National Rifle Association

FAIRFAX, Va. --(Ammoland.com)- Sporting goods wholesalers across the country are teaming with the National Rifle Association (NRA) to provide benefits to U.S. military personnel, law enforcement, and first responders.

The National Association of Sporting Goods Wholesalers (NASGW) has now signed on to support the NRA Life of Duty program, which serves all those who wear a uniform and carry a firearm to protect the American people.

Participating NASGW members aim to raise $2 for each firearm sold in December while other members are providing a donation to the program.

“Every penny of the proceeds will be used to purchase special NRA Life of Duty memberships for American heroes. We owe these brave men and women who risk life and limb daily for our safety and freedom an immeasurable debt of gratitude. NRA is humbled to help them in this modest but meaningful way,” said NRA Executive Vice President Wayne LaPierre.

Through NRA Life of Duty (LOD), qualified active duty personnel receive valuable benefits including $25,000 in life insurance, hefty discounts on gear, and access to top-quality stories­­ ––about heroes just like them–– through the LOD network and a unique digital magazine, NRA American Warrior.

Even better, thanks to generous donors, these memberships are provided at no cost to the service person, law enforcement officer, or first responder.

“This is an opportunity for our members to participate in a fantastic program that will benefit our active military,” said Jack Baumler, chairman of the board of NASGW. “When the board first heard about the program at the NRA convention, we decided then and there that we should participate.”

Seven NASGW members have signed on thus far for the fundraising effort: Gunarama Wholesale Inc. (Spokane, WA), L.M. Burney Distributors (Waco, TX), Lipsey’s (Baton Rouge, LA), W L Baumler Co. (Lorain, OH), Jerry’s Sports Center Inc. (Jenkins Townships, PA), Camfour Inc. (Westfield, MA) and Ellett Brothers (Chapin, S.C.).

“We are excited about this project,” said Ellett Brothers Chairman Hewitt Grant. “We can think of no better group to honor.”

Laurie Aronson, president and CEO of Lipsey’s, agrees. “We hope this will make more than 10,000 memberships into NRA Life of Duty available,” she said.

These NASGW members join a number of companies that have already stepped up to support NRA Life of Duty. Brownells is the presenting sponsor, and Brownells Law Enforcement Division: PoliceStore.com, Colt, FNH USA and Roll of Honor are also participating.

“We strongly encourage everyone to find a way to support NRA’s Life of Duty,” said NASGW President Maurice A. Desmarais. “With donations or discounts, this is a way to really say ‘Thank you’ to the men and women who protect our freedom, and our lives, every day.”

SPONSOR NRA LIFE OF DUTY
You, too, can sponsor NRA Life of Duty memberships for those serving in the military and law enforcement or as first responders. A $50 membership includes gear discounts and the NRA American Warrior digital magazine, as well as as $25,000 in accidental death insurance for qualified LOD members, plus $2,500 for members seriously injured in the line of duty. Those who wish to sponsor NRA Life of Duty memberships for men and women at home and abroad can do so by visiting http://NRALifeOfDuty.tv/sponsor or calling 1-877-NRA-GIVE. To become a corporate sponsor of NRA Life of Duty content or to provide gear discounts to NRA Life of Duty members, please e-mail Nicole Capossela at ncapossela@nrahq.org.

ABOUT THE NRA
Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Four million members strong, NRA continues its mission to uphold Second Amendment rights and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation’s leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. For more information, visit NRA.org.

ABOUT THE NATIONAL ASSOCIAITON OF SPORTING GOODS WHOLESALERS
The National Association of Sporting Goods Wholesalers is comprised of wholesalers, manufacturers, and independent sales reps––both national and international––all of whom are primarily involved with hunting and shooting sports equipment and accessories.

Birchwood Casey Named Accessory Manufacturer of the Year by NASGW (L to R) Mike Wenner, Ben Johnson, Todd Binsfeld, Chris Rodengen

Birchwood Casey

Eden Prairie, MN --(Ammoland.com)- Birchwood Casey was named Accessory Manufacturer of the Year for the fourth year in a row at the recent annual meeting of the National Association of Sporting Goods Wholesalers (NASGW) in Reno, Nevada.

Each year at the NASGW meeting awards are given to the top accessory, ammunition and firearms manufacturers who demonstrate a commitment to two-step distribution and who provide outstanding value and service. Wholesaler members evaluate the manufacturer’s performance on a list of key criteria; distribution policy, marketing, sales and promotion, logistics and operations, NASGW and industry support.

Since 1948, serious shooters, avid collectors and professional gunsmiths have relied on Birchwood Casey for shooting and gun care products that have stood the test of time. From legendary Tru-Oil Gun Stock Finish and Perma Blue Liquid Gun Blue to revolutionary Shoot*N*C Targets, Birchwood Casey has pioneered innovative products with an unwavering dedication for quality.

For more information, consumers can log onto the Birchwood Casey website at www.birchwoodcasey.com, write to 7900 Fuller Road, Eden Prairie, MN 55344-2195 or call 800.328.6156 x7933.

Charter Arms 38 Undercover Special Chopper

Charter Arms

Shelton, CT --(Ammoland.com)- Charter Arms, manufacturers of American made affordable and reliable revolvers for over forty seven years, unveiled at the recent NASGW show, its first commemorative motorcycle built by Orange County Choppers, specifically for Charter Arms.

Nick Ecker, president of Charter Arms said, “The customized themed chopper will tour the country over the next year as part of a new advertising campaign. Dealers and Distributors sale personnel are eligible to enter a chance to win the commemorative chopper before November 30, 2012 by submitting Charter Arms purchases. The lucky winners name will be drawn prior to the 2013 SHOT Show.”

Chuck Walker, Senior Vice President of Sales and Marketing for United Sporting Companies commented, “Charter Arms 38 Undercover Special Chopper is going to create a huge draw of traffic in all of the dealer shops as it travels around the country. It’s a beautiful bike with very specific firearm related details.”

Dennis Donahue, Director of Merchandising for Bangers LT said, “There’s no doubt, customers will appreciate Charter Arms and Orange County Choppers manufacture American made products. Firearm and bike enthusiasts will be wowed with the choppers soft tail frame, big motor and all of the 38 Undercover pistol components integrated into the bike’s design and paint job.”

To view the Undercover Special Chopper specifications, scroll down.

Charter Arms Undercover Chopper

Founded in 1964, Charter Arms manufactures a full line of revolvers made by professional, skilled American craftsmen in Shelton, CT, in the heart of New England’s “Gun Valley.” Steeped rich in tradition with unmatched customer service, Charter Arms revolvers are consistently associated with personal protection because of their strength, reliability and accuracy. All Charter Arms revolvers are covered by a lifetime warranty.

For more information, visit http://CharterArms.com or call customer service at (203) 922-1652. Media members interested in field-testing any of Charter Arms products for editorial review should contact Lisa G. Cinquino of Whistle Communications at cinquinol@aol.com, or call (203) 881-8381.

Ruger Firearms

Southport, CT --(Ammoland.com)- Sturm, Ruger & Company, Inc. (NYSE: RGR) has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the fifth consecutive year.

The award was presented during the Association’s 38th Annual Meeting in Reno, NV.

This award recognizes Ruger’s excellence in four key business areas: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.

“Ruger is incredibly grateful to have been awarded Manufacturer of the Year for the fifth year in a row,” said Ruger CEO Mike Fifer.

“We remain dedicated to our two-step distribution model, and earning this honor proves that our commitment is valued and appreciated by wholesalers. We aim to share our success with wholesalers, and will continue to produce new, high-quality products that help us maintain a strong competitive advantage in the marketplace. We want to thank NASGW members for this award and their continued support,” Fifer concluded.

“We can’t be an industry leader without strong wholesaler support and cooperation, so we continue to develop new products and marketing strategies that will benefit distributors of Ruger firearms,” said Vice President of Sales and Marketing Chris Killoy.

“We appreciate this recognition of our efforts to help distributors receive high-quality products and support from Ruger,” he continued.

For more information on Ruger’s entire line of award winning pistols, rifles, revolvers and shotguns, visit Ruger.com or Facebook.com/Ruger.

As always, thanks for your continued support!

Ruger

NASGW

Reno, Nevada --(Ammoland.com)- NASGW announced grants to two non profit organizations to support industry efforts in advancing youth sports and congressional support for the industry at the Association’s 2011 Awards Dinner held at the Grand Sierra Resort in Reno, Nevada.

The awards were part of the organizations Annual Meeting and Expo.

Jack Baumler, NASGW Chairman, and Kent Williams, NASGW Vice Chair presented a $10,000 donation to the Youth Shooting Sports Alliance (YSSA). Accepting on behalf of YSSA was Steve Miller, Executive Director, and Cyndi Flannigan, President of YSSA. This donation kicks off a major fund raising campaign on behalf of the YSSA’s many grants and programs.

A second grant of $25,000 was awarded to the Congressional Sportsmen’s Foundation (CSF). Accepting on behalf of CSF was the organizations Secretary, Laurie Aronson. CSF promotes, protects and advances the rights of hunters and anglers and provides access and a voice for sportsmen with elected officials, sportsmen, and allied industry groups across the nation.

Also, Russ Thurman, Publisher and Editor of Shooting Industry Magazine presented a check in the amount of $37,000 to the National Shooting Sports Foundation (NSSF). These funds were raised during the Magazine’s 2011 Shooting Industry Masters, the proceeds of which are specifically designated to support NSSF’s First Shots program. Accepting the check was Steve Sanetti, President and CEO of NSSF.

At NASGW’s request, Mr. Sanetti also explained that NSSF had formed a non-partisan Federal Election Commission-registered Political Action Committee, or PAC. The NSSF PAC supports pro-industry, pro-Second Amendment and pro-sportsmen candidates for federal office.

For more information about the National Association of Sporting Goods Wholesalers and its annual meeting and Expo, contact Maurice Desmarais, President, 630-596-9006. 1833 Centre Point Circle, Suite 123, Naperville, IL 60563 or visit the association’s website at wwww.nasgw.org, email:info@nasgw.org.

NASGW

Reno, Nevada --(Ammoland.com)- Over 450 members met last night to kick off the 2011 Annual Expo and Meeting, held at the Grand Sierra Resort in Reno, Nevada.

Jack Baumler, NASGW Chairman, welcomed the members and set the stage for three days of productive meetings as distributors, manufacturers, manufacturer’s reps and media prepare for the coming sales year.

Each year at this event, NASGW Awards the top accessory, ammunition and firearms manufacturers who best demonstrate a commitment to two-step distribution and who provide outstanding value and service. A new category was added this year, Optics Manufacturer. Wholesaler members evaluate the performance of this manufacturer on four key criteria; distribution policy, marketing, sales and promotion; logistics and operations and NASGW and industry support.

This comprehensive assessment of manufacturer performance has been designed to provide a more balanced appraisal that truly recognizes the best of the best according to NASGW distributor members.

The NASGW is proud to announce this year’s Industry Awards recipients:

• 2011 Optics Manufacturer of the Year: Leupold and Stevens
• 2011 Accessories Manufacturer of the Year: Birchwood Casey
• 2011 Ammunition Manufacturer of the Year: Hornady Manufacturing
• 2011 Firearms Manufacturer of the Year: Sturm Ruger Company

In addition to the Industry Awards, the NASGW also presents the Chairman’s Award for Industry Leadership. This special honor recognizes an individual, company or organization for their distinguished service to the shooting sports industry.

The 2011 Chairman’s Award for Industry Leadership was presented to Hewitt Grant, Chairman of the Board of Ellett Bros., Chapin, SC, in recognition of his 40 plus years of outstanding performance to the sporting goods industry.

For more information about the annual NASGW Industry and Chairman’s Awards, contact Maurice Desmarais, President, 630-596-9006.

National Association of Sporting Goods Wholesalers
1833 Centre Point Circle, Suite 123
Naperville, IL 60563
Phone: 630-596-9006
Fax: 630-544-5055
email: nasgw@nasgw.org
www.nasgw.org

NASGW

Naperville, IL. --(Ammoland.com)- The National Association of Sporting Goods Wholesalers (NASGW) has signed on to the National Rifle Association’s (NRA) Life of Duty program that serves and supports individuals who work to protect and defend the safety of the American people.

Members will be requested to provide $2.00 for each firearm sold in the month of December in order to purchase a special NRA membership category for US military personnel.

The program helps tell the stories of American heroes via its website (www.nralifeof duty.tv) and provides the opportunity for members to sponsor a one-year NRA membership for a uniformed American Patriot.

“This is an opportunity for our members to participate in a fantastic program that will benefit our active military,” said Jack Baumler, Chairman of the Board of NASGW. “When the Board first heard about the program at the NRA Convention, we decided then and there that we should participate.”

All members will be encouraged to participate and will be recognized for their participation.

For further information, contact:

National Association of Sporting Goods Wholesalers
1833 Centre Point Circle, Suite 123
Naperville, Illinois 60565
Phone: 630-596-9006, Fax: 630-544-5055
Email:info@nasgw.org, www.nasgw.org

NASGW

Washington, DC --(Ammoland.com)- The National Association of Sporting Goods Wholesalers (NASGW) has signed on to the National Rifle Association’s (NRA) Life of Duty program that serves and supports individuals who work to protect and defend the safety of the American people.

Members will be requested to provide $2.00 for each firearm sold in the month of December in order to purchase a special NRA membership category for US military personnel.

The program helps tell the stories of American heroes via its website (www.nralifeofduty.tv) and provides the opportunity for members to sponsor a one-year NRA membership for a uniformed American Patriot.

“This is an opportunity for our members to participate in a fantastic program that will benefit our active military,” said Jack Baumler, Chairman of the Board of NASGW. “When the Board first heard about the program at the NRA Convention, we decided then and there that we should participate.”

All members will be encouraged to participate and will be recognized for their participation. For further information and to sign up, click here.

NASGW

Reno, Nevada --(Ammoland.com)- The National Association of Sporting Goods Wholesalers (NASGW) will hold its Expo & Annual Meeting at the Grand Sierra Resort in Reno, Nevada on November 1-4, 2011.

The theme for this year’s event is Every Day-an expression of what wholesale distributors deliver on a daily basis (Stock -Ship-Sell and Service) to its customers and how wholesalers play a vital role in the channel of distribution.

“Our dealer customers get the products they need in any quantity desired, can count on having orders fulfilled right away, get sales and service support, product promotion, information delivery and training, superior products and services from our manufacturing partners that support two step distribution,” said Jack Baumler, NASGW’s Chairman of the Board and President of the W L Baumler Co in Lorain, Ohio.

NEW Programs Offered at the NASGW Annual
In a departure from previous years, NASGW’s Annual Breakfast will now be a Reception and Dinner on Tuesday, November 1, 2011 prior to the opening of the Expo.

“Many members commented on how tight the schedule was with the Wednesday morning breakfast. This new time and program will allow members more networking time in a fabulous new setting the Grand Sierra Theatre,” said Kent Williams, Vice Chair of NASGW. Corporate entertainer and comedian Greg Schwem will be featured at the dinner.

Also new to this year’s program are three optional educational workshops scheduled for Thursday morning from 8am – 9am. The Expo will begin at 9:00am on Thursday. Topics include an “ATF Update, Freight Consolidating and Understanding and Maximizing the Use of Social Media.” A complimentary internet cafe will also be available throughout the 2 1/2 day show in the registration area of the Expo.

Attendance is limited to NASGW and guests. For further information, visit www.nasgw.org/expo. Complete information including workshop descriptions, program agenda, hotel, exhibitor and badge registration, sponsorship and advertising opportunities are also available on the site.

NASGW is a trade association of wholesale distributors, manufacturers, representatives, media and service providers in the sporting goods industry. Annual sales of NASGW wholesaler members were $3.2 billion dollars spread among tens of thousands of SKU’s in 4 million square feet of warehouse space. In addition NASGW members employ 1,000 sales personnel selling the products and services of its manufacturer partners.

For further information, contact NASGW at 1833 Centre Point Circle, Suite 123, Naperville, IL 60565 630-596-9006, Fax: 630-544-5055, email:info@nasgw.org, www.nasgw.org.

About NASGW:
For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: NASGW at 1833 Centre Point Circle, Suite 123, Naperville, Illinois 60563 • Telephone (630) 596-9006

NASGW

Washington, DC --(Ammoland.com)- At a recent meeting with representatives of the Bureau of Alcohol, Tobacco, Firearms and Explosives, NASGW Board members were provided recent statistics on inspections of wholesaler member locations by ATF.

The Bureau conducted over 10,500 inspections between 2008-2010, thirty six of which were firearms wholesalers (FY 2008-2010). Eighty six percent of wholesale distributors were found to have NO violations, while 5.56% received reports of violations and 2.78% a warning letter. 5.56% were either out of business, surrendered their license or were revoked.

Equally impressive were the Firearms Inventory numbers where initially 8.4% of inventory inspected was found missing but the final count after review and analysis indicated 0% was missing.

By comparison, the industry averages are much higher. For example, there were 12.96% were given violations notices and 23.36% received a “Warning Letter.” Industry averages for missing and final inventory number also indicated 21,041 missing (1.35%) vs. 0% for wholesale distributors.

“NASGW members do a great job in complying with ATF Inspections,” stated John Badowski, Firearms Industry Technical Advisor and NASGW Liaison. “They show a stellar performance for the industry in best practices.”

Chad Yoder, Division Chief, Bureau of Firearms, Explosives, also praised NASGW members for the stellar numbers. “We sincerely appreciate the fantastic cooperation we receive from NAGW members as exemplified by these statistics. Your members set an example the rest of the industry.” See the chart below for further details.

NASGW Members Score Well in Firearms Inspections

About NASGW:
For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

NICS Firearms Background Checks March 2011

NASGW

Washington, DC --(Ammoland.com)- Background checks for firearms rose 11.5% in March according to data from the FBI’s National Instant Criminal Background Check System (NICS).

This continues the strong upward 18.5% increase in February. Background checks have been trending upward since June of last year. In March 2011, 1,449,724 background checks were performed compared to 1,300,100 in March 2010.

Year-to-date, through March 2011, background checks (4,246,573) are ahead of the first three months of 2010 (3,662,540).

For 2010, total background checks numbered 14.4 million, up 2.7% from 14.0 million in 2009.

FBI background checks are required under federal law for all individuals purchasing firearms from federally licensed retailers and are considered a strong indicator of actual sales by industry experts.

Source: NSGA, 4/11.

About NASGW:
For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

Mossberg Tactical .22 Rifle

NASGW

North Haven, CT --(Ammoland.com)- Insight: Tell us a little about your company.

Mossberg was founded in 1919 and is based in North Haven, CT. We are the oldest family-owned firearms company in the U.S. and have 377 employees in factories in North Haven and Eagle Pass, TX. We serve the U.S. market and export more firearms than any other U.S. manufacturer to over 85 countries. Our company provides firearms for over 40 military agencies world-wide and has been in service with the U.S. Military for over 30 years.

The U.S. Military selected the Mossberg 500 and 590A1 12 gauge pump action shotguns which meet the rigorous MilSpec 3443 requirement. We also serve the largest police department and state police agency in the U.S. along with numerous others. In the sporting market, we manufacture, sell and distribute a full line of shotguns, bolt action rifles, lever action rifles and rimfire rifles in semi-auto and bolt action. We also have the most complete line of youth firearms on the market with over 40 options.

InSight: This is a BIG year for Mossberg. Tell us about that.
Yes, it is a big year for Mossberg as we embark on a more customer and consumer based strategy. We have introduced a new ad campaign focused on “Field Proven Performance”. This campaign spans print, TV, web and radio mediums. We also have a new focus on editorial coverage for Mossberg in all those mediums. On the retail front, Mossberg has introduced a major initiative called the Mossberg Triple Crown Dealer Program. This program has a stocking dealer element, Point-of-Sale materials, dealer and distributor sales associate incentives and special dealer VIP pricing. Mossberg has also added professional shooters Jerry Miculek and Patrick Flanigan. Lastly, and certainly not least, as of the NRA Show in May, Mossberg will have announced 19 new products this year. As we all know, new products are the life blood of the firearm industry so those introductions are critical to go with the new pull marketing programs. All of these products, initiatives and more are part of fulfilling a commitment to customers to create more pull marketing.

InSight: How competitive do you feel the current market is compared to 5 years ago and how has it affected your business?
The market is significantly more competitive than it was 5 years ago. Consumers are looking for quality, value and solutions.

The mass of the consumer base is becoming more educated on what products fill those requirements. Therefore it is critical that manufacturers meet those demands in order to be successful. It affects Mossberg’s business significantly because we feel that we meet those demands with quality solutions at affordable prices. Our business is healthy for that reason.

InSight: How long has your company been a member of NASGW and how has it helped your business?
Mossberg has been a member of NASGW for 30+ years. We feel that distribution is the key to our business and we spend the majority of our time focused on distributors. This is evident in the development of selling tools like the new Mossberg Triple Crown Dealer Program. This initiative was widely embraced during the show season and outperformed our expectations. Also, we feel that the time investment at the NASGW Show and in preparation is possibly the most important part of our year. We view this event as our time to share our new programs and products and reach joint commitment for the upcoming year.

While other sales outlets are important, unlike most industries today, the local dealer is still a critical part of the outdoor industry. We feel that the significant role distribution plays with the retailer justifies our focus.

InSight: How does your company stay viable and thrive during this period of constant change?
We believe that the vitality of the outdoor industry begins and ends with new products. While all the other areas mentioned such as customer focus, aggressive programs and good pull marketing are critical, everyone is capable of such strengths. At the end of the day, successful companies will be the ones that have dynamic new products to go with solid business practices.

InSight: What do you believe to be the biggest challenges facing manufacturers in the sporting goods industry?
We believe that we face two major challenges today. The decline of potential hunters and sport shooters is something we must all be aware of and address to the best of our ability. Even with the growth of firearm sales for self defense, it is critical that we find ways to help with the growth of shooting sports. The other area we must stay focused on is legislative issues. Obviously, protection of the Second Amendment and the public’s right to those freedoms is of critical importance to our industry.

InSight: Do you feel that your communication with your wholesaler partners has improved or declined in recent years. If so, how?
At Mossberg, we hope that communication has increased dramatically in the last year. We have increased staff and focus in this area.

We made a commitment to not only be more responsive but also to be proactive in seeking opportunities with distribution. Lastly, we hold a firm belief that we should always strive to be easy to do business with.

In Sight: How can we (NASGW) improve the relationship with all of our members?
At Mossberg, we value the NASGW and appreciate the role played in coordination with distribution.

InSight: What’s new at Mossberg in the way of new, improved or innovative products?
As previously mentioned, Mossberg will introduce 19 new products during the first half of 2011 with more on the way. Some of these are line extensions and others are truly new and innovative products. It continues to be our commitment to stay focused on innovation, quality and value. Some of the headliners so far this year are the Tactical .22, 500 Chainsaw Shotgun, Tri-Rail Shotguns, Turkey THUG Shoguns, 50th Anniversary 500 and many more to come at the NRA Show.

InSight: How do you use the NASGW Expo as part of your business sales and marketing plans?
As mentioned above, we feel that the time investment at the NASGW Expo is possibly the most important part of our year. It is our time to share our new programs and products, determine how we will plan for success and reach joint commitments. Said more specifically, the NASGW Expo is critical to our business.

InSight: What would you say sets you apart from your competitors and has allowed Mossberg to stay successful for 100 years?
Well it’s “only 92 years” but we’ve got 100 in our sights. Mossberg has been legendary in its ability to adapt to the market and offer innovation, quality and value. This has consistently been a theme of the family and the company. In that same spirit, the company continues to renew itself with a shift from more of a manufacturing focus to a consumer focused approach…with those same values in place.

InSight: Would you please complete this sentence: “If I could change just one thing (practice) about this industry it would be:”
…To stop doing things the same way and expecting different results.

InSight: Thanks Tom. We appreciate Mossberg’s membership and commitment to our industry.

About NASGW:
For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

Ruger Firearms

Southport, CT --(Ammoland.com)- Sturm, Ruger & Company, Inc. (NYSE–]RGR) has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the fourth consecutive year.

The award was presented during the Association’s 37th Annual Meeting in Louisville, Kentucky.

NASGW members evaluated top manufacturers and found Ruger to excel in four key areas: distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.

We are extremely gratified to receive this award for the fourth year in a row,h said Ruger CEO Mike Fifer.

We appreciate that wholesalers have awarded our commitment to two–]step distribution; you have confirmed that our sales model works, and it works well.

We are dedicated to providing outstanding service and value to wholesalers, allowing all of us to remain successful in this competitive climate.

We want to thank NASGW members for this award and their continued support.

“Strong wholesaler support and cooperation are vital to our success as a manufacturer, and we continue to develop new products, marketing promotions and communication tools that will benefit distributors of Ruger firearms,” said Vice President of Sales and Marketing Chris Killoy.

“We appreciate this recognition of our efforts to help distributors, retailers and ultimately the consumer, receive high–] quality products and support from Ruger.”

About Sturm Ruger
Sturm, Ruger was founded in 1949 and is one of the nationfs leading manufacturers of high–]quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with manufacturing facilities located in Newport, NH and Prescott, AZ.

Hornady Ammunition Named Manufacturer of the Year

Hornady Ammunition

Grand Island, Neb. --(Ammoland.com)- Hornady Manufacturing is honored to have been named the 2010 Ammunition Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW), at an awards ceremony during the Annual Meeting and Expo in Louisville, Kentucky, November 3, 2010.

More than 475 NASGW members attended the event.

“We are extremely honored to be chosen from amongst our peers by the NASGW, and would like to thank our customers for their recognition of our continual efforts to service the shooting sports industry,” said Steve Hornady, President of Hornady Manufacturing.

“This award was made possible through the efforts of the many dedicated people who work for our company. Their contributions keep us on the cutting-edge of our industry, and being selected as the NASGW Ammunition Manufacturer of the Year is the direct result of our loyal and dedicated workforce.”

Each year, the NASGW awards top accessory, ammunition and firearms manufacturers who best demonstrate a commitment to two-step distribution, and who provide outstanding value and service. The award is selected by NASGW members, and based on criteria that assess manufacturers on distribution policy, marketing, sales and promotion, logistics and operations, and NASGW and industry support. This comprehensive judging process provides a balanced appraisal that truly identifies the best of the best in the shooting industry.

Founded in 1949, Hornady Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are “Made in the USA”, by over 300 employees, Hornady Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture.

For further information regarding Hornady products visit the Hornady website.

About:
Founded in 1949, Hornady Manufacturing Company is a family owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are “Made in the USA”, by over 300 employees, Hornady Manufacturing is a world leader in bullet, ammunition, reloading tool and accessory design and manufacture. Visit: www.hornady.com

MasterPiece Arms MPA Protector Pistols

MasterPiece Arms

BRASELTON, GA --(Ammoland.com)- Along with our well known MPA Defender Series line of Mac type Semi Automatic Sub-Machine Guns, MasterPiece Arms will be showing, for the first time, our new MPA Protector Series line of Personal Protection, Conceal Carry, Sub-compact Pistols at the NASGW Show in Louisville Kentucky.

Please stop by booth # 524 and see our new Double Action Only Pistols chambered in .380 ACP and .32 ACP. These are truly unique due to their Design, High Quality, Stunning Appearance and Great Pricing.

Jimmy Payne and Phil Cashin, owners of MPA, will be in Louisville to personally show you why these weapons, which are machined from Solid Steel using no castings or polymers, are the best buy in small personal protection firearms available today.

About:
MasterPiece Arms uses state of the art CNC machining, turning, laser cutting and bending in its manufacturing process. MPA puts more than a year and a half into engineering, testing and re-testing its weapons to provide customers with one of the most enjoyable guns available. With versatile uses such as protection, hunting, tactical or novelty interests, MPA products are one of a kind and backed by a lifetime warranty for original owners. Learn more MasterPiece Arms products at www.masterpiecearms.com,

NASGW

Las Veagas, NV --(AmmoLand.com)- Shooting industry veteran Mark Kresser took the reins at NASGW effective January 1, 2010.

He comes to this new post with many years of related industry experience, most recently as Senior Vice President of Sales and Marketing with O.F. Mossberg & Sons, Inc. and previously within the top management team of SigArms.

NASGW's Mark Kresser

In addition to his sales and management experience, Kresser brings to NASGW steadfast support and commitment to the organization’s wholesale members, the two-step distribution process and shooting sports in general.

“Mark is well known and highly regarded throughout the shooting and hunting industry,” said NASGW Chairman, Mike Brown.

“He’s a creative, intelligent man who knows guns and shooting and understands the unique challenges our businesses face. He’s the type of a guy that people truly enjoy being around and working with. I’m confident Mark will be eagerly welcomed by members and manufacturers alike, and will help lead our association to a new level.”

Kresser and Tracy Kolojeski, NASGW Director of Operations, were both on hand at the 2010 SHOT Show last month. And as it has done for the past several years, NASGW was once again a proud SHOT participant and sponsor of 2010’s SHOT Show University.

“Sponsoring the Keynote Speaker this year,” said Kolojeski, “allowed NASGW to provide on-going support of the retail customer base in a way that gets real results. Three hundred attending dealers are now further along their own paths to success – something that can be showcased by the high value wholesale distribution already brings to the total equation.”

For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

NASGW

Las Veagas, NV --(AmmoLand.com)- NASGW’s Board of Directors held its last meeting of the 2009 membership year on January 18th just prior to the opening of SHOT Show.

A warm welcome was extended to new President, Mark Kresser and newest Director, Pete Brownell.

Pete Brownell

As a member of the NASGW for many years, Pete certainly appreciates the role the association has played in advancing the position of wholesalers in the shooting sports industry.

“The market sometimes forgets how important the middle channel is,” said Brownell. “We provide a tremendous value to both the manufacturers and the retailers.”

Always on the forefront of both brand-building and customer service, he has watched as customers have migrated from Brownell’s famous horizontal-format catalog to the Browenll’s internet website. And yet, it’s still the people that matter.

“The web just doesn’t replace relationships, and that’s what we wholesalers bring to the marketing process,” added Brownell. Brownell has high praise for the industry’s manufacturers. “Their innovation in design and expertise in manufacturing provide all of us with fantastic products to sell. Getting those products to market efficiently is where the distribution channel is so important. “

As a Board member, Pete will do everything he can to help the NASGW support the wholesale channel so everyone, manufacturers, distributors, retailers – and consumers – benefits.

“After three generations, we’ve got a lot of friends throughout the industry. We want everyone to succeed,” stated Brownell, “and a healthy supply chain is an essential ingredient.”

As always, the Board welcomes your comments, questions and concerns at any time.

For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

NASGW’s 2009 Award-Winning Manufacturer Members

NASGW

Las Veagas, NV --(AmmoLand.com)- In the hectic days between the NASGW Annual Expo and January’s SHOT Show, it’s easy to somewhat overlook the true recognition deserved by NASGW’s 2009 award-winning manufacturer members.

With the exception of the Chairman’s Award for Industry Leadership (2009 winner – NSSF) each of NASGW’s category achievement awards are made on the basis of detailed member distributor input. NASGW’s balanced appraisal process identifies the best of the best by recognizing top performers based…. and association/industry support. Here’s another look….

For the second year in a row, the NASGW Award for Accessory Manufacturer of the Year went to Birchwood Casey.

Acknowledging their commitment to distributors, VP Mike Wenner said “…they’re an extension of us. We all succeed because we’re on the same team.”

The award for Firearms Manufacturer of the Year went to Sturm, Ruger & Co., Inc. “We rely on two-step distribution for 100% of our sales,” said Chris Killoy, VP of Sales and Marketing. Notably, Ruger is a three-time winner of the award and Killoy credits the open lines of communication between distributors, reps and Ruger as a vital element in their success.

Winchester Ammunition, 2009 winner of the Ammunition Manufacturer of the Year award succeeded in managing explosive growth to maximum benefit under strained industry-wide capacities.

“It was all about fair play,” said Brett Flaugher, VP of Marketing and Sales, making sure every distributor got product during the year. “Maybe not everybody was happy, but they were satisfied knowing they got their fair share,” added Flaugher.

Awards are won over time – and the start of our 2010 membership year is a great time to again thank and congratulate the winners and encourage all you deal with to make it a point to be in the running in 2010. For more information on Award criteria, contact Tracy Kolojeski at tkolojeski@nasgw.org.

For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

NASGW

ORLANDO, Fla. — -(AmmoLand.com)- The National Association of Sporting Goods Wholesalers (NASGW) announced today that shooting industry veteran Mark Kresser has been selected as the organization’s new president. The announcement came from Michael Brown, Chairman of the Board for NASGW and President of Camfour, Inc., a leading industry wholesaler of firearms and hunting/shooting supplies since 1952.

Kresser will take the reins at NASGW effective January 1, 2010. He comes to this new post with many years of related industry experience, most recently as Senior Vice President of Sales and Marketing with leading firearm manufacturer O.F. Mossberg & Sons, Inc. His wealth of experience also includes top management responsibilities with renowned manufacturer Sig Arms. In addition to his experience, Kresser will bring to NASGW his support for and steadfast commitment to the organization’s members, the two-step distribution process and shooting sports in general.

“Mark is well known and highly regarded throughout the shooting and hunting industry,” said Brown. “He’s a creative, intelligent man who knows guns and shooting and understands the unique challenges our businesses face. Just as importantly, he’s the type of a guy that people truly enjoy being around and working with. I’m confident Mark will be eagerly welcomed by members and manufacturers alike, and will help lead our association to a new level,” added Brown.

“We’ve seen firsthand Mark’s energy, knowledge and commitment to improving our industry,” added Tracy Kolojeski, NASGW Director of Operations. “It’s obvious to us that Mark is ready to get to work and make a difference. The staff of NASGW is eager to work with him — we’re looking forward to a great 2010 all the way around,” Kolojeski added.

Kresser and Kolojeski will be representing NASGW at the 2010 SHOT Show, January 19-22 in Las Vegas where the association is sponsoring the keynote speaker at the 2010 SHOT Show University. This will be an excellent opportunity for NASGW members and the industry as a whole to meet Kresser in his new role and discuss his vision and future plans for their association. “I’m honored to accept this great challenge, and am looking forward to talking with you, listening to you and working with you as we begin an exciting new year,” said Kresser.

For additional information on the NASGW and the services and benefits it provides for members, visit www.nasgw.org or contact: Tracy King Kolojeski, NASGW Director of Operations at PO Box 721564, Orlando, FL 32872 • Telephone 407-362-6391

Winchester Ammunition

East Alton, IL – -(AmmoLand.com)- For the second consecutive year, Winchester® Ammunition has been awarded the Ammunition Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers (NASGW).

Each year, the NASGW honors industry excellence with award winners selected by the wholesaler members of the association. The members nominate and vote for outstanding manufacturers that truly embrace partnership with wholesalers and support the two-step distribution system.

Winchester Ammunition received the honor during the NASGW’s 36th annual meeting & expo in Reno, NV.

“We are honored to be named Ammunition Manufacturer of the Year,” said Dick Hammett, Winchester Ammunition president. “Both our Marketing and Sales staffs are committed to promoting and selling our products through our Wholesale Distributors and Independent Dealers. In addition, our New Product Development Department sets new standards in ammunition technology year after year.”

The National Association of Sporting Goods Wholesalers was organized in 1953 and incorporated in 1954. The NASGW is the organizer and sponsor of the industry’s former Hunting Show, now known as the NASGW Annual Meeting/Expo Event. This newly formatted annual event provides educational, marketing and communications opportunity for the hunting and shooting sports wholesaler, manufacturer and sales professional.

For more information about Winchester and its complete line of products visit www.winchester.com.

About:
Winchester Ammunition prides itself on being a leader in conservation
NILO Farms®, established by John M. Olin in 1952, is Winchester’s prestigious hunting preserve providing guests with quality hunting on more than 640 acres of natural habitat. As one of the finest hunting and shooting facilities in the country, NILO Farms represents the best in game management and safety. Many of the land management practices developed at NILO Farms have proven to be an example for other waterfowl and upland game bird preserves to follow. For more information about NILO Farms visit www.nilofarms.com.

Ruger

SOUTHPORT, CONNECTICUT --(AmmoLand.com)- Sturm, Ruger & Company, Inc. (NYSE-RGR) has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the third consecutive year.

The award was presented during the Association’s 36th Annual Meeting in Reno, Nevada. In order to choose the best of the best, NASGW wholesaler members evaluated the performance of top manufacturers on four key criteria – distribution policy; marketing, sales and promotion; logistics and operations; and NASGW and industry support.

“Winning the Manufacturer of the Year award for the third year in a row is a great honor for Ruger,” said Ruger CEO Mike Fifer. “Our organization is dedicated to meeting the needs of our independent distribution network. Through a strong commitment to our Voice of the Customer program, we are generating a product mix that is meeting the demands of the current marketplace, helping both Ruger and the wholesalers remain successful in this competitive business environment. We want to thank NASGW members for this award and their continued support.”

“Strong wholesaler support and cooperation are vital to our success as a manufacturer, and we continue to develop new products, marketing promotions and communication tools that will benefit distributors of Ruger firearms,” said Vice President of Sales and Marketing Chris Killoy. “We appreciate this recognition of our efforts to help distributors, retailers and ultimately the consumer, receive high-quality products and support from Ruger.”

The award was presented during a breakfast gathering at the Grand Sierra Resort, where the theme of this years meeting, “Opportunity in Action,” was emphasized by Michael Brown, Chairman of the Board of the National Association of Sporting Goods Wholesalers.

“The interactive nature of this Expo allows manufacturers and wholesalers to exchange ideas, obtain instant feedback and plan for the next 12 months,” said Brown. “I encourage everyone to take advantage of the next three days to create the opportunities that will move our business forward in the coming year.”

About:
Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

Sturm, Ruger & Co., Inc. Arms Makers for Responsible Citizens

GLOCK Rough Textured Frame Pistols: G19 RTF2 and G23 RTF2

Glock Handguns

Smyrna, GA - At the National Association of Sporting Goods Wholesalers (NASGW) Meeting/Expo GLOCK, Inc. released its two newest pistols. The GLOCK Model 19 in 9×19 and the G23 in .40 caliber are now offered with the optional Rough Textured Frame (RTF2).

The G19 RTF2 and the G23 RTF2 join the G17 and the G22 as pistol models offered with the new textured grip.

The NASGW is comprised of wholesalers, manufacturers, and independent sales reps – both national and international – all of whom are primarily involved with hunting and shooting sports, equipment and accessories. The NASGW Meeting/Expo provides an unmatched educational, marketing and communications opportunity for the hunting and shooting sports wholesaler, manufacturer and sales professional.

The RTF2 finish was developed after direct feedback from the United States Special Operations community. There are many instances where the environment offers difficult to manage wet and humid conditions. In order to continue providing cutting edge solutions, GLOCK developed the RTF2. The newly designed frame incorporates hundred of “polymids,” or miniature spikes on the front, rear, and sides of the grip resulting in a definite increase in traction.

“GLOCK has heard its valued customers. GLOCK knows it must continue to evolve in order to remain relevant in future markets. These new pistols demonstrate that fact,” commented GLOCK, Inc. Vice President Josh Dorsey. “Additionally, GLOCK will introduce the “next generation” of GLOCK Pistols incorporating our customer’s demands at the upcoming SHOT Show; come visit us at the GLOCK booth.”

The G19 and G23 are two of the most popular GLOCK models. The G19 9×19 compact is widely used all over the world. In addition, the G23 in .40 caliber is quite popular with both law enforcement and private individuals as a back up or concealed carry firearm. Adding the RTF2 finish to these compact models increases the options for law abiding individuals and organizations. Along with the new RTF2 finish, each of these GLOCK pistols have the same time tested “Safe Action” system, durable exterior finish, cold hammer forged barrel, durability, reliability, and light weight that GLOCK is famous for.

GLOCK, Inc. was incorporated in 1985 and employ over 180 at their United States headquarters in Smyrna, Georgia.

GLOCK, Inc. contact:

• www.glock.com
• www.teamglock.com
• www.gssfonline.com
• www.glocktraining.com

About Glock:
Utilizing advanced technological methods, GLOCK has a leading position in the world market as a pistol and accessories designer and manufacturer. With their commitment to uncompromised quality, GLOCK uses high-tech engineering to provide the international benchmark for safety, reliability and ease of maintenance. GLOCK’s remarkable knowledge and experience from their applications and processing of steel and polymer are being used to design revolutionary products. These products meet and exceed the ongoing demands of Law Enforcement, Military and Civilian customers for firearms that demonstrate the very best in reliability, durability and safety of use. Their high-tech engineering and construction create a handgun that can stand up to punishment that even the most unforgiving conditions can generate.

Makosecurity.com

FARMINGDALE, NEW YORK – -(AmmoLand.com)- The Mako Group, the worldwide exclusive distributor of Global Military Gear (GMG), a line of weapons accessories and tactical gear, recently announced they have doubled the number of GMG products.

When The Mako Group first presented their Global Military Gear offering at the National Association of Sporting Goods Wholesalers (NASGW) in November 2008, there were 25 products in the line. Today there are almost 50 GMG products.

Global Military Gear consists of a wide variety of weapons accessories; optics and mounts; knives; tactical gear; and flashlights, lasers and mounts. The GMG line was designed to offer customers great products at very affordable prices.

The six newest GMG products are:

• GM-6PS – a 6-position adjustable buttstock kit (with 6-position polymer stock, precision-machined aluminum tube, recoil buffer, buffer spring, locking ring, and tear-shaped ring) for AR15/M4.
• GM-TVG1 – a tactical vertical ergonomic foregrip with battery compartment that mounts on a Picatinny/Weaver rail.
• GM-AMT – an all-in-one AR15/M16 armorer’s tool and wrench for installing and disassembling free float tubes, barrel nuts, muzzle brakes/compensators, buttstock tubes, and carbine collapsible stocks.
• GM-CLM – a 30mm aluminum cantilever scope/magnifier mount for red dot sights, scopes and magnifiers.
• GM-DRB – a heavy duty, deluxe waterproof nylon range equipment bag for law enforcement, military and police, which can also be used as an airline carry-on bag.
• GM-GRLS – a powerful tactical aluminum green laser with a 1” diameter, a 532nm wavelength beam, an on/off cap switch, and a coil pressure switch.

“We are very excited about our newest Global Military Gear products, because they continue to broaden the GMG line with even more affordable solutions for our customers”, says Addy Sandler, The Mako Group’s CEO. “Due to the tremendous response to our GMG products and requests for more GMG products, we expect to double the number of GMG products again by the end of 2009!”

Full descriptions and pictures of all GMG products can be found at www.themakogroup.com. To find your nearest dealer, call (631) 880-3396 or send an e-mail to info@themakogroup.com

About The Mako Group
The Mako Group sells and distributes innovative security products for law enforcement and the military. The company is headquartered in Farmingdale, New York and has an office in Atlanta, Georgia. The Mako Group is the sole source North American marketer for three Israeli security products companies – FAB Defense weapon accessories, Front Line holsters, and Sansolo EOD & Breaching devices. The Mako Group also manufactures and distributes Mako Defense weapons accessories products as well as Global Military Gear weapons accessories and tactical gear. Additional company and product information is available at www.themakogroup.com, or call (631) 880-3396 or send e-mail to info@themakogroup.com.

Winchester Ammunition

Atlanta, GA - -(AmmoLand.com)- Winchester® Ammunition recently received the Ammunition Manufacturer of the Year Award from the National Association of Sporting Goods Wholesalers (NASGW). The award was presented at the NASGW Annual Meeting and Expo in Atlanta.

“This award has special significance for Winchester since we received the honor at the 35th anniversary annual meeting,” said Brett Flaugher, Winchester Ammunition’s Vice President of Marketing and Sales. “The NASGW show is a key event for Winchester. We devote a considerable amount of time preparing our programs, pricing, and new products to communicate with our wholesale customers. Being presented this award on a milestone anniversary for the NASGW is a great honor for Winchester Ammunition.”

The NASGW recently revised its procedure for determining winners after researching how groups outside the outdoor industry rank and determine outstanding vendors, resulting in a more accurate and balanced assessment program. The winners are chosen by NASGW wholesaler members based on distribution policy, marketing, promotions, sales, logistics, operations and industry support. All categories are key measurements to distributors in today’s economy and ultra-competitive marketplace.

“Each winner exemplifies the true meaning of excellence and sets the benchmark for excellence in our industry,” said Mike Brown, Chairman of the NASGW Board of Directors. “As always, there were many exceptional nominees to consider, all of whom contribute profoundly to the future growth of the industry. Receiving a nomination in any one of these categories is a testament to a company’s strong reputation within the industry and among its peers.”

For more information about Winchester Ammunition, visit www.winchester.com.

Winchester is Proud to be a Leader in Conservation

Winchester Ammunition prides itself in being a leader of conservation. The company is involved with numerous partnerships at local, state and national levels. For example Winchester is a proud sponsor of the National Wild Turkey Federation. Winchester’s generous contributions to this organization support conservation and outreach programs, such as Wheelin’ Sportsmen, JAKES/Xtreme JAKES and Women in the Outdoors. Winchester also sponsors the veteran’s breakfast during the NWTF’s National Convention and Sport Show to pay tribute to the men and women who protect our freedoms. In addition, the Winchester Museum is housed at the NWTF’s corporate headquarters, which is the only museum in the world dedicated to the wild turkey. For more information about the Wild Turkey Federation, visit www.nwtf.org.

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FMG Publications

San Diego, CA --(ShootingWire.com)- FMG Publications presented a check for $16,500 to the National Shooting Sports Foundation (NSSF) Nov. 5 to support the Step Outside program. The money was raised during a raffle at the 2008 Shooting Industry Masters three-gun competition.

Russ Thurman, publisher of FMG Business Magazines and editor of Shooting Industry magazine, presented the check to Steve Sanetti, NSSF president and CEO, during the National Association of Sporting Goods Wholesalers Expo in Atlanta.

“Step Outside is a program that works and one we’re committed to supporting. Its development of new shooters and the reintroduction of inactive shooters is important to the industry, because it translates to increased sales,” Thurman said.

With the 2008 check, FMG has raised nearly $55,000 through the Shooting Industry Masters, with all the money going to Step Outside.

“FMG has been a phenomenally good supporter of the Step Outside program and other NSSF efforts to recruit and retain shooters,” Sanetti said. “Step Outside has been tremendously successful and we thank FMG Publications. They are a great partner and we hope the partnership continues for a long, long time to come.”

Sanetti also challenged executives throughout the industry to take part in the 2009 Shooting Industry Masters.

“I still don’t understand why people who make a living in the manufacture of firearms are not involved in the Shooting Industry Masters,” Sanetti said. “Here’s a chance for a company to showcase not only the products they make, but also the shooting prowess of their executives.

“We’re supposed to be in this industry because we love what we do and, frankly, I think there is a bit of fear on the part of some executives of being shown up. I would challenge them personally to come on out and have a good time in friendly competition with their peers and kind of put up or shut up – to say, ‘Look, I really am a shooter, I really enjoy doing this.’”

Sanetti, who has participated in every Masters event, first as the president of Ruger and then as the head of NSSF, pointed out that, “You don’t have to win anything.”

“You just have to come out on the friendly field of battle, join us and have a great time in the process, and show your support for the NSSF, FMG Publications and the Step Outside program. So, come out and shoot. You’ll have a great time and we’ll see who really are the top guns in our business,” Sanetti said.

For 2009, the Shooting Industry Masters will again be held in Gun Valley at the Hartford Gun Club in East Granby, Conn. The competition, July 24 and 25, has been expanded to accommodate 50 teams.

“Based on the success of the Masters and the tremendous feedback we’ve received, we are expanding the event to two days of shooting and adding some shooting stages,” said Randy Mold, FMG promotions director and Masters chairman. “We want to thank our sponsors and companies who donated products for the raffle. We also invite companies throughout the industry to join us on the firing line for the 2009 competition.”

Details on the 2009 Masters are available at www.shootingindustry.com , or from Elizabeth Jarrell O’Neil, Masters coordinator, at 1-800-537-3006, ext 279.

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NASGW Annual Expo

NASGW Annual Expo --(ShootingWire.com)- Perhaps more now than ever, manufacturers need to keep their fingers on the pulse of what is important to the industry to truly succeed in our present economy. Resting on even well deserved laurels simply isn’t enough to stay ahead of the pack, it seems. That’s why the National Association of Sporting Goods Wholesalers (NASGW) was proud to honor excellence in the 2008 winners of its prestigious Industry Achievement Awards, at the associations’ recent Annual Expo in Atlanta’s famed Mart Facility.

This year’s NASGW Annual Expo was an exceptional one, commemorating the 35th Anniversary of its Annual Meeting and Events, wherein the association announced the winners of a new and enhanced awards program to honor its outstanding manufacturers. This annual awards program allows the industry’s leading distributors – NASGW wholesaler members – to select and honor the association’s top four manufacturers in several key categories from criteria including two-step distribution policy, partnership with distributors, marketing, promotions and sales, logistics and operations, and NASGW and industry support. The four award categories were: Chairman’s Award for Industry Leadership, Firearms Manufacturer of the Year, Ammunition Manufacturer of the Year and Accessory Manufacturer of the Year.

“It is wonderful to see so many companies striving to continue to set the bar ever higher for achievement. Each winner exemplifies the true meaning of excellence and sets the benchmark for innovation and collaboration between the wholesale members and the manufacturing element in our industry,” says Mike Brown, Chairman of the NASGW Board of Directors. “As always, there were so many exceptional nominees to consider, all of whom contribute profoundly to the future growth of our industry. Receiving a nomination in any one of these categories is a testament to a company’s strong reputation within the industry and among its peers.”

The NASGW Chairman’s Award for Industry Leadership honors went to Glock, a company that has been recognized by its colleagues and partners with this award in 2006 and the Firearms Manufacturer of the Year honors the previous year. Glock has been participating in the new ItemHQ program and has been a staunch supporter of the two-step distribution process for years, treating its wholesale teams as true partners. “Before we implement any new program, we talk to our major distributors to make sure they’re in line with what we’re planning,” says Craig Dutton, Director of Sales for Glock. “We don’t want to do anything to take money out of their pockets – we want to put money in! We want our distributors and our dealers to make as much profit as possible, so we keep a two way stream open line of communication with them, and make sure that we go to great lengths to enforce our MAP (Minimum Advertising Pricing) policies to ensure their profitability. This is an awesome award for us to receive, especially since it’s voted on by our customers. It truly makes it special.”

The Firearms Manufacturer of the Year award was presented to the innovators at Sturm Ruger, & Co., Inc. for the second consecutive year. Perhaps not surprisingly, as Ruger has long been a very visible and vocal proponent of the two-step distribution system. “We are profoundly honored to receive such a prestigious award from the industry two years in a row,” said Ruger CEO Mike Fifer. “Our company has an ongoing commitment to meeting the needs of our customers – our wholesale partners. We would like to thank the NASGW and its members who selected us for this recognition, and appreciate the affirmation of our hard work and innovation in the market.”

Winchester Ammunition, another company that epitomizes the synergy possible in the manufacturer/distributor partnership, was ranked the highest in every category overall and took the coveted Ammunition Manufacturer of the Year award, along with recognition from the NASGW for 35 years of consistent participation in the Expo. “It’s always a surprise and an honor to receive this kind of recognition from your valued customers,” said Brett Flaugher, Vice President Marketing and Sales for Winchester. “We find that there’s no better way to stay connected than through personal communication with our distributor partners, so we maintain close contact via one-on-one contact, through the web, email and other outlets – we stay highly involved in the process to keep lines of communication open both ways.”

Winchester, a company that has been an industry leader since 1866, takes its rightful place as one of the true pioneers in the market and is proud of its strong heritage in our country as a result, while still keeping a close eye on the future and opportunities to excel, such as being 100 percent compliant with NASGW’s new ItemHQ PIMS system. “Our groups of distributors have become very technologically advanced over the last few years, and we’ve embraced that new level of sophistication with them and changed our business model accordingly,” said Flaugher. “Our customers expect new innovations from us – it’s safe to say that new products control our destiny – so we’re constantly working to create products that our customers can sell, and introduce them early enough to facilitate effectively bringing them to market across the board.”

The award for Accessory Manufacturer of the Year went to Birchwood Casey, proudly celebrating its 60th year of doing business, and also recognized as one of the companies that has exhibited at the NASGW show consecutively for all 35 years. “We are very honored to receive this award,” said Michael Wenner, Vice President of the company. “And it’s important to note that this was achieved through the collaboration of our entire team, from the factory, shipping, invoicing and purchasing – they’re the ones that really make it happen.”

There’s a slogan on the wall at Birchwood Casey that sums up the collective attitude of the company: “You are only as good as your team.” According to Wenner, “We truly believe that our distributor partners are a big part of that team, and we try to be progressive, while sticking to the fundamentals: attention to detail, delivering good products at a reasonable price, and staying ahead of the curve.”

For more information about the NASGW, contact the association at PO Box 881525 Port St. Lucie, FL 34988   (772) 621-7162   Or visit the association’s website at www.nasgw.org . The winners of the 2008 Industry Achievement Awards of the National Association of Sporting Goods Wholesalers (NASGW) were announced at the recent Annual Expo held in Atlanta’s Mart Facilities.

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SOUTHPORT, CONNECTICUT –

Sturm, Ruger & Company Firearms

Sturm, Ruger & Company, Inc. (NYSE: RGR) has been presented with the Firearms Manufacturer of the Year award by the National Association of Sporting Goods Wholesalers for the second year in a row. The award was presented during the Association’s 35th Annual Meeting in Atlanta, Georgia. The criteria for the awards are based on areas of the manufacturer’s performance which enable the wholesaler to provide efficient and effective service in the marketplace.

“We are greatly honored with being named Manufacturer of the Year two years running and appreciate the significance of receiving this recognition in today’s competitive business environment,” stated Mike Fifer, Ruger CEO. “At Ruger we strive very hard to meet the needs of our customers, the wholesalers. Providing the right mix of products, including newly introduced ones to meet the demands of all consumers, spells success for Ruger and the members of NASGW that distribute our firearms. We thank NASGW members for their support and vote of confidence as indicated by this award.”

“We continue to work on new product development, customer communication, product support and an expanded website that provides Ruger distributors, retailers and consumers with value-added products, new business tools and user-friendly information,” said Chris Killoy, Vice President of Sales and Marketing for Ruger. “Our new product offerings are the result of listening to consumers needs and their success is benefitting all segments of the distribution system.”

In presenting the awards as part of NASGW’s new and enhanced awards program, Mike Brown, Chairman of the NASGW Board of Directors noted “there were many exceptional nominees to consider. Receiving a nomination in any one of these categories is a testament to a company’s strong reputation within the industry and among its peers.”

For more information on the extensive line of Ruger products and services, visit www.ruger.com .

About:
Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

Sturm, Ruger & Co., Inc.

Arms Makers for Responsible Citizens

Media Contact:
Ken Jorgensen, Director of Media Relations (603) 863-3300 or kjorgensen@ruger.com

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