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Mossy Oak Productions Announces 2010 TV Show Lineup

Sunday, January 24th, 2010 at 5:28 PM

Mossy Oak Productions Announces 2010 TV Show Lineup And Two All New Shows

Mossy Oak Productions

Mossy Oak Productions

WEST POINT, MS – -(AmmoLand.com)- Mossy Oak Productions is excited to announce its 2010 TV show lineup along with two all-new shows exclusive to the Pursuit Channel.

“Mossy Oak Productions has more going on than ever in 2010. On Outdoor Channel, we’re entering our 15th year of producing Hunting the Country, the highest-rated, most-watched show anywhere on outdoor television. Meanwhile on the Pursuit Channel, we have more good things happening than we can say Grace over. In addition to rolling some of our most popular titles to Pursuit, including The Obsession Revealed and Mossy Oak Classics, we’re launching two brand new series. Turkey Thugs will follow the masters of the game and show when, where, and why they do what they do. Fist Full of Dirt will share our company’s founding focus on conservation, with everything from the how to the why on stewardship. It’s going to be an action-packed year, no doubt,” said Ronnie “Cuz” Strickland.

Hunting the Country airs on Outdoor Channel on Tuesdays at 9 p.m. EST. Mossy Oak’s flagship show, Hunting The Country, leads the outdoor television category, communicating the true, positive message of hunting, sharing the most compelling stories from the field. The consistent ratings-leader is where the basis for our traditions and heritage takes center stage each week. From whitetail to wild turkey and everything in between, this series sets the standard for outdoor TV.

The Obsession Revealed moves to Pursuit Channel and airs Sundays at 9 p.m. EST. Through exciting hunting action loaded with information, The Obsession Revealed is brings the best of the woods to the nation’s living room. Hosted by Mossy Oak’s Ronnie “Cuz” Strickland and featuring the work of the best field producers in the business, January through June episodes cut to the chase on our nation’s fastest-growing outdoor pursuit, the wild turkey, and July through December episodes deliver exciting hunts for whitetail deer.

Mossy Oak Classics moves to Pursuit Channel with airings on Mondays at 9 p.m. EST. Mossy Oak Classics stands as one of the most-watched hunting shows on television. The first-time rebroadcasts of Mossy Oak’s Hunting the Country have been aired since the late 1990s. Re-named and re-tooled in 2003, the series remains one of the best-loved and most-watched on the market. Favorite hunts from days gone by are always welcome in living rooms nationwide.

NEW! Fist Full of Dirt will air on Pursuit Channel, Wednesdays at 9 p.m. EST. Whether your passion is for whitetails or waterfowl or anything in between, all outdoor traditions begin with the land. All of nature’s blessings come from the ground up. What we give, not what we receive, will determine our legacy. Fist Full of Dirt follows the most effective and most innovative conservation practices from concept to completion. Science meets satisfaction as we show how any land can be improved by anyone of any skill level on any budget.

NEW! Turkey Thugs airs on Pursuit Channel on Sundays at 10:30 p.m. EST. In a game built entirely upon stealth, silence and secrets, where hard facts and solid information run few and far between, often with no true help to be found, Mossy Oak Productions’ newest series delivers. Turkey Thugs separates the warriors from the wannabes and takes hunters new and old inside the minds of those most obsessed with the rites of spring.

For more information on Mossy Oak produced shows, contact MOOSE Media at 662-492-4000.

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Outdoor Channel Debuts New Web Site

Saturday, January 23rd, 2010 at 8:15 PM

Outdoor Channel Debuts New Web Site As Ultimate Entertainment Destination For Outdoor Enthusiasts
Blazing The Digital Trail: Todd Merkow Named President of Digital Media

Outdoor Channel Debuts New Web Site

Outdoor Channel Debuts New Web Site

Outdoorchannel TV

Outdoorchannel TV

LAS VEGAS, Nev. --(AmmoLand.com)- Outdoor Channel Holdings, Inc. (NASDAQ: OUTD), America’s leader in Outdoor TV, today unveiled its new Web site, OutdoorChannel.com.

The Company also announced the appointment of Todd Merkow as President of Digital Media.

The site relaunch and Mr. Merkow’s appointment reflect Outdoor Channel’s ongoing commitment to ensuring its category leadership across today’s multi-platform environment.


The Next Generation Outdoor Online Experience

Following a year’s worth of strategic assessment, design enhancements and technical improvements, the redesign sets OutdoorChannel.com apart as being the most comprehensive source of online entertainment and information for outdoor enthusiasts. Developed by Winnercomm’s interactive division, the site’s streamlined aesthetic makes for better usability, intuitive navigation and enhanced search capabilities.

The centerpiece of the new OutdoorChannel.com is a state-of-the-art broadband video player that enables users to watch an extensive library of thousands of videos – the majority in an HD viewing experience.

OutdoorChannel.com is also the premier destination for the network’s category leading personalities, many of whom will provide frequently updated original content to the site. In-depth Outdoor Channel show synopses pages and a robust tool for searching the network’s programming schedule complement useful information on state hunting and fishing licenses and destinations. In addition, the site will include a social networking community where enthusiasts can share tips, photos, videos and stories.

“OutdoorChannel.com has played an integral role in our growth and engagement with viewers. As a veritable one-stop-shop for the great outdoors, the relaunch will make it easier for our fans to connect with Outdoor Channel, our talent and other outdoor enthusiasts around the country,” said Roger Werner, President & CEO, Outdoor Channel.

“Our popular content and strong nationwide brand provides an excellent framework to build new digital initiatives that serve our audiences, partners and advertisers. With a seasoned professional like Todd at the helm, our digital media efforts will keep Outdoor Channel competitive in this dynamic marketplace.”

Consumer Input on All-New OutdoorChannel.com
OutdoorChannel.com’s new offerings were driven in part by consumer input. In a user experience survey conducted in late 2009, the Company gauged consumer sentiment and found that:

  • The top three reasons outdoor enthusiasts visit outdoor-related sites are entertainment, outdoor tips and outdoor video.
  • Nearly 80 percent of those polled say Outdoor Channel has more compelling content than any other outdoor-related Web site.

When compared to other outdoor Web sites -

  • 80 percent of polled respondents say that the new OutdoorChannel.com has better visual appeal.
  • Nearly 80 percent say that the new OutdoorChannel.com has more compelling content.
  • 75 percent say that the new OutdoorChannel.com has easier navigation.

20-Year Media Vet Named Digital Media President

President of Digital Media, Todd Merkow

President of Digital Media, Todd Merkow

As President of Digital Media, Todd Merkow is responsible for managing and growing all aspects of Outdoor Channel’s digital media operations, including online, mobile and related digital media assets. He will report directly to Roger Werner, President and CEO at Outdoor Channel.

Over the last year, Mr. Merkow had been serving as a consultant to the Company, providing expertise on digital strategy. Outdoor Channel’s digital platform has already made noteworthy strides under Mr.

Merkow’s leadership. When comparing December 2008 to December 2009 monthly uniques, the Web site achieved a 136 percent increase in visits, along with a 117 percent rise in unique visitors.

The site is currently attracting approximately 1 million unique visitors per month. Further solid performance was seen in page views, which was up 173 percent on a December year-over-year basis.

“Outdoor Channel is heavily focused on the digital media development of core revenue-generating platforms, like the newly revamped online platform, in addition to mobile and HD,” commented Mr. Merkow. “I look forward to identifying opportunities on multiple screens that will benefit the Company and move it forward in today’s digital space.”

Before this appointment, Mr. Merkow was President and CEO for Three Screens Media, a cutting edge digital content agency, and President and COO of the Los Angeles Avengers, one of the Arena Football League’s premier franchises. Before that, he was the Vice President and General Manager for Fox Sports Net West and Fox Sports Net West 2, where he oversaw the day-to-day operations for Southern California’s two premier sports cable channels.

He also launched and oversaw operations for Fox Sports Net Arizona as its Vice President/General Manager and served as the director of affiliate sales and programming for Fox Sports Direct (formerly Liberty Satellite Sports/Satellite Sports Networks).

Mr. Merkow is a graduate of Southern Methodist University in Dallas, Texas.


About Outdoor Channel Holdings, Inc.

Outdoor Channel Holdings, Inc. (NASDAQ: OUTD) owns and operates Outdoor Channel, America’s leader in outdoor TV, and Winnercomm Inc., an Emmy Award winning production and interactive company. Outdoor Channel offers programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle and can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic broadband website. Winnercomm Inc. is one of America’s largest and highest quality producers of live sporting events and sports series for cable and broadcast television. Winnercomm also owns and operates the patented Skycam and CableCam aerial camera systems which provide dramatic overhead camera angles for major sports events, including college and NFL football. For more information please visit www.outdoorchannel.com.

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