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Hunter Outdoor Communications Assumes U.S. Public Relations Role For Merkel & Anschutz Sporting Arms

Steyr Elite 08 With Aluminium Folding Stock

Steyr Arms

Trussville, AL --(Ammoland.com)- Steyr Arms, one of the world’s oldest and most prestigious firearms manufacturers, announced today that Hunter Outdoor Communications is now managing the public relations programs in the U.S. for Merkel firearms and Anschutz precision rimfire sporting rifles, effective immediately.

Hunter Outdoor Communications has been spearheading the public relations efforts for Steyr Arms since 2009.

Earlier this year, Steyr Arms announced that it had acquired Merkel USA, the American importer and servicing center for Merkel’s hand-crafted and hand-engraved side-by-side and over/under shotguns, fine double rifles, drillings, combination guns, and K1 single- shot stalking rifles, as well as the world-renowned Anschutz precision rimfire sporting rifles. Merkel hunting and sporting arms was created in 1898 in Suhl, Germany, and its firearms have been available in the U.S. since 1991, two years after the fall of the Berlin Wall. Created in 1856, Anschutz is a family-run company, now in its fifth generation.

Hunter Outdoor Communications, a public relations agency specializing in the hunting, outdoor, marine and tactical markets, is headquartered in San Antonio, Texas, with an office in Richmond, Virginia. The appointment is effective immediately.

“We are exceptionally pleased with the partnership we have with Hunter Outdoor Communications,” said Scott O’Brien, CEO of Steyr Arms. “Over the past year, we have made great strides with Steyr products in the U.S. market, and now, we hope to do the same with both the Merkel and Anschutz brands.”

Hunter Outdoor Communications’ public relations program for both Merkel and Anschutz sporting arms will encompass the development and implementation of an aggressive communications plan focusing on Merkel’s exquisite rifles and shotguns that have been hand crafted and refined for more than a century in Germany, as well as Anschutz’s high-performance precision rimfire rifles with an Olympic pedigree.

Established in 1864 in Steyr, Austria, Steyr Arms is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary Safe Bolt System actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is also the U.S. importer for Merkel firearms and Anschutz precision rimfire sporting rifles. For more information, contact Steyr Arms at 7661 Commerce Lane, Trussville, AL 35173; call (205) 655-8299; or visit www.steyrarms.com.

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Down-N-Dirty Outdoors Names Hunter Outdoor Communications As Its Public Relations Agency Of Record

Down-N-Dirty Outdoors Names Hunter Outdoor Communications Its PR Agency

Down-N-Dirty Outdoors

LEWISBURG, Kentucky --(Ammoland.com)- Down-N-Dirty Outdoors, the rising star in the premium handcrafted turkey call market, announced today that it has selected Hunter Outdoor Communications to handle its public and media relations. The appointment is effective immediately.

Created in 2006 as a joint venture between two game-calling champions, Jason Kidd and Mark Coin, Down-N-Dirty Outdoors produces extremely high quality diaphragm turkey calls, turkey locator calls and friction calls. With its distinctive logo and white-and-red-on-black packaging, D-N-D’s hand-made turkey calls have developed a cult-like following among bird hunters and competitive game callers alike.

“Jason and Mark have created a fine lineup of exceptionally lifelike sounding calls—all crafted by American hands in their Kentucky facility—with prices that working men and women can afford,” said Mike Nischalke, vice president of Hunter Outdoor Communications.

“As they prepare to expand their line and go national with their marketing efforts, we are especially pleased to welcome D-N-D to our family of clients, and we look forward to their continued success.”

Hunter Outdoor Communications is a full-service public relations company representing such other premium outdoor brands as The BLOCK archery targets, Ghost Quiver, GlenDel Buck, Hi Mountain Seasonings, Hunter Safety System, IQ Bowsights, Rack1 Whitetail Hunting System, Rage Broadheads, Steyr Arms (Steyr, Merkel and Anschutz sporting) and Vero Vellini. HOC is headquartered in Boerne, TX, with a satellite office in Richmond, VA.

For more information on Down-N-Dirty Outdoors, go to www.downndirtyoutdoors.com. Be sure to visit the Down-N-Dirty Outdoors fan page on Facebook.

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