-made apple cobbler.

Friday, October 30th, Bass Pro Shops will offer “Trick or Treating” throughout the stores from 4pm to 7pm. Just look for the orange and black balloons to mark in-store locations that are passing out treats. A costume parade will occur from 6pm to 7pm with small prizes being awarded to participants. Saturday, October 31st, from noon to 4pm bring the kids by to decorate masks, roast marshmallows and sample more Dutch Oven apple cobbler.

This year, enjoy a fun, safe and affordable Halloween Bass Pro Shops style. Check out www.basspro.com for more information and store locations near you.

About Bass Pro Shops Group:
Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 100 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako, and SeaCraft boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit www.trackerboats.com

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. Visit www.bigcedar.com for more information.

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Kids Will Enjoy Halloween Bass Pro Shops Style

MidwayUSA.com Launches a New Homepage

Midway USA

Columbia, MO --(AmmoLand.com)-MidwayUSA, a catalog and Internet retailer offering Just About Everything^(SM) for Shooting, Reloading, Gunsmithing and Hunting is excited to announce the launch of a new homepage and website design. These updates are designed to improve navigation and create a more user-friendly shopping experience for the Customer.

“MidwayUSA is always improving how we serve our Customers and our website is a critical piece of creating a great shopping experience.

Our team studied Internet and eCommerce best practices before we began the design process and then tested the new application tools with small groups during the creation of the new MidwayUSA experience,” said Adam Ray, vice president of eCommerce at MidwayUSA.

A major improvement is the site navigation bar for browsing, which reduces the browsing tabs from 21 categories to just seven (Shooting, Re-loading, Gunsmithing, Hunting, Optics, Ammunition and Clearance), but still provides all information via “hover” menus.

The new homepage even has a section that highlights a different GunTec video each week. However, all of the old favorites are still on the page, including Search, Featured Promotions, Top Sellers and others.

Since 1977, MidwayUSA has been improving the shopping experience. Visit midwayusa.com and take advantage of this fast, friendly and secure shopping experience.

For more information about MidwayUSA, please visit midwayusa.com or call 1-800-243-3220.

About:
Shop MidwayUSA online for shooting supplies, reloading, airguns, gunsmithing, rifle scopes, ammunition & outdoor products. Extremely competitive prices, great sales, huge in stock product selection, same day shipping, legendary service, passionate NRA supporter & family owned.

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MidwayUSA.com Launches a New Homepage

Gander Mountain

ST. PAUL, Minn., –-(AmmoLand.com)- Gander Mountain Company (www.GanderMtn.com) (Nasdaq: GMTN), the nation’s largest retail network of stores for hunting, fishing, Camping, and marine products and services and outdoor lifestyle apparel and footwear, today announced its intent to cease its public company status.

A special committee of the company’s board of directors, comprised of independent directors, has recommended, and the board of directors has approved, plans to cease the registration of its common stock with the Securities and Exchange Commission under the Securities Exchange Act of 1934. The company expects that, as a result of this deregistration, its shares of common stock will cease to be listed on the Nasdaq Global Market.

Going-Private Transaction
In order to ensure that it will be eligible to deregister its shares of common stock, in accordance with SEC rules and regulations, Gander Mountain will reduce its number of beneficial shareholders to below 300. To accomplish this, the special committee of the board recommended, and the board of directors approved, an amendment to the company’s articles of incorporation to effect a 1-for-30,000 reverse stock split of its common stock. After the reverse stock split, any shareholder holding less than one share will receive a cash payment of $5.15 for each share held prior to the reverse split. Immediately following the reverse stock split, the company will file a second amendment to its articles of incorporation to effect a 30,000-for-1 forward stock split. As a result, shareholders owning 30,000 or more shares of common stock at the time of the reverse split will retain their current numbers of shares of common stock without change and not receive cash in the transaction. The funding for the cash payment for the fractional shares described above will be provided by the company’s two largest shareholders, Gratco LLC and Holiday Stationstores, Inc.

Gander Mountain’s board of directors decided to pursue taking the company private after concluding that the disadvantages of remaining an SEC-reporting company, including the costs associated with ongoing regulatory requirements, outweighed the benefits of public company status to the company and its shareholders. Greene Holcomb & Fisher LLC, independent financial advisor to the special committee, determined that the cash-out price of fractional shares is fair from a financial point of view to those shareholders who would be cashed out in the proposed transaction.

Under Minnesota law, Gander Mountain’s board may amend its articles of incorporation to conduct the stock splits without the approval of the company’s shareholders, therefore it is not seeking the approval of the going-private transaction from our shareholders.

Once Gander Mountain becomes a private company, it intends to continue its efforts to improve operating performance and reduce its outstanding indebtedness. The company’s two largest shareholders have agreed to make an offer to purchase shares held by remaining shareholders following the going private transaction at the same price of $5.15 per share following effectiveness of the stock splits described above.

Prior to consummating the going-private transaction described above, the company must file a preliminary information statement and a transaction statement with the Securities and Exchange Commission. Following review by the SEC, the company intends to distribute a definitive information statement to its shareholders and to effect the going-private transaction as soon as practicable following the date that is 20 days after the distribution of the information statement to shareholders. The company anticipates the transaction will be completed in early 2010. If the transaction is completed, the company would no longer file periodic reports with the SEC. This release is not an offer to acquire or sell any securities.

The special committee and the board of directors each have reserved the right to change the terms of the proposed reverse stock split, including the split ratio, to the extent they believe it is necessary or desirable in order to accomplish the goal of reducing the number of beneficial holders to fewer than 300. The special committee may also abandon the proposed transaction at any time prior to its completion if it believes that the proposed transaction is no longer in the best interests of the company or its shareholders.

About Gander Mountain Company:
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, Camping, marine, and outdoor lifestyle apparel and footwear, products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states and three outlet stores. Customers may also shop at www.GanderMtn.com. For the nearest store location call 800-282-5993 or visit www.GanderMtn.com. Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

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Gander Mountain Intends To Cease Its Public Company Status and Go Private

Knight's Tan/Dark Earth SR-15 E3 rifles in 5.56

NWA Tactical

Somewhere Online --(AmmoLand.com)- NWA Tactical has received a shipment of Knight’s Tan/Dark Earth SR-15 E3 rifles in 5.56 – the SR-15 E3 line was developed from the glorious history of the M16, a revolutionary Stoner Rifle SR-15 E3 IWS is not merely another M16 derivative.

KAC’s SR15 is the epitome of Eugene Stoner’s design magic, a living proof of the M16 design and its omni presence.

The KAC SR-15 E3 IWS is Knight’s latest offering in the AR15 category. A 16″ chrome lined barrel with a mid-length gas system for increased reliability.

Featuring the Upper Receiver Extending (URX) free-floating barrel system, ambidextrous controls for the safety, magazine release, and bolt release, a match grade trigger, an improved mult-lug E3 bolt with dual-spring extractor and increased bolt web thickness for increased strength. A integrated front sight and sling mounts are also part of the URX rail system.

• * 7 Integrated sling swivel mounts: 5 at front, 2 on rear
• * Ambidextrous safety / selector
• * Ambidextrous magazine catch
• * Hammer forged 1:7″ twist chrome lined and bore barrel
• * SOCOM type sloping cheekpiece adjustable length buttstock
• * Integrated rail folding front sight
• * Integrated “Picatinny Rail” mid-length URX forend
• * Removable mid-length lower rail
• * Mid-length (battle rifle) gas tube
• * Gloved finger trigger guard
• * Two stage match-trigger (4.5 lbs)

This package also includes a dark earth Magpul Pmag as well as a dark earth KAC Foregrip. Knight’s Armament M4QD suppressors are available in limited quanties.
Law Enforcement / Military customers should inquire about the limited edition factory overrun Elcan SpecterDR Optics in dark earth coloring as well for a complete package.

About:
NWA Tactical is an online retailer with a variety of top quality product lines.

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NWA Tactical has Knight’s Tan/Dark Earth SR-15 E3 Rifles

Frank B - Brownells.com

Brownells.com - -(AmmoLand.com)-We’ve been doing some “reality checks” around here last week, trying to get a handle on how our industry is doing and how we need to prepare for the upcoming year.

As we look back, it would seem that most all of us in the industry have had a fantastic run of business. Our industry has been recognized by shooters, non-shooters and even the economic whiz-kids on Wall Street, as one of the very few bright spots during this economic downturn.

You probably saw it in the huge volume of sales starting right at the election in November, 2008, peaking somewhere around Easter, 2009 and then sliding back closer to the traditional summer slow-down we always see.

In doing our analysis here, we asked ourselves the following three questions and tried to come up with answers. You might want to stop a moment and with a fresh cup of coffee, ask yourself these questions about your business and how you feel about your future.

1. Is this “Obama Gun Sale Bubble” over?
2. Is demand for firearms and ammunition coming down to the standard demand curve for our business?
3. What can we do for the remainder of 2009 and all of 2010 to match or beat those high sales in the “Bubble” months of 2008-09?

We came up with some answers, which I’ll pass along to you, but they really are only our opinions from our viewpoint. Hopefully you will find something in here which will be beneficial to you in your business.

We believe the insane demand level for tactical firearms is over and future demands for these products will come back down to the industry norms. Keep in mind, though, there have been a huge number of non-traditional firearms buyers making purchases of AR-15’s. So there are a lot of customers out there who will still want to accessorize and modify one of the world’s most versatile and popular platforms. Definitely still a market for AR-15 “stuff”, but a much softer one for the basic platform itself.

The conceal carry/home defense market, however, is starting to heat up and right now is the beginning of a “short boom”, not as significant as tactical rifles, but one nonetheless. We don’t know how much leg this market can get under it or how long it might run. It is getting lots of play right now in the gun press, so take a look at how you can get into it modestly and watch it closely.

We strongly believe the reloading and ammo markets are still underserved and have strong growth ahead of them. It will take longer to get these markets back to a norm because the primer shortage. The deep fluctuations/price increases in the metals markets from which most of these ammo components are made – lead, copper, brass has an impact on availability and prices. Our industry’s share of these markets is not even a wrinkle, and we have neither control nor any leverage we can bring into play. We just have to wait for the metals markets to settle out.

Shotgun and hunting markets did not seem to have the favorable run-up as the tactical weapons market. From what we think we see, there might be some returning strength. It looks like reservations for hunts have still to recover. We definitely expect those to slowly come back, but quite possibly not until folks are more comfortable the economy has settled down and a general recovery is underway. Hunts are discretionary, more easily put off.

For net results for 2009, don’t focus too much on beating year-over-year numbers. Our last year was way out of the norm. Instead focus on the year’s sales number. With the history we’ve had, it would actually be acceptable to have a 0% growth year in 2010 – it all depends when your fiscal year ends and where the “Obama Bubble” fell. Sometimes it’s just nice to have survived and to be able to move on!

Brownells.com

About:
Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, reloading equipment and accessories. Stocking more than 30,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

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Brownells – Frank Talk About Guns September 2009

Gander Mountain

ST. PAUL, Minn.--(AmmoLand.com)- Gander Mountain Company (www.GanderMtn.com) (Nasdaq: GMTN), the nation’s largest retail network of stores for hunting, fishing, Camping, marine and outdoor lifestyle apparel and footwear, products and services today announced results for the second fiscal quarter ended August 1, 2009.

Fiscal 2009 second quarter consolidated sales were $248.4 million compared to consolidated sales of $252.9 million for the second quarter of fiscal 2008, a 1.8 percent decrease.

Consolidated SG&A costs, as a percentage of sales, increased 110 basis points to 27.6 percent of sales in the quarter, reflecting increased advertising expense.

Consolidated net loss was $7.3 million for the fiscal 2009 second quarter compared to a consolidated net loss of $4.9 million for the same quarter last year. The increased loss resulted primarily from discounts and markdowns associated with the withdrawal from PowerSports categories and increased advertising expense. Gander Mountain reported a net loss per share of $0.30 compared with a net loss per share of $0.20 for the second quarter of fiscal 2008.

Retail segment sales for the second quarter were $210.8 million, a decrease of $2.3 million or 1.1 percent, as compared to the fiscal 2008 second quarter. Direct segment sales were $37.6 million for the quarter, compared to $39.7 million for the same quarter last year, a decrease of 5.4 percent.

Comparable store sales during the second quarter of fiscal 2009 declined 2.4 percent. The firearms, ammunition, hunting accessories, fishing, marine and Camping categories all experienced comparable store sales gains during the quarter. During the quarter, Gander Mountain substantially completed its withdrawal from the boat, ATV and power sport services categories. Excluding the negative 4.2 percent impact of these categories, comparable store sales were a positive 1.8 percent during the quarter.

Retail segment net loss was $9.1 million compared to a retail net loss of $6.8 million for the second quarter of last year. Net income for the direct segment was $1.7 million for the quarter, compared with $2.0 million for the second quarter of last year, reflecting start up costs related to the Gander Mountain direct business.

Improvement in inventory management resulted in a decrease in retail segment inventory of 7.1 percent per square foot year-over-year.

For the 26 weeks ended August 1, 2009, the company reported sales of $476.1 million, an increase of 3.4 percent over the same period in fiscal 2008. Comparable store sales for the 26-week fiscal 2009 period increased 2.2 percent. Excluding the negative 4.8 percent impact of boat and ATV sales and power sport services, comparable store sales were a positive 7.0 percent for the first half of 2009. The company reported a net loss for the 26-week period of $26.0 million, or $1.07 per share, compared with a net loss of $29.3 million, or $1.22 per share for the 26 weeks ended August 2, 2008.

“A difficult retail environment slowed Gander Mountain’s progress during the second quarter, as overall sales declined slightly,” said David C. Pratt, chairman and interim chief executive officer. “Positive comparable store sales in our core categories and continued gains in initial margin were offset by costs associated with exiting PowerSports as well as increased marketing efforts. We continue to apply a more disciplined approach to our operations, capital, and expense decisions. While we expect the retail environment to be challenging in the second half of the year, our ongoing efforts to improve operating margins, manage costs and reduce debt will continue into the second half of the year.”

About Gander Mountain Company
Gander Mountain Company (Nasdaq: GMTN), headquartered in Saint Paul, Minnesota, is the nation’s largest retail network of stores for hunting, fishing, Camping, marine, and outdoor lifestyle apparel and footwear, products and services. Established in 1960, the Gander Mountain brand has offered an expanding assortment of outdoor equipment, technical apparel and footwear, as well as gunsmith and archery services. The stores feature national, regional and local brands as well as the company’s owned brands. Focused on a “We Live Outdoors” culture, Gander Mountain dedicates itself to creating outdoor memories. There are 116 conveniently located Gander Mountain outdoor lifestyle stores in 23 states and three outlet stores. Customers may also shop at www.GanderMtn.com. For the nearest store location call 800-282-5993 or visit www.GanderMtn.com. Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

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Gander Mountain Company Announces Second Quarter 2009 Results

Total NICS Background Checks Report

Federal Bureau of Investigation

Washington, DC --(AmmoLand.com)- Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 1,074,757 checks in August 2009, a 12.3 percent increase from the 956,872 reported in August 2008.

So far that is roughly 9,076,205 gun bought this year! The total is probably more as NICS background checks may cover the purchase of more than one gun at a time.

This latest jump in background checks show that Americans are solidly in-favor of keeping firearms in the hands of law abiding citizens and clearly shows that proponents claiming the USA wants more gun control are blatantly wrong.

Gun Owners Say No to Gun Conrtol with their Wallets
The increased trend of Americans buying firearms at a record pace was once thought to be a one time fluke caused by fears of the new Obama administration expressed lust for more gun control. But now 10 months in and the wrongly named “fear buying” has now become the norm as law abiding US citizen exercise their constitutional right to keep and bear firearms by the millions every month with no sign of slowing down.

The bulk of the buying has been concentrated on the following types of guns or calibers:

• Semi Auto Handguns
• Revolvers
• Ar15s and all variants of the Black Rifle
• .50 Caliber

1.17 Guns for Each Person
Conservative estimates of legally owned guns in the USA put the number at 355,029,250 million guns in the USA. That is 1.17 guns for everyone in the USA and if you listen to the liberal press they are all assault weapons. God bless anyone who tries to invade the USA…

Crime Rates Falling
The most stunning in all of this is that we have not seen an increase in crime, murder rates have fallen across most of the USA and Americans have shown that they can be trusted with firearms ownership.  This is directly in contrast to what the national media and gun control supporters would have us believe.

Gun owners you are clearly the majority!

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1,000,000+ Guns Added to American Homes in August

Showmatsers Gun Shows

Blacksburg, VA --(AmmoLand.com)- Showmasters is dedicated to producing professional, safe and ethical gun shows. We strive to provide our patrons with the best available selection of firearms, ammo, knives and related merchandise, and our dealers with the largest crowds of qualified buyers anywhere, while always doing all we can do to protect the Constitution of the United States of America.

Vendors at Showmasters Gun Shows sell, buy and trade. Shotguns, Rifles, Modern Guns of All Kinds, Muskets, carbines, Kentucky’s, Antique Pistols, Swords, Knives, decoys, Samurai, Hunting Supplies, reloading Supplies & Components, Handguns, Parts, Ammo, Books, Coins, Early Indian & Western Americana and Militaria of All Wars, War Relics.

FISHERSVILLE
Augusta Expoland
277 Expo Road
Fishersville, VA 22939

SHOW DATES
Aug. 29 – 30, 2009
Sept. 26 – 27, 2009
HOURS
Sat : 9am-5pm
Sun : 10am-4pm

ADMISSION
Adults – $7.00 – Get A Dollar Off Coupon
Children 12 & Under w/ Adult – FREE
Saturday admission good for both days!

TABLES
300 – 8 ft. tables available

FEES
$50.00 each (introductory offer)

DEALER SETUP
Fri – 12-8pm, Sat – 7am-8:30pm

FEATURING
Free Parking. 24 Hour Security

CONDITIONS
All political material must be pre-approved by Show Manager.
No photography or video allowed without written permission of Promoter.
No media interviews allowed.

NO LOADED FIREARMS–NO EXCEPTIONS!

DIRECTIONS
I-64 Exit 91
From: Richmond – West on I-64 approx. 110 Miles
From: Charlottesville – West on I-64 approx. 32 Miles. Take I-64 to exit 91.
Turn left off exit. Take first right past McDonalds onto Expo Road. Go 1.2 Miles to Expo.
From: Roanoke – Take I-81 N. to Exit 221 (which is I-64 East) to Exit 91 approx. 95 miles from Roanoke.
From: Harrisonburg – Take I-81 S. to Exit 221 (which is I-64 East) to Exit 91 approx. 35 miles from Harrisonburg.
From: Winchester – Take I-81 South to Exit 221 which is I-64 East to Exit 91 approx. 90 Miles

ACCOMMODATIONS
Deluxe Budget Motel
$125.00 – AAA
Budget Host: I-81, Exit 223 $75.00 – AAA Rate Staunton, VA
(540)337-1231
Best Western
www.bestwestern.com
2112 w Main St. Waynesboro, VA 22980
Rate: King, $65.00 Double, $75.00 (540)949-8253 (540)942-1100
I-64, Exit 94 – Just Opened, Waynesboro, VA

Contact Information:

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Fishersville, VA Gun Show Aug. 29 – 30, 2009

ISSC And Austrian Sporting Arms M-22 Pistol

Austrian Sporting Arms

Orlando, FL – -(AmmoLand.com)- Austrian Sporting Arms proudly announces the much anticipated arrival of ISSC’s M22 .22LR pistol in dealerships across the United States. Introduced at the 2009 SHOT Show, the ISSC M2 created quite a buzz with its combination of technology, innovation, and performance.

Designed specifically for the American market by Austrian gun designer Wolfram Kriegleder, best known for his Walther P22 pistol, the M22 in .22LR provides shooters a fast, comfortable and safe training platform using inexpensive and available .22LR ammunition.

Built on a black polymer frame with a contoured grip for comfort and a perfect hold, the M22 is a semi-automatic single-action pistol with 5 different safeties that work independently of each other, providing unmatched safety in a firearm.

The M22 features a 4-inch match bull barrel and a match trigger with a trigger pull of 4.4 lbs. As a target pistol, the M22 also comes standard with and adjustable rear sight and a Weaver rail for the addition of light and laser accessories.

Weighing in at just 1.3 lbs, the M22 has an overall length of 7-inches with an overall height of 4.7-inches and is 1.1-inches wide, making this Austrian-built pistol one of the most balanced and comfortable shooting systems on the market today.

The ISSC M22 is available in a black or two-tone finish. For more information, visit www.austriansportingarms.com.

About:
For more than six centuries austria has been home to some of the world’s greatest gun makers, a proud tradition embodied in the unique firearms now being produced by ISSC. Austrian sporting arms is proud to be the sole importer of ISSC firearms, beginning with the revolutionary m-22 pistol, designed to meet the needs and desires of American shooters. Uses the newest technologies to produce the most unique and innovative guns for today’s shooters.

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Austrian Sporting Arms ISSC M22 Pistol Now Shipping

Cheaper Than Dirt

Fort Worth, TX --(AmmoLand.com)- For approximately the last 12 months, hunters, shooters, and everyone involved with or familiar with the firearms industry has noted a dramatic spike in firearm sales, along with a corresponding rise in ammunition sales. Coinciding with these spikes has been an acute shortage of certain firearms and almost all ammunition. We interviewed Cheaper Than Dirt! CEO Michael Tenny about the shortages to gather some insights on the state of affairs within the ammunition industry.

One thing is immediately clear: the ammunition shortage did indeed begin around the time of the presidential campaign and escalated subsequent election of President Obama. During this time, the industry saw unprecedented volumes of sales in both firearms and ammunition. While the demand has waned to some extent, it still remains significantly higher than in the past.

Tenny commented on the situation saying “With the change in the political landscape, many citizens decided to buy firearms and ammunition before any additional restrictions on ownership or purchasing were enacted. Rumors about increased restriction and taxes on these items drove many to stock up on firearms and ammunition.”

The increased purchasing has centered on high capacity firearms and magazines that had been previously affected by the Assault Weapon Ban. Most of these used the same calibers of ammunition as the military and police.

Tenny had this to say about the shortages of popular calibers of ammunition: “Not only do you have the civilian sales, but law enforcement and the military use many of the same calibers of ammunition. For example, the popular AR-15 rifle uses the same round as the military M16. Many popular handguns use the same 9mm ammunition as the military’s M9 pistol.”

Manufacturers are usually contractually obligated to fulfill military contracts first, leaving the civilian and law enforcement market with whatever is left. They were faced with an increased demand for common calibers from civilians that they could not meet.

Confronted with the fact that manufacturers could not meet the commercial demand, retailers were faced with a dilemma: increase prices to slow down sales, or sell out of the ammunition that they had and have empty shelves and nothing to sell. Not wanting to be faced with ongoing business expenses and no inventory to sell, retailers began scrambling to find ammunition from any source.

Tenny explains it like this: “The increase in demand has many companies similar to Cheaper Than Dirt searching for ammunition to supply their customers, and each is willing to pay more to have stock to sell. This drives the wholesale price up, and the retail customer sees the price increase too. The cost of the components that the manufacturers use to make the ammunition, such as brass, lead, and copper, has also increased.”

So, how long will the shortage last?

Michael Tenny answered “I don’t think demand will slow down to pre-election levels. Ammunition sales have tapered down some from the peak around the election-inauguration period. Manufacturers are working at full capacity around the clock to meet the demand, but no one knows if supply will catch up to the demand any time soon.”

Overall demand for ammunition has risen. Individuals who, prior to the election, did not feel the need to own a gun and practice with it are now new gun owners and add to the base level of ammunition consumption. While stockpiling has slowed, it will take a while for manufacturers to catch up to current levels of consumption.

Tenny explains it thusly: “We’ve seen many first-time firearm owners discover they enjoy shooting, while the avid shooter is purchasing large quantities of ammunition to save money in case of the increased restrictions and taxes. Both are now competing for the same supply along with the military and law enforcement.”

About:
Cheaper Than Dirt! prides itself on being America’s Ultimate Shooting Sports Discounter since 1993. Cheaper Than Dirt boasts over 24,000 items available for purchase through their website and catalog. For most items, Cheaper Than Dirt offers a generous 30 day return policy. For more information, or to place and order, visit www.CheaperThanDirt.com or call 1-800-421-8047. Most orders ship within 3 hours.

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Cheaper Than Dirt CEO Comments on Ammunition Shortage

BATFE

PHILADELPHIA –-(AmmoLand.com)- Mark W. Potter, special agent in charge of the Philadelphia Field Division of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF), today announced that ATF is offering a $5,000 reward for information leading to the arrest and conviction of those responsible for a burglary and theft that occurred on Aug. 19 at Nimrod Haven Firearms in Hanover Township, Pa.

Burglars used a vehicle to break in the front doors of the business. During the burglary 33 handguns were stolen from the gun store.

Anyone with information about this crime should contact ATF at 1-800-ATF-GUNS (800-283-4867) or the Hanover Township Police Department at (570) 825-1270. All calls will be kept confidential.

About:
ATF – Is a unique law enforcement agency in the United States Department of Justice that protects our communities from violent criminals, criminal organizations, the illegal use and trafficking of firearms, the illegal use and storage of explosives, acts of arson and bombings, acts of terrorism, and the illegal diversion of alcohol and tobacco products.

We partner with communities, industries, law enforcement and public safety agencies to safeguard the public we serve through information sharing, training, research, and use of technology.

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ATF Offers $5,000 Reward In Gun Store Theft

Fall Great Outdoor Days with $5 Shipping @ Cabelas.com

Cabelas Shooting Sports

Cabelas.com – -(AmmoLand.com)- Is offering a Five Dollar Shipping Coupon on brand name products on orders placed before August 4th 2009. For more info visit Cabelas.com

• Enter promotion code 89FLAT during checkout
• Offer expires August 24, 2009 11:59 p.m. (EDT)
• $150 minimum order
• Good on Standard Express shipping to US Deliverable Addresses ONLY
• Additional shipping charges for large or heavy items still apply
• Not available to Cabela’s employees
• Not valid with any other offer
• Offer cannot be used on prior purchases

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

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Fall Great Outdoor Days with $5 Shipping @ Cabelas.com

Bass Pro Shops

Altoona, Iowa - Bass Pro Shops, recently voted the #1 outdoor retailer in America by Sporting Goods Business Magazine, will celebrate its 56th store’s Grand Opening Thursday, August 27th through Sunday, August 30th. The store will open at 8 AM Thursday and at 9 AM (normal opening hours) Friday and Saturday and 10 AM Sunday. The new Bass Pro Shops Outdoor World is located at the southeast corner of the I-80 and Highway 65 by-pass.

The Grand Opening celebration will be preceded by a special Evening for Conservation event Wednesday, August 26th that is free and open to the public. Area conservation groups partnering with Bass Pro Shops will set up display booths to educate customers on their efforts and projects with a portion of the night’s sales benefiting the National Fish Initiative’s “More Fish” campaign.

Grand Opening festivities include special exhibits, celebrity guests, store-wide savings and fantastic giveaways. You can visit with today’s experts on fishing, hunting, Camping, boating and more. See huge product selections from the industry’s top manufacturers and talk with factory representatives to get the latest information on new products.

The first 200 customers Thursday, August 27th and Saturday, August 29th will receive a Bass Pro Shops gift card in a mini tackle box with purchase, while Friday, August 28th and Sunday, August 30th they will receive a limited edition Bass Pro Shops logo lure with purchase.

Visitors may also register to win a Bass Pro Shops #1 Race Car Go-Cart with a $1,500.00 value. (NO PURCHASE NECESSARY TO ENTER OR CLAIM PRIZE. Open to legal residents of the 50 United States and District of Columbia who are 18 years of age or older at time of entry. Void where prohibited. Sweepstakes begins 08/26/09 and ends 08/30/09.)

Thursday, August 27th you can learn how to have a more successful day in the field with RedHead Pro Hunting team member and “First Lady of Hunting” Brenda Valentine. Visit with World of Outlaws driver Terry McCarl Saturday, August 29th from 12Noon to 2pm and see the Big Game Treestands on display through Sunday, August 30th.

Visitors will have the opportunity Thursday through Sunday, August 27th through 30th, from 10am to 4pm, to visit with award-winning wildlife artist Larry Zach. View this Iowa native’s beautiful works of art depicting wildlife and nature scenes.

Sunday, August 30th, from 1pm to 5pm, Nashville recording artist and 2-time Celebrity Bull Riding Champion Jason Brown will perform a free concert in the parking lot.

Special displays through Sunday, August 30th include the Bass Pro Shops #1 NASCAR car, the Bass Pro Shops #20 Sprint car and the awesome King of Bucks Trailer featuring 25 world record whitetail deer mounts.

The store offers 145,000 square feet of outdoor excitement including the area’s largest selection of quality gear for fishing, hunting, Camping, boating and marine. Much more than a hunting and fishing store, however, Bass Pro Shops also offers equipment for hiking, backpacking, outdoor cooking and more. Shoppers will find outdoor apparel for men, women and children, along with a fine selection of outdoor, casual and athletic footwear. A gift and nature center serves up a wide variety of outdoor-related items from lamps and dishes to bird feeders and furniture.

Known for bringing the outdoors indoors, a typical Bass Pro Shops retail store features over 3,500 area antiques and artifacts, up to 400 trophy fish and wildlife mounts and many grand murals depicting scenes reminiscent of the area making it a true destination experience.

Interested in learning a new outdoor skill or improving existing ones? Watch for the Bass Pro Shops Outdoor Skills Workshops schedule. These are free classes that will be offered on a regular basis and will include topics like outdoor cooking, nature photography, fly fishing, Camping, archery and more. Widely recognized for their efforts in conservation and outdoor education, Bass Pro Shops has received more conservation awards than any other outdoors retailer.

About Bass Pro Shops Group:
Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 100 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO. Follow us on Twitter @ bass_pro_shops

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, Fisher, Pro Craft, Kenner, Mako, and SeaCraft boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit www.trackerboats.com

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. Visit www.bigcedar.com for more information.

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Iowa’s Next Great Adventure Opens August 27th

Total NICS Background Checks Report

National Shooting Sports Foundation

Washington, DC --(AmmoLand.com)- Data released by the FBI’s National Instant Criminal Background Check System (NICS) reported 966,162 checks in July 2009, an 8.4 percent increase from the 891,224 reported in July 2008.

This latest jump in background checks follows the release of the Firearms and Ammunition Excise Tax Collection Report by the Department of the Treasury just two weeks ago.

The report noted that firearm and ammunition manufacturers paid more than $109.8 million in the first calendar quarter of 2009, up 43 percent over the same period in 2008.

About:
NSSF, founded in 1961, is the trade association for the firearms, ammunition and recreational shooting sports industry. It promotes the safe ownership and responsible use of products its members make and sell. For more information, visit www.nssf.org

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Close to a Million Guns Bought By Honest Americans In July 2009

Shesafari.com

Houston TX - -(AmmoLand.com)- SHE Outdoor Apparel is now available in nearly 400 retail locations. Small specialty shops, mid-level sporting good stores and several major chains are offering the company’s high quality fashions.

“Female consumers are driving the sales of our product. They are going into stores asking for SHE Outdoor Apparel,” says Brian Zaitz, CEO. “We are pleased that consumer demand has allowed us to expand the number of retail locations where SHE products are available.”

Pam Zaitz, President of SHE, explains their progress, “What began as an online venture, quickly expanded to 17 stores in our first year. Five years later we are in several hundred stores and growing rapidly. We began with the original SHE Safari collection. Since then we have added SHE Camo, SHE Upland, SHE Shooting, and SHE Style collections. More collections are planned. We want SHE Outdoor Apparel to be the ultimate clothing source for outdoorswomen.”

The designers at SHE, lead by Pam’s acute attention to detail and creativity, are focused on developing unique styles that fit the feminine form and perform above expectations. An elite team of women who make their living in the hunting and outdoor industry work hard to field test every garment and provide valuable feedback to assure the product meets strict standards.

“We are fortunate to have Olympic medal winning athletes as spokespersons in Kim Rhode and Corey Cogdell for our shooting line,” explained Brian. “You will also recognize the names of many of our pro staff, including Vicki Cianciarulo of Archer’s Choice; Kandi Kisky of Realtree’s Whitetail Freaks; Tiffany Lakosky of The Crush; Regina Brunson of Addicted to the Outdoors; Jodi Clark of Higher Ground Outdoors; Haley Heath of Family Traditions; Ginger Morehead of Stayin’ Safe; Hon. Julie Mogenis of Huntin’ with the Judge; Kelly Gotch of The Guide Series; Brenda Potts of SHE’s Beyond the Lodge and Louise and Eva Shockey of Jim Shockey’s Hunting Adventures.”

In addition to the television show personalities SHE has several industry professionals and prominent, national, female outdoor writers on their pro/advisory staff. A team of local pros comprise SHE’s regionally based field staff program throughout the country. “Not only is our clothing field tested by the best, it is field proven,” said Brian.

To find a dealer near you visit www.shesafari.com.

About:
SHE Outdoor Apparel is a Texas based company specializing in high quality outdoor clothing for women. For more information visit www.shesafari.com or call 281-448-4860.

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She Outdoor Apparel Increases Retail Availability

Beretta PX4 Storm SD Pistol

Beretta USA

ACCOKEEK, MD –-(AmmoLand.com)- Beretta U.S.A. Corp. announces new delivery of Px4 Storm SD (Special Duty) pistols in 45 Auto caliber to its distributors.

According to Gabriele de Plano, Vice President of Tactical Marketing, Beretta will continue to ship limited quantities during the rest of the year. “The SD was developed to meet the very demanding requirements of the original 45 caliber JCP (Joint Combat Pistol) specifications, and given the ongoing demand for handguns this particular model is expected to sell through very quickly,” said de Plano.

The SD features a distinctive dark earth colored frame, extended barrel (suitable for threading), special corrosion-resistant finishes and materials, and three magazines: One flush (9 rounds) and two extended (10 rounds). The pistol and magazines come in a custom fitted, dark earth, waterproof tactical case. Included accessories are two additional backstraps and magazine release buttons, as well as a cleaning kit, gun oil and cable lock.

About:
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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Beretta Announces New Delivery Of PX4 Storm SD Pistol

Remington Arms Company

Madison, NC – -(AmmoLand.com)- Beginning August 1, 2009, Remington Arms Company, Inc. is launching their consumer fall rebate program with offers on select firearms and ammunition products. These promotional campaigns feature exciting cash-back savings for valid retail purchases from August 1, 2009 through December 31, 2009.

Consumers receive tremendous value with the “Remington Load Up on Savings 2009” rebate offers on Model 870TM Express® pump action shotguns; Model 11-87TM autoloading shotguns; specific Model 700TM bolt-action rifles; and Model 770TM bolt-action rifles. For valid ammunition purchases, consumers maximize their savings when they choose Remington Premier® Copper Solid™ Sabot Slugs and Core-Lokt® Centerfire rifle cartridges during the same promotional period.

Rebate-eligible products are listed below and these cash-back offers are valid on ammunition and new consumer gun purchases made 8/1/09 through 12/31/09. All mail in or online requests for the 2009 Fall rebates must be received by 1/15/10. Rebates are limited to one entry per offer per person, address or household unless otherwise stated on individual coupons.

“Remington Load Up on Savings 2009”

• • Premier Copper Solid Sabot Slugs – A $5 rebate on one box or a $10 rebate on two boxes.
• • Core-Lokt Cartridges – A $2.50 rebate on one box or $5 rebate on two boxes.
• • Model 870 Express Pump Action Shotguns– A $30 rebate applies to all models.
• • Model 11-87 Autoloading Shotguns – A $50 rebate applies to all models.
• • Model 700 SPS™ and Model 700 ADL® Bolt Action Rifles – A $40 rebate applies
  to all models.
  • Model 770 Bolt Action Rifles – A $40 rebate applies to all models.

The Remington 2009 Fall Rebate program will be supported by national advertising campaigns, co-op advertising and point-of-purchase materials. For more details on this consumer sales incentive program, please contact your sales representative or visit the Partners section at www.remington.com.

About:
Remington Arms Company, Inc., headquartered in Madison, N.C., designs, produces and sells sporting goods products for the hunting and shooting sports markets, as well as military, government and law enforcement markets. Founded in 1816 in upstate New York, the Company is one of the nation’s oldest continuously operating manufacturers. Remington is the only U.S. manufacturer of both firearms and ammunition products and one of the largest domestic producers of shotguns and rifles.

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Remington Announces 2009 Consumer Fall Rebates

FNH USA Road Show Trailer

FNH USA

McLean, Va – -(AmmoLand.com)-A 38-foot trailer carrying FNH USA’s entire product line hit the highway this summer on a tour of stocking dealers with events for consumers along the way.

“Our customers had the chance to experience, firsthand, our product line,” says Barbara Sadowy Bailey, director of marketing for FNH USA. “It was an opportunity for customers to test our products before they bought them — a great benefit to them.” And, since the SCAR 16S was one of the featured products, customers had the chance to shoot one of the most exciting new firearms on the market today.

By summer’s end, the trailer visited forty dealers around the country and traveled an estimated 9,600 miles throughout the United States. “This is just another way we have found to support our dealers,” adds Bailey.

About:
FNH USA is the sales and marketing arm of FN Herstal, S.A., Belgium. Its corporate mission is to expand its global leadership position in defense, law enforcement and commercial markets by delivering superior products and the finest in training and logistical support. Visit www.fnhusa.com to view the entire line of FNH USA products and services. FNH USA, P.O. Box 697, McLean, VA, 22101, U.S.A.

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FNH USA Road Show Toured Dealers And Talked To Customers

Frank B - Brownells.com

Brownells.com - -(AmmoLand.com)- Our newest, latest and greatest – Catalog #62 – is printed and ready to go into the mail the first or second week of August. You should get it about a week later. This one is bigger than our last at 592 pages, has more’n a thousand new products, and we’ve tweaked our product categorization program to make it even better.

Frankly, we’re awfully pleased with this new Big Book . . . seems we keep saying that every year, but they really do get better and better. However, if print media isn’t your bag anymore and you’ve really gotten into the “net”, we’ve got the new website for you to use and enjoy – brownells.com – which is getting rave reviews and lots of activity. Give it a look – between the web and the catalog, we’ve tried to make it wondrously easy for you to pick out the items you want and get them on order to you.

Now to something you really need to do… work on your strategic plan. This is a particularly interesting time in our industry. We all know and acknowledge that the boom we are seeing is a classic “bubble”, with prices driven up on particular guns or shooting platforms and ammunition caused by shortages. These are real shortages, but the manufactures at all levels, from raw goods through gun and ammo factories are not making major capital investments in new manufacturing equipment. They too know this bubble will burst and they will be left with excessive capacity for which they have no need, paid for with borrowed money. No cash stream from the expenditure, but still have to pay for the equipment. Frankly, to stay in business in the long view, these folks have to look at their world this way.

So where does all this turmoil find you? Have you gotten your business strategic plan in place? Obviously the factories do. But do you know what you’re going to be doing after the inevitable bursting of the bubble? You really need to stop and take a good look at your business’s future and your personal future. Preparing for this “future” ahead of time is called your business strategy. It can be overwhelming; for sure it’s going to be challenging to think about, much less create. To help put your mind in the right groove; “Strategy” is defined as “a plan of action to achieve a particular goal.” The word has its roots in the ancient Greek word strategos, which is a military term used to describe the art of a general. Kind of cool, when you think about it! You’ve got to think of yourself as a general as you create and manage the strategy to reach our goals for our business and our life.

To create this strategy for your business, the first thing to do is sit down and make a list of what it is you want to accomplish – what are the most important things to you and how do you want to make them happen? These are your goals. The stuff you’re aiming to have happen. This is not the time to take on the rebuilding of the world order. Start small and take some time to work on your list.

Secondly, you should also think about the things that you don’t want to do or you don’t want to happen. Not going broke is a pretty good goal, for instance. Once you have your do’s and don’ts listed, it becomes much easier to continue to narrow down your initial plan and start adding new exciting ideas, and get rid of the not so good ones.

OK, so here’s the order of things. Write down your goals. “My business is going to Survive” might be one to start with. Then you start on the Strategy to make sure you reach your goal. You really have two simple choices – 1) You can downsize as your market shrinks and work hard to contain costs. 2) You can diversify your product line or service areas and work to bring in customers.

Stretch your thinking. Think carefully about this and write it down. These goals are what you’ll base your strategic plan on. Everything you write down in the strategic plan column should directly correlate to the eventual success of your main goal. For instance, you’ve decided you want to open a gun shop. You have the tools and the skills necessary to do it. That becomes a goal. But, you need to define that goal. What is your goal for the next five years? If you want this to be a full-time job or even a part-time job, then make that your goal.

Part of your strategy for reaching this should be:

1. What will distinguish my work from someone else’s and how do I create a niche for myself?
2. How do I find and get customers through the door?
3. Where should I advertise to find those customers?
4. Are there certain sub-categories of gunsmithing that I’m really good at which my customers are looking for?
5. Also, think about your location. Are you where your customers expect to find your shop? Is it the neighborhood where potential customers will probably be coming on other business and swing by?

Do a lot of leg work and do your research thoroughly – discover what will make you unique and bring value to your customer and make that a highly important part of your overall goal.

Goal setting and Strategy is all about understanding who you are and what you do. It’s who you want to become and it’s your plan for reaching the goals that you’ve set for yourself. Remember however, that it’s also who you don’t want to be. A good goal will direct your strategies, which will then create boundaries around your goals. And with the right goals and the right strategies you can keep yourself completely focused on moving ahead and being successful – which is the goal for all of us!!

Brownells.com

About:
Brownells is the world’s largest supplier of firearm parts, gunsmithing tools, reloading equipment and accessories. Stocking more than 30,000 items, the company supplies armorers, gunsmiths, and shooters worldwide. All of their products are backed by a 100% satisfaction, unconditional, lifetime guarantee. For more information, or to place an order, call 800-741-0015 or visit Brownells.com

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Brownells – Frank Talk About Guns August 1st 2009

BATFE

Escondido, CA - -(AmmoLand.com)- The Bureau of Alcohol, Tobacco, Firearms and Explosives Los Angeles Field Division invites you to attend a Federal Firearms Licensee Seminar on Thursday, August 27, 2009 from 5:30 p.m. – 8:00 p.m. at The Mitchell Room, City Hall City of Escondido 201 N Broadway Escondido, CA 92025.

Topics to be discussed will include:

• Southwest Border Initiative
• ATF Authority and Inspections
• Question and Answer Session

Representatives from Immigration and Customs Enforcement (ICE) and other Federal Law Enforcement Agencies will be in attendance.

RSVP: Please RSVP with your name and the number of individuals attending by sending a fax to (714) 347-9151 Please respond no later than August 21, 2009 If you have any questions regarding the seminar, please call Investigator James Palm at (714) 347-9160.

About:
ATF – Is a unique law enforcement agency in the United States Department of Justice that protects our communities from violent criminals, criminal organizations, the illegal use and trafficking of firearms, the illegal use and storage of explosives, acts of arson and bombings, acts of terrorism, and the illegal diversion of alcohol and tobacco products.

We partner with communities, industries, law enforcement and public safety agencies to safeguard the public we serve through information sharing, training, research, and use of technology.

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California ATF Invites You To Attend FFL Seminar

$5 Flat-Rate Shipping Coupon Cabelas.com

Cabelas Shooting Sports

Cabelas.com – -(AmmoLand.com)- Is offering a Five Dollar Shipping Coupon on brand name products on orders placed before August 4th 2009. For more info visit Cabelas.com

• Enter promotion code 89YOUSAVE during checkout
• Offer expires August 4, 2009 11:59 p.m. (EDT)
• $150 minimum order
• Good on Standard Express shipping to US Deliverable Addresses ONLY
• Additional shipping charges for large or heavy items still apply
• Not available to Cabela’s employees
• Not valid with any other offer
• Offer cannot be used on prior purchases

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

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$5 Flat-Rate Shipping Coupon Cabelas.com

7 Day bargain cave sale at Cabelas.com

Cabelas.com – -(AmmoLand.com)- Is hol;ding a 7 day sale on already discounted brand name products in their Bargain Cave. For more info visit Cabelas.com

About: Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, Camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

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7 Day Bargain Cave SALE at Cabelas.com

MidwayUSA - Shooting Supplies, Re-loading, Gunsmithing, Hunting, Ammunition, Gun-Parts & Rifle Scopes

Midway USA

Columbia, MO - -(AmmoLand.com)- MidwayUSA offers a huge selection of Shooting, Reloading, Gunsmithing, Hunting and outdoor products to Customers worldwide.

We have designed one of the most sophisticated computer networks in the industry, which allows us to maintain real-time inventory and our trademark service. To find about employment with MidwayUSA, please visit the Careers page.

From our humble beginnings to our current modern 140,000 square-foot facility in Columbia, Missouri, MidwayUSA has developed an extremely loyal following of shooting and re-loading Customers worldwide. Enjoy this video tour of our operations with Gun Talk Radio’s Tom Gresham.

MidwayUSA was incorporated in 1977 under the name of Ely Arms, Inc. In 1979, the name was changed to Midway Arms, Inc. In June 1998, the MidwayUSA name came into use. MidwayUSA has been under the continuous ownership and management of the Potterfield Family from the beginning.

About:
Shop MidwayUSA online for shooting supplies, reloading, airguns, gunsmithing, rifle scopes, ammunition & outdoor products. Extremely competitive prices, great sales, huge in stock product selection, same day shipping, legendary service, passionate NRA supporter & family owned.

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MidwayUSA World Leader In Shooting, Re-loading Supplies And Equipment

Beretta USA

ACCOKEEK, MARYLAND – Beretta USA recently released the 2.0 version of its proprietary dealer tool Beretta Interactive Order Form – or BIOF.

As a B2B tool, this password-protected web site (www.berettausa.org) allows dealers direct access to Beretta USA’s ordering system. Using BIOF, dealers are able to place orders directly into the BUSA system, as well as view available inventory 24 hours a day. Orders are entered instantaneously eliminating the constraints and frustrations of having to do business in an eight-hour window.

Ugo Muffolini, who is overseeing the BIOF project and site at Beretta, worked very closely with TOPGRAF, the developer of the site, to ensure that technologies successfully used in other industries (such as the appliance industry) were adapted to meet the unique needs of firearms dealers. According to Muffolini, “it was also important to make learning and using the system simple- we didn’t want to add work. By making the BIOF system simple, for example, we reduced the time it takes to fill out orders because once a dealer places their first order any future forms pulled up on the system are nearly 80% complete- with pertinent account information already filled in.”

Once a dealer is enrolled, BIOF provides that dealer with access to the full listing of Beretta products including firearms, parts, accessories and apparel. The site includes product images and descriptions in addition to detailed mechanical drawings for aid in specifying parts orders. While the site offers a lot of new information direct to the Beretta dealer network, many familiar graphic elements have also been incorporated to help minimize the learning curve.

“The idea behind this web site is to provide greater assistance to our dealers. As a manufacture and a business partner, Beretta wanted to give our dealers access to tools that help them manage their business and meet their customers’ expectations,” said Christopher Merritt, General Manager, Beretta USA.

About:
Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

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Beretta Releases New Web-Based Dealer Tool

BATFE

Montana - -(AmmoLand.com)- The purpose of this letter is to provide guidance on your obligations as a Federal firearms licensee (FFL). The Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) is dedicated to your success in meeting requirements as a Federal Firearms licensee.

The passage of the Montana Firearms Freedom Act, House Bill 246 (Act), effective, October 1, 2009, has generated questions from industry members as to how this State law may affect them while engaged in firearms business activity. The Act purports to exempt personal firearms, firearms accessories and ammunition manufactured in the State, from most Federal Firearms laws and regulations. However, because the Act conflicts with Federal firearms laws and regulations, Federal law supercedes the Act, and all provisions of the Gun Control Act and the National Firearms Act, and their corresponding regulations, continue to apply.

As you may know, Federal law requires a license to engage in the business of manufacturing firearms or ammunition, or to deal in firearms, even if the firearms or ammunition remain in the state. All firearms manufactured by a licensee must be properly marked. Additionally, each licensee must record the type, model, caliber or gauge and serial number of each firearm manufactured or otherwise, and the date such manufacture or other acquistion was made. Firearms transaction records and NICS background checks must be conducted prior to disposition of firearms to unlicensed persons. These, as well as other Federal requirements and prohibitions, apply whether or not the firearms or ammunitions have crossed state lines.

If you have any questions regarding the Federal firearms laws and regulations, please contact your local ATF office. ATF works closely with the firearms industry and appreciates the important role the industry plays in combating violent crime. A listing of phone numbers can be found at : http://www.atf.gov/contact/field.htm

It is signed by Carson W. Carroll Assistant Director (Enforcement Programs and Services)

http://www.atf.gov/firearms/071709-montana-openletter.pdf

About:
ATF – Is a unique law enforcement agency in the United States Department of Justice that protects our communities from violent criminals, criminal organizations, the illegal use and trafficking of firearms, the illegal use and storage of explosives, acts of arson and bombings, acts of terrorism, and the illegal diversion of alcohol and tobacco products.

We partner with communities, industries, law enforcement and public safety agencies to safeguard the public we serve through information sharing, training, research, and use of technology.

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An Open Letter To All Montana Federal Firearms Licenses