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Benelli USA

ACCOKEEK, MD --(Ammoland.com)- Benelli USA is pleased to announce that Bentley-Scott Marketing was awarded Agency of the Year for 2011 at Benelli USA’s annual sales awards banquet held during the SHOT Show in Las Vegas.

Bentley-Scott Marketing is a group of independent manufacturer’s representatives dedicated to providing sales and marketing services for premium brands in the shooting, hunting, law enforcement and outdoor industry.

The organization provides a full range of services to manufacturer clients for marketing to consumers, sporting goods retailers, wholesalers and large format retailers in the Southwestern U.S.

Other rep groups receiving awards for outstanding performance at the awards banquet included Covey Sales & Marketing recognized as Franchi Agency of the Year for 2011, Pestilli & Associates recognized as Uberti Agency of the Year for 2011, Core Line Marketing recognized as Stoeger Airgun Agency of the Year for 2011. In addition to being awarded Agency of the Year for 2011, Bentley-Scott was also recognized as Agency of the Year for 2011 for the Benelli and Stoeger Firearms brands.

“We are pleased to win this award and proud that our efforts are being recognized by such a great company,” said O.M. Rhea, Principal, Bentley-Scott Marketing. “We believe a strong sales effort with quality products and profitable sales program are the key to success in our industry. We take great pride in representing Benelli USA and being a part of their team.

“Having our group finish in top place in 2011 was a goal of ours and it is very rewarding to have accomplished this,” added Chad Rhea. “The whole Benelli sales support team should share in this award, for it was truly a team effort. Our reps fought hard for market share through a strong sales, service and promotional effort.”

“Benelli USA is very proud to name Bentley-Scott Marketing as the winner of our ‘Agency of the Year,’” said Jason Evans, Benelli USA VP Commercial Sales. “Achieving excellent performance against a very competitive field, they have proven their outstanding abilities with all of the Benelli USA brands.”

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Larry Potterfield, Founder and CEO of MidwayUSA, sat down with Inc. magazine to discuss his company’s journey to becoming “the best-run business in America”.

Highly Targeted Larry Potterfield's company has more than 1,500 formal business processes.

Midway USA

Columbia, MO --(Ammoland.com)- MidwayUSA’s Vision is “To be the best-run business in America, for the benefit of our Customers, by systematically applying the modern leadership and management principles from the Baldrige Criteria for Performance Excellence.” 

This vision starts with the company’s Number One goal – Customer Satisfaction. Inc. magazine recently recognized this vision and featured MidwayUSA in a story in the February 2012 issue.

“Everything starts with our Vision, and it’s a pretty bold one,” said Larry Potterfield, Founder and CEO of MidwayUSA.  “As a company grows, it’s important to formalize the planning, processes, systems, training and communications and to develop a great team of leaders throughout the organization. This is the hardest part of running a business and it’s something they don’t teach much in business school.”

Successfully running a business with over 300 employees while keeping Customers satisfied at the same time is no accident; it is the result of executing plans, listening to Customers, employees and continuously improving the way the business runs.  The adoption of the Baldrige criteria allowed MidwayUSA to make this happen with systematic processes, not to mention fast shipping and friendly service, something the company measures and benchmarks against the best catalog and internet companies in America.

“Potterfield loves Baldrige not because it is exhaustive but because he believes it is foundational,” said Leigh Buchanan, Editor at Large for Inc. magazine. “Recently, he and members of his executive team distilled from the criteria 30 principles—involving things such as communication, work-force development, and contingency planning—that he considers the immutable core of management discipline.”

In late 2011, MidwayUSA won the Columbia Business Times Titan Award, an award presented to businesses that have made a significant difference in their community. The company was also named a “Top Place to Work” in 2011 by Inside Columbia’s CEO magazine.

About MidwayUSA

MidwayUSA (http://www.midwayusa.com) is a family-owned catalog and internet retailer specializing in Just About Everything℠ for Shooting, Reloading, Gunsmithing and Hunting.  Now celebrating our 35^th Anniversary, Larry and Brenda Potterfield turned their passion for shooting sports into a career in 1977 by opening a small retail firearms store that would eventually become MidwayUSA. MidwayUSA is still owned by the Potterfield Family and Customer Satisfaction is still our Number One Goal.

• For more information about MidwayUSA, please visit our website or call 800-243-3220.
• To read the Inc. article in its entirety, please visit the article link on their website.

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