Shot Show Media Day At The Range 2012 Breaks Attendance Records

Media Day At The Range

Las Vegas, NV --(Ammoland.com)- In its sixth-year, the 2012 SHOT Show Media Day at the Range broke all attendance records.

The event which is held on the day prior to SHOT Show, was attended by over 1,200 members of the media. With over 100 manufacturers exhibiting,

Media Day at the Range continues to be the largest media event in the hunting and shooting industry, giving outdoor media the opportunity to shoot and test the best new products for 2012. Attending manufacturers get a jump on their competition with early media exposure highlighting their products for print, broadcast and internet coverage.

A special thanks to Media Day’s presenting sponsor NSSF as well as all our supporting sponsors, Winchester Ammunition, Caracal, Rock Island Armory, 5-11 Tactical, Tactical-Life.com, Action Target, Federal Premium Ammunition, Browning and GunBroker.com for their support in helping make this day the success it is.

“SHOT Show Media Day at the Range has become an important part of the overall SHOT Show experience,” said NSSF Senior Vice President and Chief Marketing Officer Chris Dolnack. “After its first year as title sponsor, NSSF looks forward to reviewing feedback from attendees and working with the organizers to make Media Day even better next year.”

The first annual Action Target Media Day Safety Award was presented to Remington Arms for demonstrating the highest standards of safety during the range day. Each exhibitor was judged by a panel of safety auditors from DOA Tactical. In addition to the recognition, Remington also received $3,500 towards their 2013 SHOT Show Media Day at the Range registration fee.

Open to all in the hunting and shooting industry, manufacturers, conservation groups and shooting organizations are welcomed on a first-come, first-served basis. This year’s exhibitors ranged from firearms manufacturers to tactical clothing companies. This year’s event also included an expanded short and long range shooting areas which allowed the media to test many more new products than ever before.

“Media Day dramatically improved our new product launch at SHOT Show,” said Jody Lamb, Marketing Manager for VANGUARD, a manufacturer of sporting optics and shooting accessories. “Hundreds of editors, writers and TV and radio hosts put our binoculars and spotting scopes to the test out on the range. You really can’t tell the quality of glass inside of a convention center so Media Day made it an effective setting for everyone. We’re so excited to see everyone again next year.”

Accordingly to Bill Dermody of Savage Arms, “I got more PR work done in one day than in months. It is going to take me weeks to get all the consignment guns to writers,” he said.

“Media Day funnels hundreds of people and products to the firing line– people with deep expertise in shooting gear, and products brand-new to market” said outdoor writer Wayne van Zwoll. “If you’re not part of Media Day, you’re missing a first look at tomorrow’s headline hardware, and a chance to buttonhole the engineers who designed it. No other event so clearly registers the pulse of the shooting industry!”

Media Day at the Range 2012 was also a fundraiser for Safari Club International. Through the generous donation of products to the silent auction from many of the manufacturers, funds were raised during the event in support of SCI’s many conservation programs.

AmmoLand and Benelli at Media Day at the Ramge 2012 - (L-R) Joe Coogan, Fredy Riehl, Brian Johnson, Mike Leeds

Don’t miss out on next year’s Media Day at the Range to be held January 14, 2013. Details concerning exhibitor registration will be available in the coming weeks. For more information visit www.media-day.com or contact Cathy Williams (cathy@cmgmarketingandevents.com) or Cory Cannon (ccannon@triplecurl.com).

Colts 1877 Bulldog Gatling Gun

Colt

Las Vegas, NV --(Ammoland.com)- We are excited for Shot Show’s Media Day at the Range today, Monday, Jan. 16. I’d like to invite you to put your trigger finger on some of Colt’s new 2012 firearms.

At this year’s Media Day, you’ll have the opportunity to fire Colt’s New Frontier Single Action Army revolver with a 7.5-inch barrel. Colt’s newest high performing pocket pistol, the .380 Mustang Pocketlite, will be ready to shoot, as well as the newest addition to Colt’s standard-setting Gold Cup competition series pistols, the Gold Cup National Match. Also at the handgun range will be two 1911 pistols from the Colt Custom Shop, a Special Combat Government and a Special Combat Officer’s Model.

Colt will have several new rifles available to see and shoot, including the highly anticipated multi-caliber LE901-16S. This versatile rifle will be at the range chambered for both .308 Win and .223 Rem, so you can shoot it in the caliber of your choice. Also at the range on Media Day will be Colt’s LE6920SOCOM, the closest rifle civilians can get to what Colt currently packages for the U.S. Military, as well as the tactically effective LE6940P, advanced piston operated carbine. Also on hand will be Colt’s tried-and-true 6920, outfitted with Magpul furniture.

Special this year, Colt is offering the opportunity to see and shoot the historical model 1877 Bulldog Gatling gun. This tripod-mounted, museum quality gun was the first rear crank gun that Gatling ever produced and has incredible accuracy at 500 yards. Don’t miss your opportunity to fire this unique reproduction.

We’ll also have Colt’s 2012 media kit on hand for you to take home with you, which includes our 2012 catalog and price list, high and low resolution product images and news releases.

Looking forward to seeing you at the range!

SHOT Show Media Day at the Range Launches New Website

Media Day 2011

Johns Island, SC --(Ammoland.com)- SHOT Show Media Day at the Range, announced today the launch of its new web site www.media-day.com.

“We could not be more pleased with the look and design of our new site,” said Cathy Williams, president of CMG Marketing & Events.

“Both the media and exhibitors will now experience a more vibrant and seamless view to register and be provided schedules and other pertinent information concerning this annual event that takes place the day before SHOT Show each year.”

The new website was developed by The Sportsman’s Cabinet of Gorman, Maine.

“As a member of NSSF, It has been a great pleasure to work on this project with Cathy Williams and Cory Cannon. We trust that this new Content Management website will help them promote Media Day at the Range and easily provide current information about the event.”

About SHOT Show Media Day at the Range
Manufacturer registration is now taking place for SHOT Show Media Day 2012, which will be held on January 16, 2012 at the Boulder City Pistol and Rifle Range, Boulder City, Nevada. It is anticipated that the 2012 event will be full to capacity. Sponsorship opportunities are still available. Visit www.media-day.com for registration and sponsorship details. Media registration will begin in July, 2011.

About The Sportsman’s Cabinet
Founded in 2003 by avid upland bird hunter and outdoorswoman, Chris Mathan, The Sportsman’s Cabinet offers a full spectrum of communication design services for the shooting sports and outdoor industries. With nearly 30 years of professional experience, TSC expertise includes identity creation/branding, print advertising, graphic design, website development, outdoor photography and consultation. www.sportsmanscabinet.com.

National Shooting Sports Foundation

NEWTOWN, Conn --(Ammoland.com)- NSSF has made a three-year commitment to become the title sponsor of SHOT Show Media Day at the Range.

The annual event, held the day before SHOT Show, has become one of the largest gatherings of media in the industry.

It gives industry media the opportunity to handle, shoot and review new products and services from more than 75 leading manufacturers, nonprofit and conservation groups.

“This event has a long history of value to those who participate and is a natural fit for NSSF as owner of the SHOT Show,” said Chris Dolnack, NSSF senior vice president and chief marketing officer.

Get a video glimpse of the 2011 Media Day at the Range above.

About NSSF
The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org.

Media Day 2011

NEWTOWN, CONN. --(Ammoland.com)- CMG Marketing & Events and Triple Curl Public Relations & Advertising are pleased to announce that the National Shooting Sports Foundation has made a three-year commitment to become the title sponsor of SHOT Show Media Day at the Range.

The annual SHOT Show Media Day at the Range, held the day before SHOT Show, has become one of the largest gatherings of media in the industry with more than 600 in attendance this past January. This event gives industry media the opportunity to handle, shoot and review new products and services from over 75 leading manufacturers, non-profit and conservation groups.

“We are extremely pleased to be the title sponsor of SHOT Show Media Day at the Range. This event has a long history of value to those who participate and is a natural fit for NSSF as owner of the SHOT Show,” said Chris Dolnack, senior vice president and chief marketing officer of NSSF.

“The working media has become a major part of the SHOT Show. The SHOT Show Media Day at the Range is a great opportunity for our members and exhibitors since the media actually has an opportunity to go out and test new products. Last year a record number of media attended, and I think the cooperative alliance with CMG Marketing & Events and Triple Curl Public Relations & Advertising will make this an even larger and more meaningful event.”

“We could not be more pleased with the commitment that the NSSF is making to this event,” said Cathy Williams and Cory Cannon, co-producers of Media Day. “This long-term agreement shows the continued commitment of Media Day to the industry and nearly 2,000 members of the media community that every manufacturer counts on to broaden the reach of their products to the end consumer,” stated Ms. Williams.

Manufacturer registration is now taking place for SHOT Show Media Day 2012, which will be held on January 16 at the Boulder City Pistol and Rifle Range. It is anticipated that the 2012 event will be full to capacity. Additional sponsorship opportunities are available. Visit www.media-day.com for registration and sponsorship details.

National Shooting Sports Foundation

Media registration will begin taking place in the coming months. This partnership between the NSSF and Media Day will allow for the media to register for the event when registering to attend SHOT Show.

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of more than 6,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. For more information, log on to www.nssf.org. NSSF is celebrating its 50th anniversary in 2011. Learn about the Foundation’s history at www.nssf.org/50.

Crew at media day: The WOMA crew worked a booth to promote the mission at Bass Pro Shops Media Day. Several WOMA members also "manned" the registration booth all day. (L-R) Cindy Noyes, Melita Ellington, Deb Ferns, Mia Anstine and Kay Miculek. Photo by Barbara Baird.

Women

Las Vegas, NV --(Ammoland.com)- A big thank-you to those WOMA members who helped at our booth at the recent SHOT Show held in Las Vegas for four long days. (The “backbone” of the booth was Melita Ellington, WOMA VP and Membership Team Leader, so a special THANK-YOU to her!)

The response to The WOMA was beyond good; it was phenomenal to the point that it will take us awhile to catch up with dozens and dozens of new membership applications.

The WOMA was also involved at the Bass Pro Shops Media Day at the Range, which kicked off the week of SHOT Show.

WOMA members helped at the registration desks, showing support for another WOMA member, Cathy Williams of CMG Marketing & Events, who hosts the Media Day event. Even at Media Day, Melita had a WOMA information table up and running, plus we had WOMA member Mia Anstine, who is in charge of our ad sales, also present. This was a first-time SHOT Show experience for Mia, and I’ll bet she is still wondering how many miles she walked. If Mia missed you at SHOT Show and you have an interest in sponsoring an ad on The WOMA website, which has been growing by leaps and bounds, please contact her at Mia@theWOMA.com.

If you are one of the many people who applied for membership in The WOMA while at SHOT Show, please know that Melita and her membership team are working through the applications as quickly as possible. Since we have membership in the areas of Media and Industry, as well as our new Ambassador program, it takes a while to get everything coordinated. Plus we have board meetings only once per month to vote in new members. If you have any questions about your application or need to get in the remainder of your information, please email Melita@theWOMA.com.

An application that has “missing parts” or doesn’t have payment made will be put on hold until the next board meeting in late March, so please do what you can to get all your information and payment rolling yet in February.

I am planning to be at the NRA convention in Pittsburgh April 29 through May 1. If you are also planning to attend this large annual event please let me know (Deb@theWOMA.com) and we’ll try to coordinate a location near the convention center for a “tea and coffee” time on Saturday morning, April 30. In the meantime, if you were at SHOT Show or have an interesting story or photos of other outdoor events you have been involved with recently, please send them to Editing Team Leader Bill Bowers at Bill@theWOMA.com.

And I’d be remiss not to include a warm welcome to new members Jaci Janes, Judy Rhodes, Natalie Foster Burkholder, Keri Butt, Andi Cooper, Beth Cowgill, Adela Jackson, Elizabeth Lanier, Karla Ledom and Kristen Monroe.

We’re off to a great start in 2011, and can’t wait to see who we welcome next month!

SHOT Show: Mia Anstine (center) with WOMA member Julie Golob (left) and WOMA President Barbara Baird. Anne Vinnola photo

About:
WOMA is a new forum geared for people who work or volunteer to communicate with (and about) women in the outdoor fields of shooting sports and/or hunting and fishing traditions. The difference is that the focus of The WOMA is on what women are doing, and what is being done for them, in the outdoor areas of shooting sports, archery, hunting and fishing. Visit: www.TheWOMA.com

Media Day 2011

Las Vegas, NV --(Ammoland.com)- In its fifth-year, the 2011 Bass Pro Shops’ Media Day at the Range broke all attendance records.

The event which is held on the day prior to SHOT Show, was attended by over 625 members of the media.

With over 70 manufacturers exhibiting, Media Day at the Range continues to be the largest media event in the hunting and shooting industry, giving outdoor media the opportunity to shoot and test the best new products for 2011.

Attending manufacturers get a jump on their competition with early media exposure highlighting their products for print, broadcast and internet coverage.

Ammoland Editor Fredy Riehl with ArmaLite President Mark Westrom at Media Day at the Range

A special thanks to all Media Day sponsors including Bass Pro Shops, 5-11 Tactical, Winchester Ammunition, Harris Tactical Group, Federal Premium Ammunition and GunBroker.com for their support in helping make this day the success it is.

Open to all in the hunting and shooting industry, manufacturers, conservation groups and shooting organizations are welcomed on a first-come, first-served basis. This year’s exhibitors ranged from firearms manufacturers to a topographical mapping company. This year’s event also featured an airgun and archery venue reflecting the exciting growth in that sector of these shooting sports.

Accordingly to Tim Brandt, Public Relations & Promotions Manager for ATK Security & Sporting, “Every year Media Day at the Range has continued to grow. This year was bigger and better than ever. It’s great to see so many manufacturers and major industry names coming aboard. Having everyone in one place really helps draw the top media personnel. We’re excited to be a part of such a well-run event that is so beneficial and cost-effective.”

“2011 was ArmaLite’s first year at Media Day at the Range. We signed up for 2012 before we left SHOT Show. Besides being good for business, the shoot was educational and well attended by the media” says Arthur Steadman, ArmaLite Communications Director.

Even members of the member say this event is one that cannot be missed.

Andy Lightbody of Rocky Mountain Television states, “We as the outdoor press have lots and lots of stories to cover with all the exhibitors that were there. We know the value of what they have to offer as product introductions and hands on testing. Media Day at the Range allows us to get this done in one very informative day.”

Added, Frank Medicine Wolf Springer, Western Outdoor News, “I am sure, as I was, the other writer’s were ecstatic over the Yamaha and other all-terrain vehicle offerings, which added a wonderful dimension to the event. The food was spectacular. Thanks for including me and don’t bother trying to top this year’s event. If you simply copy this year’s success, you will have done another wonderful job.”

The 2011 Media Day at the Range was also a fundraiser for Safari Club International (SCI). Through the generous donation of products to the silent auction and raffles from top manufacturers like Blaser, KRISS and Glock, money was raised during the event in support of SCI’s many conservation programs.

Don’t miss out on next year’s Media Day at the Range to be held January 17, 2012. For more information log on to www.media-day.com or contact Cathy Williams (cathy@cmgmarketingandevents.com) or Cory Cannon (ccannon@triplecurl.com).

Gun Talk

MANDEVILLE, LA --(Ammoland.com)- Gun Talk Television takes you behind the scenes of the introduction of new guns, as Tom Gresham attends a writer’s event sponsored by Colt at Gunsite in Arizona.

When Colt’s Manufacturing showed a new 1911 pistol and a new target version of the AR-15 rifle to the firearms media, Gun Talk Television was there to pull back the curtain on what really goes on at a new-product introduction.

It’s as much fun as it is work. Okay, the truth is, it’s more fun than it is work, and that comes through clearly on this episode of Gun Talk Television.

“We reveal the secret that gun writers, editors and bloggers won’t tell you,” said show host Tom Gresham.

“That truth is that it’s hard to beat a job where you get to shoot other people’s guns and other people’s ammo, and you don’t even have to clean the guns!”

About:
Gun Talk Television airs on VERSUS and VERSUS HD on Sundays at 8:00 a.m. Eastern and Fridays at 10:00 a.m. Eastern. Watch full shows and get the latest news at www.guntalk.tv.

5.11 Tactical

Modesto, CA --(Ammoland.com)- 5.11 Tactical announces it will participate in Media Day at the Range taking place Monday, January 17th at the Boulder Pistol and Rifle Club in Boulder City, NV.

Press attendees will be able to demo the 5.11 ThumbDrive Holster and visit the 5.11 tent for a first look at new items coming in 2011 including concealed carry shirts, an expanded Multicam range, new packs and bags, footwear styles and more.

Drawings for 5.11 items will be held hourly in the 5.11 tent. Media attendees may enter by dropping off a business card. After viewing and demoing 5.11 products, members of the press are encouraged to pick up a press kit with company information and product samples, including items not available to the public until later this year.

As a sponsor of the 2011 Media Day at the Range event, 5.11 Tactical will also be providing the lunch to the over 700 media guests. As a former chef, 5.11 CEO Dan Costa will personally be cooking and looks forward to talking to guests while serving lunch.

Costa says, “It is a perfect combination of my two favorite things: serving people a great meal, and talking about our great 5.11 products!”

About Media Day at the Range
Media Day is open to only members of the media and registered exhibitors. For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com.

About 5.11 Tactical Series
Located in Modesto, California, 5.11 Tactical Series® creates innovative, user-required products that enhance the safety, speed and performance of law enforcement, military, fire and EMS professionals worldwide. Built on a foundation of durability, quality and value that began with the authentic 5.11 Tactical Pant, 5.11′s team of over 300 employees leads the industry in delivering the world’s most innovative gear, head to toe. By working directly with end-users and utilizing the expertise of highly-qualified subject matter experts, all 5.11 products exceed rigorous and exacting standards. Learn more about 5.11′s best-selling tactical clothing, uniforms, station-wear, outerwear, footwear and accessories at www.511tactical.com.

Charter Arms Chic Lady Revolvers: Chic Lady and The Chic Lady Off Duty

Charter Arms

SHELTON, CT --(Ammoland.com)- Charter Arms will introduce the outdoor media to its two newest model revolvers January 17 in Boulder City, Nevada at Media Day at the Range preceding the 2011 SHOT Show in Las Vegas.

Attendees will have the chance to test-fire an assortment of revolvers in a variety of calibers and styles including these newest additions to the Charter Arms line of 100% American-made revolvers.

Nick Ecker, President of Charter Arms, will be on hand to debut the Chic Lady and The Chic Lady Off Duty.

“Our loyal customers want Charter Arms to produce a revolver with a high polish finish, with a sophisticated and elegant look,” Ecker notes.

“Both of these models are 5-shots that weigh just 13 ounces with a rubber grip and 2-inch barrel. What makes them even more special is the high polish stainless steel finish with a pink anodized frame. They are presented in a faux alligator pink attaché case with high polish stainless steel trim. These quality revolvers are the ultimate items for a lady to add to her own private firearms collection.”

The Chic Lady has a standard hammer while The Chic Lady Off Duty has an internal hammer (DAO) double action only. Both lightweight models have a comfortable grip capable of fitting a small hand or can be easily changed out to a Crimson Trace Grip. To acquire an accurate sight picture, each model has a serrated front sight along with a smooth action and quick release cylinder. Both models have a hammer blocked safety system ensuring the revolver cannot fire unless the trigger is held in the full rear position when the hammer falls.

Attendees at Media Day at the Range will also get a sneak peak at a surprise new chambering that joins the Charter Arms array of calibers in 2011. The event will be at the Boulder City Rifle and Pistol range. Any bona fide outdoor journalists who have not already registered can attend with proof of their profession, such as a letter from their editor or a business card. See www.media-day.com for specific requirements and directions to the range.

Founded in 1964 Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen located in the heart of New England’s Gun valley in Shelton, CT. Steeped rich in tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered with a lifetime warranty. For more information on Charter Arms, please visit www.CharterArms.com or call customer service, (203) 922-1652.

Media Day 2011

Johns Island, SC -(Ammoland.com)-  With the support of Bass Pro Shops the 6th annual Media Day at the Range will be held on Monday, January 17, 2011.

The event will be held at the Boulder City Pistol & Rifle Range, Boulder City, Nevada from 9:00 am to 4:00 pm.

Media Day is now SOLD out. Take note of the new manufacturers who will be first time exhibitors at this year’s event: 5-11 Tactical, who is also a supporting sponsor; Winchester Ammunition; ArmaLite; Heckler & Koch; Springfield Armory, Ten Point Crossbows, Ram Trucks and Lansky Sharpeners . You can see the complete exhibitor list at www.media-day.com.

The day will consist of visiting with a wide range of manufacturers both from the shooting and non-shooting community and you will also have an opportunity to interview company representatives about their new product line-up. The day will include lunch, raffles and lots of give-aways! Transportation will be provided to and from the range.

You may register for this one-of-a-kind event by visiting www.media-day.com. Click on the Writer Registration tab which will direct you to a short form to complete. Please be sure you pass this information on to all individuals from your publication or broadcast property who may want to attend so they too can register. No one will want to miss this event. Keep in mind that we need your register so we can provide the manufacturers the correct number of attendees.

Media Day is only open to members of the media and registered exhibitors. For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com.

Secure Firearm Products

CARL JUNCTION, MISSOURI --(AmmoLand.com)- Secure Firearm Products (SFP) announces its participation at the Bass Pro Shops Media Day at the Range as the Official Target Supplier for Ruger Rimfire Competitions.

Ruger will host a stage featuring SFP’s static steel targets. Media Day at the Range will be held a day before the SHOT Show begins, Jan. 18, 2010, at the Boulder City Pistol and Rifle Range in Boulder City, Nevada.

SFP’s Dave and Tammy Surgi will be on hand at Media Day to answer questions, hand out electronic press kits and demonstrate their new target systems, which provide a variety of exciting shooting practices for recreational and competitive shooters.

Those who miss visiting with Dave and Tammy at Media Day are invited to stop by their SHOT Show Booth (#1606) and register to win a high security rifle case.

One lucky winner will receive a top of the line SFP rifle case, valued at more than $550, by stopping and registering. The winner need not be present at the time of the drawing.

While you’re at the booth, check out SFP’s target systems and their shotgun, handgun, tactical and rifle cases with their new easy-to-use, push-button locking system.

If you’d like to schedule an appointment or test any of the Secure Firearms Products for an editorial review before the SHOT Show, contact Joe Wieczorek of The Media Group at joe@themediagroupinc.com or call (847) 956-9090.

About Secure Firearm Products
Secure Firearm Products is a family owned and operated business. The Surgi family has been in the manufacturing business for over 60 years, and has developed and manufactured a high quality line of products for shooting sports enthusiasts and professionals since 2001. Their product line includes high security firearms cases, wall vaults and shooting target systems.

Media Day At The Range

Centreville, VA –-(AmmoLand.com)- With the support of Bass Pro Shops and many manufacturers and organizations, the industry will be holding the 5th annual Media Day at the Range on Monday, January 18, 2010 being held at the Boulder City Pistol & Rifle Range in Boulder City, Nevada from 9 am to 4:00 pm.

We have some exciting news concerning Media Day 2010 that you surely do not want to miss. By registering and attending Media Day at the Range you will also have an opportunity to win a Blaser Rifle outfitted with a Zeiss Victory Scope valued at more than $4,000.

Here is all you will need to do to win:

• Visit the Blaser and Zeiss exhibits to experience shooting the Blaser rifle and using the Zeiss Victory scope.
• Purchase a raffle ticket to enter – one chance $4 or three chances for $10. All proceeds going to Safari Club AWLS Youth Program. There is no limit to the number of tickets you can purchase.
• Drawing at 3:00 pm at the Blaser exhibit. You must be present to win.

With nearly 60 manufacturers registered, the range is nearly sold out. The day will consist of visiting with a wide range of manufacturers both from the shooting and non-shooting community and you will also have an opportunity to interview company representatives about their new product line-up. Transportation will be provided both to and from the range.

This event will give you the opportunity to handle and shoot new products being introduced at SHOT Show from many of the industry’s leading manufacturers. This year the event will be benefiting the Safari Club AWLS Youth Program.

So if you have not already registered, please do so today at www.media-day.com. Please be sure you pass this information on to all individuals from your publication or broadcast property who may want to attend, we don’t want anyone to miss this event. On behalf of all the attending manufacturers we look forward to seeing you at the range.

Media Day is open to members of the media only and registered exhibitors. For additional information, contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing and Events at cathy@cmgmarketingandevents.com.

An outdoor writer gets some help from Smith & Wesson's Paul Pluff during shooting day at the Outdoor Writers Association of America's annual conference in Grand Rapids, Mich. NSSF sponsored an informative lunch for writers at the range.

National Shooting Sports Foundation

Grand Rapids, MI - -(AmmoLand.com)- Ammunition And Modern Sporting Rifles Key Topics . . . More than 100 members of the Outdoor Writers Association of America attended Shooting Day at the West Walker Sportsman’s Club near Grand Rapids, MI., where they tested the latest firearm models offered by Smith & Wesson, Browning and Winchester, among others, and afterward listened to a presentation made by NSSF’s Glenn Sapir and Bill Brassard on important issues related to ammunition and modern sporting rifles.

With hunting season on the horizon, NSSF asked for the outdoor media’s help in informing hunters that eating game taken with traditional ammunition that contains lead components does not pose a health risk and that calls to ban traditional ammunition are nothing more than scare tactics pushed by anti-hunting groups.

NSSF also encouraged the media to stop referring to semi-automatic AR-15-platform rifles as “assault weapons,” pointing out that true assault weapons are fully automatic–machine guns that have been severely restricted since 1934.

NSSF asks the media to use the term “modern sporting rifle” to describe these popular, widely owned firearms that are used for hunting, target shooting and personal defense and which have taken their place in the long line of civilian sporting rifles that have evolved from military versions.

Read more about traditional ammunition, the assault weapons issue and the importance of outdoor media.

About:
NSSF, founded in 1961, is the trade association for the firearms, ammunition and recreational shooting sports industry. It promotes the safe ownership and responsible use of products its members make and sell. For more information, visit www.nssf.org

Media Day At The Range

Centreville, Virginia - With the support of Bass Pro Shops the 4th annual Media Day at the Range held on Wednesday, January 14, 2009 Orlando, Florida broke all records. Nearly 425 members of the outdoor media from around the world were in attendance.

Nearly 50 manufacturers and organizations exhibited at the event allowing members of the media to handle and shoot the hundreds of new products on display as well as learn of new programs and organizations getting started in 2009.

Jason Nash, ATK’s Communications and Events Manager said “Media Day at the Range provides manufacturers like ATK the opportunity to have hands-on interaction with the top writers in the hunting and shooting industry. There’s no better way to showcase new products than to actually use them live and in person. This year’s event was well organized, very well attended and overall a great success. We look forward to next year.”

“Media Day is always a most successful prequel to the SHOT Show for ZEISS. There is simply no substitute in providing our media friends a “hands-on” experience with our product. It is a wonderful networking event for us not only for developing new and continuing relationships with writers and publishers but it also allows us to work closely with other manufacturers and other industry professionals. Not the least of all, the sponsors always provide a first class location or the event and tremendous logistical support,” added Rich Moncrief, Zeiss Training Manger.

Many of the writers could not have been more pleased with the event. Says Mark Keefe, Editor of NRA’s publication American Rifleman, “Media Day gives the firearms press an opportunity to handle the majority of the new firearm or optical designs that they will be writing about in the coming year. It’s one thing to look at a gun or a scope in a booth, but another entirely to try it out at the range in its intended role. Media Day is also one of the best networking opportunities available for both the industry marketing professionals and journalists alike. I haven’t missed one yet, and I don’t intend to start now.”

Adds Nick Sisley, freelance journalist for many of the top shotgun publications, “One aspect of Media Day that I really like is that there tends to be a little more time to visit for a few minutes with old friends. More importantly, Media Day is the chance to see so many new products under one figurative roof – and our readers (editors, too) are always hungry for information on the new products. Finally, Media Day is also perfect for garnering story ideas beyond new products. Personally, I came up with at least three of these types of article ideas – all within a relatively short time at Media Day.

This year’s event also was a big success raising funds and equipment for the Florida 4-H Shooting Sports Program. A special thanks needs to go to all who donated product for the silent auction and all those who supported 4-H by purchasing lunches.

Those in the hunting and shooting industry should also extend a thank you to Bass Pro Shops and all the other sponsors of the event.

Details on Media Day at the Range 2010 will be announced in the coming months. You can visit www.media-day.com for information or contact Cory Cannon with Triple Curl at ccannon@triplecurl.com or Cathy Williams with CMG Marketing & Events at cathy@cmgmarketingandevents.com.